Superhairpieces
- Company typePrivate
- Founded2005
- HeadquartersSunrise, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Superhairpieces firmographics
Firmographics- Name
- Superhairpieces
- Legal name
- Superhairpieces
- Website
- https://superhairpieces.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Superhairpieces industry classification
Industry- Product category
- Hair Replacement Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Wig Styling, Customization & Maintenance (HSALAAAL), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Superhairpieces is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Superhairpieces business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: One-time purchase of hair systems, wigs, toppers, and extensions through direct online sales. Products range from entry-level basic hairpieces to ultra-premium European hair options with varying price points.
- Hair System Subscription: Subscription program for recurring hairpiece orders with automatic delivery at selected intervals (monthly to bi-annually). Provides predictable recurring revenue with customer retention incentives.
- Professional Salon Accounts: B2B sales channel through business accounts for hair replacement professionals and salons with volume pricing and dedicated support
- Professional Services: Styling services including base cuts, haircuts, perms, bleached knots, and coloring for hair systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level basic human hair pieces and adhesives |
| Unit Pricing | Pay-as-you-go | Regular/Standard quality human hair systems |
| Unit Pricing | Pay-as-you-go | Premium and Ultra-Premium hairpieces |
| Unit Pricing | Pay-as-you-go | Custom Made Hair Systems |
| Subscription | Monthly | Hair System Subscription Program |
| Unit Pricing | Pay-as-you-go | Professional Salon/Business Accounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Superhairpieces product offering
Product offeringCore offering
Superhairpieces manufactures and retails 100% human hair wigs, toupees, hair toppers, and hair extensions under its own brand along with the Jane Collection sub-brand for women. The company sells directly to consumers via its multi-country e-commerce platform and 11 physical retail stores, while also operating a B2B professional salon accounts program with dedicated stylist support and the Evolve Global Academy training service.
Product overview
Superhairpieces is a direct-to-consumer and B2B retailer specializing in human hair wigs, toupees, hair pieces, hair extensions, and related supplies. The product portfolio centers on three core offerings: Men's Hair Systems (toupees, full cap wigs, hair patches in Skin, Mono, Lace, and Hybrid bases), Women's Hair Systems (toppers, wigs, and kid's wigs), and Hair Extensions (Tape In, Nail Tip, Stick Tip, Machine Weft, G-Weft, Clip In, Hand Tied Weft, Halo). Supporting these are Supplies & Accessories including adhesives (Ultra Hold Glue, Mity-Tite Glue, Safe Grip Glue), tapes, hair care products (BeautiMark Pure Care line, Back2Natural line), and salon essentials. The company also offers Custom Made hairpieces and the Jane Collection sub-brand. Services include free online video consultations and the Evolve Global Academy training program. Products are available for both retail customers and salon professionals, with global shipping from warehouses in North America, Spain, and the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Jane Collection: Women's hairpiece collection described as 'Beauty redefined'
- Evolve Global Academy
- Superhair Creator
Products and services
- Men's Hair Systems (Toupees) Hair replacement systems for men including toupees, full cap wigs, and hair patches, available in Skin, Mono, Lace, and Hybrid bases and in Regular, Basic, European, and Afro & Permed hair types. Targeted at men experiencing pattern baldness, alopecia, or hair thinning.
- Women's Hair Systems (Toppers & Wigs) Hairpieces and wigs for women including human hair toppers, full cap wigs, and kid's wigs, available in Mono, Lace, Skin, Silicone, and French Top bases across small, medium, large, extra-large, and full cap sizes. Targeted at women with hair thinning, medical hair loss, or styling needs.
- Hair Extensions Multiple hair extension methods including Tape In, Nail Tip, Stick Tip, Machine Weft, G-Weft, Clip In, Hand Tied Weft, and Halo extensions, plus specialty styles such as Wavy Hair and Ombre. Targeted at consumers seeking length and volume.
- Custom Made Hairpieces Bespoke hairpieces tailored to individual specifications including custom toupees, full cap wigs, hair toppers, small hair patches, and repairs. Targeted at customers who require non-standard base size, hair type, color, or density.
- Jane Collection Women's hairpiece sub-brand featuring premium human hair wigs and toppers with refined styling. Targeted at women seeking a curated, premium human hair collection.
- Supplies & Accessories Hairpiece attachment and care supplies including adhesives (Ultra Hold Glue, Mity-Tite Glue, Safe Grip Glue), tapes, cleaners, solvents, scalp protection, hair care products (shampoo, conditioner, leave-in conditioners), styling products, extension tools, and salon essentials. Targeted at both retail customers and professional stylists.
- Online Consultation Service Free online video consultations with professional hair consultants guiding customers through product selection, color matching, and styling guidance. Targeted at prospective and existing retail customers across multiple language markets.
- Evolve Global Academy (Training) Professional training academy for stylists entering the hair replacement industry, providing live online classes and startup business kits. Targeted at hair replacement professionals and salon owners.
- Hair System Subscription Program Recurring subscription program for automatic delivery of hairpieces at customer-selected intervals ranging from monthly to bi-annually, with a 20% surcharge for item changes within 1 year. Targeted at repeat retail customers seeking predictable reordering.
- Hairpiece Styling Services Professional styling services offered at retail locations, including base cuts, haircuts, perms, bleached knots, and coloring for hair systems. Targeted at retail customers requiring fitting, customization, or maintenance.
Quantifiable outcome
- 30-day warranty coverage for excessive shedding and rapid hair loss (above 15% threshold)
- +1 more outcomes
Companies that use Superhairpieces
Customer profileSegments6 records
Ideal customer profiles3 records
Superhairpieces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Superhairpieces partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights6 records
Superhairpieces competitors and assessment
Company assessmentDirect peers
- Lordhair: Global online supplier of men's and women's hair systems, toupees and toppers sold direct-to-consumer with custom options, mirroring Superhairpieces' core offering and DTC model.
- New Times Hair: Hair replacement systems manufacturer and online retailer serving both consumers and salons/wholesale, directly overlapping in toupees, bases and adhesives.
- Bono Hair: Manufacturer and wholesaler of hair systems and toppers supplying salons and distributors, competing in the same professional B2B hair-replacement channel.
- LaVivid Hair: DTC brand selling men's stock and custom hair systems with online consultation, closely aligned with Superhairpieces' consumer-facing model.
- UniWigs: Online retailer of human-hair wigs, toppers and hairpieces for women including medical hair-loss customers, overlapping heavily with the women's segment and Jane Collection.
- HairDirect: US-based online seller of men's hair systems, custom pieces and attachment supplies, competing directly in North American DTC hair replacement.
- Hollywood Lace: Premium men's hair system provider selling lace and skin bases online and via studios, competing in the same product category.
- Bellami Hair: Leading e-commerce brand for clip-in and professional hair extensions, competing directly with Superhairpieces' extensions category.
Emerging players
- Godfather Hair: Newer online hair-system brand targeting men with stock and custom units, a niche competitor intersecting Superhairpieces' men's line.
Broad incumbents
- Bosley: Established hair-restoration company offering surgical and non-surgical solutions; a broad incumbent addressing the same hair-loss customer pain point from an adjacent angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Superhairpieces social profiles
Digital presenceSuperhairpieces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superhairpieces leadership team
Management profileNumber of profiles
Profiles1 record
Superhairpieces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superhairpieces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superhairpieces
What does Superhairpieces do?
Superhairpieces manufactures and retails 100% human hair wigs, toupees, hair toppers, and hair extensions under its own brand along with the Jane Collection sub-brand for women. The company sells directly to consumers via its multi-country e-commerce platform and 11 physical retail stores, while also operating a B2B professional salon accounts program with dedicated stylist support and the Evolve Global Academy training service.
Is Superhairpieces a public or private company?
Superhairpieces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superhairpieces founded?
Superhairpieces was founded in 2005. It employs 11 to 50 people.
Where is Superhairpieces based?
Superhairpieces is headquartered in Sunrise, United States, in the North America region.
How does Superhairpieces make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are hair System Subscription, professional Salon Accounts and professional Services.
Who are Superhairpieces's main competitors?
Direct peers on record are Lordhair, New Times Hair, Bono Hair, LaVivid Hair, UniWigs, HairDirect, Hollywood Lace and Bellami Hair. Godfather Hair is listed as an emerging player. Bosley is listed as a broad incumbent.
Does Superhairpieces have an API?
No public API is recorded for Superhairpieces.
What industry is Superhairpieces in?
Superhairpieces's product category is Hair Replacement Products. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 5600.