Robeta
Robeta is a Slovenian premium campervan manufacturer (founded 2011) building custom Mercedes Sprinter and Stellantis-based vehicles through a single-craftsman model, selling direct-to-consumer across Europe with a sister brand Womondo for the simplified segment.
- Company typePrivate
- Founded2011
- HeadquartersSentjanz Pri Dravogradu, Slovenia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Robeta does
Robeta d.o.o., founded in 2011 in Slovenj Gradec, Slovenia, designs and builds premium campervans on Mercedes-Benz Sprinter and Stellantis (Fiat, Citroën, Opel) chassis platforms. The portfolio comprises five core models — Adonis (from €115,990, Mercedes-based), Apollo (from €67,890), Helios (from €66,390), Kronos (from €66,890), and Ares (from €64,890) — plus the limited Ananya GlamperVan (€225,000, 5 units), the Schumacher Edition, and a sister brand, Womondo by Robeta, which offers a simplified 5-choice configurator at €68,990–€73,990. Each vehicle is built to order by a single dedicated craftsman, with 16,000+ configuration options and proprietary AIR™ honeycomb-core furniture technology that removes ~220kg versus standard campervan interiors. Full 25mm ARMAFLEX insulation across all interior surfaces enables the company's branded Silent Travel experience, and the Off Grid+ system (EcoFlow 10kWh + 2x450W solar) provides over six days of off-grid autonomy.
The company sells direct-to-consumer through its online configurator, supported by a European dealer network spanning 16 countries and recurring presence at major trade shows (CARAVAN SALON Düsseldorf, CMT Stuttgart, München f.r.e.e). A Try & Buy rental program (€499 for 7 days, credited toward purchase) and a Discovery Break consultation program function as mid- and bottom-funnel conversion tools. Pricing ranges from €64,890 to €225,000 per vehicle, with the 2026 launch of Robeta AI (voice control, predictive analytics, AI chatbot) and the Robeta Hercules model extending the line into the larger Sprinter / liner-coach segment.
Management is founder-owned with no disclosed external investors, VC, or PE funding. The company is privately held (ROBETA d.o.o.), led by designer Luka Zajc (since 2017, 30+ years of nautical design experience), and has received multiple industry awards including Campervan of the Year for the Adonis and Das Goldene Reisemobil 2023. Revenue is not publicly disclosed; the company is operating, growing its product line, and expanding into new European markets including Sweden.
Robeta firmographics
Firmographics- Name
- Robeta
- Legal name
- ROBETA d.o.o.
- Website
- https://robeta-campervans.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robeta is a Slovenian premium campervan manufacturer (founded 2011) building custom Mercedes Sprinter and Stellantis-based vehicles through a single-craftsman model, selling direct-to-consumer across Europe with a sister brand Womondo for the simplified segment.
- Ownership category
- akta.pro rank
Where Robeta is headquartered
LocationHeadquarters
- HQ city
- Sentjanz Pri Dravogradu
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Robeta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Campervan Sales: Robeta generates primary revenue from selling premium campervans and motorhomes. Vehicles are built to order based on customer configuration, with base prices ranging from €64,890 to €115,990 for standard models, and up to €225,000 for the premium Ananya GlamperVan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ROBETA ARES - Urban adventurer |
| One time/ perpetual license | Pay-as-you-go | ROBETA HELIOS - Versatile companion |
| One time/ perpetual license | Pay-as-you-go | ROBETA KRONOS - Longitudinal bed comfort |
| One time/ perpetual license | Pay-as-you-go | ROBETA APOLLO - Spacious family campervan |
| One time/ perpetual license | Pay-as-you-go | ROBETA ADONIS - Luxury Mercedes campervan |
| One time/ perpetual license | Pay-as-you-go | Womondo Lifestyle 540 - Urban Explorer |
| One time/ perpetual license | Pay-as-you-go | Womondo Lifestyle 600 - The Goldilocks |
| One time/ perpetual license | Pay-as-you-go | Womondo Lifestyle 636 - Family Estate |
| One time/ perpetual license | Pay-as-you-go | Ananya GlamperVan - Ultra-premium |
| Other | Pay-as-you-go | Try & Buy Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Robeta product offering
Product offeringCore offering
Robeta designs, manufactures, and sells premium campervans and motorhomes built on Mercedes-Benz Sprinter and Stellantis (Fiat, Citroën, Opel) chassis platforms. Each vehicle is handcrafted by a single dedicated craftsman and offers 16,000+ customization options, proprietary AIR™ Furniture Technology that removes approximately 220kg, and full ARMAFLEX™ insulation for Silent Travel. The lineup spans five core models (Adonis, Apollo, Helios, Kronos, Ares) with base prices from €64,890 to €115,990, plus the experimental Ananya GlamperVan at €225,000 and the accessible Womondo sub-brand starting at €68,990.
Product overview
Robeta is a Slovenian campervan manufacturer (established 2011) offering premium campervans built on Fiat/Citroën/Opel (Stellantis) and Mercedes-Benz chassis. The core product lineup consists of five models: Adonis (luxury Mercedes-based for 2-4 travellers), Apollo (spacious family campervan for up to 6), Kronos (premium longitudinal bed comfort), Helios (versatile family companion), and Ares (compact urban adventurer). Additionally, the sister brand Womondo offers three simplified models (Lifestyle 540/600/636) with a streamlined 5-choice configurator. Premium features include proprietary AIR Furniture Technology (honeycomb-core panels removing ~220kg), full ARMAFLEX insulation, and over 16,000 customization options. Special editions include the Schumacher Edition flagship and Adonis Off-Road package. Services include an online configurator, Discovery Break consultations, and Try & Buy rental program. Robeta AI (2026) introduces voice control and AI-powered systems. The experimental Ananya GlamperVan represents the ultra-high-end segment on Mercedes Sprinter 4×4 at €225,000.
Differentiator
Problem solved
Functional benefit
Brands
- Womondo by Robeta: A sister brand built for those who value simplicity of choice, clarity of design, and freedom without fuss. Offers three sizes (540, 600, 636) with a simplified 5-choice configurator at more accessible price points starting from €68,990.
Products and services
- Robeta Adonis Luxury campervan built on Mercedes-Benz Sprinter chassis for 2 to 4 travellers. 5.93m length, premium comfort, award-winning design, and advanced technology. Starting price €115,990.
- Robeta Apollo Spacious family campervan for up to 6 travellers with maximum storage capacity, 6.36m length, and flexible sleeping zones. Starting price €67,890.
- Robeta Kronos Premium campervan with longitudinal V-bed comfort on a compact 5.99m unit, optimized for 2 travellers with enhanced storage. Starting price €66,890.
- Robeta Helios Versatile travel companion with various versions and options. Balance of agility and spaciousness with practical family features. 5.99m length, seats 2-5, sleeps 2-6. Starting price €66,390.
- Robeta Ares Compact campervan ideal for urban adventurers. Suitable for couples or a small family with effortless city navigation. 5.41m length, upgradeable to 5 seats and 6 sleeping spaces. Starting price €64,890.
- Robeta Hercules Premium model built on 6.9-metre Mercedes Sprinter with longitudinal beds. Shares Adonis DNA with expanded features due to greater length.
- Schumacher Edition Flagship special edition campervan featuring exclusive design elements and refined details, embodying Robeta craftsmanship with powerful presence and uncompromising performance.
- Ananya GlamperVan Ultra-premium experimental GlamperVan on Mercedes Sprinter 4×4 419, 6.97m length. First edition of 5 vehicles at €225,000 per unit.
- Womondo Lifestyle 540 Compact urban explorer at 5.41m from the Womondo by Robeta sister brand. 'Fits everywhere' concept for city parking while providing proper camper living. Starting price €68,990.
- Womondo Lifestyle 600 Bestseller Womondo model at 5.99m. 'Just right' balance of size and capability, with most features included as standard. Starting price €72,990.
- Womondo Lifestyle 636
Quantifiable outcome
- 220kg weight savings with AIR™ Furniture Technology compared to standard van interiors
- +3 more outcomes
Companies that use Robeta
Customer profileSegments5 records
Ideal customer profiles5 records
Robeta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Robeta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Mercedes-BenzcoreMercedes-Benz provides the Sprinter chassis platform for Robeta's premium Adonis model. This partnership allows Robeta to offer luxury campervans on Mercedes' premium commercial vehicle platform, benefiting from the brand's reputation for quality, refined driving experience, and comprehensive service network across Europe.
- Stellantis (Fiat, Citroën, Opel)coreStellantis provides the base chassis for Robeta's Apollo, Helios, Kronos, and Ares models. The partnership offers wider service access and more budget-friendly options compared to Mercedes, with extensive dealer networks across Europe.
- TrumamajorTruma provides heating systems for Robeta campervans, including diesel-only and diesel + electric combo systems. Truma 6D system tested up to 2,750 meters elevation. Critical for year-round usability in cold climates.
- WomondocoreWomondo is Robeta's sister brand targeting a simpler, more accessible campervan market. Same craftsmanship but with a revolutionary 5-choice configurator and essential features included as standard. Shares design language and technology with Robeta.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Robeta competitors and assessment
Company assessmentDirect peers
- Westfalia: Iconic European campervan converter (originally VW-based, now multi-chassis). Directly comparable to Robeta as a premium van-conversion specialist with deep customization expertise and similar European distribution.
- VanTourer: European campervan specialist operating on Fiat/Citroën chassis with focus on family-friendly layouts. Directly comparable to Robeta's Apollo and Helios family positioning.
- Pössl Group: German campervan manufacturer focused on van conversions (Citroën, Fiat, Peugeot base vehicles). Closely comparable to Robeta's Stellantis-based product approach and price positioning in the mid-premium segment.
Broad incumbents
- Knaus Tabbert AG: Publicly listed European RV group owning multiple brands (Knaus, Weinsberg, Tabbert). Broad incumbent comparable across multiple price tiers including campervans.
- Pilote (Groupe Pilote): French motorhome and van-conversion manufacturer offering premium and mid-range models. Comparable broad European RV peer with similar OEM base-vehicle strategy.
- Hymer (Hymer GmbH): One of the most established German motorhome and campervan makers (part of Erwin Hymer Group). Broad incumbent comparator in the European premium RV market with overlapping customer base.
- Bürstner (Bürstner GmbH): German-Origin European RV brand offering motorhomes and campervans. Broad incumbent directly competing in the same European dealer channels as Robeta.
- Volkswagen California / Grand California: OEM-branded factory campervans from Volkswagen Commercial Vehicles. Comparable as the most direct competitor of the same customer demographic but at lower ASPs and direct OEM scale.
- Carthago (Carthago Group): Established German premium motorhome and camper manufacturer. Comparable as a higher-end European RV incumbent competing for the same luxury buyer that Robeta's Adonis and Hercules target.
- Rapido Group: French RV group owning multiple European camper and motorhome brands. Broad incumbent serving premium European segments comparable to Robeta's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Robeta social profiles
Digital presenceRobeta compliance and trust
Trust signalCompliance10 records
Robeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robeta leadership team
Management profileNumber of profiles
Profiles2 records
Robeta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robeta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robeta
What does Robeta do?
Robeta designs, manufactures, and sells premium campervans and motorhomes built on Mercedes-Benz Sprinter and Stellantis (Fiat, Citroën, Opel) chassis platforms. Each vehicle is handcrafted by a single dedicated craftsman and offers 16,000+ customization options, proprietary AIR™ Furniture Technology that removes approximately 220kg, and full ARMAFLEX™ insulation for Silent Travel. The lineup spans five core models (Adonis, Apollo, Helios, Kronos, Ares) with base prices from €64,890 to €115,990, plus the experimental Ananya GlamperVan at €225,000 and the accessible Womondo sub-brand starting at €68,990.
Is Robeta a public or private company?
Robeta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robeta founded?
Robeta was founded in 2011. It employs 11 to 50 people.
Where is Robeta based?
Robeta is headquartered in Sentjanz Pri Dravogradu, Slovenia, in the Europe region.
How does Robeta make money?
One revenue line is on record: campervan Sales.
Who are Robeta's main competitors?
Direct peers on record are Westfalia, VanTourer and Pössl Group. Broad incumbents are Knaus Tabbert AG, Pilote (Groupe Pilote), Hymer (Hymer GmbH), Bürstner (Bürstner GmbH), Volkswagen California / Grand California, Carthago (Carthago Group) and Rapido Group.
Does Robeta have an API?
No public API is recorded for Robeta.