FloRacing
FloRacing, operated by Austin-based FloSports, Inc., is a motorsports streaming platform delivering live races, highlights, news, and original racing content to motorsports fans as one vertical within the broader FloSports network.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What FloRacing does
FloRacing is a motorsports-focused streaming and content platform operated by FloSports, Inc., a privately-held company established in 2006 and headquartered in Austin, Texas. The platform delivers live and on-demand racing event coverage, news, highlights, and original motorsports content to racing enthusiasts. FloRacing is one vertical within the broader FloSports network, which hosts additional sports-specific streaming services under a shared corporate and operational umbrella.
The core product is a unified streaming platform that aggregates motorsports content — including live event broadcasts, video highlights, and editorial articles — into a single destination for racing fans. From the supplied source material, no distinct product modules, technical architecture details, proprietary technology stack, AI/ML features, or third-party integrations are documented. The platform operates behind standard consumer streaming infrastructure, with footer links to "Customer Support," "FAQ," "About FloSports," "Terms of Use," and "Privacy Policy," consistent with a subscription- or membership-based access model. No pricing tiers, subscriber counts, or contract terms are disclosed.
FloRacing's go-to-market is consumer-direct, targeting individual motorsports fans rather than enterprise buyers. The source data contains no named B2B customers, advertiser relationships, sponsorship arrangements, distribution partnerships, geographic market segmentation, or operating-geography disclosures. Revenue model specifics — including subscription pricing, advertising mix, content licensing terms, and financial performance — are not disclosed, and the firmographic record explicitly notes revenue is "Not available." The platform's operating status is "operating" based on an active website, and the company is inferred to be a USA-domiciled corporation under the FloSports, Inc. legal entity.
FloRacing firmographics
Firmographics- Name
- FloRacing
- Legal name
- FloSports, Inc.
- Website
- https://floracing.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloRacing, operated by Austin-based FloSports, Inc., is a motorsports streaming platform delivering live races, highlights, news, and original racing content to motorsports fans as one vertical within the broader FloSports network.
- Ownership category
- akta.pro rank
FloRacing industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Other Spectator Sports (711219)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where FloRacing is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
FloRacing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
FloRacing product offering
Product offeringCore offering
FloRacing streams live and on-demand motorsports events, news, highlights, and original racing content to fans. It operates as a dedicated racing vertical within the FloSports streaming network, providing centralized access to live race broadcasts, video clips, and editorial articles covering motorsports.
Product overview
FloRacing is a single unified product — a racing-focused streaming and content platform that delivers live coverage, news, videos, and articles for motorsports audiences. The platform appears to operate as part of the FloSports network, which also includes other sports vertical streaming services. Based on the limited source data, no additional distinct products, modules, or sub-brands were identified beyond the core FloRacing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- FloRacing FloRacing is a sports streaming and content platform that provides live motorsports racing coverage, news, videos, and articles to racing fans. It operates as the motorsports vertical within the FloSports network.
Companies that use FloRacing
Customer profileIdeal customer profiles1 record
FloRacing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FloRacing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
FloRacing competitors and assessment
Company assessmentBroad incumbents
- NBC Sports / Peacock: Major U.S. sports broadcaster and streaming service holding rights to NASCAR and IndyCar. Overlaps with FloRacing's NASCAR/IndyCar coverage and competes for the same audience's subscription dollars.
- ESPN+: Walt Disney's flagship sports streaming service carrying motorsports content (NASCAR, IndyCar, F1 in select seasons). A broad incumbent that competes with FloRacing for motorsports subscribers.
- DAZN: Global sports streaming platform with motorsports rights (MotoGP, boxing). Broad incumbent comparable to FloRacing's subscription streaming model for premium sports content.
Direct peers
- MotorTrend: Automotive and motorsports media brand with streaming video content. Comparable to FloRacing in motorsports-themed video content and audience overlap.
- Motorsport Network (Motorsport.com): Global motorsports digital media platform delivering news, live coverage, and analysis across racing series. Directly comparable to FloRacing as a motorsports-focused content and streaming destination.
- F1 TV (Formula 1): Formula 1's owned subscription streaming service delivering live races, on-demand, and original content. A direct competitor for motorsports subscription wallet share, especially with F1's U.S. growth.
- Speed Sport: U.S. motorsports news and media outlet covering NASCAR, IndyCar, dirt racing, and beyond. Comparable to FloRacing's motorsports news and live coverage focus.
- MotoAmerica: U.S. motorcycle racing series that operates its own streaming service for live event coverage. Comparable to FloRacing as a motorsports-specific live streaming platform with rights to racing content.
- MRN (Motor Racing Network): Motor Racing Network produces audio and digital coverage of NASCAR and other racing series. Comparable to FloRacing as a motorsports-specific content distribution platform.
Others
- iRacing: Leading motorsport simulation platform with subscription-based access to virtual racing. Adjacent to FloRacing via the racing enthusiast audience and overlaps in motorsports fandom, though iRacing is sim-versus-real racing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FloRacing social profiles
Digital presenceFloRacing financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloRacing leadership team
Management profileNumber of profiles
FloRacing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloRacing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloRacing
What does FloRacing do?
FloRacing streams live and on-demand motorsports events, news, highlights, and original racing content to fans. It operates as a dedicated racing vertical within the FloSports streaming network, providing centralized access to live race broadcasts, video clips, and editorial articles covering motorsports.
When was FloRacing founded?
FloRacing was founded in 2006. It employs 11 to 50 people.
Where is FloRacing based?
FloRacing is headquartered in Austin, United States, in the North America region.
Who are FloRacing's main competitors?
Broad incumbents on record are NBC Sports / Peacock, ESPN+ and DAZN. Direct peers are MotorTrend, Motorsport Network (Motorsport.com), F1 TV (Formula 1), Speed Sport, MotoAmerica and MRN (Motor Racing Network). iRacing is listed as an others.
Does FloRacing have an API?
No public API is recorded for FloRacing.
What industry is FloRacing in?
FloRacing's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled), with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 5162 and its SIC code is 7822.