Speed Sport
Speed Sport is a privately held motorsports media company publishing news across speedsport.com, distributing SPEED SPORT 1 as a FAST racing network to 200+ million households, and offering subscription streaming and merchandise to racing fans in the U.S. and Canada.
- Company typePrivate
- Founded1934
- HeadquartersMooresville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Speed Sport does
Speed Sport is a privately held motorsports media company that publishes news, features, and live programming across a multi-platform footprint. Its flagship property is speedsport.com, which covers NASCAR, IndyCar, drag racing, short track, sports cars, motorcycles, Formula 1, rally, and other racing disciplines, supplemented by daily email newsletters and active social channels on Facebook, Instagram, Twitter, and YouTube. The company is the legal entity Turn 3 Media, LLC, headquartered in Mooresville, North Carolina, and traces its brand lineage to National Speed Sport News, founded in 1934 and historically called "The bible of Motorsports," whose archive is held at the Library of Congress.
The product portfolio has expanded well beyond editorial into live video. SPEED SPORT 1 is a free ad-supported streaming television (FAST) network branded as the "Great American Motorsports Network," distributed on Amazon Prime, The Roku Channel, Fubo, Plex, and STIRR and reaching more than 200 million households in the U.S. and Canada, with over 500 hours of live broadcasts scheduled for 2026. SPEED SPORT TV is a companion subscription streaming service for live events and on-demand replays, and a branded merchandise store operates at speedsportstore.com. Broadcast rights are anchored by a multi-year IHRA Outlaw Nitro Series deal and partnerships with Trans Am, Ferrari Challenge, IMCA, Hunt the Front Super Dirt Series, WISSOTA, the Mint 400, and Open Wheel Showdown, with Windy City Creative Group handling production.
The business model is a hybrid of advertising and sponsorships across digital and FAST-channel inventory, recurring subscription revenue from SPEED SPORT TV and membership access, and merchandise sales. The customer base is primarily motorsports enthusiasts and racing fans, with a secondary segment of racing drivers, crew, and industry professionals consuming the editorial product, and advertisers and sponsors purchasing reach into the audience. The company is small in headcount (1-10 employees), privately held, and operationally independent, with no disclosed external funding.
Speed Sport firmographics
Firmographics- Name
- Speed Sport
- Legal name
- Turn 3 Media, LLC
- Website
- https://speedsport.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Speed Sport is a privately held motorsports media company publishing news across speedsport.com, distributing SPEED SPORT 1 as a FAST racing network to 200+ million households, and offering subscription streaming and merchandise to racing fans in the U.S. and Canada.
- Ownership category
- akta.pro rank
Speed Sport industry classification
Industry- Product category
- Motorsports Media and Broadcasting
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
- akta.pro secondary industry
- Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)
Keywords
Where Speed Sport is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Speed Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Advertising and Sponsorships: Speed Sport generates revenue through advertising across its digital properties, television network, and email marketing platforms. They offer advertising packages to sponsors seeking to reach passionate motorsports audiences.
- Subscription/Membership: Premium content access through memberful.com platform offering subscription-based access to exclusive content and features.
- Merchandise Sales: E-commerce sales of Speed Sport branded merchandise through speedsportstore.com.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Speed Sport product offering
Product offeringCore offering
Speed Sport operates a multi-platform motorsports media business delivering news, editorial coverage, live event broadcasts, and on-demand video content across NASCAR, IndyCar, short track, drag racing, sports cars, motorcycles, Formula 1, and rally disciplines. Its offerings span the SPEEDSPORT.com news website, SPEED SPORT 1 free ad-supported streaming television network reaching 200+ million homes, SPEED SPORT TV and SPEED SPORT 2 streaming networks, and an e-commerce merchandise store at speedsportstore.com.
Product overview
Speed Sport is a multi-platform motorsports media company positioned as 'The Motorsports Authority,' operating a portfolio of digital, television, and streaming properties. The core offerings include SPEEDSPORT.com (the primary news website), SPEED SPORT 1 (a free ad-supported streaming television network reaching 200+ million homes), and SPEED SPORT TV (streaming network). The company publishes news and coverage across multiple racing disciplines including NASCAR, IndyCar, short track racing, drag racing, sports cars, motorcycles, and Formula 1. Founded in 1934 as National Speed Sport News, Speed Sport generates revenue through digital advertising, email marketing campaigns, video content production, and merchandise sales. The company operates under Turn 3 Media, LLC and is headquartered in Mooresville, North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- SPEEDSPORT.com
- SPEED SPORT 1 Free ad-supported streaming television (FAST) network dedicated to live and on-demand motorsports content, branded as the 'Great American Motorsports Network.' Reaches 200+ million households via major streaming platforms and features live racing from IHRA, Trans Am, Ferrari Challenge, IMCA, Hunt the Front Super Dirt Series, WISSOTA, The Mint 400, Open Wheel Showdown, and other series.
- SPEED SPORT TV
- SPEEDSPORT Store
Companies that use Speed Sport
Customer profileSegments3 records
Ideal customer profiles3 records
Speed Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Speed Sport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Open Wheel ShowdowncoreLong-term broadcast deal for Open Wheel Showdown coverage on SPEED SPORT platforms.
- IHRA (International Hot Rod Association)flagshipMulti-year broadcast agreement for IHRA Outlaw Nitro Series coverage. SPEED SPORT 1 provides live broadcasts of events with preliminary rounds on SPEED SPORT 2 and IHRA.TV, and pro class qualifying/eliminations live on SPEED SPORT 1. Also includes production of highlight shows and coverage of other IHRA series including Stock Car Series, Pro Pulling League, Watercraft Series, and more.
- Trans AmcoreBroadcast partnership for Trans Am racing series coverage on SPEED SPORT 1.
- Ferrari ChallengecoreBroadcast partnership for Ferrari Challenge racing series on SPEED SPORT 1.
- IMCA (International Motor Contest Association)coreBroadcast and media partnership for IMCA racing events including live coverage on IMCA TV.
- Hunt the Front Super Dirt SeriescoreBroadcast partnership for Hunt the Front Super Dirt Series coverage.
- WISSOTAminorBroadcast partnership for WISSOTA racing series.
- The Mint 400minorBroadcast partnership for The Mint 400 off-road racing event.
- Windy City Creative GroupcoreProduction partner owned by Steve Grein, an Emmy award-winning veteran producer and creative director. Windy City handles IHRA Outlaw Nitro Series productions and other IHRA series including Stock Car Series, Pro Pulling League, Watercraft Series, Poker Run, Snowmobile Series, Outlaw Drag Boats, F1 Powerboats. Production team includes motorsports history and TV talent.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Speed Sport competitors and assessment
Company assessmentDirect peers
- Motorsport Network: Global motorsports digital media company operating Motorsport.com, Autosport.com and other racing titles. Direct competitor in motorsports news, video, and event coverage with a similar content-led, multi-platform business model.
- Autosport: Historic motorsports news brand with global coverage of Formula 1, endurance racing, and touring car series. Direct peer in motorsports editorial with similar audience demographic and content-led approach.
- FloRacing: Subscription streaming service dedicated to live motorsports coverage of grassroots and short track racing. Closely comparable as a motorsports-only streaming and content platform serving enthusiasts with live event broadcasts.
- RACER Magazine (RACER.com): Long-running motorsports publication and website covering IndyCar, IMSA, Formula 1, and NASCAR. Direct peer in motorsports editorial and digital media with similar audience and advertiser profile.
Broad incumbents
- MotorTrend: Established automotive and motorsports media brand with TV, streaming, and digital properties covering racing alongside broader automotive content. Larger incumbent serving motorsports audiences with deeper production resources.
- MAVTV: Motorsports and automotive lifestyle television network with linear and streaming distribution. Comparable as a motorsports-dedicated TV channel, though broader in scope with deeper resources and longer-running distribution deals.
- NBC Sports / Peacock: Major U.S. sports broadcaster holding rights to NASCAR Cup Series, IndyCar, and Premier League. Overlaps with Speed Sport's coverage scope at the top tier and competes for motorsports advertising and viewer attention.
- FS1 / Fox Sports: Major motorsports broadcaster holding NASCAR Cup Series rights and significant NHRA coverage. Competes for motorsports advertising dollars and audience attention with vastly greater production and distribution scale.
Emerging players
- Frontstretch: Independent NASCAR and motorsports digital news site covering stock car racing with editorial content and analysis. Comparable as a smaller motorsports-focused digital media outlet competing for enthusiast attention and sponsorship.
- Drag Illustrated: Niche digital media company focused on drag racing content, news, and event coverage. Overlaps with Speed Sport's drag racing coverage including NHRA and IHRA, and competes for the same enthusiast audience and sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Speed Sport social profiles
Digital presenceSpeed Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speed Sport leadership team
Management profileNumber of profiles
Speed Sport subsidiaries and ownership
Company hierarchySubsidiaries2 records
Speed Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speed Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speed Sport
What does Speed Sport do?
Speed Sport operates a multi-platform motorsports media business delivering news, editorial coverage, live event broadcasts, and on-demand video content across NASCAR, IndyCar, short track, drag racing, sports cars, motorcycles, Formula 1, and rally disciplines. Its offerings span the SPEEDSPORT.com news website, SPEED SPORT 1 free ad-supported streaming television network reaching 200+ million homes, SPEED SPORT TV and SPEED SPORT 2 streaming networks, and an e-commerce merchandise store at speedsportstore.com.
Is Speed Sport a public or private company?
Speed Sport is a private company. It is classified as unknown and is currently operating.
When was Speed Sport founded?
Speed Sport was founded in 1934. It employs 1 to 10 people.
Where is Speed Sport based?
Speed Sport is headquartered in Mooresville, United States, in the North America region.
How does Speed Sport make money?
Three revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are subscription/Membership and merchandise Sales.
Who are Speed Sport's main competitors?
Direct peers on record are Motorsport Network, Autosport, FloRacing and RACER Magazine (RACER.com). Broad incumbents are MotorTrend, MAVTV, NBC Sports / Peacock and FS1 / Fox Sports. Emerging players are Frontstretch and Drag Illustrated.
Does Speed Sport have an API?
No public API is recorded for Speed Sport.
What industry is Speed Sport in?
Speed Sport's product category is Motorsports Media and Broadcasting. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled), with a secondary code of MPAKAOAD, Sports FAST Channels & Free Ad-Supported Streaming. Its NAICS code is 711219 and its SIC code is 7822.