Cara

What Cara does

Cara (legal entity Cara Technologies, Inc.) is a San Francisco-based healthcare AI company founded in 2025 that ships software and embedded engineering services as a single offering. It operates a three-product stack on a shared architecture: Cara Platform (a configured HIPAA-compliant practice management suite covering patient CRM, online scheduling, digital intake, payments, patient portal, and analytics), Cara Creator (a healthcare-trained agentic builder enabling non-engineering teams to ship custom patient experiences, internal tools, and workflow automations with code ownership transferred to the customer), and an Enterprise tier that delivers bespoke AI systems through six-to-twelve-week Enablement Sprints with full source code transfer. The shared foundation runs on HIPAA-compliant infrastructure with SOC 2 Type II controls, HITRUST-aligned practices, BAA by default, row-level audit logging, and tenant-scoped PHI; integrations span 21 EHRs (Epic, Athenahealth, eClinicalWorks, AdvancedMD, Canvas Medical, Healthie, Medplum, Oystehr, Elation, and others) plus major interoperability layers (Metriport, Redox, Health Gorilla, 1upHealth, Zus, Flexpa, Particle) on FHIR R4/R5, HL7v2, Bulk FHIR, and SMART-on-FHIR.

The company's revenue model blends recurring software subscriptions (Platform, Cara Creator) with professional-services revenue from Enablement Sprints and multi-year Embedded Services engagements in which forward-deployed engineers and project managers — Cara employees on Cara payroll — sit with customer teams. Go-to-market combines a founder-led enterprise field-sales motion (inquiry, 30-minute working conversation, scoped Sprint) with PLG surfaces for Platform and Cara Creator; pricing is quote-based and not publicly disclosed. Cara targets five vertical segments — independent practices and medical groups, health systems (AMC, regional, community, IDN, specialty), payers and health plans (commercial, MA, Medicaid, PBM, TPA), pharma and life sciences (manufacturers, CROs, hub operators), and digital-health operators (longevity, GLP-1/metabolic, women's/men's health, mental health, chronic care, RPM, DTC telehealth). Anchor customers disclosed are Hy-Vee Health Exemplar Care (15 Iowa DPC locations) and Thrive Medical (5-clinic Austin MSO scaling toward a 100-clinician CIN on AdvancedMD); reported outcomes include 40% faster prior-authorization turnaround, 3x clinician throughput in digital-health engagements, 6-12 hours saved per clinician per week on prior auth, ~6 hours/clinician/week saved on intake and insurance verification, 40% in-person-to-virtual visit conversion across a $1.2B care delivery business, 2,000+ hospital@home cases scaled across four Medicare markets, 500+ hospitalizations avoided, 6% A1C reduction in chronic-care cohorts, and 600K members covered through a joint commercial bid with a regional payer.

The company is co-founded and actively led by Seth Staton (CEO; ex-Walgreens Head of Clinical Programs and Innovation, ex-CareMore Health/Anthem Staff VP of Virtual Care) and Nils Widal (CTO; 30-year engineer, prior founder of Widal Technologies and Vertrical). The team is intentionally small (1-10 employees) with founders personally engaged in every customer conversation; no funding rounds, revenue figures, ARR, or paying-customer count are publicly disclosed.

Name

Cara

Legal name

Cara Technologies, Inc.

Website

https://caramedical.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Cara (Cara Technologies, Inc.) is a San Francisco healthcare AI company providing a shared-architecture platform (Platform, Cara Creator, Enterprise) and embedded forward-deployed engineering services to independent practices, MSOs/CINs, health systems, payers, pharma, and digital health operators.

Ownership category

akta.pro rank

Product category

Healthcare AI Software & Services

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Triage & Clinical Decision Support (CDS) Platforms (HLALAJAD)

Keywords

• Healthcare AI platform
• Practice management software
• Clinical workflow automation
• EHR integration
• Embedded engineering services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Platform Subscription: Cara Platform, Cara Creator, and Enterprise products offered as software subscriptions. Platform is configured and ready to go live for independent practices. Enterprise engagements include software systems built for specific workflows.
2. Embedded Services: Forward deployed engineers and project managers embedded with customer teams. Cara employees on Cara payroll, fractional or full-time. Core delivery mechanism for services practice engagements including Growth & Commercial Strategy, Care Model Design, and Agentic Operations.
3. Enablement Sprint: Six-to-twelve-week defined engagement with senior engineering, producing a working AI system. Optional ongoing retainer after initial Sprint for continued co-development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cara builds a HIPAA-compliant, AI-enabled healthcare platform sold as three products: Cara Platform (configured practice management with CRM, scheduling, intake, payments, portal, analytics for independent and specialty practices), Cara Creator (agentic builder for custom patient experiences and workflow apps), and Enterprise (bespoke AI systems for health systems, payers, pharma, and scaled digital health delivered via six-to-twelve-week Enablement Sprints). A layer of Embedded Services places Cara forward deployed engineers and PMs inside customer teams for ongoing co-development.

Product overview

Cara is a healthcare AI platform with a three-product architecture built on a shared foundation. Platform provides the operational layer (Patient CRM, online scheduling, digital intake, payments, patient portal, analytics) configured for independent practices and specialty groups. Cara Creator is a healthcare-trained AI application builder enabling teams to ship custom patient experiences, portals, and workflow automations. Enterprise delivers bespoke AI systems for complex workflows via embedded six-to-twelve-week Enablement Sprints with full IP transfer. Embedded Services layers forward deployed engineers and project managers on top of the platform for ongoing co-development. The services practice offers three cornerstones (Growth & Commercial Strategy, Care Model Design & Activation, Agentic Operations & Platform Strategy) that can be paired with any product line. All products share the same architecture, security posture (HIPAA, SOC 2 Type II, BAA by default), and data model.

Differentiator

Problem solved

Functional benefit

Brands

• Cara Creator: A healthcare-trained AI builder for building patient experiences, internal tools, and operational workflows using agents.
• Cara Platform

Products and services

• Cara Platform Modern HIPAA-compliant practice management platform providing Patient CRM, online scheduling, digital intake, payments, patient portal, and analytics. Configured rather than custom-built, with go-live in days for independent groups, specialty practices (derm, ophthalmology, orthopedics, GI, cardiology, mental health), DPC, concierge, FQHCs, and digital health operators. Supports multi-location practices of 5-100 clinicians.
• Cara Creator Healthcare-trained agentic AI builder enabling teams to ship custom patient experiences, internal tools, and operational workflows without hiring engineers. Users describe needs in plain language and agents handle front-end, back-end, and integration code. Built-in HIPAA compliance, BAA by default, and EHR integration. Code ownership transfers to customer after launch with no mandatory monthly fee.
• Cara Enterprise Bespoke AI systems for health systems, payers, pharmaceutical manufacturers and CROs, and scaled digital health operators with workflows no platform can fit. Delivered via a six-to-twelve-week Enablement Sprint with senior engineering embedded, producing production code the customer fully owns. Optional ongoing retainer for continued co-development.
• Embedded Services Forward deployed engineering and project management embedded with customer teams. Cara employees on Cara payroll, fractional or full-time, for months or years. Optional fractional marketer available for MSO and DTC growth motions. Core delivery layer for ongoing engagements after an Enablement Sprint.
• Growth & Commercial Strategy Services practice cornerstone covering new line of business design, commercial partnerships, pricing/packaging/GTM strategy, and M&A and PE portfolio support. Targeted at organizations adding lines of business, entering new markets, or converting clinical capability into revenue. Includes a referenced outcome of 600K members covered by joint commercial bid structured with regional payer.
• Care Model Design & Activation Services practice cornerstone for standing up new care models including virtual-first and hybrid care, hospital@home, chronic and value-based primary care, and DPC and employer clinics. Treats legal structure, staffing, reimbursement, technology, patient experience, and operating metrics as one problem. Includes outcomes such as 2,000+ hospital@home cases scaled across four Medicare markets, 500+ hospitalizations avoided through home-based acute care, and 6% A1C reduction in a chronic condition management cohort.
• Agentic Operations & Platform Strategy Services practice cornerstone for organizations rebuilding clinical and administrative workflows with AI agents. Covers AI strategy and roadmap, agentic workflow design, integration architecture, and build/buy/partner decisions. Includes a referenced outcome of 40% in-person to virtual visit conversion across a $1.2B care delivery business.

Quantifiable outcome

• 40% faster prior authorization turnaround in health system deployments
• +8 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability13 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Hy-Vee Health Exemplar CarecoreStrategic or Co-development PartnerCara's AI platform is being rolled out across Hy-Vee Health Exemplar Care's DPC operations in 15 locations in Iowa. The engagement covers patient acquisition, scheduling, onboarding, and clinical workflows. A Cara forward deployed engineer drives the rollout, with the same person on the ground for the life of the engagement. This is Cara's anchor customer reference for the Embedded Services model.
• Thrive MedicalcoreStrategic or Co-development PartnerMSO ramp engagement in Austin, Texas. Five clinics today, scaling to a 100-clinician CIN. AdvancedMD tech stack. Work spans front door, intake, scheduling, and operational layer. Cara FDE plus PM embedded with Thrive Medical team. Engagement is in flight as a reference pattern for scaling MSO operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hippocratic AI: Hippocratic AI builds healthcare-specialized LLM agents for clinical and administrative workflows. Directly competitive on the agentic layer for payers, providers, and pharma in use cases like member navigation and chronic care management.
• Notable: Notable deploys AI agents that automate prior authorization, registration, scheduling, and other administrative workflows across health systems. Competes head-to-head with Cara's agentic platform on workflow automation and EHR integration.
• Nabla: Nabla is an AI clinical assistant ambient AI layer for clinicians across EHRs. Comparable AI documentation and clinical workflow surface area to Cara's generative AI features.
• Canvas Medical: Canvas Medical is an EHR with a developer-friendly API targeting digital health and primary care operators. Cara integrates with Canvas as a native EHR and adjacent functionality (patient experience, scheduling, intake) overlaps meaningfully.
• Redox: Redox is a healthcare integration platform with the largest hospital-system coverage via HL7v2, FHIR, and proprietary EHR connections. Competes with Cara on the integration layer behind agentic workflows and is also a strategic partner.
• Abridge: Abridge builds ambient AI clinical documentation and enterprise-grade agents for healthcare workflows. Directly comparable to Cara's documentation, prior auth, and intake agents with similar EHR-embedded go-to-market.
• Suki AI: Suki is an ambient AI assistant for clinical documentation and administrative workflow. Comparable use case surface (ambient documentation, coding agents, EHR integrations) to Cara's generative AI and documentation capabilities.
• Innovaccer: Innovaccer is a healthcare AI and data platform with FHIR-native interoperability, AI agents for clinical and administrative workflows, and payer/provider/MSO customer segments. Closest large-scale peer to Cara's full-stack platform-plus-embedded-services model.

Broad incumbents

• Athenahealth: Athenahealth provides cloud ambulatory EHR with integrated billing, patient engagement, and now AI-driven workflow capabilities. Cara integrates with Athenahealth and competes at the workflow and patient-experience layer for ambulatory groups.
• Commure / Augmedix: Commure (with acquired Augmedix and Athelas) is a larger healthcare AI platform spanning ambient documentation, practice management, and revenue cycle for providers. Overlaps Cara on patient CRM, scheduling, intake, and clinical AI agents at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caramedical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cara