What Motorcycle Safety School does

Motorcycle Safety School Inc. (MSS) is a privately held, founder-owned motorcycle rider training company founded in 1999 by Diane Howells and headquartered at 809 Metropolitan Avenue, Brooklyn, New York. The company delivers in-person, DMV-certified motorcycle safety education across seven physical training locations spanning New York City (Kingsborough Community College in Brooklyn, Lehman College in the Bronx, College of Staten Island), Hudson Valley (SUNY Ulster in Stone Ridge), and Western New York (West Seneca, SUNY Niagara in Sanborn, and Jamestown Community College), and self-describes as the largest motorcycle training school in New York State. Its core technology is operational rather than software-based: a fleet of training motorcycles supplied by dealership sponsors, instructor teams, partner college/university facilities and ranges, plus a self-service online registration system at ridemss.com. There is no proprietary software platform; the eCourse and defensive-driving class components are hosted on third-party systems.

MSS monetizes a curriculum of one-time, per-course fees: MSF Basic RiderCourse (2-day beginner licensing course, $321–$398), MSF Basic RiderCourse 2 License Waiver (1-day experienced licensing course, $270–$346), MSF 3-Wheel Basic RiderCourse ($321–$398), Motorcycling 101 (2-hour introductory, $110), MSF Basic RiderCourse 2 Skills Practice ($130), Private Lessons ($170/session), DMV Road Test Only accompaniment service, and the online Defensive Driving PIRP class ($34.95). Two bundled packages — Core (Motorcycling 101 + BRC) and Ultimate (Motorcycling 101 + BRC + Skills Practice) — sell for $410–$490 and $505–$580 respectively and offer $18–$58 in savings versus individual purchases. All licensing courses are built on the Motorcycle Safety Foundation curriculum and are delivered under contract with the New York State Motorcycle Safety Program, which allows successful graduates to waive the NYSDMV road test.

The customer base is exclusively individual consumers — new and experienced riders seeking New York motorcycle licensing, plus a secondary segment of 3-wheel riders, returning graduates seeking insurance-discount-eligible skills refreshers, and gift-certificate recipients. Go-to-market is direct-to-consumer via the company website, organic search, Yelp/earned media, Facebook and YouTube channels, free in-person Ride-for-Free events, and live Zoom sessions; there is no enterprise sales motion. Revenue figures are not publicly disclosed, and the company has no parent, no institutional investors, no funding rounds, and no patents or trademarks on record.

Name

Motorcycle Safety School

Legal name

Motorcycle Safety School Inc.

Website

https://ridemss.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorcycle Safety School Inc. is a privately held, founder-owned New York State motorcycle training company founded in 1999 that delivers MSF-certified licensing and rider safety courses at seven physical locations across NYC, Hudson Valley, and Western New York for individual new, experienced, and 3-wheel riders.

Ownership category

akta.pro rank

Product category

Motorcycle Rider Training and Safety Education

NAICS

Automobile Driving Schools (611692), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorcycle safety training
• Rider education courses
• Motorcycle licensing courses
• DMV road test waiver
• Motorcycle rider certification

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. MSF Basic RiderCourse (Beginner Licensing): Two-day beginner licensing course that provides 10 hours of on-motorcycle training. Upon completion, students receive an MSF Course Completion Card that waives the DMV Road Test for motorcycle licensing. The eCourse component is free but mandatory.
2. MSF Basic RiderCourse 2 - License Waiver (Experienced Licensing): One-day licensing course for experienced riders with 6 hours of on-motorcycle training. Includes a mandatory 4-hour eCourse. Provides the DMV Road Test Waiver for motorcycle licensing.
3. MSF 3-Wheel Basic RiderCourse: Two-day licensing course for 3-wheel vehicles (Can-Am Ryker). Teaches skills such as straight-line riding, turning, swerving and stopping. Provides a restricted 3-wheel license upon completion.
4. Private Lessons: One-on-one personalized motorcycle instruction with DMV-certified instructors. Sold at $170 per session at all locations. Highly recommended for new riders to build confidence before licensing courses.
5. MSF Basic RiderCourse 2 - Skills Practice (Non-Licensing): Five-hour intermediate skills practice course. Can use own motorcycle or borrow from school/sponsors. Qualifies graduates for up to 10% insurance discount.
6. Defensive Driving Class: Online Point Insurance Reduction Program (PIRP) course. Provides 10% car insurance reduction and up to 4 points removed from driver's license. Sold at $34.95.
7. Training Packages (Core & Ultimate): Bundled course packages offering sequential training at discounted prices compared to individual course purchases. Core Package includes Motorcycling 101 + MSF Basic RiderCourse; Ultimate Package adds Skills Practice course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Motorcycle Safety School delivers in-person Motorcycle Safety Foundation (MSF) rider training courses at seven New York State locations, selling beginner and experienced licensing courses, intermediate skills practice, private lessons, and bundled packages. Successful graduates receive an MSF Course Completion Card that waives the NYSDMV road test for motorcycle licensing, with motorcycles, range space, and DMV-certified instructors provided by the school and its dealership sponsors.

Product overview

Motorcycle Safety School is a training institution offering a comprehensive portfolio of motorcycle education courses and services throughout New York State. The offering consists of bundled training packages (Core Training Package and Ultimate Training Package), core licensing courses (MSF Basic RiderCourse, MSF 3-Wheel Basic RiderCourse, and MSF Basic RiderCourse 2 - License Waiver), supplementary training products (Motorcycling 101 introductory course, Private Lessons, and MSF Basic RiderCourse 2 - Skills Practice), support services (DMV Road Test Only, Defensive Driving Class, Gift Certificates), and a free beginner experience (Ride a Motorcycle...FOR FREE!!!). The company also provides mandatory online eCourses (ePackage 1 and ePackage 2). The portfolio follows a progression from introductory/beginner courses to advanced/experienced licensing courses, with packages offering discounted bundling of sequential courses. The school operates at 7+ locations across New York City, Hudson Valley, and Western New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Training Package A discounted bundle for beginners that pairs the 2-hour Motorcycling 101 introductory course with the 2-day MSF Basic RiderCourse; motorcycles are provided and graduates can waive the DMV Road Test via the MSF Course Completion Card.
• Ultimate Training Package A discounted bundle that combines Motorcycling 101, the MSF Basic RiderCourse, and the MSF Basic RiderCourse 2 - Skills Practice so beginners can move from absolute-beginner to intermediate skill level; motorcycles are provided and the licensing course waives the DMV Road Test.
• MSF Basic RiderCourse A 2-day licensing course for beginners that combines a 5-hour mandatory online eCourse with 10 hours of practical on-motorcycle training; graduates receive an MSF Course Completion Card that waives the NYSDMV Road Test. Motorcycles are provided.
• MSF 3-Wheel Basic RiderCourse A 2-day licensing course teaching straight-line riding, stopping, turning, and swerving on a Can-Am Ryker 3-wheel vehicle; graduates receive a Course Completion Card redeemable for a restricted 3-wheel license in New York.
• MSF Basic RiderCourse 2 - License Waiver A one-day, 6-hour on-motorcycle licensing course for experienced riders (30+ hours of riding experience) who hold a NYS Driver's License and Motorcycle Permit; includes a 4-hour mandatory online eCourse and waives the DMV Road Test.
• Motorcycling 101 A 2-hour hands-on introductory course covering the basics of motorcycle operation, from protective gear to straight-line riding; motorcycles are provided, no driver's license or permit is required, and class size is capped at six students.
• Private Lessons One-on-one personalized motorcycle instruction at the student's own pace with a DMV-Certified Instructor, focusing on slow-speed maneuvers on motorcycles or scooters; recommended for new riders to build confidence before joining a licensing course.
• MSF Basic RiderCourse 2 - Skills Practice A 5-hour non-licensing intermediate course for practicing slow-speed maneuvers such as swerving, braking, and cornering; students can use their own motorcycle/scooter or borrow one, and graduates qualify for up to 10% insurance discount for three years.
• DMV Road Test Only - Student Provides Motorcycle Service for experienced riders taking the DMV Road Test at Red Hook (Brooklyn) or Yonkers DMV locations; MSS schedules the test, provides a car for the road test, and supplies an M-licensed instructor as the accompanying driver.
• Defensive Driving Class An online Point Insurance Reduction Program (PIRP) course providing a 10% reduction on car insurance and removing up to 4 points from the driver's license; delivered through a third-party platform (asicourse.com) at $34.95.
• Gift Certificates Gift certificates available in any dollar amount that can be emailed to recipients and printed, redeemable toward any MSS course or service.

Quantifiable outcome

• Up to 10% insurance discount for 3 years upon course completion (insurance carrier dependent)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Motorcycle Safety Foundation (MSF)coreStrategic or Co-development Partner · 1 January 1999MSF is the primary curriculum and certification partner. MSS delivers official MSF Basic RiderCourse, MSF 3-Wheel Basic RiderCourse, and MSF Basic RiderCourse 2 courses. Upon completion, students receive MSF Course Completion Cards that are recognized by NYSDMV to waive the road test requirement for motorcycle licensing.
• New York State Motorcycle Safety Program (NYSMSEP)coreStrategic or Co-development PartnerMSS is contracted by NYSMSEP to provide the Motorcycle Safety Foundation's Basic RiderCourse for road test waiver benefits throughout New York State, including Western New York and Buffalo areas. This state recognition is essential for the company's core licensing business.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Motorcycle Safety Foundation (MSF): MSF develops the curriculum and certification framework MSS delivers. It is comparable as the upstream ecosystem provider whose curriculum and rider-coach training standards govern MSS's course offerings, and whose brand backs the Course Completion Card that grants the DMV road test waiver.

Broad incumbents

• Harley-Davidson Riding Academy: Harley-Davidson's nationwide Riding Academy delivers the MSF Basic RiderCourse through a large dealer network. It is comparable to MSS as a same-curriculum (MSF) licensing-waiver motorcycle training provider, though it operates at much greater scale and as an OEM-sponsored initiative rather than an independent school.
• American Motorcycle Association (AMA) District Riding Schools: AMA-affiliated riding schools deliver MSF curriculum nationwide as part of AMA's broader membership and rider education mission. They are comparable to MSS as fellow MSF-delivery operators and a parallel industry body shaping rider education standards.

Regional players

• Ride for Life Motorcycle Training: Ride for Life is an MSF-certified motorcycle training school serving parts of the U.S. Northeast/Mid-Atlantic. It is comparable to MSS as an MSF-licensed regional motorcycle safety school offering Basic RiderCourse and licensing-waiver pathways.
• California Motorcyclist Training (CMSP): CMSP is the state-contracted motorcycle training program serving California, with many delegated training sites. It is comparable to MSS in delivering DMV-license-waiver-eligible motorcycle training via a statewide provider network.
• Team Arizona Motorcycle Training: Team Arizona is a multi-site MSF-certified motorcycle training school in Arizona. It is comparable to MSS as a regional MSF provider delivering Basic RiderCourse licensing-waiver training at multiple physical locations, though focused on Arizona rather than New York.
• Rider Education of New Jersey (RENJ): RENJ (motorcyclerider.com) is the New Jersey state-contracted MSF provider network for motorcycle training. It is comparable to MSS as a neighboring state-level MSF/DMV-license-waiver motorcycle training network directly competing for tri-state area rider demand.
• Pacific Northwest Motorcycle Safety: Pacific Northwest Motorcycle Safety is a state-contracted MSF rider training provider in the Pacific Northwest. It is comparable to MSS in operating as a state-affiliated MSF course provider delivering licensing-waiver training at multiple locations.

Emerging players

• 3-Wheel University: 3-Wheel University specializes in three-wheel motorcycle training using Can-Am Ryker/Spyder vehicles. It is comparable to MSS through the MSF 3-Wheel Basic RiderCourse MSS added in 2018, both targeting the same niche 3-wheel rider training market.
• Total Control Training: Total Control Training offers advanced/intermediate motorcycle skills courses built on a structured curriculum. It is comparable to MSS as an adjacent motorcycle training provider, though focused on post-licensing skills enhancement rather than initial licensing-waiver delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Csy3u2xq-lsY48KrkbY0A
• Facebookfacebook.com/MotorcycleSafetySchoolInc
• LinkedInlinkedin.com/company/motorcycle-safety-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle Safety School