Lightbox

What Lightbox does

Lightbox (legally Lightbox Sarl) is a Madagascar-based B2B provider of large-format printing, illuminated signage, and modular exhibition structures, headquartered in Antananarivo. The company fabricates LED backlit lightbox frames (caissons lumineux rétroéclairés) in single-face, double-face, four-face, and outdoor configurations, alongside modular exhibition systems including EZ Tube aluminum-tube structures, popup stands, photocall backdrops, and bespoke custom stands. Its point-of-sale (PLV) portfolio spans counters, roll-ups, totems, oriflamme flag banners (5-7m), sidewalk signs, and outdoor supports, with large-format printing on bâche, magnetic, vinyl, and textile substrates.

The underlying technology stack combines LED edge-lighting with modular aluminum framing and replaceable textile or print graphics, enabling reuse across events with visual refresh at lower marginal cost than full reprinting. Lightbox also rents equipment including backlit displays, popup stands, and tactile/non-tactile digital totems, providing delivery, assembly, and teardown as part of the service.

The business operates a direct sales and event-driven go-to-market targeting enterprise customers in banking (BOA, BNI, BFV, BMOI), telecommunications (Orange Madagascar, CANAL+), mining (Ambatovy), energy (Total), consumer goods (Socolait), aviation (Air France), and international/government institutions (USAID, PNUD). Revenue is generated through one-time product sales, recurring rental contracts, and professional design/installation services, all priced via custom quotation. The company serves a domestic Madagascar market from its registered office at II J 173B Ivandry and its showroom in Ankorondrano, Antananarivo.

Name

Lightbox

Legal name

Lightbox Sarl

Website

https://lightbox.mg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lightbox Madagascar is a B2B provider of LED backlit signage, modular exhibition structures, point-of-sale displays, and large-format printing, serving enterprise and government clients in banking, telecom, mining, and consumer goods across domestic events and trade shows.

Ownership category

akta.pro rank

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of communication supports including lightboxes, exhibition structures, PLV displays, and large-format printing. Products are sold as custom-made solutions with reusable frames and replaceable visuals.
2. Equipment Rental: Rental of exhibition supports including popup stands, lightboxes, totems, and counters for events and temporary installations. Includes delivery, setup, and teardown services.
3. Digital Support Rental: Rental of digital displays including tactile (touchscreen) and non-tactile totems for events and permanent installations.
4. Custom Design Services: Professional services for visual design and customization of printed materials and structures. Assembly and installation services for exhibition setups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lightbox manufactures and sells custom LED-backlit display frames (lightboxes), modular exhibition structures (EZ Tube, pop-up stands, custom-built stands, backdrops), and point-of-sale advertising supports (counters, roll-ups, totems, A-frame signs) for businesses in Madagascar. The company complements these physical products with large-format printing services (on banner, vinyl, magnetic, and textile substrates) and an event equipment rental offering that includes delivery, installation, and teardown. Customers are predominantly enterprises exhibiting at trade shows such as FIM or deploying signage at retail and point-of-sale locations.

Product overview

Lightbox is a Madagascar-based specialist in large format printing and illuminated/non-illuminated display solutions for businesses and events. The company's core offering centers on backlit lightbox frames (caissons lumineux rétroéclairés) available in single-face, double-face, four-face, and outdoor configurations. These are complemented by exhibition structures (Structures d'exposition) including modular EZ Tube systems, popup stands, backdrop frames (Fond de scène), and custom-built stands. The PLV (Point-of-Sale Advertising) portfolio includes counters, display stands, roll-ups, totems, and display podiums. The company also offers large format printing services for banners, vinyl, magnetic prints, and textiles, plus rental services for temporary installations including tactile totems. Outdoor advertising products include oriflamme flag banners (5-7m), sidewalk signs (Stop Trottoir), and X-Banners. All products emphasize reusability, modularity, and graphic replacement to provide long-term value.

Differentiator

Problem solved

Functional benefit

Products and services

• Lightbox Backlit Display Frames (Caisson lumineux rétroéclairé) LED-backlit illuminated display frames in single-face, double-face, four-face, outdoor, and integrated stand configurations that provide energy-efficient, high-impact advertising for indoor and outdoor business environments. Targeted at enterprises, retailers, and event exhibitors needing high-visibility signage.
• Exhibition Structures (Structures d'exposition) Modular exhibition structures for trade shows, fairs, and corporate events, including EZ Tube aluminum tube systems with textile covers, pop-up stands, backlit backdrops, photocall walls, and custom-built Lightbox stands. Built from reusable modular components with replaceable textile visuals, configurable for various event spaces.
• Point-of-Sale Advertising Displays (PLV) Point-of-sale display supports including reception counters, presentation displays, retractable roll-up banners, outdoor display supports, and vertical totems in standard, magnetic, tube, and outdoor configurations. Designed for retail stores, boutiques, restaurants, and service businesses to enhance product and brand visibility.
• Digital Support Rental (Location support digital) Rental service bundling backlit displays, pop-up stands, and tactile and non-tactile digital totem screens for temporary event installations, with delivery, on-site assembly, and disassembly included. Designed for businesses participating in occasional events, seasonal promotions, and product launches.
• Large-Format Printing (Impression grand format) Custom large-format printing services on banner, magnetic, roll-up, textile, and vinyl substrates for visual communication supports, signage, and branded graphics used in exhibitions, events, and point-of-sale installations.
• Outdoor Advertising Supports Wind-resistant outdoor advertising supports including 5-7 meter vertical oriflamme flag banners, magnetic sidewalk A-frame signs (Stop Trottoir), X-shaped vertical banners, portable A-frame chevalet stands, and outdoor-rated lightbox frames, all featuring replaceable graphics for long-term reuse.
• Custom Exhibition Stand (Stand sur mesure) Bespoke modular exhibition stand combining backlit lightboxes, reconfigurable panels, and branded graphics, designed and built to specification for full event presence at trade shows and corporate events.

Quantifiable outcome

• 38-42% increase in stand traffic with properly positioned oriflamme signage
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nomadic Display: Manufacturer of portable, modular trade show exhibits, banner stands, and pop-up displays — same product category and target buyer (corporations exhibiting at events) as Lightbox's popup and modular structure lines.
• 4imprint: Promotional products and trade show display retailer offering banners, signage, and event displays to businesses — comparable mix of customized visual communication products for events and point-of-sale use.
• FASTSIGNS International: Global franchise network producing custom signs, graphics, and visual communications for businesses across retail, events, and corporate environments — directly comparable product mix and customer base to Lightbox's PLV and signage portfolio.
• Skyline Exhibits: Designer and manufacturer of modular, reconfigurable trade show exhibits and event displays, with emphasis on reusable structures and replaceable graphics — same modular/reusable value proposition Lightbox sells in Madagascar.
• Big Image Systems: European-based large-format printing and visual display producer specializing in oversized graphics, banners, and event branding — directly relevant overlap on the large-format printing and visual display services side of Lightbox's offering.
• Spandex Group: Supplier of large-format printing media, sign substrates, and visual communication materials to sign-makers and display producers — overlaps Lightbox's large-format printing and signage material sourcing side.
• Orbus Exhibit & Display Group: Manufacturer and supplier of portable/modular trade show displays, banner stands, and event signage — closely aligned product portfolio with Lightbox's popup stands, roll-ups, and modular lightbox frames.
• ADI Group: Provider of retail visual merchandising, event displays, and large-format printing solutions — comparable mix of custom displays, signage, and visual communication products for events and retail environments.

Broad incumbents

• Freeman: One of the largest exhibit and event services companies globally, offering custom exhibit design, fabrication, and event execution — a scaled incumbent whose scope and capabilities Lightbox essentially replicates for the Madagascar market.
• GES (Global Experience Specialists): Global provider of exhibition and event services including custom booth design, fabrication, and on-site services — much larger incumbent operating across geographies but addressing the same trade show booth design/build need Lightbox serves locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@lightboxmadagascar3280
• Facebookfacebook.com/lightboxmadagascar
• LinkedInlinkedin.com/company/lightbox-madagascar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightbox