Shrine on Airline
Shrine on Airline is a state-owned, multi-purpose stadium and event venue in Metairie, Louisiana, hosting concerts, festivals, sports matches, corporate events, and film production. It serves event promoters, corporate clients, and sports tenants via Legends Global and ASM Global management.
- Company typePrivate
- Founded1997
- HeadquartersMetairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shrine on Airline does
Shrine on Airline is a multi-purpose entertainment and sports stadium located at 6000 Airline Drive in Metairie, Jefferson Parish, Louisiana, approximately 15 minutes from downtown New Orleans. The facility opened on April 11, 1997 as Zephyr Field and originally served as the home of the AAA New Orleans Zephyrs baseball team (later rebranded as the Baby Cakes). It is now repositioned as a general-purpose venue hosting concerts, festivals, soccer and rugby matches, high school football, corporate events, private functions, and film/TV production. The campus comprises nearly 10,000 fixed seats, 16 premium suites (including two VIP suites), a 125,000-square-foot field with surrounding walking track, a 3,400-square-foot covered Party Shack, a 60,000-square-foot exterior grass picnic area, a 19,000-square-foot playground, and five parking lots providing over 750,000 square feet and approximately 2,200 spaces. Concessions and main-concourse bars are operated by Legends Hospitality on a fully cashless basis.
The venue is owned by the State of Louisiana through the Louisiana Stadium and Exposition District (LSED), a state agency and political subdivision. ASM Global serves as the designated management company, while Legends Global (New Orleans) handles day-to-day sales, event services, and facility management. Revenue is generated through four primary streams: event hosting and venue rentals (rental fees, service charges, and event coordination for promoters and corporate clients), ticket sales via online platforms and two on-site box offices, premium suite and VIP rentals for events, and concessions/hospitality transaction fees. Private event bookings are handled through direct outreach by Legends Global's Sales and Event Services team via [email protected] and online inquiry forms; pricing is quote-based and not publicly disclosed.
The facility is ADA-compliant and supported by an operational ecosystem that includes Legends Hospitality (F&B), Ticketmaster (ticketing and email database), Acadian Ambulance (medical services), Jefferson Transit (bus access), and NOLA Gold Rugby (anchor tenant). Marketing relies on organic social channels (Facebook, Instagram, Twitter), an email newsletter, and the company website. The asset operates as public infrastructure rather than a privately-held commercial enterprise; there are no venture capital, private equity, or public shareholders involved in ownership, and no revenue, funding, or M&A activity is disclosed.
Shrine on Airline firmographics
Firmographics- Name
- Shrine on Airline
- Legal name
- Shrine On Airline
- Website
- https://shrineonairline.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shrine on Airline is a state-owned, multi-purpose stadium and event venue in Metairie, Louisiana, hosting concerts, festivals, sports matches, corporate events, and film production. It serves event promoters, corporate clients, and sports tenants via Legends Global and ASM Global management.
- Ownership category
- akta.pro rank
Shrine on Airline industry classification
Industry- Product category
- Event Venue and Stadium Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Shrine on Airline is headquartered
LocationHeadquarters
- HQ city
- Metairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shrine on Airline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Event Hosting and Venue Rentals: The venue generates revenue by hosting concerts, festivals, sporting events, corporate events, and private functions. Revenue comes from rental fees, service charges, and event coordination services for promoters and event organizers.
- Ticket Sales: Ticket sales are handled through online platforms for all events. The venue operates box office locations for event-day sales and will call services.
- Premium Suites and VIP Rentals: Revenue from 16 premium suites (including 2 VIP suites) featuring panoramic views, climate control, private restrooms, and bar setups. Suites can be booked for events with catering and beverage services.
- Concessions and Hospitality: Legends Hospitality provides food, beverage, and alcohol services throughout the venue. All transactions are cashless, with credit cards accepted at all points of sale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Shrine on Airline product offering
Product offeringCore offering
Shrine on Airline is a multi-purpose entertainment and sports stadium venue in Metairie, Louisiana that hosts concerts, festivals, sporting events, corporate functions, and private events. The facility offers nearly 10,000 fixed seats, 16 premium suites, a 125,000-square-foot field, flexible concourse space, and over 2,200 parking spaces across five lots. It generates revenue through venue rentals, ticket sales, suite bookings, and on-site concessions operated by Legends Hospitality.
Product overview
Shrine on Airline is a multi-purpose entertainment and sports venue that operates as a single unified facility offering event hosting services. The venue is primarily a physical stadium and event space rather than a software product. The core offering is the venue itself, which can be booked for various event types including concerts, festivals, sporting events, and private functions. Additional products include 16 premium suites (including 2 VIP suites) for VIP event experiences, flexible field space (125,000 sq ft), the Party Shack (3,400 sq ft covered event space), extensive parking facilities across 5 lots (2,200+ spaces), and outdoor grass picnic areas. The venue partners with Legends Global for facility management and Legends Hospitality for food and beverage services.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Venue Hosting and Rentals Multi-purpose stadium and event venue rental for concert promoters, festival organizers, sports leagues, and corporate clients. Includes access to fixed seating, field, concourse, parking, and event coordination through Legends Global.
- Premium Suite Rentals 16 premium suites including two VIP suites available for event bookings, featuring panoramic stadium views, climate control, private restrooms, TV setups, and bar facilities. Suite 16 offers 1,250 square feet of customizable floor plan.
- Food and Beverage Concessions Concession and hospitality services provided by Legends Hospitality throughout the venue, including 10 concession stands, a premium bar, and cashless credit card payment at all points of sale.
- Ticket Sales and Box Office Services Online and on-site ticket sales for events held at the venue, with two physical box office locations (West Box Office and South Box Office) handling event-day sales and will call services.
Companies that use Shrine on Airline
Customer profileSegments4 records
Ideal customer profiles4 records
Shrine on Airline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shrine on Airline partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Legends Global (New Orleans)coreLegends Global serves as the primary facility management company for the Shrine on Airline. They handle sales, event services, hospitality operations, and day-to-day facility management. Legends Global's role is to ensure events are well planned, permitted, and provide a safe environment for patrons and staff.
- ASM GlobalcoreASM Global is the designated management company of the Shrine on Airline facility. They oversee facility operations with office hours from 8:30 a.m. to 5 p.m. CST. ASM Global is an Equal Opportunity/Affirmative Action employer.
- Louisiana Stadium and Exposition District (LSED)coreThe Shrine on Airline facility is owned and operated by the State of Louisiana via LSED. LSED is a state agency/political subdivision that plans, finances, constructs, develops, maintains, and operates facilities for events of public interest. Robert Vosbein, Jr. serves as Chairman.
- Legends HospitalitycoreLegends Hospitality serves as the concessionaire for the Shrine on Airline, providing food, beverage, and alcohol services. They have teamed up with local and national brands to provide variety to patrons. Concession stands and bar locations are located throughout the stadium on the Main Concourse Level.
- NOLA Gold RugbyminorNOLA Gold Rugby is a facility tenant operating from offices at Gate 3 service door. They utilize the Shrine on Airline for home games and rugby events.
- Acadian AmbulanceminorAcadian Ambulance provides medical services inside the stadium, typically located on the main concourse area at Section 118. They provide trained medical personnel for all patrons during events.
- Jefferson Transit (JeT)minorJefferson Transit provides bus services via Airline Highway with drop-offs and pick-ups near the facility. Schedules and days of operation are available on their website.
- TicketmastercoreTicketmaster handles email newsletter signup for event notifications. The platform is used for ticket sales and event promotion for Shrine on Airline events.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Shrine on Airline competitors and assessment
Company assessmentDirect peers
- Champions Square (Bold Sphere Music): Outdoor event venue adjacent to the Caesars Superdome hosting concerts and festivals. Comparable as a New Orleans outdoor event space competing for the same touring-act and festival programming.
- Saenger Theatre: Historic 2,600-seat performing arts venue in downtown New Orleans hosting concerts, theater, and comedy. Comparable as a New Orleans ticketed event venue competing for touring acts and live entertainment bookings.
- Caesars Superdome: Iconic 73,000-seat domed stadium and event venue in New Orleans, also managed by Legends Global/ASM Global. Directly comparable as a multi-purpose event venue in the same metro, sharing management, ticketing, and partnership infrastructure.
- Smoothie King Center: 17,000-seat indoor arena in downtown New Orleans home to the Pelicans (NBA). Comparable as an ASM Global/Legends-managed mid-size multi-purpose arena hosting concerts, family shows, and sporting events in the same market.
- Pontchartrain Center: Convention and event facility in Kenner, LA (Jefferson Parish), offering meeting, banquet, and exhibition space. Comparable as a regional mid-size event venue targeting similar corporate and convention clients in the same parish.
Regional players
- Mobile Civic Center: Multi-purpose arena and theater complex in Mobile, AL, hosting concerts, conventions, and sporting events. Comparable as a Gulf Coast regional mid-size event venue targeting similar touring-act and convention clients.
- Raising Cane's River Center: Multi-purpose arena and convention center in Baton Rouge, LA, hosting concerts, sporting events, and conventions. Comparable as a Louisiana mid-size multi-purpose event venue with similar capacity and programming mix.
- Mississippi Coast Coliseum: Multi-purpose arena and convention center in Biloxi, MS, hosting concerts, sporting events, and trade shows. Comparable as a Gulf South regional event venue with similar capacity and convention/sports programming.
- UNO Lakefront Arena: 10,000-seat arena on the University of New Orleans lakefront campus hosting college basketball, concerts, and graduations. Comparable as a New Orleans-market mid-size arena with similar capacity competing for regional event bookings.
- Cajundome: Multi-purpose arena and convention center in Lafayette, LA, hosting University of Louisiana athletics, concerts, and conventions. Comparable as a Louisiana regional mid-size event venue with similar fixed-seat capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shrine on Airline social profiles
Digital presenceShrine on Airline compliance and trust
Trust signalCompliance1 record
Shrine on Airline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shrine on Airline leadership team
Management profileNumber of profiles
Shrine on Airline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shrine on Airline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shrine on Airline
What does Shrine on Airline do?
Shrine on Airline is a multi-purpose entertainment and sports stadium venue in Metairie, Louisiana that hosts concerts, festivals, sporting events, corporate functions, and private events. The facility offers nearly 10,000 fixed seats, 16 premium suites, a 125,000-square-foot field, flexible concourse space, and over 2,200 parking spaces across five lots. It generates revenue through venue rentals, ticket sales, suite bookings, and on-site concessions operated by Legends Hospitality.
Is Shrine on Airline a public or private company?
Shrine on Airline is a private company. It is classified as state government owned and is currently operating.
When was Shrine on Airline founded?
Shrine on Airline was founded in 1997. It employs 11 to 50 people.
Where is Shrine on Airline based?
Shrine on Airline is headquartered in Metairie, United States, in the North America region.
How does Shrine on Airline make money?
Four revenue lines are on record. Event Hosting and Venue Rentals are the primary driver. The others are ticket Sales, premium Suites and VIP Rentals and concessions and Hospitality.
Who are Shrine on Airline's main competitors?
Direct peers on record are Champions Square (Bold Sphere Music), Saenger Theatre, Caesars Superdome, Smoothie King Center and Pontchartrain Center. Regional players are Mobile Civic Center, Raising Cane's River Center, Mississippi Coast Coliseum, UNO Lakefront Arena and Cajundome.
Does Shrine on Airline have an API?
No public API is recorded for Shrine on Airline.
What industry is Shrine on Airline in?
Shrine on Airline's product category is Event Venue and Stadium Management. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 71131 and its SIC code is 7990.