Torriden Co.
Torriden Co., Ltd. is a privately held Korean skincare brand selling cleansers, toners, serums, moisturizers, eye care, and lip care products organized around four sub-brand collections (DIVE IN, BALANCEFUL, CELLMAZING, SOLID IN) using proprietary 5D multi-molecular technology, distributed via DTC e-commerce and major retailers including Sephora, Costco, Target, and Ulta Beauty.
- Company typePrivate
- Founded2015
- HeadquartersDaejeon, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Torriden Co. does
Torriden Co., Ltd. is a privately held Korean skincare brand headquartered in Daejeon, South Korea, founded and owned by Kwon In-gu and Lee Yoon-hee. The company develops and sells a portfolio of skincare products organized around four sub-brand collections: DIVE IN (Hyaluronic Acid), BALANCEFUL (Cica), CELLMAZING (Collagen and Vitamin C), and SOLID IN (Ceramide), covering cleansers, toners, serums, ampoules, moisturizers, eye care, lip care, and masks. Its core technical platform is a proprietary 5D multi-molecular delivery system that combines five molecular sizes of active ingredients (Hyaluronic Acid, Ceramide, Cica, Collagen, Vitamin C) to enable multi-layer skin absorption, supported by clinical efficacy claims.
Torriden operates a hybrid go-to-market model combining a direct-to-consumer e-commerce storefront (torriden.us) with a tiered loyalty program (Free Diver, Rescue Diver, Master Diver), subscription pricing (5–10% off recurring orders), and an ambassador community (Torries). The brand also generates revenue through wholesale/revenue-share arrangements with major retailers, including Sephora (400+ US stores entered August 2025), Costco, Target (first permanent K-Beauty section, February 2025), Ulta Beauty, and CJ Olive Young in South Korea, where it became the top-selling beauty brand in the platform's history.
The company has pursued aggressive international expansion into Japan, China, Southeast Asia, the United States, and the United Kingdom, with stated strategic intent to strengthen distribution across North America and Europe. Pricing spans $11–$56 per product with free shipping above $60, and the brand emphasizes clean, vegan, cruelty-free formulations using 50% recycled packaging. The company has 51–100 employees and is bootstrapped with no disclosed venture capital or institutional investor ownership.
Torriden Co. firmographics
Firmographics- Name
- Torriden Co.
- Legal name
- Torriden Co., Ltd.
- Website
- https://torriden.us
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Torriden Co., Ltd. is a privately held Korean skincare brand selling cleansers, toners, serums, moisturizers, eye care, and lip care products organized around four sub-brand collections (DIVE IN, BALANCEFUL, CELLMAZING, SOLID IN) using proprietary 5D multi-molecular technology, distributed via DTC e-commerce and major retailers including Sephora, Costco, Target, and Ulta Beauty.
- Ownership category
- akta.pro rank
Torriden Co. industry classification
Industry- Product category
- Korean Skincare (K-Beauty)
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)
Keywords
Where Torriden Co. is headquartered
LocationHeadquarters
- HQ city
- Daejeon
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Torriden Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through torriden.us. Products sold at varying price points ($11-$56) with subscription model offering 5-10% discounts. Free shipping threshold of $60 drives average order value.
- Retail Partnership Sales: Wholesale/revenue share model through major retail partners including Sephora (400+ US stores), Costco, Target, and Ulta Beauty. Brand expansion into physical retail outlets drives revenue through established distribution networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Product Purchase - One-time buy |
| Subscription | Monthly | Subscription Model - Recurring delivery with discount |
| Other | Annual | Torriden Rewards - Loyalty program tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Torriden Co. product offering
Product offeringCore offering
Torriden manufactures and sells clean Korean skincare products organized under four ingredient-focused collections: DIVE IN (Hyaluronic Acid for hydration), BALANCEFUL (Cica for sensitive skin), CELLMAZING (Collagen/Vitamin C for firming and brightening), and SOLID IN (Ceramide for barrier repair). The product range spans cleansers, toners, serums, ampoules, creams, masks, eye care, lip care, and bundles, sold direct-to-consumer online and through major US and Asian retailers.
Product overview
Torriden is a Korean skincare brand organized around four distinct sub-brands targeting different skin concerns. The DIVE IN collection (Hyaluronic Acid) provides lightweight hydration with 5D multi-molecular technology for glowing skin. BALANCEFUL (Cica) offers calming and soothing care for sensitive skin. CELLMAZING (Collagen/Vitamin C) delivers firming, brightening, and anti-aging benefits. SOLID IN (Ceramide) focuses on moisture barrier repair and protection. The portfolio includes cleansers, toners, serums, ampoules, creams, eye care, masks, and lip care products across these lines, with dedicated men's and trial kit offerings. The brand emphasizes its 5D actives technology combining five molecular sizes for multi-layer skin absorption and targets major retail channels including Sephora US, Costco, Target, and Ulta Beauty.
Differentiator
Problem solved
Functional benefit
Products and services
- DIVE IN Serum Hydrating serum featuring 5D multi-molecular hyaluronic acid that replenishes hydration from surface to deep within the skin, providing up to 48 hours of lasting moisture with a gentle formula suitable for sensitive skin. Priced from $24.
- DIVE IN Soothing Cream Low-irritation cooling gel cream with 5D low-molecular hyaluronic acid that cools and moisturizes the face while calming visible redness caused by heat and irritation. Priced at $22.95 (regular $27.00).
- CELLMAZING Pore Perfecting Ampoule Pore care ampoule with 5D multi low-molecular collagen and peptide technology that helps improve skin resilience of fatigued pores, targeting eight key pore concerns including count, volume, texture, depth, and melanin-related discoloration.
- CELLMAZING Pore Perfecting Mask Pore firming sheet mask with 5D multi-molecular collagen and peptides combined with BIOME PDRN technology that helps visibly smooth and firm the look of enlarged pores.
- SOLID IN Lip Essence Moisture lip essence with 5D Multi Ceramide complex that helps soothe and smooth dry, chapped lips, featuring Sargassum Fusiforme Extract and Jojoba Seed Oil for hydration and texture smoothing. Priced from $11.
- DIVE IN Collection Complete skincare line featuring Hyaluronic Acid ingredients for lightweight hydration and glowing skin, including cleansers, toners, serums, creams, masks, and men's products.
- BALANCEFUL Collection Skincare line featuring Cica ingredients for calming and soothing sensitive skin, including cleansing gel, foam, toner pads, peeling toners, creams, masks, and serums.
- CELLMAZING Collection Skincare line featuring Collagen and Vitamin C ingredients for firming, brightening, and anti-aging benefits, including ampoules, creams, eye creams, toning pads, masks, and lip essence.
- SOLID IN Collection Skincare line featuring Ceramide ingredients for moisture barrier care, including lip essence, creams, and essence for deep hydration and protection.
- CELLMAZING Firming Eye Cream Dual-care eye cream targeting wrinkles and dark circles with collagen and firming ingredients.
- SOLID IN Cream Ceramide-enriched moisture cream that supports barrier repair and long-lasting protection for smoother, stronger skin.
- DIVE IN Cleansing Oil Non-stripping deep cleanser that removes makeup and impurities while maintaining skin moisture balance.
- CELLMAZING Brightening Spot Toning Pad Vitamin-powered daily skin toning pad for brightening and evening skin tone.
- BALANCEFUL Control Serum Serum that helps control excess sebum and calms sensitive skin with cica ingredients. Priced at $25.
- DIVE IN FOR MEN All In One Hydrating all-in-one product specifically formulated for men's skincare needs, offering simplified skincare for male consumers.
- Pure Cotton Silky Soft Newly launched personal care product (cotton-based sanitary product) tied to a social impact partnership with Clean Country and the G Foundation to support adolescent girls' health and well-being.
Quantifiable outcome
- 88.87% improvement in outer-skin moisture immediately after use
- +5 more outcomes
Companies that use Torriden Co.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Torriden Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Torriden Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- CostcocoreTorriden announced expansion into Costco stores in the United States as part of broader strategy to strengthen distribution network across North America and Europe. Targeting large distribution value chains in key global markets to drive international growth.
- Clean CountryminorClean Country collaborated with Torriden to donate 2,026 packs of sanitary pads for adolescent girls through G Foundation. Linked to launch of new product Pure Cotton Silky Soft. Social impact partnership supporting health and well-being of vulnerable adolescent girls.
- G FoundationminorCharitable organization facilitating donation of sanitary pads from Clean Country and Torriden collaboration for adolescent girls' health support.
- SephoraflagshipTorriden officially launched at Sephora US in August 2025 with a pop-up event in SoHo, New York. Products now available at over 400 Sephora stores nationwide. Sephora highlighted the innovative formulations featuring 5D Hyaluronic Acid technology and focus on hydration with Dive In and Balanceful collections.
- Ulta BeautycoreK-beauty startups including Torriden accelerating physical retail expansion in US by partnering with major retailers. Ulta Beauty identified as one of the key retailers for expansion alongside Sephora, Costco, and Target.
- CJ Olive YoungflagshipTorriden's low-molecular hyaluronic acid serum achieved record sales during CJ Olive Young live broadcast 'All Young Sale' in March, becoming the top-selling beauty brand in the platform's history. Represents major Korean domestic retail presence.
- TargetcoreFirst permanent K-Beauty section in North America introduced at Target stores across the US starting February 2025. Aims to increase brand visibility and consumer engagement for Korean beauty products including Torriden.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Torriden Co. competitors and assessment
Company assessmentBroad incumbents
- Laneige: Amorepacific-owned premium K-beauty brand centered on hydration (Water Bank line). Comparable to Torriden's hydration focus, US specialty retail presence, and broader global footprint, though Laneige operates at a larger scale and is owned by a major conglomerate.
- Sulwhasoo: Amorepacific's prestige K-beauty brand built on ginseng and herbal actives for anti-aging and barrier repair. Comparable to Torriden's CELLMAZING (collagen/anti-aging) and SOLID IN (barrier) collections, though at premium price points and broader scale.
- The Ordinary (DECIEM): Estée Lauder-owned clinical-actives brand offering affordable single-ingredient serums. Comparable to Torriden on actives-led positioning and Sephora/Costco/Ulta presence, though with a fundamentally different price-architecture and category leadership.
- Innisfree: Amorepacific-owned K-beauty brand offering natural-ingredient skincare at accessible price points. Comparable to Torriden on K-beauty positioning, hydration/barrier focus, and global footprint, though larger and broader in product range.
- Drunk Elephant: Shiseido-owned clean-actives skincare brand emphasizing biocompatible formulations and clinical efficacy. Comparable to Torriden on actives-driven positioning, Sephora anchor distribution, and 'clean' beauty branding, though operating at a materially larger scale.
Direct peers
- COSRX: Leading Korean skincare brand (part of Next Anomaly) focused on serums, actives, and sensitive skin solutions. Highly comparable to Torriden in target consumer (K-beauty enthusiasts, skincare-conscious women), price point, ingredient philosophy (HA, cica, retinol), and US retail presence (Sephora, Ulta).
- Beauty of Joseon: Fast-growing K-beauty brand built on heritage ingredients and clinical actives (ginseng, rice, alpha arbutin). Direct comparable to Torriden in DTC-led US expansion, Sephora presence, ingredient-driven positioning, and similar pricing in the $15-$30 serum range.
- Glow Recipe: K-beauty-inspired US skincare brand (Kose-owned) emphasizing fruit-based actives, hydration, and TikTok virality. Comparable target consumer, Sephora/Ulta distribution model, and emphasis on clinically supported actives and clean formulations.
- Klairs: Wisdom Korea's K-beauty brand focused on sensitive skin, calming, and hydration. Closely comparable to Torriden's BALANCEFUL (cica) and DIVE IN (HA) lines, similar price points, and overlapping US specialty retail presence.
Emerging players
- Anua: Emerging K-beauty brand with strong TikTok virality, focusing on heartleaf and gentle formulations. Highly comparable to Torriden's BALANCEFUL soothing line and similar TikTok/influencer-led US growth trajectory, including Sephora entry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Torriden Co. social profiles
Digital presenceTorriden Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torriden Co. leadership team
Management profileNumber of profiles
Profiles2 records
Torriden Co. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torriden Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torriden Co.
What does Torriden Co. do?
Torriden manufactures and sells clean Korean skincare products organized under four ingredient-focused collections: DIVE IN (Hyaluronic Acid for hydration), BALANCEFUL (Cica for sensitive skin), CELLMAZING (Collagen/Vitamin C for firming and brightening), and SOLID IN (Ceramide for barrier repair). The product range spans cleansers, toners, serums, ampoules, creams, masks, eye care, lip care, and bundles, sold direct-to-consumer online and through major US and Asian retailers.
Is Torriden Co. a public or private company?
Torriden Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Torriden Co. founded?
Torriden Co. was founded in 2015. It employs 51 to 100 people.
Where is Torriden Co. based?
Torriden Co. is headquartered in Daejeon, South Korea, in the Asia region.
How does Torriden Co. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Partnership Sales.
Who are Torriden Co.'s main competitors?
Broad incumbents on record are Laneige, Sulwhasoo, The Ordinary (DECIEM), Innisfree and Drunk Elephant. Direct peers are COSRX, Beauty of Joseon, Glow Recipe and Klairs. Anua is listed as an emerging player.
Does Torriden Co. have an API?
No public API is recorded for Torriden Co..
What industry is Torriden Co. in?
Torriden Co.'s product category is Korean Skincare (K-Beauty). Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 32561 and its SIC code is 2844.