Clean Country
Clean Country is a Korean private company in the whiteboard paper and household goods sectors, focused on supplying high-value products through productivity and cost structure optimization. It recently achieved a Q2 operating profit turnaround following a first-half operating loss of 3.35 billion KRW, with consolidated sales up 2.8% year-over-year.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Clean Country does
Clean Country is a Korean private company operating in two consumer-facing product categories: whiteboard paper and household goods. The company positions itself around the supply of "high-value products" within these mature categories, with stated operating principles centered on productivity gains and cost structure optimization rather than volume expansion. Employee headcount is reported in the 11-50 range, indicating a small operating footprint, and the company reports financial results in Korean won (KRW), consistent with a Korea-domiciled entity.
The most recently disclosed financial picture shows the company mid-turnaround: a first-half operating loss of 3.35 billion KRW was followed by an operating profit in Q2, while consolidated sales grew 2.8% year-over-year. The combination implies that cost-side actions and a higher-value product mix began to take effect during the period, even as top-line growth remained modest. The company's own web domain (cleancountry.com) appears to be a parked page rather than an active commercial site, which is a notable signal about direct-to-consumer digital presence and brand visibility but does not, on its own, characterize the underlying business.
Significant data gaps constrain deeper analysis: no named products, no disclosed technology stack, no management team identified, no funding history, no partnerships, no customer logos, and no segment-level revenue disclosure are present in the source material. As a result, any competitive positioning, channel mix, or customer-concentration read must be treated as low-confidence until additional first-party or third-party disclosures are available.
Clean Country firmographics
Firmographics- Name
- Clean Country
- Legal name
- Clean Country
- Website
- https://cleancountry.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Country is a Korean private company in the whiteboard paper and household goods sectors, focused on supplying high-value products through productivity and cost structure optimization. It recently achieved a Q2 operating profit turnaround following a first-half operating loss of 3.35 billion KRW, with consolidated sales up 2.8% year-over-year.
- Ownership category
- akta.pro rank
Clean Country industry classification
Industry- Product category
- Stationery and Household Goods Manufacturing
- NAICS
- Industrial and Personal Service Paper Merchant Wholesalers (424130), Paper and Paper Product Merchant Wholesalers (4241)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Paper Towels & Kitchen Rolls (CRADALAC)
- akta.pro secondary industries
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
Keywords
Clean Country business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Clean Country product offering
Product offeringCore offering
Clean Country manufactures and sells physical goods across two sectors: whiteboard paper products and household goods products. The company emphasizes a portfolio of high-value offerings within these traditional goods categories. Operations are oriented around productivity improvements, cost structure optimization, and portfolio expansion.
Product overview
Clean Country operates in the whiteboard paper and household goods sectors, offering a portfolio of high-value products. The company focuses on productivity improvements, cost structure optimization, and expanding its product offerings in these traditional goods categories. No specific named products, modules, or detailed product architecture information is available in the provided source data.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced first-half operating loss while achieving Q2 operating profit turnaround
- +1 more outcomes
Companies that use Clean Country
Customer profileSegments2 records
Ideal customer profiles2 records
Clean Country technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clean Country partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights1 record
Clean Country competitors and assessment
Company assessmentBroad incumbents
- Essity: Swedish hygiene and health company with strong tissue and household paper portfolio (Tork, Tempo). Comparable as a large multinational benchmark for product mix and margin profile in household paper.
- Sofidel Group: Italian-based global tissue manufacturer (Regina, Nicky). Comparable as a major international tissue producer competing in household paper categories relevant to Clean Country's portfolio.
- Cascades: North American manufacturer of tissue, paperboard, and specialty paper products. Comparable on paper manufacturing fundamentals and household/specialty paper category exposure.
- Kimberly-Clark: Global leader in tissue and household paper (Kleenex, Scott, Viva). Comparable as the dominant global incumbent whose pricing and brand strategy shapes the Korean household paper competitive landscape.
Direct peers
- Daesung Paper: Korean paper manufacturer producing household paper and specialty paper grades. Comparable as a domestic competitor with similar exposure to Korean pulp costs and household-goods end demand.
- Kleannara: Korean tissue and household paper company with overlapping product categories in kitchen rolls, napkins, and tissue. Closely comparable on geography, product mix, and channel positioning.
- Yuhan-Kimberly: Korea's largest tissue and household paper manufacturer (Kleenex, Scott, etc.). Directly comparable as a Korean paper-based household goods producer competing for the same end-markets Clean Country targets.
- KCFT (Korea Carbon Fiber & Tissue): Korean producer with both paper/tissue operations and broader industrial products. Comparable on manufacturing footprint and partial overlap in household paper categories.
- Softex Korea: Korean manufacturer of hygiene and household paper products including tissue and kitchen rolls. Comparable on product range, distribution, and Korean consumer market focus.
Regional players
- WEPA Industrieholding: European private tissue manufacturer focused on private-label and branded household paper. Comparable as a privately-held mid-tier paper manufacturer pursuing productivity and product-mix optimization similar to Clean Country.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Clean Country social profiles
Digital presenceClean Country financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Country leadership team
Management profileNumber of profiles
Clean Country funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Country M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Country
What does Clean Country do?
Clean Country manufactures and sells physical goods across two sectors: whiteboard paper products and household goods products. The company emphasizes a portfolio of high-value offerings within these traditional goods categories. Operations are oriented around productivity improvements, cost structure optimization, and portfolio expansion.
Is Clean Country a public or private company?
Clean Country is a private company. It is classified as unknown and is currently operating.
When was Clean Country founded?
Clean Country was founded in -1. It employs 11 to 50 people.
Who are Clean Country's main competitors?
Broad incumbents on record are Essity, Sofidel Group, Cascades and Kimberly-Clark. Direct peers are Daesung Paper, Kleannara, Yuhan-Kimberly, KCFT (Korea Carbon Fiber & Tissue) and Softex Korea. WEPA Industrieholding is listed as a regional player.
Does Clean Country have an API?
No public API is recorded for Clean Country.
What industry is Clean Country in?
Clean Country's product category is Stationery and Household Goods Manufacturing. Its primary akta.pro industry code is CRADALAC, Paper Towels & Kitchen Rolls, with a secondary code of CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery). Its NAICS code is 424130 and its SIC code is 2600.