Coney Park
Coney Park operates Peru's largest family entertainment center chain with 40+ mall-anchored parks across 14 cities, offering electromechanical games, reloadable card payments, birthday parties, corporate events, and three sub-brands (Coney Park, Coney Active, Yukids) for families, schools, and corporate clients.
- Company typePrivate
- Founded1997
- HeadquartersLima, Peru
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Coney Park does
Coney Park (legal entity Atracciones Coney Island S.A.C.) is Peru's largest family entertainment center (FEC) chain, founded in 1997 with operations commencing in 1999 as the first FEC operator in the country. The company operates 40+ electromechanical game and attraction parks inside major shopping malls across 14 Peruvian cities, anchored by 14 parks in Lima metro and 3 in Arequipa, with additional locations in Cusco, Trujillo, Chiclayo, Piura, Juliaca, Tumbes, Huacho, Huancayo, and Barranca. Its core platform is the proprietary reloadable Tarjeta Coney wallet, which stores E-Dinero balances, promotional Coney Bonos, and e-tickets earned through redemption games, and which functions as the access mechanism for all games, Game Time unlimited-play cards (60/90/120/180 minutes), multi-play passes, and promotional campaigns across the network.
The business operates three sub-brands targeting distinct customer segments: Coney Park for general family entertainment and arcade games, Coney Active for physical-activity attractions (Ninja Course, Sky Rider, Jump & Fly, Urban Laser Tag), and Yukids/Coney Kids for preschool children up to 140 cm in height. Revenue is generated through five primary streams: per-use game payments (usage-based), time-based Game Time passes (one-time license), birthday party packages starting from S/35.90 per child, corporate events and team building programs (B2B professional services), and reloadable card sales/recharges with promotional bonuses (transaction-fee). Distribution is exclusively domestic Peru through direct walk-in retail at park locations, an online birthday reservation system, and a dedicated corporate sales team handling WhatsApp/email-based enterprise bookings. The legal entity is incorporated as a Peruvian Sociedad Anónima Cerrada, and the company is currently owned by The Carlyle Group as part of a regional FEC platform that also includes operations in Chile and Colombia.
Coney Park firmographics
Firmographics- Name
- Coney Park
- Legal name
- Atracciones Coney Island S.A.C.
- Website
- https://coneypark.pe
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Coney Park operates Peru's largest family entertainment center chain with 40+ mall-anchored parks across 14 cities, offering electromechanical games, reloadable card payments, birthday parties, corporate events, and three sub-brands (Coney Park, Coney Active, Yukids) for families, schools, and corporate clients.
- Ownership category
- akta.pro rank
Coney Park industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
Keywords
Where Coney Park is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices27 records
Markets served
Coney Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Per-Use Game Payments: Customers pay per game/attraction using their Coney card. Each attraction has a set price deducted from the card balance. Revenue is consumption-based and varies by customer visit frequency and game selection.
- Game Time Passes: Prepaid time-based unlimited play packages sold in 60, 90, 120, or 180 minute durations. Customers pay upfront for unlimited access to games during the validity period.
- Birthday Party Packages: Complete birthday celebration packages including decorated salon, virtual invitations, game cards, snacks, and beverages. Sold per child with minimum guest requirements.
- Corporate Events and Team Building: B2B services including exclusive park buyouts, team building programs, corporate card sales, sponsorship arrangements, and large-format events for shopping centers.
- Reloadable Card Sales and Recharges: Sale of Coney cards (S/6.50) and subsequent balance recharges. Minimum recharge of S/40 with promotional bonuses up to 50% on recharge amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Birthday Party Package - From S/35.90 per child |
| Unit Pricing | Pay-as-you-go | Game Time Cards - 60/90/120/180 minutes unlimited play |
| Unit Pricing | Pay-as-you-go | Play Pass Coney Park San Miguel - S/75 |
| Unit Pricing | Pay-as-you-go | Play Pass Coney Active San Miguel - S/120 |
| Unit Pricing | Pay-as-you-go | Mega Play Pass - S/180 |
| Unit Pricing | Pay-as-you-go | Corporate/Group Plan - S/28.90 per person |
| Usage-based | Pay-as-you-go | Card Recharge - Minimum S/40 |
| Unit Pricing | Pay-as-you-go | Coney Card Purchase - S/6.50 |
| Unit Pricing | Pay-as-you-go | Souvenir Add-ons with recharge - S/12 for ball, S/18 for puzzle |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Coney Park product offering
Product offeringCore offering
Coney Park operates a chain of family entertainment centers inside shopping malls across Peru, offering electromechanical attractions, arcade and redemption games, physical activity attractions (Coney Active), and preschool play areas (Yukids/Coney Kids). Customers access all games through a proprietary reloadable Tarjeta Coney card loaded with E-Dinero electronic money, and the company also sells birthday party packages, corporate event services, school event packages, corporate gift cards, and large-format event installations for shopping centers.
Product overview
Coney Park is a family entertainment center operator in Peru with three main sub-brands: Coney Park (standard arcade and electromechanical attractions), Coney Active (physical activity-focused games), and Yukids/Coney Kids (preschool play areas). The company operates on a reloadable card system (Tarjeta Coney) that serves as both payment and loyalty mechanism, with E-Dinero for regular play and Coney Bonos for promotional benefits. Customers can purchase time-based products like Game Time cards (60-180 minutes unlimited play) or multi-play passes like Play Pass and Mega Play Pass. The company also offers event services including birthday parties, corporate events, school events, and large-format temporary installations. With over 40 locations nationwide, Coney Park positions itself as a comprehensive family entertainment platform.
Differentiator
Problem solved
Functional benefit
Brands
- Coney Active: Physical activity-focused family entertainment concept featuring mechanical and physical attractions designed for simultaneous participation by two or more people.
- Yukids
Products and services
- Coney Park (Family Entertainment Center Brand) Main family entertainment center brand offering electromechanical attractions, arcade games, redemption games, and various amusement activities for children and families across Peru. Operated inside major shopping malls in 14 cities.
- Coney Active (Physical Activity Entertainment Brand) Physical activity-focused entertainment concept featuring mechanical games and fitness attractions for simultaneous multi-person participation, including Ninja Course, Sky Rider, Jump & Fly, and Urban Laser Tag.
- Yukids (Preschool Play Space) Preschool play space designed for children up to 140cm in height, featuring soft play areas and age-appropriate games and attractions.
- Celebra tu Cumpleaños (Birthday Party Packages) Complete birthday celebration packages including decorated salon, virtual invitations, game cards, snacks, beverages, and party supplies. Sold per child with minimum 15 guest requirement.
- Eventos Corporativos (Corporate Events) Corporate event services including exclusive park buyouts for team building, integration days, holiday celebrations, and corporate presentations. Includes the Coney Team Building program for developing workplace skills through group activities.
- Eventos Escolares (School Events) Educational institution events for field trips, school outings, and recreational learning activities, providing 2-hour game cards, identification bracelets, and event guides for children and adolescents.
- Tarjetas Coney Corporativas (Corporate Gift Cards) Pre-loaded Coney gift cards sold to companies for distribution to employees as family entertainment rewards, gifts, or corporate benefits.
- Eventos de Gran Formato (Large Format Events) Temporary event installations for shopping malls and public spaces featuring interactive attractions designed to draw crowds and create engaging entertainment experiences.
- Coney Sponsorship Program Strategic partnership program for creating mutually beneficial alliances with brands seeking to reach family audiences through Coney Park's entertainment venues and customer base.
Quantifiable outcome
- 40+ entertainment centers nationwide
- +2 more outcomes
Companies that use Coney Park
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Coney Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coney Park partnerships and signals
Strategic signalScale indicators5 records
Recent moves11 records
Expansion highlights5 records
Coney Park competitors and assessment
Company assessmentEmerging players
- Billy Beez: International indoor playground and play-center chain located inside shopping malls. Comparable to Coney Park's Yukids preschool sub-brand and Coney Kids spaces in mall-based delivery and preschool customer segment.
- Sky Zone (CircusTrix): Operator of trampoline and active indoor parks worldwide. Closely comparable to Coney Park's Coney Active sub-brand, which features physical-activity attractions like Ninja Course, Jump & Fly and Urban Laser Tag.
- KidZania: Global edutainment concept providing role-play city experiences for children. Comparable to Coney Park's Yukids/Coney Kids preschool segment on customer base and use case (kids' parties, school trips) but with a different experiential format.
Regional players
- Andamira Centros de Entretenimiento: Mexican family entertainment center operator with electromechanical attractions, redemption games and birthday packages. Comparable to Coney Park on operating model and category, but serves Mexico rather than Peru.
Broad incumbents
- CEC Entertainment (Chuck E. Cheese parent): Public parent of Chuck E. Cheese and the Passtime platform. Comparable as the incumbent operator in the FEC category, illustrating the public-market multiple structure that could anchor a future Coney Park monetization event.
Direct peers
- Scene75 Entertainment Center: Large-format US FEC chain combining indoor roller coasters, laser tag, mini golf, arcade and event spaces. Comparable to Coney Park in mixing electromechanical attractions with active entertainment and group/private-event revenue streams.
- Chuck E. Cheese: Iconic US family entertainment center chain combining electromechanical/arcade games, rides, food and birthday party packages. Directly comparable to Coney Park in format (mall-based FEC), birthday-party focus and multi-age appeal.
- Main Event Entertainment: US family entertainment center operator offering bowling, laser tag, arcade games, gravity ropes and food under one roof. Comparable to Coney Park's mix of electromechanical attractions, active/physical attractions (akin to Coney Active) and group-event monetization.
- Dave & Buster's: Large-format FEC combining arcade games, amusement attractions, food and beverage, and corporate/group events. Comparable to Coney Park on core mechanics (card-based play, group events, B2B corporate sales) though skewed to an older demographic.
- Happy City: Colombian family entertainment center chain (mentioned in Coney Park customer testimonials) offering arcades, kiddie rides and birthday parties in shopping malls. Closest Latin American direct comparable given shared mall co-location model and family birthday focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coney Park social profiles
Digital presenceConey Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coney Park leadership team
Management profileNumber of profiles
Coney Park subsidiaries and ownership
Company hierarchySubsidiaries2 records
Coney Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coney Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coney Park
What does Coney Park do?
Coney Park operates a chain of family entertainment centers inside shopping malls across Peru, offering electromechanical attractions, arcade and redemption games, physical activity attractions (Coney Active), and preschool play areas (Yukids/Coney Kids). Customers access all games through a proprietary reloadable Tarjeta Coney card loaded with E-Dinero electronic money, and the company also sells birthday party packages, corporate event services, school event packages, corporate gift cards, and large-format event installations for shopping centers.
Is Coney Park a public or private company?
Coney Park is a private company. It is classified as private equity controlled and is currently operating.
When was Coney Park founded?
Coney Park was founded in 1997. It employs 1,001 to 5,000 people.
Where is Coney Park based?
Coney Park is headquartered in Lima, Peru, in the Latin America region.
How does Coney Park make money?
Five revenue lines are on record. Per-Use Game Payments are the primary driver. The others are game Time Passes, birthday Party Packages, corporate Events and Team Building and reloadable Card Sales and Recharges.
Who are Coney Park's main competitors?
Emerging players on record are Billy Beez, Sky Zone (CircusTrix) and KidZania. Andamira Centros de Entretenimiento is listed as a regional player. CEC Entertainment (Chuck E. Cheese parent) is listed as a broad incumbent. Direct peers are Scene75 Entertainment Center, Chuck E. Cheese, Main Event Entertainment, Dave & Buster's and Happy City.
Does Coney Park have an API?
No public API is recorded for Coney Park.
What industry is Coney Park in?
Coney Park's product category is Family Entertainment Centers. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs). Its NAICS code is 7131 and its SIC code is 7900.