Miniot
Miniot bv is a Dutch manufacturer of premium wooden turntables that uses a proprietary optical analog stylus system. Founded in 2008, the company sells the Wheel 3 and Wheel 3 Black Edition direct-to-consumer worldwide from its Schagen workshop.
- Company typePrivate
- Founded2008
- HeadquartersSchagen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Miniot does
Miniot bv is a Dutch manufacturer of premium wooden turntables, founded in 2008 by Greet and Peter and headquartered in Schagen, Netherlands. The company designs, engineers, and hand-builds the Wheel series of record players, distinguished by an inverted design that plays records from the back and by a proprietary optical analog stylus system that converts record grooves into light rather than electrical signals. Core technical components include a direct-drive motor with optical speed control adjusting 1,000 times per second, a linear tonearm with no bearings, and Constant Groove Speed technology aimed at reducing drift and distortion.
The product line comprises the Wheel 3 ($3,968), Wheel 3 Black Edition ($6,185), Klapklok ($3,501), the PP-1 tonearm (€5,800, produced under OEM for Waiting For Ideas), and accessories such as the Aluminium Puck ($59). Limited editions are deliberately small — for example, the White Wheel 2023 was capped at 10 units and the Black Wheel production is constrained to a maximum of 5 units per month. Manufacturing is performed in-house at the Schagen workshop, with the 2025 acquisition of Trotec Laser equipment signaling further vertical integration of production capability.
Miniot operates a direct-to-consumer-only commercial model, selling exclusively through its own Shopify storefront with worldwide FedEx shipping and maintaining no reseller channel. The company is privately held, bootstrapped (no external funding disclosed), and operates with 1–10 employees. Pricing is positioned at the ultra-premium end of the consumer audio category, and revenue is entirely transactional hardware sales with no recurring or subscription component.
Miniot firmographics
Firmographics- Name
- Miniot
- Legal name
- Miniot bv
- Website
- https://miniot.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miniot bv is a Dutch manufacturer of premium wooden turntables that uses a proprietary optical analog stylus system. Founded in 2008, the company sells the Wheel 3 and Wheel 3 Black Edition direct-to-consumer worldwide from its Schagen workshop.
- Ownership category
- akta.pro rank
Miniot industry classification
Industry- Product category
- High-End Audio Turntables
- SIC
- Household Audio & Video Equipment (3651), Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Turntables & Vinyl Audio Equipment Retail (CRACAEAH)
Keywords
Where Miniot is headquartered
LocationHeadquarters
- HQ city
- Schagen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Miniot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Turntable Hardware Sales: Miniot's primary revenue stream comes from selling high-end turntables (Wheel series) and accessories. Products are sold as one-time purchases with no recurring revenue model. The company builds wheels in-house in Schagen and ships worldwide.
- Klapklok Mechanical Clock Sales: Secondary product line featuring the Klapklok, a mechanical pixel clock with 69 elements. Sold as a one-time purchase product with 4-week delivery timeframe.
- Accessories and Spare Parts: Miniot sells accessories including aluminium magnetic pucks, replacement styli, and other spare parts for their turntables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wheel 3 - Standard model |
| One time/ perpetual license | Pay-as-you-go | Wheel 3 Black Edition - Premium model |
| One time/ perpetual license | Pay-as-you-go | Klapklok mechanical clock |
| One time/ perpetual license | Pay-as-you-go | White Wheel 2023 - Limited Edition |
| Unit Pricing | Pay-as-you-go | Aluminium Magnetic Puck accessory |
| One time/ perpetual license | Pay-as-you-go | PP-1 Turntable (OEM product) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Miniot product offering
Product offeringCore offering
Miniot designs, engineers and hand-builds high-end analog turntables (the Wheel series) with a proprietary inverted design that hides all mechanics behind the vinyl and plays records from the back. Products are based on proprietary optical analog stylus technology, optically controlled direct-drive motors, and bearingless linear tonearms, and are offered in multiple installation orientations (flat, upright, wall-mounted). The company also manufactures the Klapklok mechanical pixel clock and supplies its technology under an OEM arrangement to Waiting For Ideas.
Product overview
Miniot is a Dutch design and manufacturing company specializing in high-end analog turntables and innovative mechanical devices. Their product portfolio centers on the Wheel series of record players, notably the current Wheel 3 and Wheel 3 Black Edition, which feature a unique inverted design where records are played from behind. The Wheel products share a common design philosophy of hiding all technology behind the record, offering multiple placement options (flat, upright, or wall-mounted), and incorporating proprietary optical analog technology. Complementing the turntable line is Klapklok, a mechanical pixel clock. All products are handmade in Schagen, Noord-Holland, the Netherlands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Speed adjustment 1000 times per second for perfect pitch audio
- +2 more outcomes
Companies that use Miniot
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Miniot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Miniot partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Van den HulcoreVan den Hul (Vaassen, Netherlands) is worldwide renowned for audiophile interconnects and phono cartridges. Founded by Aalt Jouk van den Hul (88 years old, still builds Colibri cartridges himself). Miniot uses Van den Hul Flexicon B4 interconnects (2-meter length) with their Wheels. Miniot visited to compare Wheel 3 against highest-end equipment and received compliments from Mr. Van den Hul.
- Kii AudiocoreWheel 3 was featured in Kii Audio's listening room in Dingden, Germany. Kii Audio (founded in Netherlands 2014, now Germany) builds advanced active loudspeakers used in world-class studios and by artists like Jacob Collier and Paul McCartney. Piet and team visited Kii Audio's factory; Kii's systems are used as benchmark reference for further Wheel development. Wheel 3 now shines at the heart of Kii Audio's listening room.
- Trotec LaserminorTrotec Laser from Austria supplied an industrial-grade CO2 laser machine for Miniot's workshop in Schagen. Selected for high standards, in-house hardware/software development, and established aftercare organization. Used to make specific Wheel 3 parts requiring high precision.
- Waiting For IdeasflagshipParis-based creative studio that created the PP-1 turntable powered by Miniot technology. The PP-1 uses Miniot's advanced inverted turntable technology with 'armless' cartridge system. Manufacturing takes 12 weeks. Product priced at €5,800 and distributed through Waiting For Ideas.
- Hifi CornerminorBelgian hi-fi retailer that loaned Miniot Lyngdorf Cue-100 speakers and TDAI amplifier for Dutch Design Week demonstration. Connected to Wheel, the high-end equipment showcased superior sound quality.
- OphonminorDutch company creating Coverfront cabinets for record storage and display. Featured alongside Wheel at Dutch Design Week as a companion product.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Miniot competitors and assessment
Company assessmentDirect peers
- Acoustic Signature: German precision-engineering-driven turntable manufacturer focused on high-end audiophile models with proprietary drive technology. Comparable premium audiophile turntable brand.
- Clearaudio: German manufacturer of high-end turntables, tonearms, and phono cartridges. Directly comparable as a premium precision-engineered audiophile turntable brand targeting similar high-fidelity buyers.
- Linn: Scottish heritage manufacturer of high-end turntables (LP12) and audiophile audio systems. Directly comparable as a long-established premium turntable brand competing for the same audiophile and design-conscious buyer.
- VPI Industries: American family-owned manufacturer of high-end turntables hand-built in the US. Comparable premium hand-assembled audiophile turntable brand with similar founder-led identity.
- Rega Research: British family-owned manufacturer of high-end turntables (Planar series) and tonearms. Comparable premium hand-built audiophile turntable brand serving a similarly design- and engineering-led customer base.
- Pro-Ject Audio Systems: Austrian high-end turntable manufacturer offering a broad range from entry-level audiophile to premium models, including vertical/upright designs. Comparable premium D2C-leaning audiophile turntable brand.
- Vertere Acoustics: British high-end turntable and tonearm manufacturer founded by a former Rega engineer. Comparable small premium audiophile turntable brand with a focus on engineering innovation and design.
- Brinkmann Audio: German manufacturer of high-end turntables (and associated electronics) designed for top-tier audiophile systems. Directly comparable as a small-batch premium turntable maker.
- Wilson Benesch: British high-end audio manufacturer producing turntables and loudspeakers with advanced materials engineering. Comparable premium British audiophile brand pursuing design-led, engineering-first buyers.
Broad incumbents
- Technics: Panasonic-owned heritage Japanese audio brand whose SL-1200 turntable is an industry icon. Much larger scale and broader audio portfolio, but overlapping premium turntable category and audiophile credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Miniot social profiles
Digital presenceMiniot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miniot leadership team
Management profileNumber of profiles
Profiles3 records
Miniot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miniot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miniot
What does Miniot do?
Miniot designs, engineers and hand-builds high-end analog turntables (the Wheel series) with a proprietary inverted design that hides all mechanics behind the vinyl and plays records from the back. Products are based on proprietary optical analog stylus technology, optically controlled direct-drive motors, and bearingless linear tonearms, and are offered in multiple installation orientations (flat, upright, wall-mounted). The company also manufactures the Klapklok mechanical pixel clock and supplies its technology under an OEM arrangement to Waiting For Ideas.
Is Miniot a public or private company?
Miniot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miniot founded?
Miniot was founded in 2008. It employs 1 to 10 people.
Where is Miniot based?
Miniot is headquartered in Schagen, Netherlands, in the Europe region.
How does Miniot make money?
Three revenue lines are on record. Turntable Hardware Sales are the primary driver. The others are klapklok Mechanical Clock Sales and accessories and Spare Parts.
Who are Miniot's main competitors?
Direct peers on record are Acoustic Signature, Clearaudio, Linn, VPI Industries, Rega Research, Pro-Ject Audio Systems, Vertere Acoustics, Brinkmann Audio and Wilson Benesch. Technics is listed as a broad incumbent.
Does Miniot have an API?
No public API is recorded for Miniot.
What industry is Miniot in?
Miniot's product category is High-End Audio Turntables. Its primary akta.pro industry code is CRACAEAH, Turntables & Vinyl Audio Equipment Retail. Its SIC code is 3651.