Waiting For Ideas
Waiting For Ideas is a Paris-based design studio founded in 2021 by Jean-Baptiste Anotin, producing limited-edition furniture, sculptural objects, and bespoke spatial installations for luxury brands, cultural institutions, and design collectors, with the PP-1 armless turntable as its flagship product.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Waiting For Ideas does
Waiting For Ideas is a Paris-based design studio founded in 2021 by Jean-Baptiste Anotin, operating across object design, art installation, and spatial experience. The studio produces a catalog of furniture, lighting, and sculptural objects distinguished by transparent acrylic and mirror-polished aluminum finishes, anchored by the PP-1 armless turntable (powered by Miniot Technology, priced at €5,900) and a paired passive speaker system (powered by La Boite Concept, €3,900 per pair). Most signature pieces are released as limited editions of 5-8 units, made to order in France with 10-12 week production lead times, supplemented by smaller accessories (€59-€650) and NFT/digital art experiments.
The studio serves three distinct customer segments: luxury and fashion brands (Saint Laurent, Cupra, Peugeot, Lacoste, Kith, Reebok, Coltesse) commissioning bespoke installations and spatial design; cultural institutions (Mobilier National, Grand Palais) acquiring pieces for permanent collections or exhibitions; and design collectors purchasing limited editions through direct e-commerce at shop.waiting-for-ideas.com and at design fairs including Collectible Brussels, DESIGNTIDE Tokyo, Alcova Milan, and Paris Design Week. Revenue is generated through one-time product sales, bespoke commission fees, and gallery representation via GSL Gallery. The team is small (approximately 4 people including the founder and three product designers), the company is registered as a SASU in France with no disclosed external investment, and pricing is published in EUR with global shipping.
WFI's competitive positioning rests on a distinctive automotive/aerospace-inspired minimalist aesthetic, institutional validation (Mobilier National acquisitions, Time Magazine Best Inventions 2025, Monocle Design Awards 2026 Best in Audio, Dezeen Awards longlist), and a portfolio of 26+ completed projects across objects, installations, and spatial commissions since founding. The studio operates without venture funding, relying on revenue from sales and commissions to fund growth, with no disclosed M&A, leadership changes, or funding events.
Waiting For Ideas firmographics
Firmographics- Name
- Waiting For Ideas
- Legal name
- Waiting For Ideas – SASU
- Website
- https://waiting-for-ideas.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waiting For Ideas is a Paris-based design studio founded in 2021 by Jean-Baptiste Anotin, producing limited-edition furniture, sculptural objects, and bespoke spatial installations for luxury brands, cultural institutions, and design collectors, with the PP-1 armless turntable as its flagship product.
- Ownership category
- akta.pro rank
Waiting For Ideas industry classification
Industry- Product category
- Designer Furniture & Collectible Objects
- NAICS
- Industrial Design Services (541420), Interior Design Services (54141), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Waiting For Ideas is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Waiting For Ideas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Objects & Furniture Sales: Direct sales of designed objects including turntables (PP-1), speakers, furniture (chairs, armchairs, stools, tables), and accessories (ashtrays, egg cups). Products sold through own e-commerce with global shipping. Mix of ready-made items and made-to-order pieces.
- Art Installation & Spatial Design Services: Custom art installations and spatial design for luxury brands, cultural institutions, and private clients. Includes popup store designs, exhibition installations, and bespoke spatial experiences.
- Limited Edition Collectible Pieces: Sale of limited edition collectible design pieces in numbered editions (e.g., Godspeed limited to 8, Clarity Collection pieces, Through The Dark limited to 8). Higher price points for collectors and design enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PP-1 Turntable (Grey/Black/Pink) |
| One time/ perpetual license | Pay-as-you-go | Passive Speakers Pair |
| One time/ perpetual license | Pay-as-you-go | Ashtray Lift Off (Silver/Black) |
| One time/ perpetual license | Pay-as-you-go | Portable Ashtray Lift Off Carry-On |
| Unit Pricing | Pay-as-you-go | Tamago Egg Cup (Silver/Black) |
| Unit Pricing | Pay-as-you-go | Nokoro Whisk Holder |
| One time/ perpetual license | Pay-as-you-go | Airless Glass Basketball |
| One time/ perpetual license | Pay-as-you-go | Any Colour You Like Ashtray |
| Other | Multi-year contract | Custom Installation & Spatial Design |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Waiting For Ideas product offering
Product offeringCore offering
Waiting For Ideas is a Paris-based design studio that designs, manufactures, and sells limited-edition furniture, sculptural objects, and audio equipment (notably the PP-1 armless vinyl turntable), alongside delivering custom art installations and spatial design services for luxury brands, automotive companies, and cultural institutions. Products are made in France from aluminium and acrylic glass and sold direct-to-consumer via e-commerce, while bespoke installations and space design projects are delivered as professional services.
Product overview
Waiting For Ideas is a Paris-based design studio founded in 2021 by Jean-Baptiste Anotin, operating at the intersection of object design, art installation, and spatial experience. The product portfolio centers on the PP-1 turntable (available in Pink, Black, and Grey variants at €5,900 each) paired with complementary passive speakers (€3,900), alongside signature furniture pieces including the Godspeed Rocking Chair, Clarity Collection, Slurp Chair, Neo S Stool, Through The Dark, Self Reflection, and No Seat Belt Required chairs. The studio also produces sculptural objects (Airless glass basketballs), functional accessories (Ashtray Lift Off, Tamago Egg Cups, Nokoru Whisk Holder), and collaborates with artists on limited editions (Waves Don't Die with Guillaume Grando, Distorted with Iris Marchand). The offering combines purchasable products with conceptual art projects and spatial installations.
Differentiator
Problem solved
Functional benefit
Products and services
- PP-1 Turntable (Pink / Black / Grey) Armless vinyl turntable with monolithic aluminium block design featuring automatic speed detection (33/45 RPM), self-learning closed-loop speed control, and upside-down vinyl playback without a tonearm. Powered by Miniot Technology. Priced at €5,900, made to order, in space grey/aluminium, black, or pink finishes.
- Pair of Passive Speakers Custom-designed passive speakers engineered to complement the PP-1 turntable. Black fabric finish, 35cm cube form factor, 85dB sensitivity, 44Hz-20kHz frequency response, 80W power handling. Powered by La Boite Concept technology. Priced at €3,900 per pair, made to order.
- Godspeed Rocking Chair Aluminium rocking chair inspired by motorsport and aerospace, featuring a space travel finish and combining F1 precision with spacecraft aerodynamics. Limited edition of 8, made in France, measuring 87cm x 84cm x 84cm.
- Clarity Collection Furniture collection featuring armchair, low table, mirror, and two lamps. Designed with interactive acrylic glass panels that create light and reflection effects through transparent architectural shapes, giving the illusion of pieces disappearing and reappearing with perspective shifts.
- Slurp Chair Sculptural chair composed of seven bent aluminum tubes creating an organic, flowing silhouette. Limited edition of 8, available in Polished Mirror, Crema Di Pistacchio, and Purple Drank finishes.
- Neo S Stool Stool inspired by ocean surfing, featuring acrylic glass and stainless steel construction. Limited edition of 8 each in Dark Shadow, Polished Mirror, and Acid Green finishes.
- Through The Dark Chair Black acrylic glass chair featuring slot-together assembly without fasteners. Acquired by Mobilier National for the French national furniture collection. Limited edition of 8.
- Self Reflection Chair Mirror-polished aluminum chair with acute angles, representing introspection. Acquired by Mobilier National for the French national furniture collection. Limited edition of 8.
- No Seat Belt Required Chair Handmade chair inspired by automotive design, combining aluminum, iron, polyurethane foam, fiberglass, and paint. Limited edition of 8. Nominated for Wallpaper Design Award 2022 'Best Metal Morphosis'.
- Ashtray Lift Off Minimalist aluminum ashtray inspired by aeronautics, machined into two interlocking blocks. Available in Raw, Silver, and Deep Black finishes. Priced at €620. Dimensions 10cm x 10cm x 10cm.
- Portable Ashtray Lift Off Carry-On Portable version of the Lift Off ashtray, machined from aluminum with polished mirror finish. Functions as a portable ashtray or small item carrier. Dimensions 10cm x 2.5cm x 2.5cm. Priced at €190.
- Tamago Egg Cup (Silver / Black) Minimalist egg cup with clean architectural lines, machined from aluminum with anodized glossy clear or black finish. 5.5cm cube. Priced at €59 per unit. Available in Silver and Black variants.
- Nokoru Whisk Holder Machined aluminum holder for matcha ceremony tools including whisk and spoon. Features glossy anodized clear finish. Dimensions 3.3cm x 7.8cm x 4.3cm. Priced at €59. Pre-order with August delivery.
- Airless Glass Basketball (Dark Grey / Midnight Sand) Glass basketball sculpture reflecting tension between understanding stakes and potential harshness. Available in Midnight Sand or Dark Grey finishes. Limited edition of 5 each. Dimensions 25cm x 23cm x 25cm. Priced at €2,800 each. Made in France in collaboration with Trajectoire Studio.
- Waves Don't Die Chair (Guillaume Grando collaboration) Transparent armchair with artist Guillaume Grando's wave patterns machined directly onto acrylic glass. Limited edition of 8. Collaboration piece produced in partnership with the Marseille-based artist.
- Distorted Chair (Iris Marchand collaboration) Collaboration with Marseille-based artist Iris Marchand featuring painted distorted body artwork on disassembled transparent chair. Each piece is unique, hand-painted, and limited to 8 editions.
- Custom Spatial Design & Art Installation Services Bespoke art installations and spatial design for luxury brands, cultural institutions, and private clients. Includes popup store designs (e.g., Coltesse), exhibition installations (e.g., Cupra 'Tap the Glass', Peugeot 504 Break Chargé, Reebok Tribute to the Pump), and bespoke spatial experiences. Priced on demand.
Quantifiable outcome
- PP-1 selected as one of Time Magazine's 300 Best Inventions of 2025
- +3 more outcomes
Companies that use Waiting For Ideas
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Waiting For Ideas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Waiting For Ideas partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, minor and core.
- CupramajorInvited by CUPRA to create 'Tap the Glass' installation exploring the symbolic power of the steering wheel for the 'Own The Wheel' exhibition. Produced with Offf Studio.
- Peugeot Design LabmajorCollaboration with Peugeot Design Lab and rapper Rim'K for the 504 Break Chargé project. PP-1 turntable integrated into vintage Peugeot 504 Break interior with custom color finish matching the cabin.
- FormaminorPartnership with Forma brand for exclusive listening party launch of PP-1 Black Edition. Limited-edition t-shirts and stainless steel vinyl pressing created as extensions of the turntable.
- ColtessemajorDesign of immersive popup store space for Coltesse's 5-day popup at Rue des Gravilliers, Paris. Reinterpreted brand codes with sofa, vinyl turntable, clothing displays, and custom furniture.
- Guillaume GrandomajorArtist collaboration transposing Guillaume Grando's wave-inspired artwork onto Waiting For Ideas furniture. Created 'Waves Don't Die' armchair featuring machined wave patterns on acrylic glass.
- Pierre Vaillant & Mathilde HileyminorPhotographer Mathilde Hiley and set designer Pierre Vaillant collaborated to reimagine Waiting For Ideas pieces as multi-functional works using everyday objects (elastic bands, bungee cords).
- Iris MarchandminorMarseille-based artist collaboration. Iris Marchand painted distorted bodies on disassembled Purity chair, creating puzzles of surprising lines. Each piece is unique, numbered, and painted by hand.
- Christophe Zidlerminor3D artist collaboration to recreate Self Reflection piece in the metaverse. First NFT buyer received physical version of Self Reflection engraved with ETH address.
- Shinzo & ReebokminorTribute to the Pump installation inspired by 90s Reebok Pump technology, displayed in Shinzo Basketball shop front window. Streetball-themed exhibition.
- Miniot TechnologycoreMiniot Technology provides the core turntable technology powering the PP-1 armless vinyl player. This is a critical technology partnership enabling the unique upside-down vinyl playback system.
- La Boite ConceptcoreLa Boite Concept provides the amplification technology powering the custom passive speakers designed to complement the PP-1 turntable.
- R26BmajorR26B (Rémy Bourçois and Jean-Baptiste Krauss) is a multidisciplinary creative studio specializing in image-making, CGI, photography, video, AI, and live experiences. Collaboration on Godspeed project including experimental film and Godspeed chair design.
- Trajectoire StudiomajorOngoing collaboration partner for multiple projects including 'When Basketball Inspires' exhibition and 'Hoop Dreams' installation. Long-term creative partnership.
- GSL GalleryminorGallery representation at Brussels Collectible Fair and other exhibitions. Distributes and exhibits Waiting For Ideas collectible pieces.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Waiting For Ideas competitors and assessment
Company assessmentBroad incumbents
- Vitra: Swiss family-owned design company producing furniture, lighting, and accessories with strong design collaborations. Comparable on the design-led premium positioning and global reach, but with much broader product range and deeper distribution.
- Cassina: Italian high-end furniture manufacturer with a deep design heritage. Comparable on premium furniture positioning and design-led brand identity, but at industrial-manufacturing scale rather than the studio/scarcity model.
- Hay: Danish contemporary design brand producing furniture, lighting, and accessories at premium-to-mid-range price points. Comparable on the design-led consumer brand identity and global distribution, but with a much higher-volume commercial model.
- Bang & Olufsen: Danish luxury audio and AV brand with a strong design heritage. Overlaps with the PP-1 on the audio category, premium materials, design-led identity, and global luxury distribution, but operates at significantly larger scale and broader product range.
Direct peers
- Rega Research: UK hi-fi manufacturer best known for high-performance turntables. Directly comparable on the PP-1 turntable product line, including premium pricing, audiophile positioning, and analogue playback focus, though with a more mass-market, less design-art orientation.
- Tom Dixon: London-based design studio and brand producing furniture, lighting, and accessories with a strong industrial-aesthetic identity and luxury retail distribution. Highly comparable in operating model: design-studio-led, premium pricing, own e-commerce, and gallery/flagship presence.
- Established & Sons: London-based design brand producing limited-edition furniture, lighting, and objects in collaboration with leading designers. Closely comparable on the limited-edition collectible design model, gallery distribution, and design-award positioning.
- Studio Job: Dutch design studio producing limited-edition collectible furniture, lighting, and objects with a distinctive artistic vocabulary. Highly comparable on the studio-led, sculpture-as-furniture model and limited-edition collectible positioning.
- Pro-Ject Audio Systems: Austrian turntable manufacturer with a broad premium-to-mid-range catalog and global distribution. Comparable to the PP-1 on turntable category, premium positioning, and direct-to-consumer sales model.
- Moustache: French contemporary design brand producing limited-edition furniture, lighting, and objects. Shares the Parisian base, design-led positioning, limited-edition model, and gallery/fair distribution approach that defines Waiting For Ideas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Waiting For Ideas social profiles
Digital presenceWaiting For Ideas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waiting For Ideas leadership team
Management profileNumber of profiles
Profiles4 records
Waiting For Ideas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waiting For Ideas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waiting For Ideas
What does Waiting For Ideas do?
Waiting For Ideas is a Paris-based design studio that designs, manufactures, and sells limited-edition furniture, sculptural objects, and audio equipment (notably the PP-1 armless vinyl turntable), alongside delivering custom art installations and spatial design services for luxury brands, automotive companies, and cultural institutions. Products are made in France from aluminium and acrylic glass and sold direct-to-consumer via e-commerce, while bespoke installations and space design projects are delivered as professional services.
Is Waiting For Ideas a public or private company?
Waiting For Ideas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waiting For Ideas founded?
Waiting For Ideas was founded in 2021. It employs 1 to 10 people.
Where is Waiting For Ideas based?
Waiting For Ideas is headquartered in Paris, France, in the Europe region.
How does Waiting For Ideas make money?
Three revenue lines are on record. Design Objects & Furniture Sales are the primary driver. The others are art Installation & Spatial Design Services and limited Edition Collectible Pieces.
Who are Waiting For Ideas's main competitors?
Broad incumbents on record are Vitra, Cassina, Hay and Bang & Olufsen. Direct peers are Rega Research, Tom Dixon, Established & Sons, Studio Job, Pro-Ject Audio Systems and Moustache.
Does Waiting For Ideas have an API?
No public API is recorded for Waiting For Ideas.
What industry is Waiting For Ideas in?
Waiting For Ideas's product category is Designer Furniture & Collectible Objects. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 541420 and its SIC code is 2510.