What Prescott Market does

Prescott Market is a privately held food hall and community destination located at 1620-1640 18th Street in West Oakland, California, founded in 2024. The venue curates eight distinct food and beverage concepts under one roof: Almanac Beer Co. (a craft beer taproom with a 300-person outdoor beer garden), Cafe Noir (Black-owned soul food café), Fast Times (smash burger restaurant recognized by SF Chronicle in 2024), High Wire (specialty coffee roaster), Pizzeria Violetta (brick-oven pizzeria), F.O.B West (Filipino restaurant), Woo Can Cook (Taiwanese night-market cuisine), and Fatto A Mano Alimentari (Italian fresh pasta). The site also incubates a weekly Sunday West Oakland Farmers Market with more than 40 local vendors, the seasonal Prescott Night Market (July–October), monthly Prescott Vintage Market with Telegraph Estates, and recurring weekly trivia, live music, karaoke, and drag game programming.

The company operates with no proprietary technology stack; its enabling digital infrastructure is limited to third-party integrations including the meandu.app online ordering platform for multi-vendor pickup orders, Eventbrite for ticketed workshops, and Google Calendar/ICS for event scheduling, with vendors maintaining their own Instagram and YouTube presence. The platform is built on Squarespace for its website and social channels drive community engagement.

Revenue is generated through three primary streams: vendor lease/rental income from the eight food and beverage tenants, private event rentals (corporate events, birthdays, anniversaries, full venue buyouts) priced variably by space, date, and group size, and direct food and beverage sales flowing through individual vendor operations. Go-to-market is direct-to-consumer, relying on community programming, earned media from major Bay Area outlets, social media, and a sports-and-dining synergy with the Oakland Ballers baseball team playing 45+ games annually at Raimondi Park across the street. The customer base is geographically concentrated in West Oakland and the broader Bay Area, with primary segments including local food enthusiasts, Oakland Ballers fans, food-access-seeking residents, and private event organizers.

Name

Prescott Market

Legal name

Prescott Market

Website

https://prescottmarket.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Prescott Market is a privately held West Oakland food hall founded in 2024 that curates eight restaurant and brewery vendors and hosts weekly farmers markets and community events for Bay Area diners, Oakland Ballers fans, and private event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vendor Lease/Rental: Prescott Market generates revenue by leasing space to multiple food and beverage vendors including restaurants, breweries, and coffee shops.
2. Private Event Rentals: The market offers private event spaces for birthdays, corporate events, anniversaries, and full venue buyouts with catering options.
3. Food and Beverage Sales: Direct sales through individual vendor operations including dine-in, takeout, and online ordering through meandu.app platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prescott Market is a food hall in West Oakland that operates as a multi-vendor culinary destination, leasing space to eight food and beverage operators spanning smashburgers, artisanal Italian and Filipino cuisine, Taiwanese street food, specialty coffee, soul food, and craft beer. The venue also hosts a weekly farmers market, recurring community events (trivia, live music, karaoke, night markets, vintage markets), and private event rentals for corporate and private functions.

Product overview

Prescott Market is a food hall and community destination in West Oakland, California, comprising eight distinct food and beverage vendors: Almanac Beer Co. (craft beer taproom with outdoor beer garden), Cafe Noir (Black-owned soul food café), Fast Times (smash burger restaurant), High Wire (specialty coffee roaster), Pizzeria Violetta (brick-oven pizzeria), F.O.B West (Filipino restaurant), Woo Can Cook (Taiwanese night market cuisine), and Fatto A Mano Alimentari (Italian fresh pasta). The venue also hosts regular community events including a weekly Farmers Market, Night Market, trivia nights, live music, and private event rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Almanac Beer Co. Taproom Craft beer taproom with a 300-person outdoor beer garden, featuring world-class craft beer, wine, cider, kombucha, and signature slushies. Includes a vintage Airstream bar and kid-friendly sandbox.
• Cafe Noir Black-owned café serving classic comfort food with a soulful twist, from house-made sauces to freshly baked bread, open for breakfast, lunch, and dinner.
• Fast Times Burgers Smash burger restaurant named one of the top smash burgers by SF Chronicle in 2024, featuring 100% grass-fed smash burgers, duck fat French fries, beer-battered onion rings, craft sodas, and organic soft serve.
• High Wire Coffee Roasters Coffee roaster founded by Robert Myers and Rich Avella, offering seasonal green coffees roasted from bright Single Origins to rich dark roasts, emphasizing approachable excellence in coffee. Open Mon-Thu 7am-3pm, Fri-Sun 7am-4pm.
• Pizzeria Violetta Family-owned pizzeria serving handmade pizzas, slices, salads, sandwiches, and shareable bites with dough fermented for 48 hours and baked in a brick oven, plus craft cocktails, hard slushies, and local beers.
• F.O.B West Filipino restaurant led by Chef Janice Dulce, celebrating traditions passed down through generations with authentic food, upbeat music, and intimate moments honoring individuality.
• Woo Can Cook Oakland-based culinary venture bringing vibrant flavors of Taiwanese night markets, known for wok-fried rice and Taiwanese small bites prepared on custom high-BTU wok burners.
• Fatto A Mano Alimentari Italian restaurant bringing authentic Italian flavors with fresh pasta made daily and traditional recipes passed down through generations.
• Private Event Rentals Event hosting service for birthdays, corporate events, anniversaries, and full venue buyouts with complimentary parking, Wi-Fi, seating, and sandbox access. Sound system available for full buyouts.
• West Oakland Farmers Market Weekly community farmers market held every Sunday from 10 AM to 2 PM, featuring over 40 local vendors with fresh produce, microgreens, mushrooms, honey, flowers, meats, seafood, baked goods, and food trucks.
• Prescott Night Market Monthly night market on select Thursday evenings from July through October, bringing together residents, food makers, artisans, and small businesses to celebrate community diversity and creativity.
• Live Music Fridays Weekly live music event every Friday from 5 PM to 8 PM featuring Bay Area and Oakland-based jazz, funk, and soul artists performing in an open-air setting.
• Trivia Night Weekly trivia night held every Wednesday from 7 PM to 9 PM, hosted by Second Hand Trivia, featuring pop culture, history, and wild card questions with prizes.
• Prescott Vintage Market Monthly vintage market held on the last Saturdays of each month featuring hidden gems and unique finds, presented by Telegraph Estates and Prescott Market.
• Online Ordering via meandu.app Online pickup ordering service available through meandu.app/prescottmarket/pickup, allowing customers to place takeout orders from multiple Prescott Market food vendors.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• Oakland BallerscoreStrategic or Co-development Partner · 1 January 2025Oakland Ballers are a baseball team playing at Raimondi Park across the street from Prescott Market. The sports team plays 45+ games at the park during summer, with many events connected to the neighborhood. Prescott Market has pop-ups and special offerings that coincide with Ballers games, creating a sports-and-dining destination.
• West Oakland CommunitycoreOthersPrescott Market serves as a community hub for West Oakland, improving food access for lower-income residents through the West Oakland Farmers Market operating every Sunday with over 40 local vendors. The market partners with local organizations to host events like Oakland Chamber Mixers and Oakland Builders Alliance gatherings.
• SF ChroniclemoderateGTM or Marketing PartnerMajor Bay Area newspaper providing press coverage of Prescott Market as 'one of the Bay Area's best smash burger' destination and featuring the food hall as a key part of West Oakland's culinary renaissance.
• Telegraph EstatesmoderateStrategic or Co-development PartnerTelegraph Estates partners with Prescott Market to present the Prescott Vintage Market held on the last Saturdays of each month, featuring unique finds and hidden gems.
• Second Hand TriviaminorOthersTrivia hosting company that runs Trivia Night events every Wednesday from 7 PM to 9 PM inside Prescott Market, featuring pop culture, history, and wild card questions with prizes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oxbow Public Market: Curated Napa food hall aggregating local vendors, restaurants, and a brewery/taproom under one roof. Closest comparable to Prescott Market in California — same multi-vendor food hall model with craft beverage anchor and event programming.
• Urbanspace: NYC food hall operator running multiple curated multi-vendor food halls. Closely comparable business model of leasing to chef-driven vendors and operating community-style food hall venues.
• Ponce City Market: Atlanta adaptive-reuse food hall with a flag-ship craft brewery, multiple chef-driven restaurants, and event programming. Closely comparable operating model — anchor brewery, diverse curated vendors, and major destination traffic.
• Ferry Building Marketplace: Iconic SF waterfront food marketplace with daily farmers market and curated artisanal food vendors. Comparable to Prescott Market as a premium West Coast food destination combining specialty retail and prepared food.
• Grand Central Market (LA): Historic downtown LA food hall with diverse vendors, anchor bar, and continuous event programming. Closely comparable multi-vendor curated food hall model with strong community/destination identity.
• Hudson Eats: NYC curated food hall at Hudson Yards featuring chef-driven restaurants and a strong beverage program. Comparable curated multi-vendor destination model with high foot traffic.

Regional players

• Spark Social SF: SF Mission Bay food park aggregating food trucks and pop-ups with beer garden and event programming. Comparable Bay Area food-aggregation/event-driven model, though less permanent-vendor structure than Prescott Market.

Broad incumbents

• Eataly: Multi-location Italian-themed food marketplace combining sit-down restaurants, retail, and an anchor beverage program. Comparable on multi-vendor food marketplace model and event programming, but operates at a national/international scale.
• Chelsea Market: Iconic NYC food hall on a similar adaptive-reuse footprint with high anchor-tenant mix and strong tourist/resident traffic. Comparable as a benchmark destination food hall, though operates at far larger scale.

Emerging players

• Hall of Flowers (San Francisco): Newer SF food hall with curated chef-driven vendors. Comparable as a Bay Area curated food hall with similar scale and bar/brewery anchor format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prescottmarketwestoakland
• Xx.com/prescott_Market
• Facebookfacebook.com/prescottmarketwestoakland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prescott Market