What Untangld does

Untangld is an international research and strategy studio founded in 2020 in Melbourne, Australia, by brand and advertising professionals Danish Chan, James Needham, Jamal Cassim, and Matt Rose. The firm designs strategic breakthroughs across brand, business, customer experience, communications, campaign, product, and organizational culture for clients in D2C, enterprise, government, B2B, finance, health, entertainment, and food & beverage. Services are organized into roughly a dozen categories including Brand Strategy, Business Strategy, Research, Customer Experience, Communications Strategy, Campaign Strategy, Creative Platform, Audience Sizing, Product Strategy, Organisational Culture, Delivery, and Customer Strategy, delivered through bespoke engagements rather than a software product or recurring platform.

The studio operates from offices in Melbourne, London (opened November 2023), New York, Los Angeles, and Copenhagen, and executes large portions of its creative delivery through an embedded network of partners including Pangea, Universal Favourite, SDWM, by The Network, Studio Ongarato, M35, By All Means, and Cat Wall. Its core technology consists of qualitative and quantitative research methodologies, brand and customer-experience frameworks, and creative-strategy development — there is no proprietary technology platform or software product. Revenue is generated through project-based professional services fees on tailored client engagements; pricing is quote-based and not publicly disclosed. The firm's GTM motion is consultative, relationship-based field sales targeting enterprise and mid-market clients via referrals, awards-driven visibility, and joint pitches with creative partners.

Notable client outcomes include the Shift fintech rebrand that contributed to a $27M Sequoia Series C, the Carlsberg global innovation research spanning 22 markets, Flaus being named one of Fast Company's World Changing Ideas for 2023, and category-creation work for Saintly that earned ADC and D&AD honours. The company has been recognized by the Australian Financial Review as one of Australia's 50 fastest-growing start-ups (2023) and by SmartCompany (Smart50 Workplaces, 2023), and won Small Agency of the Year at the 2024 Global Creativepool Awards and was a two-category finalist at the 2025 Global Agency Awards. Untangld is privately held with no disclosed external funding or parent company.

Name

Untangld

Legal name

Untangld

Website

https://untangld.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Untangld is an international research and strategy studio, founded 2020 in Melbourne, that designs brand, business, customer experience, and communications breakthroughs for enterprise, D2C, government, and B2B clients across five global offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategy and Research Consulting: Professional services revenue generated through client engagements for brand strategy, research, customer experience, and creative strategy consulting. Projects range from brand positioning and campaign strategy to organizational culture work and product launch strategy.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Untangld is an international research and strategy studio that delivers professional consulting services across brand strategy, business strategy, customer experience, research, communications strategy, and creative platform development. The firm designs strategic breakthroughs that help enterprise brands, D2C companies, government bodies, and B2B/tech firms create category-defining positions, drive transformation, and launch new products. Engagements span brand positioning, market research, customer strategy, campaign strategy, organisational culture, and product launch strategy.

Product overview

Untangld is an international research and strategy studio offering professional consulting services. The core offering consists of strategic consulting across brand, business, customer experience, and communications. Services are delivered through a platform of specialized offerings including Brand Strategy, Business Strategy, Research, Customer Experience, Communications Strategy, Campaign Strategy, Creative Platform, Audience Sizing, Product Strategy, Organisational Culture, Delivery, and Customer Strategy. Rather than a software product, Untangld provides expert professional services to help clients design strategic breakthroughs that move business.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning and development services to help brands differentiate, create category-defining positions, and grow in saturated markets.
• Research Market research and consumer insight services including qualitative and quantitative research methodologies, including taboo and sensitive topic exploration, used to inform strategic decision-making.
• Business Strategy Strategic planning and business development consulting to drive organizational growth, market expansion, and portfolio optimization.
• Customer Experience Customer experience design and optimization services to improve customer interactions, satisfaction, and engagement.
• Campaign Strategy Marketing campaign planning and execution strategy services for major brands.
• Creative Platform Creative concept development and platform creation for brand campaigns, producing memorable, enduring impact beyond traditional advertising.
• Product Strategy New product launch strategy and go-to-market planning services, including audience sizing and portfolio brand development.

Quantifiable outcome

• Saintly achieved global recognition with ADC and D&AD honours
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Universal FavouritecoreStrategic or Co-development PartnerDesign agency partner collaborating on multiple client projects including Tropic Labs, Flaus, x15, Cada, and Wholesome Market. Joint work on brand strategy and creative execution.
• Cat WallcoreStrategic or Co-development PartnerCopywriting partner on Tropic Labs case and The Other Art Fair project. Provides creative copywriting services for brand strategy engagements.
• Studio OngaratominorStrategic or Co-development PartnerDesign studio partner on Vida Glow luxury beauty brand project. Collaboration on brand strategy and design execution.
• M35minorStrategic or Co-development PartnerInnovation agency partner on Future Friendly (formerly Mentally Friendly) brand evolution project.
• By All MeansminorStrategic or Co-development PartnerCreative agency partner on ProVision independent optometrists brand strategy project.
• SDWMcoreStrategic or Co-development PartnerCreative agency partner on multiple food and beverage projects including Ocean Blue, Moro, Nandos, Maxibon, and WorkSafe Victoria government campaign. Provides creative execution for research-informed strategies.
• by The NetworkcoreStrategic or Co-development PartnerNetwork agency partner on Carlsberg global innovation research project and Prime Video case study. Part of The Network agency collective.
• PangeacoreGTM or Marketing PartnerStrategy and creative partner appointed alongside Untangld for BIG4 Holiday Parks comprehensive brand and marketing engagement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• COLLINS: Independent brand strategy and design firm. Direct comparable in combining brand strategy, identity, and creative platform work for global enterprise clients.
• Mother Design: Independent creative and brand strategy studio with a similar boutique, founder-led model. Comparable in offering brand strategy, campaign platforms, and creative direction to enterprise clients.
• Saffron Brand Consultants: Independent brand strategy consultancy. Direct comparable in offering CEO-level brand strategy, research, and positioning for global enterprise clients.
• Anomaly: Independent creative agency with strong brand strategy and product marketing capabilities. Comparable as a non-holding-company alternative serving global enterprise clients across categories.
• The Growth Distillery: Independent strategy consultancy focused on brand-led growth for challenger brands. Closest regional peer — similar boutique, founder-led model, and challenger/D2C enterprise focus.
• 72andSunny: Independent creative agency known for brand strategy and culture-led campaigns. Comparable in serving large consumer brands with a strategy-led engagement model.
• Pentagram: Independent, partner-led design and brand strategy firm. Highly comparable in structure (founder/partner-led, no holding-company parent) and in brand strategy and positioning services.

Broad incumbents

• R/GA: Global digital and brand strategy agency. Comparable in offering brand strategy and creative platform work but with substantially larger scale and technology integration.
• Wolff Olins: Global brand consultancy (part of Accenture Song) offering brand strategy at scale. Comparable offering to Untangld but with significantly larger headcount and broader service portfolio.
• Interbrand: Global brand consulting firm offering brand strategy, research, and valuation. Comparable in research-led brand strategy work but operates at much larger scale as part of Omnicom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/untangld

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untangld