Udaan
Udaan Foundation is a Section 8 nonprofit in Uttar Pradesh, India, delivering an integrated six-program ecosystem—safety, education, livelihood, mental health, legal aid, and awareness—for women and girls, funded by individual donations, corporate CSR, and grants.
- Company typePrivate
- Founded2020
- HeadquartersLucknow, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Udaan does
Udaan Foundation is a Section 8 nonprofit company registered in India (Lucknow, Uttar Pradesh) that delivers an integrated six-program service ecosystem for women and girls: Abhaya (safety and survivor support), Vidya (education), Shakti (skills and livelihood), Asha (wellbeing and mental health), Nyaya (legal aid and justice), and Chetna (community awareness). Operations are delivered directly to beneficiaries in Uttar Pradesh through trained counsellors, facilitators, and the Udaan Force volunteer network of mentors, lawyers, doctors, and counsellors; beneficiaries reach the foundation via WhatsApp, phone, or community intermediaries, with a stated 24-hour maximum response time and a "stay as long as it takes" case model. Proprietary content assets include the Tumhara Haq rights-awareness series and the Myth ya Sach health-education series, published in 16+ Indian languages via the foundation's website.
The foundation is funded entirely through donations rather than equity. Revenue streams comprise individual donations (one-time and monthly recurring, accepted via UPI apps and Razorpay with instant 80G receipts), corporate CSR partnerships under Section 135 of the Companies Act, and institutional grants. Pricing is structured as donation tiers (₹500 for one week of school, ₹2,500 for one survivor's legal aid, ₹10,000 for one woman's skill course, plus custom amounts), with a stated 100% funds-to-ground commitment and publicly downloadable filings. The organization holds Section 8, 80G, 12A, and NITI Aayog DARPAN/NGO ID registrations, and is governed by Director Priya Srivastava with a core team of six (Lead Counsellor, Outreach Manager, Brand Ambassador, Facilitator, Compliance Advisor), supported by a Founder (Bhanu Srivastav) and the Udaan Force volunteer ecosystem.
The underlying technology is deliberately lightweight: a WhatsApp-based beneficiary communication channel monitored 24/7, a web donation portal with Razorpay and UPI integration, a 16-language resource portal, and a referral layer that connects beneficiaries to 400+ Indian government welfare schemes. Go-to-market is community-led and event-driven—Samvaad community dialogues, scholarship camps, skill melas, and partner-hosted workshops at schools and colleges—rather than performance-marketing-led. Customer segments are persona-based (women survivors of violence, girls at risk of dropout, women seeking economic independence, women in mental health crisis, women needing legal support) with rural Uttar Pradesh communities as the geographic substrate.
Udaan firmographics
Firmographics- Name
- Udaan
- Legal name
- Udaan Foundation
- Website
- https://udaan.foundation
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Udaan Foundation is a Section 8 nonprofit in Uttar Pradesh, India, delivering an integrated six-program ecosystem—safety, education, livelihood, mental health, legal aid, and awareness—for women and girls, funded by individual donations, corporate CSR, and grants.
- Ownership category
- akta.pro rank
Udaan industry classification
Industry- Product category
- Nonprofit Social Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
Keywords
Where Udaan is headquartered
LocationHeadquarters
- HQ city
- Lucknow
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Udaan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Individual Donations: One-time and monthly donations from individuals supporting the foundation's programs. 100% of contributions fund programmes on the ground. Donors receive instant receipts and 80G tax certificates.
- Corporate CSR Partnerships: Corporate partnerships under Section 135 of the Companies Act, where companies align with Udaan's programs as part of their corporate social responsibility mandates.
- Institutional Grants: Grants from foundations and institutions supporting the foundation's work in women empowerment and girls' education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | ₹500 - One week of school for a girl |
| Other | Pay-as-you-go | ₹2,500 - One survivor's legal aid |
| Other | Pay-as-you-go | ₹10,000 - One woman's skill course |
| Other | Monthly | Custom amount - Donor decides her runway |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Udaan product offering
Product offeringCore offering
Udaan Foundation is a Section 8 nonprofit company that runs six flagship programs — Abhaya, Vidya, Shakti, Asha, Nyaya, and Chetna — focused on social welfare, education, women's empowerment, mental health, elder care, legal aid, and disability inclusion for underserved communities in India. The foundation delivers these services directly to individual beneficiaries through community-based operations headquartered in Lucknow, Uttar Pradesh.
Product overview
Udaan Foundation operates six flagship programs as a unified service ecosystem for women and girls: Abhaya (safety and survivor support), Vidya (education), Shakti (skills and livelihood), Asha (wellbeing and mental health), Nyaya (legal aid and justice), and Chetna (community awareness). These programs are designed to work independently or together, with a coordinated response system that matches beneficiaries with appropriate support within 24 hours and provides ongoing assistance as long as needed.
Differentiator
Problem solved
Functional benefit
Brands
- Abhaya: Safety and survivor support program for women who have faced violence, including domestic violence and acid attacks
- Vidya
- Shakti
- Asha
- Nyaya
- Chetna
- Udaan Force
- Tumhara Haq
- Myth ya Sach
Products and services
- Abhaya Program
Quantifiable outcome
- 100% funds directed to ground programs
- +2 more outcomes
Companies that use Udaan
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Udaan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Udaan partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Udaan competitors and assessment
Company assessmentBroad incumbents
- Pratham Education Foundation: One of India's largest education nonprofits with broad program portfolio. Comparable to Udaan in education focus but at much greater scale and geographic breadth.
Direct peers
- CREA (Creating Resources for Empowerment in Action): International women's rights organization with India operations focused on sexuality, gender justice, and rights. Comparable to Udaan's rights awareness and advocacy work.
- Breakthrough: Global human rights organization with India programming on gender equality, ending violence against women, and community mobilization. Comparable to Udaan's Chetna awareness work.
- Apne Aap Women Worldwide: India-focused anti-trafficking and women's empowerment organization serving survivors through education, livelihood, and survivor leadership. Overlaps with Udaan's survivor-centric integrated model.
- SNEHA (Society for Nutrition, Education and Health Action): Mumbai-based nonprofit working on women's health, violence prevention, and community empowerment. Comparable to Udaan's Asha and Abhaya programming in urban-poor Indian contexts.
- Jagori NGO: Indian women's rights organization working on gender-based violence, legal aid, and community mobilization. Directly comparable to Udaan's Abhaya, Nyaya, and Chetna programs.
- Maitri: India-based organization providing legal aid, counseling, and rehabilitation to survivors of domestic violence and trafficking. Comparable to Udaan's Nyaya and Asha programs.
- Shakti Shalini: Indian NGO focused on gender-based violence survivor support, shelter, and legal aid. Directly comparable to Udaan's Abhaya and Nyaya verticals.
- SEWA (Self-Employed Women's Association): Large Indian women's empowerment organization combining livelihood, education, and rights. Comparable as a multi-program women's empowerment platform operating at scale across Indian states.
- Educate Girls: Nonprofit focused on enrolling and retaining out-of-school girls in Rajasthan and Madhya Pradesh. Directly comparable to Udaan's Vidya program in mission and geography-type.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Udaan social profiles
Digital presenceUdaan compliance and trust
Trust signalCompliance4 records
Udaan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udaan leadership team
Management profileNumber of profiles
Profiles2 records
Udaan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udaan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udaan
What does Udaan do?
Udaan Foundation is a Section 8 nonprofit company that runs six flagship programs — Abhaya, Vidya, Shakti, Asha, Nyaya, and Chetna — focused on social welfare, education, women's empowerment, mental health, elder care, legal aid, and disability inclusion for underserved communities in India. The foundation delivers these services directly to individual beneficiaries through community-based operations headquartered in Lucknow, Uttar Pradesh.
Is Udaan a public or private company?
Udaan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Udaan founded?
Udaan was founded in 2020. It employs 5,001 to 10,000 people.
Where is Udaan based?
Udaan is headquartered in Lucknow, India, in the Asia region.
How does Udaan make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate CSR Partnerships and institutional Grants.
Who are Udaan's main competitors?
Pratham Education Foundation is listed as a broad incumbent. Direct peers are CREA (Creating Resources for Empowerment in Action), Breakthrough, Apne Aap Women Worldwide, SNEHA (Society for Nutrition, Education and Health Action), Jagori NGO, Maitri, Shakti Shalini, SEWA (Self-Employed Women's Association) and Educate Girls.
Does Udaan have an API?
No public API is recorded for Udaan.
What industry is Udaan in?
Udaan's product category is Nonprofit Social Services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights. Its NAICS code is 813 and its SIC code is 8300.