What Girod Group does

Girod Group (legal entity Signaux GIROD) is a France-headquartered, family-owned industrial group founded in 1905 that designs, manufactures, installs, and maintains road signalling, urban furniture, and architectural enamel products. Its headquarters and primary manufacturing facility are located in Bellefontaine/Morez, and the group operates through wholly-owned subsidiaries in nine countries: France (regional Signaux Girod branches plus Atech, Concept Urbain, and the acquired Michat Électronique), Belgium (ACE Mobilier Urbain), Czech Republic (GS Plus), Hungary (Alfa Girod), Bulgaria, Romania (Girod Semnalizare Rutiera, including noise barrier and aeronautical runway marking operations), Spain (Sénales Girod), Morocco (Girod Africa), and South America (Senalizacion Girod Colombia and Peru).

The product portfolio spans vertical and horizontal road signage, exterior wayfinding, connected signage integrated with Bluetooth beacons and the Inventrip tourism application (Sismotur partnership), modular signage systems (SIMO, awarded Observeur du design 2019), patented recycled-material beacons (MIL'K5C), urban and floral street furniture, enamelled architectural facades, and CE-certified noise barriers. Underlying capabilities include certified enamel production (EEA-certified, with expertise since 1905), plastic and metal forming, and following the October 2025 acquisition of Michat Électronique, electronic interface and supervision system design.

Go-to-market is B2B and project-based, primarily targeting government buyers (municipalities, transport authorities, port and airport operators) and selected private customers (e.g., Vinci) via direct field sales through the nine-country subsidiary network. Revenue is generated through hardware sales plus installation and maintenance services, exemplified by multi-year maintenance contracts such as the 5-year agreement with DEFACTO at La Défense. Headcount stands at 762 employees worldwide and FY2025 revenue is reported at €101M; the group is structured as a French Société Anonyme under family ownership with no external funding rounds disclosed.

Name

Girod Group

Legal name

Signaux GIROD

Website

https://girod-group.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Girod Group is a France-based, family-owned industrial group founded in 1905 that designs, manufactures, installs, and maintains road signage, urban furniture, and architectural enamel products through nine-country subsidiaries, serving primarily government and infrastructure clients in Europe, South America, and Africa.

Ownership category

akta.pro rank

Product category

Road Signage & Urban Furniture

NAICS

Sign Manufacturing (339950), Highway, Street, and Bridge Construction (23731), Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Asphalt Paving & Roofing Materials (2950), Structural Clay Products (3250)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

akta.pro secondary industries

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Road signage systems
• Urban furniture manufacturing
• Traffic signalization
• Road safety equipment
• Smart city signage

Headquarters

HQ city

Bellefontaine

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hardware Sales: Manufacturing and sale of physical products including road signs, traffic signals, urban furniture, enamel architectural elements, and connected signage hardware. Revenue from product sales to government and enterprise clients.
2. Installation and Construction Services: Installation services, construction work, and project execution for signaling and urban development projects including maintenance contracts (e.g., 5-year La Défense maintenance contract).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Girod Group conceives, manufactures, and installs vertical road signage, horizontal road marking, exterior wayfinding and tourist signage, urban street furniture (benches, bollards, bike racks, bus shelters), floral/planting furniture, sound-absorbing noise barriers, and architectural enamel products (street plaques, facades, lava-stone heritage signage). The group delivers full end-to-end urban development projects for governments, municipalities, transport authorities, and private enterprises across 9 countries, supported by patented products (MIL'K5C beacon, SIMO modular signage) and a subsidiary network for execution and multi-year maintenance contracts.

Product overview

Girod Group is a global manufacturer and installer of road signalling and urban development equipment, offering a comprehensive portfolio of vertical signage, horizontal road marking, exterior wayfinding, urban furniture, floral planting furniture, and architectural enamel products. The core portfolio is organized around several flagship sub-brands: Signaux Girod (France, flagship), Atech (urban/floral furniture), ACE Mobilier Urbain (Belgium), and Concept Urbain (design furniture), alongside international subsidiaries across 9 countries including GS Plus (Czech Republic), Girod Semnalizare Rutiera (Romania), Sénales Girod (Spain), Senalizacion Girod (Peru), and GirodAfrica (Morocco). Recent additions include Michat Électronique (acquired 2025, electronic systems). The group operates from its Bellefontaine factory in France and delivers projects from conception through to on-site installation, serving road authorities, municipalities, transport operators, and private-sector clients worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Signaux Girod: Core road signage brand of the group, based in France
• Atech
• ACE Mobilier Urbain
• Concept Urbain
• GS Plus
• Senales Girod
• Senalizacion Girod
• Girod Semnalizare Rutiera
• GirodServices
• SIMO
• Be'Max
• Mil'K5C

Products and services

• Vertical Road Signage (Signalétique verticale) Manufactured vertical road and urban signage products including police signs, directional panels, and temporary signs designed to improve road safety for municipalities, transport authorities, and infrastructure developers.
• Horizontal Road Marking (Signalisation horizontale) Road marking services and products using hot and cold coatings, paints, and reflective markings for roads, airports, cycle paths, and waterways.
• Exterior Wayfinding Signage (Signalétique extérieure) Exterior wayfinding signage products including mono-mast, bi-mast, totem, and custom-configured signs for tourist, cultural, and commercial sites.
• Connected Signage (Signalétique connectée) Smart signage integrating Bluetooth low-energy beacons, NFC, and QR codes to deliver real-time contextualized tourist information to users via the Inventrip application.
• Installation & Construction Services (Travaux) On-site installation, construction, and project execution services for all Girod signage and urban furniture products, including multi-year maintenance contracts (e.g., 5-year La Défense contract).
• Urban Street Furniture (Mobilier urbain) Comprehensive range of urban street furniture including benches, trash bins, bike racks, barriers, bollards, bus shelters, and information terminals for public spaces and municipalities.
• Floral & Planting Urban Furniture (Mobilier de fleurissement) Floral and planting urban furniture including planters, flower pots, and suspended/ground structures for urban greening, delivered through the Atech subsidiary and partners such as designer Alexis Tricoire.
• Noise Barrier Panels (Mur antibruit) Sound-absorbing noise barrier panels for highways and expressways, CE-certified since 2013, manufactured and installed by Girod Semnalizare Rutiera in Romania.
• Enamelled Street Name Plates & Address Plans EEA-certified enamelled street name plates and address plans produced at the Bellefontaine factory, with heritage dating back to 1905; including 65,000 enamel address plaques delivered for 17 Senegalese cities.
• Enamelled Architectural Facades & Wall Cladding Enamelled steel architectural facades and wall claddings for buildings and public spaces, including metro station installations such as the RATP Châtelet-Les Halles 8,000 m² of wall covering.
• Bicycle Shelters (Abri Be'Max) Modular Be'Max bicycle shelters available in 6 or 12 bike space versions, with two wall decoration options for municipalities and private sites.
• Pastel Range (Gamme Pastel) Colourful powder-coated steel urban furniture range including bike racks, bollards, barriers, benches, seating, trash bins, and planters for urban greening.
• Bubble Armchair (Fauteuil Bubble) Outdoor wire-frame steel armchair designed in collaboration with Outsign agency, featuring a floral, playful, spring-loaded seat for public spaces; deployed by the City of San Francisco.
• SIMO Modular Signage (Signalétique modulable SIMO) Modular, evolutive exterior signage system allowing easy addition or replacement of sign blades; recipient of the Observeur du design 2019 label; targeted at municipalities, campgrounds, private businesses, and parks.
• Opti'bus Bus Stop Pole (Poteau Opti'bus) Bus stop information pole providing real-time passenger information, manufactured in France at the Bellefontaine factory.
• Information Service Relay (RIS) Information service relay units providing real-time passenger and wayfinding information in transport hubs (e.g., metro stations including Metro d'Alger).
• Nova Beacon (Balise Nova) Flexible plastic road delineator and lane marker designed for easy installation and exceptional durability; deployed on 7.95 km² of cycle paths for the City of Sullana using 1,937 Nova beacons and 1,929 concrete separators.
• MIL'K5C Beacon (Balise MIL'K5C) Patented road lane separator beacon made from recycled materials, representing a novel road-safety innovation in the French market and referencing its eco-friendly material composition in the product name.
• Enamelled Lava Stone Signage (Pierre de lave émaillée) Enamelled lava stone signage panels sourced from the Massif des Volcans d'Auvergne, France, used for monuments and historical heritage signage including 200 lava-stone pieces delivered for the Greek Ministry of Culture and Tourism.
• Electronic Interface & Supervision Systems (Michat Électronique) Electronic interface and supervision systems designed and produced by Michat Électronique (specialized since 2004), now part of the Girod Group offering for transport and infrastructure supervision clients.

Quantifiable outcome

• 1000+ technical plans for metro projects
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Outsign AgencyminorStrategic or Co-development PartnerPartnership with Outsign agency to develop the Bubble armchair urban furniture design, transforming initial concept into market-ready product.
• Alexis Tricoire (Artist Designer)minorStrategic or Co-development PartnerCollaboration with designer Alexis Tricoire on floral structures for Angers train station, combining artistic vision with Atech's urban furniture expertise.
• Association Internationale des Maires Francophones (AIMF)minorStrategic or Co-development PartnerAIMF, funded by French Development Agency (AFD), commissioned enamel address plans for African cities in Niger, Gabon, Cameroon, Guinea, and Congo.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SWARCO: Austrian-headquartered global leader in road signage, traffic management systems, and connected/smart mobility infrastructure. Operates a comparable vertically integrated model (manufacture + install + service) and serves the same public-sector customers (municipalities, motorway operators) across Europe - the most direct competitor to Girod's core road-signage business.
• LACROIX Group: French traffic-safety and signaling equipment manufacturer with comparable product portfolio (road signs, beacons, urban furniture) and overlapping customer base (French municipalities, transport authorities). Headquartered in France, making it Girod's closest home-market peer.
• Aximum: Wholly-owned subsidiary of Bouygues/Colas providing road safety, signage, and traffic management equipment/services in France. Competes directly with Girod on French public-procurement tenders for road signage, markings, and urban equipment.
• Signature Group: French provider of street furniture, signage, and urban equipment serving municipalities and private developers. Direct overlap with Girod's urban-furniture and exterior-wayfinding product lines in the French public-procurement market.
• Iteris: US-based intelligent transportation systems and traffic-management provider offering smart-signage, sensors, and connected-infrastructure software. Comparable to Girod's connected-signage (Beacon/Inventrip) product line and shared end-customers (transportation authorities, state DOTs).
• Lindsay Corporation (Road Infrastructure): US manufacturer of infrastructure products including road-safety barriers, delineators, and intelligent transportation systems. Direct product overlap with Girod's Nova and MIL'K5C delineator/beacon range on global road-safety tenders.

Broad incumbents

• JCDecaux: Global leader in outdoor advertising and street/urban furniture, including bus shelters and public signage solutions. Overlaps with Girod on urban-furniture and exterior-signage contracts with French municipalities and transport authorities, though JCDecaux monetizes largely through advertising rather than direct hardware sales.
• Plastic Omnium (Urban Systems): Automotive/urban-infrastructure conglomerate with an Urban Systems division offering signage, lighting, and smart-city hardware. Competes with Girod for connected-infrastructure and urban-furniture bids from European municipalities.
• Eurovia (Vinci): Subsidiary of Vinci providing road construction and maintenance, including signaling/installation services. Already a Girod customer (Vinci Construction Metro d'Alger, 50% of Lima expressway horizontal signaling with Vinci) but also a competitive counterparty on integrated road-infrastructure tenders.
• 3M Traffic Safety Division: Diversified industrial conglomerate with a Traffic Safety division producing road-marking materials, reflective sheeting, and signage substrates. Operates at much greater scale in horizontal road-marking materials - a competitive upstream supplier/category leader alongside Girod's installed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SignauxGirod
• Facebookfacebook.com/signauxgirod
• LinkedInlinkedin.com/company/girodperu
• Pinterestpinterest.fr/signauxgirod0393

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girod Group