Quartet Senior Living

What Quartet Senior Living does

Quartet Senior Living is a privately held senior living community based in Bettendorf, Iowa, that has been rebranded to operate under the StoryPoint Group brand as "StoryPoint Bettendorf (Quartet)." The single community, located at 3150 Glenbrook Circle South, offers two core service lines: Assisted Living and Memory Care. Assisted Living provides 24-hour support with daily activities, medication management, and appointment coordination, while Memory Care operates in a licensed, secured neighborhood staffed by employees with specialized dementia training and uses intentional programming for residents with dementia or other memory impairments.

The community's underlying technology stack is minimal and operational rather than technology-centric. The primary digital infrastructure is the RentCafe Resident & Family Portal, used for ongoing service access, communication, and resident management. The company does not operate a proprietary app, does not expose an API, and reports no AI/ML capabilities. Marketing is delivered through a StoryPoint Group-operated website with community pages, photo galleries, reviews, and educational blog content, supported by organic SEO for Iowa-area senior living searches.

The business model is a recurring monthly subscription-style fee structure: residents pay ongoing fees covering housing, chef-prepared meals from scratch, housekeeping, care services, activities, and amenities such as an on-site salon, library, and business center. The go-to-market is sales-led, relying on phone inquiries, website-based tour scheduling, community events (e.g., the Brain Freeze Block Party with local ice cream vendor Here's the Scoop), and an informal referral relationship with MercyOne Genesis Bettendorf Emergency Care, located two miles from the community. Pricing is not publicly disclosed; prospects must contact the community directly. The customer base consists of individual seniors and their families, with no enterprise or institutional payer relationships named.

Name

Quartet Senior Living

Legal name

StoryPoint Group

Website

https://quartetseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Quartet Senior Living, rebranded as StoryPoint Bettendorf (Quartet), is a single senior living community in Bettendorf, Iowa offering assisted living and memory care services to local seniors and their families under the StoryPoint Group brand.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Dementia care programming
• Retirement community living

Headquarters

HQ city

Bettendorf

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Care Services: Monthly subscription fees for senior living services including assisted living and memory care. Residents pay recurring fees for housing, meals, care services, and amenities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Quartet Senior Living operates a physical senior living community (StoryPoint Bettendorf) providing assisted living and memory care services for seniors. Residents receive 24-hour assistance with daily activities, medication management, appointment coordination, housekeeping, chef-prepared restaurant-style meals, and access to amenities such as an on-site salon, library, and business center. The memory care neighborhood is licensed, secured, and staffed with specially trained employees delivering intentional programming for residents with dementia or other memory impairments.

Product overview

Quartet Senior Living operates under the StoryPoint Group brand, providing senior living communities with two primary living options: Assisted Living and Memory Care. These services are delivered through physical senior living communities that offer comprehensive amenities including chef-prepared meals, personalized dining experiences, housekeeping, on-site salon/barbershop, library, business center, and pet-friendly environments. The company rebranded from Quartet Senior Living to StoryPoint.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living

Quantifiable outcome

• Staff identified low oxygen levels in a resident's blood and promptly contacted family, leading to timely medical intervention that saved the resident's life after aspirating water into lungs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• BBC StoryWorks Commercial ProductionsminorStrategic or Co-development PartnerBBC StoryWorks Commercial Productions created a short film exploring dining, nutrition, and meaningful connections at StoryPoint Group communities. This partnership helps showcase the company's dining experience and community culture through professionally produced video content.
• MercyOne Genesis BettendorfminorOthersMercyOne Genesis Bettendorf Emergency Care is located just two miles from the StoryPoint Bettendorf community. This proximity provides residents with nearby access to emergency medical services, representing an informal referral relationship.
• Here's the ScoopminorOthersLocal ice cream vendor providing FREE ice cream at community events such as the Brain Freeze Block Party, supporting community engagement activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Atria Senior Living: Large multi-state senior living operator offering assisted living and memory care communities with comparable amenity-rich positioning, serving as a direct competitor in the broader market.
• Sunrise Senior Living: Established senior living provider with assisted living and memory care offerings, including award-winning programs and amenity-rich communities comparable to StoryPoint's positioning.
• Brookdale Senior Living: Nation's largest senior living operator with a broad portfolio of assisted living and memory care communities, often a benchmark competitor for independent and mid-sized operators.

Direct peers

• Belmont Village Senior Living: Operator of upscale senior living communities with strong memory care programming, comparable amenity-rich positioning and family-focused brand reputation.
• Five Star Senior Living: Multi-state senior living operator delivering assisted living and memory care in mid-sized and regional markets, directly comparable in scale, service mix, and target customer.
• Kisco Senior Living: Multi-community senior living operator with assisted living and memory care services, comparable in scale, service quality emphasis, and target demographic to the subject company.
• Sagora Senior Living: Senior living provider operating assisted living and memory care communities, comparable in regional footprint and service mix to mid-market operators like StoryPoint.
• Enlivant: Senior living operator specializing in assisted living and memory care across multiple U.S. states, with comparable service model and resident profile to Quartet Senior Living.
• StoryPoint Group: Parent operator of Quartet Senior Living; runs multiple senior living communities across multiple states with assisted living and memory care services under the same brand and operating model.
• Discovery Senior Living: Senior living operator with assisted living and memory care offerings across multiple states, often competing in similar regional markets with comparable amenity-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/QuartetSL
• Facebookfacebook.com/QuartetSeniorLiving
• LinkedInlinkedin.com/company/quartet-senior-living-iowa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quartet Senior Living