York Region Psychological Services

What York Region Psychological Services does

York Region Psychological Services (YRPS) is a privately held psychological services practice founded in 2003 by Dr. Hannah Rockman and headquartered in Thornhill, Ontario. The firm operates a team of over 40 professionals, including 30+ qualified therapists (psychologists, neuropsychologists, psychotherapists, social workers, and psychological associates) and three full-time administrative staff, with multilingual capability spanning more than 15 languages.

The practice generates revenue from two core service categories: psychological assessments and counselling. The assessment suite includes psychological, neuropsychological, psycho-vocational, catastrophic impairment determination, long-term disability, driver rehabilitation, psycho-educational, gifted, immigration, and Veteran Affairs Canada evaluations, many of which support medical-legal proceedings for insurance and personal injury cases. Counselling services cover individual, couples, and family therapy addressing anxiety, depression, PTSD, trauma, and other mental health conditions, with sessions standardized at 50 minutes and priced at $210-225. All therapists deliver sessions virtually in addition to in-person appointments at the Thornhill office, enabling Ontario-wide service delivery.

YRPS serves a horizontally diversified customer base across two primary segments: the medical-legal profession (insurance companies, law firms, rehabilitation clinics, WSIB, Veteran Affairs Canada, schools, infertility clinics, and first responder organizations) and private individuals/families seeking mental health support. The go-to-market relies on referral relationships with institutional partners, organic search visibility, and direct private client inquiries. No external funding, parent company, or M&A activity is disclosed; the practice has grown organically over 20+ years, expanding its service portfolio and virtual delivery reach into adjacent verticals such as veterans' assessments and first responder group therapy.

Name

York Region Psychological Services

Legal name

York Region Psychological Services

Website

https://yrps.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

York Region Psychological Services is a Thornhill, Ontario-based private psychological practice founded in 2003, offering psychological assessments and counselling to medical-legal clients (insurers, lawyers, WSIB, Veteran Affairs), first responders, and private individuals across Ontario via in-person and virtual delivery.

Ownership category

akta.pro rank

Product category

Psychological Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), School Psychology Services & Psychoeducational Support (EDAKAMAC)

Keywords

• Psychological assessment services
• Mental health counseling
• Neuropsychological evaluation
• Medical-legal assessments
• Psychotherapy services

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Psychological Assessments: Fee-for-service psychological assessments for medical-legal cases (MVAs, work injuries), insurance evaluations, and individual clients seeking cognitive/emotional evaluations. Assessments include psychological, neuropsychological, psycho-vocational, catastrophic impairment determination, and other specialized evaluations.
2. Counselling Sessions: Individual, couples, and family counselling sessions conducted in-person or virtually. Standard 50-minute sessions priced at $210-225. Sessions for mental health conditions, trauma, MVA recovery, and other presenting issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

York Region Psychological Services operates a psychological services practice delivering a comprehensive suite of psychological and neuropsychological assessments (medical-legal, psycho-vocational, catastrophic impairment, long-term disability, gifted, immigration, veteran affairs, driver rehabilitation, psycho-educational) and counselling services (individual, couples, family, group therapy) for mental health, trauma, MVA recovery and PTSD-related concerns. Services are delivered by 30+ qualified therapists in-person at the Thornhill office and virtually across Ontario, with multilingual capability in 15+ languages.

Product overview

York Region Psychological Services (YRPS) operates as a psychological services practice offering two main service categories: Assessments and Counselling. The Assessment suite includes Psychological, Neuropsychological, Psycho-Vocational, Catastrophic Impairment Determination, Long Term Disability, Driver Rehabilitation, Psycho-Educational, Gifted, Immigration, and Veteran Affairs assessments. The Counselling services cover individual, couples, and family therapy addressing conditions such as anxiety, depression, PTSD, trauma, anger management, eating disorders, and relationship dysfunction. Services are available both in-person at their Thornhill office and virtually throughout Ontario. YRPS serves the medical legal profession, private clients, first responders, and makes referrals from WSIB, Veteran Affairs, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Assessments Comprehensive evaluations of cognitive abilities and emotional functioning for adults and children, involving tests, interviews, and observations to create detailed reports with recommendations. Used by individuals, the medical-legal profession, insurance companies, lawyers, rehabilitation clinics and WSIB.
• Neuropsychological Assessments Comprehensive evaluation of cognitive and emotional functioning to make diagnoses, understand strengths and weaknesses, and develop treatment plans, particularly for head injury victims or those with memory or mood changes.
• Psycho-Vocational Assessments Assessment of an individual's functioning in their career to inform future career paths, including fitness to return to work after MVA or work-related injury.
• Psychological Assessments for Veteran Affairs Canada Assessment to identify a veteran's current emotional and cognitive functioning and mental health condition in relation to military service, used to guide disability benefits decisions and rehabilitation support.
• Catastrophic Impairment Determination Assessments Assessment to determine the severity of injuries following motor vehicle or work-related accidents, evaluating whether impairment meets catastrophic criteria per Ontario Ministry of Health definition.
• Long Term Disability Assessments Evaluation of an individual's ability to function in work and day-to-day activities on a long-term basis, including medical records review, interviews, and functional observations.
• Driver Rehabilitation Assessments Assessment for individuals who have suffered consequences of traumatic motor vehicle accidents, evaluating driving behaviours and anxieties through cognitive testing and in-vehicle assessment.
• Psycho-Educational Assessments Assessment to determine how an individual's cognitive and academic skillset impacts educational performance, identifying giftedness, learning disabilities, ADHD, and other issues.
• Gifted Assessments Identification of students who demonstrate exceptional abilities or potential, providing parents and educators with information for appropriate instructional programs. Typical wait time under six weeks.
• Immigration Assessments Assessment for individuals living in Canada under inadmissible circumstances, involving interviews and psychological tests to evaluate mental health conditions for legal cases.
• Counselling Services Individual, couples, and family counselling for mental health conditions including anxiety, depression, PTSD, trauma, relationship issues, and other psychological concerns, available in-person and online. Sessions are 50 minutes at $210-225.
• Group Therapy Sessions Virtual group therapy sessions, including specialized courses for first responders, providing peer support and shared therapeutic experiences.
• Medical-Legal Services Assessments and counselling for Motor Vehicle Accidents (MVAs), work-related injuries, and personal injuries delivered for the medical-legal profession, including insurance companies, lawyers, and rehabilitation clinics.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CBT Associates: Toronto-area psychology practice offering assessments and therapy for children, adults, and families. Direct peer in clinical offering, GTA geography, and consumer/counselling segment, with overlap in psycho-educational assessments.
• Inkblot Therapy: Canadian online therapy platform connecting clients with licensed therapists across provinces. Closely comparable to YRPS's virtual counselling model and fee-for-session structure, though YRPS additionally offers in-person and specialized assessments.

Broad incumbents

• TELUS Health (formerly LifeWorks / Morneau Shepell): Canada's largest employee mental health and benefits provider, offering EAP, counselling, and digital wellness. Comparable customer overlap (employers, insurers, institutional payers) but vastly larger scale and product breadth than YRPS.

Regional players

• Surrey Place (Neurodevelopmental Assessment): Toronto-based centre serving children and adults with neurodevelopmental and mental health needs, including assessments. Comparable in clinical assessment depth but nonprofit/government-funded versus YRPS's private fee-for-service model.

Emerging players

• Maple Corporation: Canadian virtual healthcare platform offering online consultations including mental health services. Comparable in virtual care delivery and Ontario-wide reach, though Maple is physician-led while YRPS is therapist-led.
• Dialogue Health Technologies: Canadian virtual primary care and mental health platform serving employers and individuals. Comparable target market and virtual delivery model to YRPS, but focused on employer contracts rather than medical-legal referrals.

Others

• GreenShield Canada: Canadian health benefits provider and growing mental health services operator. Adjacent payer/provider ecosystem that both refers clients to and competes with private psychology practices like YRPS.
• Sun Life (Group Benefits / Lumino Health): Major Canadian insurer with mental health practitioner networks through Lumino Health. Comparable as both a buyer of YRPS's medical-legal assessments and as an adjacent ecosystem participant enabling referral flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hannarockman1
• Facebookfacebook.com/YRPSThornhill
• LinkedInlinkedin.com/company/york-region-psychological-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Region Psychological Services