What Holy Burger does

Holy Burger is a New York City-headquartered fast-casual burger restaurant chain operating 24 locations across 8+ U.S. states, including Manhattan, Brooklyn, Queens, the Bronx, Long Island, Upstate NY, New Jersey, Michigan, Maryland, and Texas. The company's menu centers on signature smash burgers (Holy Burger, Classic Burger), fried chicken sandwiches (Holy Chicken), cheesesteaks, and wraps, with sub-lines including sliders, hot dogs, turkey sandwiches, breakfast items, and party platters. Holy Burger differentiates through certified sourcing credentials: HMS halal-certified beef and chicken across all locations, Certified Humane antibiotic-free chicken, USDA-grade premium proteins sourced from Northwest grain-fed suppliers (St. Helens, Hal & Al Meats), and Impossible™-based plant-based alternatives. The chain maintains an extensive gluten-free menu (certified GF buns, breading, and seasoning) and a separate vegan/vegetarian menu.

The business model combines direct-to-consumer restaurant sales (dine-in, counter service), direct online ordering through holyburger.nyc and a dedicated ordering subdomain, third-party delivery partnerships (DoorDash, UberEats), and a catering channel (family boxes, slider samplers, party platters, 6 FT Giant Turkey Sub). Pricing is unit-based and value-oriented: a 4-Person Family Box is priced at $38.00 and a 6-Person Family Box at $55.00. The company has a wholly-owned sub-brand, Holy Boba, offering bubble tea beverages at the Elmont location near UBS Arena. Marketing is digital-first via the company website, an active blog publishing multiple times weekly, SEO targeting local queries, organic social media (Instagram, local food creator collaborations), and Google Reviews/testimonials.

Distribution is primarily direct retail storefronts supplemented by an active franchise model that recruits multi-unit operators with an adaptable multi-footprint model and flexible day-part formats (breakfast through late night, 11 AM open). The company is privately held and founder-owned, with no institutional investors, private equity backers, or parent company disclosed. Revenue is not publicly disclosed. Recent strategic activity includes the Dallas reopening and rebranding (November 2025), the Korean Style Menu launch (March 2026), the Holy Boba sub-brand launch (April 2026), and the Fruity Pebbles Milkshake launch (April 2026). No AI/ML capabilities, no proprietary software platform beyond standard online ordering and franchise management tools, and no patent portfolio are disclosed.

Name

Holy Burger

Legal name

Holy Burger

Website

https://holyburger.nyc

Company type

Private

Operating status

Operating

Short description

Holy Burger is a New York City-based fast-casual halal-certified burger and chicken sandwich chain operating 24 locations across 8+ U.S. states, serving gluten-free, vegan, and mainstream consumers via dine-in, delivery, catering, and franchise expansion.

Ownership category

akta.pro rank

Product category

Fast Casual Burger Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Plant-Based & Vegan Fast Casual (THAFABAK), Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Halal burger restaurants
• Fast casual dining
• Smash burger chain
• Gluten-free menu
• Plant-based burgers

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Food Sales: Direct food sales through dine-in and counter service at 24 physical restaurant locations across the US. Revenue from burgers, chicken sandwiches, sides, shakes, and specialty beverages.
2. Delivery & Takeout: Online ordering through company website and major third-party delivery apps (DoorDash, UberEats, etc.). Hot and fresh delivery to customer doors.
3. Franchise Fees & Licensing: Revenue from franchise partnerships where independent operators pay fees to open and operate Holy Burger locations under the brand's business model, technology, and supply chain.
4. Catering Services: Corporate events, parties, family gatherings, and office lunches with special catering menus including slider boxes, family boxes, and party platters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Holy Burger operates a chain of 24 fast-casual restaurants across the United States, primarily anchored in the New York City metro area, specializing in halal-certified beef and chicken smash burgers, fried chicken sandwiches, cheesesteaks, and complementary sides, shakes, and desserts. The chain emphasizes dietary inclusivity with extensive gluten-free options and a dedicated plant-based menu featuring Impossible™ products, and supplements restaurant revenue with catering services and a franchise program.

Product overview

Holy Burger is a fast-casual burger restaurant chain headquartered in New York City with 24 locations across the United States (Manhattan, Brooklyn, Queens, The Bronx, Long Island, Upstate NY, New Jersey, Michigan, Maryland, Texas). The company operates a single unified restaurant brand with an extensive menu centered on signature smash burgers (Holy Burger, Classic Burger), fried chicken sandwiches (Holy Chicken), cheesesteaks (N.Y.C. Cheesesteak), and chicken wraps. The product portfolio includes multiple sub-product lines: slider variations (beef, chicken, spicy crispy, Korean-style), the Holy Dog hot dog, Club Supreme sandwich, turkey sandwiches, breakfast items (Bacon Egg & Cheese), and party platters (Family Meal Boxes, Holy Sampler, Holy Slider Sampler). Holy Burger differentiates through extensive dietary accommodations including certified halal meats (100% halal beef and chicken), plant-based proteins using Impossible™ brand, and a dedicated gluten-free menu with specialized buns, breading, and seasoning. Recent menu expansions include Korean-style items (Korean Holy Chicken, Korean Loaded Fries, Korean Chicken Sliders, Korean Saucy Nuggets) and a separate Holy Boba Tea sub-brand for bubble tea beverages at the Elmont location. Side dishes include seasoned fries, loaded fries, onion rings, mozzarella sticks, sweet potato tots, and chicken nuggets. Desserts feature gluten-free plant-based brownies and cookies. The company emphasizes premium, ethically sourced proteins including HMS-certified halal beef from St. Helens (Northwest grain-fed), Certified Humane antibiotic-free chicken, and Impossible™ plant-based alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Holy Burger (Signature Burger) Flagship signature smash burger made with halal-certified, premium ethically sourced beef, served as the centerpiece menu item for dine-in, takeout, and delivery customers.
• Holy Chicken Signature fried chicken sandwich made with Certified Humane, antibiotic-free halal chicken, targeted at consumers seeking a halal alternative to traditional fried chicken sandwiches.
• Classic Burger Core halal beef smash burger offering positioned as the everyday value option on the menu.
• N.Y.C. Cheesesteak New York-style cheesesteak sandwich made with halal-certified beef, reflecting the chain's NYC identity and serving customers seeking a regional specialty.
• Grilled Chicken Club Grilled chicken club sandwich using halal, antibiotic-free chicken for consumers seeking a lighter alternative to fried chicken offerings.
• Holy Dog Halal hot dog item extending the chain's halal-certified protein lineup to traditional ballpark-style offerings.
• Chicken Wrap Wrap-format chicken offering for on-the-go diners and lighter-meal customers.
• Club Supreme Premium layered club sandwich variant targeted at customers seeking a more substantial non-burger option.
• Bacon Egg & Cheese Classic breakfast-style sandwich offered as an all-day menu item, popular with late-night and morning customers.
• Plant-Based Menu (Impossible™ Products) Dedicated vegan and vegetarian menu built around Impossible™ plant-based proteins, serving vegan, vegetarian, and flexitarian diners.
• Gluten-Free Menu Items Wide selection of gluten-free burgers, sides, and desserts served on a dedicated prep line, targeting consumers with celiac disease or gluten sensitivity.
• Korean Style Menu Korean-inspired sandwich and burger menu line, including a kimchi burger variant, designed to drive traffic and broaden appeal beyond core halal offerings.
• Holy Boba Tea Sub-brand offering boba tea beverages, extending the Holy Burger brand into adjacent beverage categories.
• Family Meal Boxes Multi-serve bundled meal packages designed for family and group dining occasions at a per-box price.
• Holy Sampler / Mix & Match Sliders Multi-slider sampling platters including plant-based slider boxes by-the-box, targeted at parties and variety-seeking customers.
• Turkey Burger Combo Turkey-based burger combo offering for health- and calorie-conscious consumers seeking a leaner alternative to beef.
• Sides (Seasoned Fries, Loaded Fries, Mozzarella Sticks, Sweet Potato Tots, Chicken Nuggets) Core and premium side items sold individually or as add-ons to burger and chicken combos, including gluten-free and kid-friendly options.
• Fruity Pebbles Milkshake Signature novelty milkshake offering positioned for shareable, social-media-friendly consumption and family audiences.
• Gluten-Free Plant-Based Brownie Premium dessert SKU that combines both gluten-free and plant-based attributes for dietary-restricted consumers.
• Catering Services Off-premise catering for corporate events, parties, and group gatherings, leveraging the restaurant menu and family meal format for larger orders.
• Franchise Program Franchise offering enabling third-party operators to open Holy Burger locations, generating licensing and royalty revenue and supporting multi-state unit growth beyond 24 corporate-operated sites.

Quantifiable outcome

• 24 locations nationwide with continued franchise expansion
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hal & Al MeatscoreOthersPrimary beef supplier providing premium Northwest grain-fed cattle. Hal & Al Meats is known for sustainability, animal well-being, and total quality. The partnership ensures ethically raised, HMS Certified, hand-trimmed beef for all Holy Burger locations. Supports family ranches and responsible ranching practices in the Northwest.
• St. HelenscoreOthersSupplier of premium St. Helens Northwest grain-fed beef. Cattle graze on Northwest pastures before finishing on locally sourced grain feed. Produces signature rich marbling, juiciness, and bold flavor in Holy Burger beef products.
• Impossible™minorOthersPlant-based protein supplier providing Impossible brand vegan patties and proteins. Products are 100% vegan, high in protein, and free of antibiotics, cholesterol, and animal by-products. Used across burger, slider, and wrap menu items.
• HMS (Halal Maintenance & Services)coreOthersHalal certification organization. Every Holy Burger location is HMS certified for halal compliance. HMS USA (https://www.hmsusa.org/) provides third-party verification that all beef and chicken meets halal standards. Displayed on website as credential.
• Certified HumaneminorOthersAnimal welfare certification program for chicken products. All Holy Burger chicken is Certified Humane, raised with care, and without antibiotics or added hormones. Ensures chickens are raised in clean, low-stress environments with proper space, nutrition, and care.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mr. Pickle's Sandwich Shop: California-originated franchise sandwich/burger concept emphasizing premium sandwiches with regional expansion — relevant as a similarly sized, franchise-led peer in adjacent fast-casual.
• BurgerFi: Premium 'better burger' chain with natural Angus beef, antibiotic-free options, and similar franchise expansion model — direct overlap on sourcing narrative and menu structure.
• Shake Shack: NYC-origin premium fast-casual burger chain competing head-to-head on burgers, chicken sandwiches, and shakes; Holy Burger's customer reviews explicitly benchmark against Shake Shack, making it the most directly comparable peer.
• Bareburger: NYC-based burger chain with an unusually organic, gluten-free, and plant-based-heavy menu — among the closest competitors to Holy Burger on dietary-inclusivity positioning.
• The Habit Burger Grill: California-based charburger chain offering premium flame-grilled burgers on a fast-casual model with growing national presence — comparable counter-service execution and menu breadth.
• Five Guys: Large-scale American fast-casual burger chain with similar focus on customizable burgers, fries, and family-style meals and a comparable franchise footprint strategy.
• Wahlburgers: Casual/fast-casual burger brand with a strong identity-led marketing approach and franchised nationwide footprint, comparable to Holy Burger's brand-led positioning.
• Smashburger: Multi-state fast-casual chain built around the smash-burger concept, competing with Holy Burger on premium ingredients and franchise-led expansion.
• Wayback Burgers: Franchise-driven burger chain with a comparable capital-light, multi-state unit growth strategy targeting smaller markets similar to Holy Burger's expansion profile.

Broad incumbents

• McDonald's: Dominant QSR incumbent that defines the broader burger category in which Holy Burger competes; relevant as a competitive backdrop and benchmark for unit economics at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holycownyc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Burger