What YANDA Growth Consulting does

YANDA Growth Consulting is a private South African boutique consultancy founded in 2017 and headquartered in Bryanston, Johannesburg, operating as a self-described "360-degree growth agency." The firm delivers three integrated service pillars: Enterprise & Supplier Development (ESD) programs (programme management, workshops and training, coaching and mentorship) for SMMEs; Solutions for Brands covering strategic planning, creative execution, product innovation, artwork and packaging design, and experience curation; and High-Impact Events end-to-end event production. Service delivery is anchored in a proprietary 5-stage methodology (Discover, Design, Implement, Transform, Evaluate) and an insight-led approach grounded in market and consumer trends.

The company's customer base spans large enterprise clients (Sasol, KFC, SC Johnson, Kellogg's, Kiwi, Nixoderm), government agencies (Rea Vaya, The Innovation Hub, Sanedi), and a portfolio of SMMEs across manufacturing, logistics, cosmetics, engineering, and branding. Notable engagements include the Sasol Siyakha Fund supplier development programme (delivering marketing interventions to beneficiary SMMEs such as Ramtsilo Plastic Bricks), innovation projects for Kellogg's that contributed to the Nielsen Breakthrough Innovation Award, and a 2024 partnership with Signa Opportunity to channel YES4Youth graduate placements into SMMEs.

YANDA generates revenue exclusively through professional services engagements - bespoke consulting, ESD programme management, brand and creative services, and event production - priced on a quote basis with no publicly disclosed rates. The firm operates with 1-10 employees from a single Regus office, distributes through direct enterprise and government sales, and is building geographic reach into Southern and West African markets. Marketing is executed through content (website blog, YouTube guides, free template library), organic social (LinkedIn, Instagram), and earned media via awards. The company is privately held with no disclosed institutional investors and is led by Founder and Managing Director Yandisa Hene, supported by Head of ESD & Strategy Nokubonga Dlamini.

Name

YANDA Growth Consulting

Legal name

Yanda Innovation Consultants

Website

https://yandaconsulting.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

YANDA Growth Consulting is a private South African boutique consultancy in Johannesburg that delivers enterprise and supplier development programmes, brand and innovation consulting, and event production to corporates, government agencies, and SMMEs.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Growth consulting services
• Enterprise supplier development
• Brand strategy consulting
• Small business advisory
• Strategic innovation consulting

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting & Advisory Services: Professional consulting engagements providing strategic innovation, business strategy, and growth advisory services to corporations and government agencies.
2. Enterprise & Supplier Development Programs: ESD programs including program management, training workshops, coaching and mentorship delivered to corporate clients like Sasol for their supplier development initiatives.
3. Brand Solutions & Creative Services: Full-service brand solutions including brand strategy, creative execution, packaging design, go-to-market planning, and marketing collateral development.
4. Event & Experience Management: End-to-end event production including digital registration, custom apps, stage design, logistics, and branded collateral for corporate events and activations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

YANDA Growth Consulting is a 360-degree growth consulting firm that helps corporates, government agencies, and SMMEs (Small, Medium and Micro Enterprises) grow through integrated service pillars: Enterprise & Supplier Development (ESD) programs and Brand Solutions. Their work is underpinned by a proprietary 5-stage 360° Growth Methodology (Discover, Design, Implement, Transform, Evaluate), with Strategic Innovation serving as the connective methodology across both pillars.

Product overview

YANDA Growth Consulting is a 360° Growth Agency operating as a single integrated consulting practice rather than a platform with modular components. The company delivers three interconnected service pillars: (1) Solutions for Businesses through Enterprise & Supplier Development (ESD) encompassing Programme Management, Workshops & Training, and Coaching & Mentorship; (2) Solutions for Brands combining Strategic Planning, Strategic Creative, and Execution services including Product Innovation, Artwork Design, and Experience Curation; and (3) Free Resources including downloadable business templates and video guides. All offerings are unified under the umbrella of strategic innovation, operating across the full growth lifecycle from ideation through sustainability, with demonstrated impact in FMCG, mining, government, and emerging business sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Solutions for ESD Enterprise & Supplier Development (ESD) consulting service for corporates and SMMEs, anchored by program management, capability workshops and training, and coaching and mentorship to build supplier pipelines and grow small businesses.
• Solutions for Brands Brand solutions service offering product innovation, artwork design, and experience curation to help corporate and SME clients build, refresh, and activate their brands.

Quantifiable outcome

• SMMEs achieved R21.7 million in combined revenue growth within one year of YANDA interventions
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AFDA Business SchoolminorStrategic or Co-development Partner · 1 January 2025Collaboration with AFDA Business School where YANDA judged and advised youth-led innovations including security robotics and personal safety wearables. Initiative supports student entrepreneurs in developing raw ideas into viable, scalable ventures.
• Signa OpportunitycoreStrategic or Co-development Partner · 1 February 2024Groundbreaking partnership with Signa Opportunity (Subsidiary of Signa Group) enabling access to graduates from the Youth Employment Service (YES) programme (YES4Youth). YANDA connects SMMEs in their database with skilled interns for 12-month placements at no cost, addressing human resource challenges faced by small businesses while supporting employment for South African youth. In 2024, 22 SMMEs were introduced to Signa for graduate placement.
• Sasol Siyakha FundcoreStrategic or Co-development Partner · 1 January 2024Partnership with Sasol Siyakha Fund, a supplier development initiative, to execute marketing interventions for SMMEs. Ramtsilo Plastic Bricks and Faithrich Logistics are among beneficiaries of this partnership. The initiative supports sustainable business growth for emerging enterprises.
• DBSA (Development Bank of Southern Africa)minorStrategic or Co-development PartnerPartnered with DBSA and Breadline Africa to donate bricks towards the development of a school classroom. Example of community impact through SMME support.
• Breadline AfricaminorStrategic or Co-development PartnerNon-profit partner for community development projects. Collaborated on school infrastructure donations using Ramtsilo Plastic Bricks.
• Faithrich LogisticsminorImplementation/ SI/ Consulting PartnerSMME customer who onboarded multiple graduates through YANDA X Signa partnership. Managing Director cited the program enabling acquisition of new full-time employees the business could not otherwise afford.
• Build ItminorChannel Partner/ Reseller/ DistributorRetail partner for Ramtsilo Plastic Bricks. SMME achieved milestone by partnering with Build It after initially being at Builders Warehouse, expanding retail distribution.
• Builders WarehouseminorChannel Partner/ Reseller/ DistributorInitial retail partner for Ramtsilo Plastic Bricks where first in-store activation was conducted.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company (Africa): Top-tier global strategy consultancy with African operations. Comparable on corporate growth strategy, innovation and organisational transformation advisory for large African enterprises.
• Publicis Africa: Global marketing and communications group operating across Africa. Comparable in servicing enterprise FMCG, government and SMME development briefs at a much larger scale than YANDA.
• Deloitte Africa (Strategy & Operations): Global professional services firm with a large Africa practice covering strategy, operations and human capital consulting. Comparable on enterprise growth advisory and ESD-style transformation mandates.
• Ogilvy Africa: Large global advertising and brand experience network with a strong South African and African presence. Comparable on integrated brand strategy, creative and event/experience work for multinational FMCG clients.
• Kantar (Africa): Global market research, insights and brand strategy consultancy with Africa operations. Comparable on growth strategy, brand experience and innovation-pipeline advisory for FMCG and consumer brands across African markets.

Direct peers

• Promise Brand Specialists: South African boutique brand and marketing agency focused on African consumer brands. Closely comparable in scale, service mix (brand strategy, packaging, activations) and target clients to YANDA's Solutions for Brands pillar.
• Africa Insights (GeoPoll / Geo Research): Africa-focused consumer and market research firm. Comparable on qualitative research, concept development and consumer insights work that underpins innovation and brand strategy for African markets.
• Nielsen (Africa): Global consumer insights and innovation analytics firm with a substantial Africa practice. Directly comparable to YANDA on the FMCG innovation and breakthrough-launch work stream that produced Kellogg's Nielsen Breakthrough Innovation Award.
• Africa Practice: Pan-African strategic communications and advisory firm. Comparable as a boutique consultancy advising corporates and institutions on growth, stakeholder engagement and market entry across African markets.
• M&C Saatchi Abel (South Africa): South African creative and brand strategy agency with deep FMCG experience. Comparable on integrated brand strategy, creative execution and shopper/activation work for enterprise clients in Southern Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9SWfAqH9k0240NTHxjCLVA
• Facebookfacebook.com/yandagrowthconsulting
• LinkedInlinkedin.com/company/yanda-growth-consulting
• Xx.com/GrowthYanda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YANDA Growth Consulting