Bath Area Family YMCA
Bath Area Family YMCA is a Midcoast Maine nonprofit operating three facilities that deliver youth development, aquatics, childcare, gymnastics, and health and wellness programs to children, families, and regional employers including Bath Iron Works.
- Company typePrivate
- Founded1855
- HeadquartersBath, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bath Area Family YMCA does
Bath Area Family YMCA is a community-based nonprofit organization headquartered at 303 Centre Street in Bath, Maine, operating three facilities across Midcoast Maine: the main Bath YMCA, the Landing YMCA in Brunswick, and the Brunswick Early Learning Center. The organization delivers a diversified portfolio of youth development, aquatics, health and wellness, and community outreach programs, including before/after-school care, preschool, day camps, gymnastics, youth sports, swim lessons, personal training, pickleball, an indoor bouldering wall, and a competitive swim team (Long Reach Swim Club, 38 state championships). It serves children and families, adults, and regional employers — notably through a structured childcare partnership with General Dynamics Bath Iron Works covering 150 slots — and was founded in 1855, celebrating its 170th anniversary in 2025.
The business is funded through a mix of recurring membership and program fees, philanthropic donations via an Annual Campaign, and government and corporate grants (including $1.4 million in federal funding and Bath Iron Works partnership support). Underlying operations are run on commodity third-party platforms (Daxko for member registration and operations; AlertMedia for SMS/email alerts; YMCA 360 for virtual fitness content) rather than proprietary technology. Membership pricing includes income-based financial assistance, with more than 15% of swim lesson participants receiving aid.
The organization is currently executing a $7.9 million multi-phase capital campaign to expand childcare capacity from 35 to more than 200 spaces, including a new six-classroom Haggett Family Early Learning Center under construction on the Bath campus, and is led by CEO Amy Vendt (appointed in 2025) with Will Gunther as COO and Kerrie Benedict as CFO. As an autonomous local association within the YMCA of the USA national network, Bath Area Family YMCA is governed by a volunteer board chaired by Kate Ahalt and is privately funded — there is no PE/VC ownership.
Bath Area Family YMCA firmographics
Firmographics- Name
- Bath Area Family YMCA
- Legal name
- Bath Area Family YMCA
- Website
- https://bathymca.org
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bath Area Family YMCA is a Midcoast Maine nonprofit operating three facilities that deliver youth development, aquatics, childcare, gymnastics, and health and wellness programs to children, families, and regional employers including Bath Iron Works.
- Ownership category
- akta.pro rank
Bath Area Family YMCA industry classification
Industry- Product category
- Community Recreation and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Bath Area Family YMCA is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bath Area Family YMCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Fees: Annual and monthly membership fees providing access to fitness facilities, pools, and programs at Bath YMCA and Landing YMCA locations
- Program Fees: Fees for youth programs, swim lessons, gymnastics, childcare, summer camps, and other structured programs
- Annual Campaign / Philanthropy: Annual fundraising campaign providing financial assistance and scholarships funded through donations
- Government & Corporate Grants: Federal funding and corporate partnerships including $1.4 million in federal funding secured by Senator Angus King and partnership funding from Bath Iron Works
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Night Out Program |
| Other | Other | Financial Assistance Program |
Distribution channels2 records
Marketing channels7 records
Bath Area Family YMCA product offering
Product offeringCore offering
The Bath Area Family YMCA delivers community-based health, fitness, aquatics, and youth development services from facilities in Bath and Brunswick, Maine. Its offerings span membership-based access to fitness equipment, group exercise and aquatics facilities, swim lessons and competitive swim programs, gymnastics, summer camps, youth sports, and full-day early childhood education at licensed Early Learning Centers. The organization operates as a charitable, community-focused 501(c)(3) nonprofit affiliated with YMCA of the USA.
Product overview
Bath Area Family YMCA operates as a community-focused nonprofit organization offering a multi-faceted portfolio of health, wellness, youth development, and family services across three facilities (Bath YMCA, Landing YMCA in Brunswick, and Brunswick Early Learning Center). The organization provides structured programs including youth development (gymnastics, sports, summer camps, childcare), aquatics (swim lessons, competitive Long Reach Swim Club), health and wellness (fitness classes, personal training, pickleball, climbing wall), and community outreach (food programs, youth government). Membership-based with financial assistance available, the Y serves the Midcoast Maine region with both drop-in facilities and structured programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Bath YMCA Branch Membership Individual and family membership tiers providing access to the Bath YMCA fitness floor, group exercise classes, aquatic facilities, youth programming, and member-only events for adults, seniors, youth, and families in the Bath, Maine service area.
- Brunswick Branch and Early Learning Center Full-service Y branch and licensed Early Learning Center serving Brunswick, Maine with fitness, aquatics, youth programming, and licensed early childhood education/childcare for working families.
- Swim Lessons Progressive swim lesson curriculum offered to infants, children, teens, and adults across multiple YMCA stages of water safety and stroke development.
- YMCA Swim Club / Competitive Swim Team Competitive swim team program for youth swimmers practicing at the Bath YMCA and competing in YMCA and USA Swimming sanctioned events.
- YMCA Gymnastics Program Recreational and competitive gymnastics instruction for children and youth, recognized by USA Gymnastics developmental program rankings and awards.
- Summer Day Camp Seasonal summer day camp program for school-age children offering themed weeks, supervised recreation, field trips, and enrichment activities.
- Blood Pressure Self-Monitoring Program Evidence-based community health program supporting adults managing hypertension through self-monitoring and YMCA-supported lifestyle coaching.
- Bath Iron Works Childcare Partnership / Early Learning Center Employer-supported licensed early learning center operated for Bath Iron Works employees and families, providing full-day early childhood education and childcare at or near the shipbuilder's Bath, Maine facility.
- Kids Night Out Periodic supervised evening recreation program for children that allows parents to attend community events or take a break while YMCA staff provide structured activities.
Quantifiable outcome
- In 2025, the Bath Area Family YMCA taught over 1,500 children to swim, with more than 15% receiving financial assistance
- +2 more outcomes
Companies that use Bath Area Family YMCA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Bath Area Family YMCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Bath Area Family YMCA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- General Dynamics Bath Iron WorkscoreBath Iron Works partnered with Bath Area Family YMCA to expand childcare access for Midcoast families. This partnership provides 150 childcare spaces to children of BIW employees across two YMCA centers in Bath and Brunswick. The U.S. Navy identified childcare access as critical to the nation's shipbuilding industrial base, and funding was included in the 2023 Defense Appropriations bill.
- Patten Free LibrarycoreCo-hosting 'The Changing Face of Maine' speaker series lecture with Reza Jalali at Patten Free Library. Joint community programming initiative to share stories of immigrant experiences and New Mainers.
- Brunswick Recreation CenterminorDuring parking lot paving at Landing YMCA, Brunswick Recreation Center offered use of their front parking lot and side path access to the Landing YMCA as a courtesy for affected members.
- RSU 1 School DistrictcorePartnership with local school district for summer food program, delivering free meals to children and teens in the community during summer school closings. Also provides public PreK during school year for 2 local school districts.
- Age-Friendly Communities of the Lower KennebecminorPartnership to offer free community walking hour each Tuesday and Thursday during fall and winter months, providing a safe, dry place to walk indoors for community members.
Scale indicators8 records
Recent moves13 records
Expansion highlights5 records
Bath Area Family YMCA competitors and assessment
Company assessmentDirect peers
- Down East Family YMCA: Maine YMCA with aquatics, gymnastics, childcare, and youth programming; former employer of newly-hired Bath YMCA Long Reach Swim Club coach Aaron Huynh, making the operating model directly comparable.
- Boys & Girls Club of Midcoast Maine: Midcoast Maine youth-development nonprofit serving the same Bath/Brunswick region with after-school care, summer camps, and youth sports — directly overlapping target families and program mix.
- Boys & Girls Club of Southern Maine: Nonprofit youth-development organization offering childcare, summer camps, sports leagues, and teen programs to Maine youth — a direct mission peer even if delivery model differs.
- Jewish Community Center of Greater Portland: Community-center nonprofit offering fitness, aquatics, summer camps, childcare, and youth programming in southern Maine, with a similar member-funded operating model.
- Greater Portland YMCA: Another Maine-based YMCA association offering the same membership, aquatics, childcare, summer-camp, and youth-sports model in a neighboring market, making it the closest functional peer.
Broad incumbents
- YMCA of Greater Boston: Much larger multi-branch YMCA association operating the same membership, aquatics, childcare, and youth-development portfolio across eastern Massachusetts — a broader incumbent with overlapping capabilities.
- Planet Fitness: National low-cost fitness membership chain; not a nonprofit and not a childcare provider, but competes for adult fitness-membership dollars in the same regional market.
Emerging players
- Old Town YMCA: Penobscot-area Maine YMCA offering membership, youth sports, and aquatics in a smaller market; comparable service mix at smaller scale.
Regional players
- Granite YMCA: Regional New Hampshire YMCA association offering membership, aquatics, childcare, and youth sports in a neighboring New England state, comparable in scale and service mix but in a different geography.
Others
- Northern Light Health (Wellness & Community Programs): Regional Maine health system that runs wellness, community-health, and youth-development programs overlapping with the Bath YMCA's health-and-wellness and community-program offerings — a thematically related adjacent operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bath Area Family YMCA social profiles
Digital presenceBath Area Family YMCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Area Family YMCA leadership team
Management profileNumber of profiles
Profiles2 records
Bath Area Family YMCA subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bath Area Family YMCA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Area Family YMCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Area Family YMCA
What does Bath Area Family YMCA do?
The Bath Area Family YMCA delivers community-based health, fitness, aquatics, and youth development services from facilities in Bath and Brunswick, Maine. Its offerings span membership-based access to fitness equipment, group exercise and aquatics facilities, swim lessons and competitive swim programs, gymnastics, summer camps, youth sports, and full-day early childhood education at licensed Early Learning Centers. The organization operates as a charitable, community-focused 501(c)(3) nonprofit affiliated with YMCA of the USA.
Is Bath Area Family YMCA a public or private company?
Bath Area Family YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bath Area Family YMCA founded?
Bath Area Family YMCA was founded in 1855. It employs 51 to 100 people.
Where is Bath Area Family YMCA based?
Bath Area Family YMCA is headquartered in Bath, United States, in the North America region.
How does Bath Area Family YMCA make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are program Fees, annual Campaign / Philanthropy and government & Corporate Grants.
Who are Bath Area Family YMCA's main competitors?
Direct peers on record are Down East Family YMCA, Boys & Girls Club of Midcoast Maine, Boys & Girls Club of Southern Maine, Jewish Community Center of Greater Portland and Greater Portland YMCA. Broad incumbents are YMCA of Greater Boston and Planet Fitness. Old Town YMCA is listed as an emerging player. Granite YMCA is listed as a regional player. Northern Light Health (Wellness & Community Programs) is listed as an others.
Does Bath Area Family YMCA have an API?
No public API is recorded for Bath Area Family YMCA.
What industry is Bath Area Family YMCA in?
Bath Area Family YMCA's product category is Community Recreation and Wellness Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 71394 and its SIC code is 7997.