AppLifters
- Company typePrivate
- Founded-
- HeadquartersGdansk, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
AppLifters firmographics
Firmographics- Name
- AppLifters
- Legal name
- AppLifters spółka z ograniczoną odpowiedzialnością
- Website
- https://applifters.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where AppLifters is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
AppLifters business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- UA Intelligence (BI Dashboard): Subscription-based Business Intelligence services providing real-time analytics, dashboards, and ROI prediction tools. Tiered pricing with Core and Premium tiers. Includes user-level data integrations, automation suite, custom dashboards, and advanced ROI modeling.
- UA Management: Managed services for user acquisition campaign execution including budget optimization, multi-channel strategy, A/B testing, and ASO. Offered in Starter, Growth, and Max packages with increasing levels of creative production and optimization support.
- Playable Ads Production: Professional services for creating high-performing 2D and 3D playable ads. Includes creative strategy, production, iteration, optimization, and distribution across ad networks. Production timeframe of 1-2 weeks per playable.
- Performance-based UA Results: UA Management service delivering measurable outcomes including up to 42% higher revenue, up to 27% ROAS uplift, and up to 46% lower CPI for clients, suggesting performance-based engagement model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier with basic BI dashboard and UA overview |
| Subscription | Monthly | Full BI platform with advanced analytics and priority support |
| Other | Monthly | UA management done for you - basic package |
| Other | Monthly | UA management with playable ads and creative support |
| Other | Monthly | Full-service UA management with maximum ROI focus |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
AppLifters product offering
Product offeringCore offering
AppLifters provides a mobile growth platform consisting of three core offerings: UA Intelligence (a real-time business intelligence dashboard with AI-powered ROI prediction across 50+ ad networks), UA Management (managed user acquisition campaign execution and optimization services), and Playable Ads (production of high-performing 2D/3D interactive ad creatives built on the proprietary Playable.Works engine). The company serves mobile game publishers and app developers globally, integrating data from ad networks, MMPs, and analytics tools into a unified performance engine.
Product overview
AppLifters is a unified mobile growth platform consisting of three core products: UA Intelligence (real-time BI dashboard with ROI prediction), UA Management (managed campaign execution service), and Playable Ads (creative production using the proprietary Playable.Works engine). The platform integrates data across 50+ ad networks and MMPs into a single dashboard, enabling predictive automation and high-performing creatives. The offering also includes tiered service packs (Starter and Growth) for UA management, and the Video2Playable tool for ad format conversion.
Differentiator
Problem solved
Functional benefit
Brands
- Playable.Works: In-house proprietary playable ads engine and editor platform for creating high-performance interactive advertisements
- Video2Playable Tool
Products and services
- UA Intelligence Real-time analytics dashboard providing unified data insights for mobile user acquisition, including ROI prediction, cost and revenue aggregation across 50+ ad networks and MMPs, and real-time profit visibility. Designed for mobile game publishers and app developers needing actionable UA intelligence.
- UA Management Managed user acquisition service that combines real-time intelligence with expert execution for campaign optimization, budget management, multi-channel strategy, A/B testing, and creative iteration. Offered to mobile gaming studios seeking to scale UA profitably.
- Playable Ads Production service for high-performing 2D and 3D playable advertisement creatives built on the proprietary Playable.Works engine with only 100KB runtime. Includes creative strategy, production, iteration, optimization, and distribution across ad networks, designed for mobile game publishers seeking improved conversion.
- Playable.Works Engine Proprietary browser-based playable ad creation engine supporting advanced mechanics, physics, and premium graphics. Features a no-code editor for creating variations in seconds, A/B testing within single builds, localization tools, and compatibility with all ad networks and DSPs.
- Video2Playable Tool Professional tool for converting video content into interactive playable ad formats, featuring a true multi-node scenario builder with real choice-based journeys, designed for professional marketers and publishers.
Quantifiable outcome
- 5x Faster Campaign Management
- +12 more outcomes
Companies that use AppLifters
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
AppLifters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
AppLifters partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- MetacoreMajor ad network partner providing exclusive offers and better support for AppLifters clients. AppLifters team members spoke at Meta Mobile Gaming Summit in London, demonstrating close working relationship. Meta's platform is a key channel for UA campaigns managed by AppLifters.
- GooglecoreMajor ad network partner offering exclusive deals and enhanced support to AppLifters clients through direct relationships. Google Ads integration is part of the 50+ ad network connectors in AppLifters' UA Intelligence platform.
- TikTokcoreMajor ad network partner included in exclusive offers available to AppLifters clients. TikTok is one of 40+ networks integrated into AppLifters' platform for multi-channel UA campaigns.
- 40+ Ad Networks (SDK Networks)coreExtensive network of 40+ ad networks and SDK networks integrated into AppLifters' platform, enabling multi-channel UA campaigns with unified reporting. Networks include major platforms beyond Meta, Google, and TikTok, providing scale and diversification for client campaigns.
- AppsFlyercoreMobile Measurement Partner (MMP) integrated into AppLifters' UA Intelligence platform for cost & revenue aggregation, providing data connectors for analytics and campaign optimization.
- AdjustcoreMobile Measurement Partner (MMP) integrated into AppLifters' platform for MMP data access and user-level data integrations, enabling precise ROI calculation across campaigns.
- Game Analytics Tools (GA)coreUser-level data integration with Game Analytics platforms included in UA Intelligence Core tier, enabling comprehensive data aggregation for campaign analysis.
Scale indicators17 records
Recent moves5 records
Expansion highlights6 records
AppLifters competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
AppLifters social profiles
Digital presenceAppLifters financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppLifters leadership team
Management profileNumber of profiles
Profiles2 records
AppLifters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppLifters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppLifters
What does AppLifters do?
AppLifters provides a mobile growth platform consisting of three core offerings: UA Intelligence (a real-time business intelligence dashboard with AI-powered ROI prediction across 50+ ad networks), UA Management (managed user acquisition campaign execution and optimization services), and Playable Ads (production of high-performing 2D/3D interactive ad creatives built on the proprietary Playable.Works engine). The company serves mobile game publishers and app developers globally, integrating data from ad networks, MMPs, and analytics tools into a unified performance engine.
Is AppLifters a public or private company?
AppLifters is a private company. It is classified as corporate owned and is currently operating.
When was AppLifters founded?
AppLifters was founded in -1. It employs 51 to 100 people.
Where is AppLifters based?
AppLifters is headquartered in Gdansk, Poland, in the Europe region.
How does AppLifters make money?
Four revenue lines are on record. UA Intelligence (BI Dashboard) is the primary driver. The others are UA Management, playable Ads Production and performance-based UA Results.
Does AppLifters have an API?
No public API is recorded for AppLifters.