GameAnalytics
GameAnalytics provides a cloud-based analytics platform purpose-built for the games industry, serving over 100,000 game studios worldwide through a freemium and tiered subscription model. Its IQ Suite tracks 2.3 billion monthly active players across mobile, Roblox, VR/AR, and PC/console.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GameAnalytics does
GameAnalytics provides a cloud-based analytics platform purpose-built for the games industry, serving game developers, studios, and publishers globally. Founded in 2011 by Morten Wolff and acquired by Hong Kong-headquartered Mobvista (Nasdaq: MOBV) in 2016, the company operates as a subsidiary with primary legal entity GameAnalytics ApS in Copenhagen and an affiliate, GameAnalytics Limited, in London. The platform tracks analytics for 2.3 billion monthly active players across 100,000+ game studios and 180,000+ registered users, with SDKs covering Unity, Unreal, Roblox, JavaScript, C++, and C#. The company is led by Founder Morten Wolf, supported by a Head of BD and Customer Success, and operates with approximately 35 employees.
The product is organized as the IQ Suite — four integrated modules: AnalyticsIQ (real-time acquisition, engagement, and monetization analytics), SegmentIQ (AI-powered player segmentation and LiveOps), PipelineIQ (data pipelines with BigQuery, Snowflake, and ClickHouse integrations), and MarketIQ (market and advertising intelligence over a 3+ billion ads database). Adjacent capabilities include Ad Insights for creative benchmarking, and AI Labs with an MCP Server that enables AI coding agents (Claude, ChatGPT, Codex) to read documentation, generate SDK implementations, detect anomalies, and produce reports. The platform integrates with the major mobile measurement partners (Adjust, AppsFlyer, Tenjin, Airbridge, Kochava, Singularity) and ad monetization platforms (AdMob, AppLovin Max, ironSource), and is embedded in Xsolla's commerce solution as a distribution channel. GameAnalytics maintains ISO 27001, SOC 2 Type II, KidSAFE COPPA, ePrivacy, GDPR, CCPA, PIPEDA, LGPD, and PIPL certifications.
Revenue is generated through a tiered subscription model: a free tier (up to 100K daily active users) targeting indie developers, a discounted startup tier for VC-backed studios, a Pro tier with advanced analytics and unlimited DAU, and an Enterprise tier with custom pricing and SLAs. Go-to-market is hybrid — product-led growth through the self-serve free tier, complemented by sales-assisted enterprise motion. Notable customers span large publishers (Meta, Ubisoft, NetEase Games, Wargaming.net) and mid-market studios (Voodoo, Lion Studios, Kwalee, Playgendary, Gamefam, Tap Nation, ZPlay, Tastypill, XR Games, Coffee Stain).
GameAnalytics firmographics
Firmographics- Name
- GameAnalytics
- Legal name
- GameAnalytics ApS
- Website
- https://gameanalytics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GameAnalytics provides a cloud-based analytics platform purpose-built for the games industry, serving over 100,000 game studios worldwide through a freemium and tiered subscription model. Its IQ Suite tracks 2.3 billion monthly active players across mobile, Roblox, VR/AR, and PC/console.
- Ownership category
- akta.pro rank
GameAnalytics industry classification
Industry- Product category
- Game Analytics Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Gaming Analytics, Monitoring & Observability (QoE/QoS telemetry, session monitoring) (MPAFAHAL)
- akta.pro secondary industries
- Gaming & Interactive Entertainment Personalization (HDAAAGAF), SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ)
Keywords
Where GameAnalytics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GameAnalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans: Tiered subscription model with free tier for indie developers, startup tier for VC-backed studios, pro tier for growing studios, and enterprise tier for large publishers. Revenue generated through recurring monthly/annual subscriptions with tier-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for indie developers and small studios |
| Subscription | Monthly | Startup tier for VC-backed studios |
| Subscription | Annual | Pro tier with advanced features |
| Subscription | Multi-year contract | Enterprise tier for large publishers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GameAnalytics product offering
Product offeringCore offering
GameAnalytics provides a cloud-based game analytics and studio growth platform, organized as the IQ Suite, comprising four integrated products: AnalyticsIQ (real-time player acquisition, engagement, and monetization analytics), SegmentIQ (player segmentation and LiveOps A/B testing), PipelineIQ (data pipelines and warehouse access), and MarketIQ (advertising and competitive intelligence across a 3+ billion ads database). The platform serves game studios through SDK integrations for Unity, Unreal, Roblox, JavaScript, C++, and C#, tracking over 2.3 billion monthly active players across 100,000+ studios.
Product overview
GameAnalytics is a comprehensive game analytics and studio growth platform organized as the IQ Suite architecture, comprising four core integrated products: AnalyticsIQ (real-time player analytics), SegmentIQ (player segmentation and LiveOps), PipelineIQ (data pipelines and warehouse), and MarketIQ (market intelligence and ad insights). The platform supports multiple game development platforms (Mobile, Roblox, VR/AR, PC/Console) through SDK integrations (Unity, Unreal, Roblox, JavaScript, C++, C#). Premium features include Ad Insights (part of MarketIQ Pro) and AI Labs providing early access to AI capabilities including MCP Server integration for autonomous agents. The platform serves over 100,000 game studios and provides insights on over 2.3 billion players monthly.
Differentiator
Problem solved
Functional benefit
Brands
- AnalyticsIQ: Real-time analytics product for tracking acquisition, engagement, and monetization with instant insights.
- SegmentIQ
- PipelineIQ
- MarketIQ
- AI Labs
Products and services
- AnalyticsIQ Real-time analytics platform for tracking player acquisition, engagement, and monetization. Provides instant insights through dashboards including conversion rates, player retention, and lifetime value metrics to help game studios make data-driven decisions faster.
- SegmentIQ Player segmentation and action platform enabling studios to create targeted segments, run LiveOps campaigns, and boost monetization with precision and scale through A/B testing and remote configurations.
- PipelineIQ Data pipeline infrastructure providing flexible data warehouse access, raw data export capabilities, and API access. Enables engineers to build, scale, and analyze without infrastructure limitations, supporting BigQuery, Snowflake, and ClickHouse integrations.
- MarketIQ Market intelligence platform providing advertising and competitive insights including access to over 3 billion ads database, creative performance benchmarking, ad distribution analysis, app comparison, top charts, and similar audience identification for studios to decode market trends.
Quantifiable outcome
- Track 2.3 billion monthly active players
- +2 more outcomes
Companies that use GameAnalytics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
GameAnalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
GameAnalytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XsollacoreStrategic partnership with Xsolla for game monetization and distribution. Xsolla provides a comprehensive commerce platform for games, and GameAnalytics integration enables seamless analytics for games distributed through Xsolla's network.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
GameAnalytics competitors and assessment
Company assessmentDirect peers
- deltaDNA (Unity): Unity-owned game analytics platform offering player segmentation, A/B testing and LiveOps dashboards — the closest direct competitor to AnalyticsIQ and SegmentIQ inside the Unity ecosystem.
- Amplitude: Product analytics platform widely used by game studios for behavioral cohorts, funnels, and experimentation; competes directly with AnalyticsIQ in mobile and web-based games.
- Mixpanel: Product analytics platform with significant adoption among mobile and social game studios, offering funnel, retention, and A/B testing tools that overlap with AnalyticsIQ and SegmentIQ.
- AppsFlyer: Mobile measurement and analytics platform that, while primarily attribution-focused, increasingly bundles in-app behavioral analytics — directly competitive with GameAnalytics' mobile analytics suite.
- Adjust: Mobile attribution and analytics suite used by gaming studios; it overlaps with GameAnalytics' behavioral analytics layer and is itself a deep integration partner — making it both a collaborator and competitor.
- Singular: Unified marketing attribution and analytics platform for mobile — competes with GameAnalytics on the combined attribution-plus-behavioral analytics proposition across mobile games.
- Sensor Tower (data.ai): Mobile app market intelligence platform — overlaps directly with the MarketIQ product line in app benchmarking, top charts, and competitive advertising intelligence.
Broad incumbents
- Firebase (Google): Google's broad app development platform includes analytics, remote config and A/B testing; widely adopted as a baseline alternative by smaller studios, especially on Android.
- Unity: Broader game engine and LiveOps platform that bundles deltaDNA analytics inside its engine — represents both the most significant competing analytics surface and a partner-managed ecosystem risk.
- Datadog: Cloud observability platform increasingly used by game studios for server-side telemetry; competes with PipelineIQ and broader analytics infrastructure for enterprise LiveOps and infrastructure monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GameAnalytics social profiles
Digital presenceGameAnalytics compliance and trust
Trust signalCompliance9 records
GameAnalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameAnalytics leadership team
Management profileNumber of profiles
Profiles5 records
GameAnalytics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GameAnalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GameAnalytics
What does GameAnalytics do?
GameAnalytics provides a cloud-based game analytics and studio growth platform, organized as the IQ Suite, comprising four integrated products: AnalyticsIQ (real-time player acquisition, engagement, and monetization analytics), SegmentIQ (player segmentation and LiveOps A/B testing), PipelineIQ (data pipelines and warehouse access), and MarketIQ (advertising and competitive intelligence across a 3+ billion ads database). The platform serves game studios through SDK integrations for Unity, Unreal, Roblox, JavaScript, C++, and C#, tracking over 2.3 billion monthly active players across 100,000+ studios.
Is GameAnalytics a public or private company?
GameAnalytics is a private company. It is classified as corporate owned and is currently operating.
When was GameAnalytics founded?
GameAnalytics was founded in 2011. It employs 11 to 50 people.
Where is GameAnalytics based?
GameAnalytics is headquartered in London, United Kingdom, in the Europe region.
How does GameAnalytics make money?
One revenue line is on record: subscription Plans.
Who are GameAnalytics's main competitors?
Direct peers on record are deltaDNA (Unity), Amplitude, Mixpanel, AppsFlyer, Adjust, Singular and Sensor Tower (data.ai). Broad incumbents are Firebase (Google), Unity and Datadog.
Does GameAnalytics have an API?
Yes. GameAnalytics provides a Collection API for custom implementations and a PipelineIQ API for data export and warehouse access. The Collection API is recommended for custom solutions when no supported SDK exists. GameAnalytics also offers an MCP (Model Context Protocol) documentation server at https://mcp.docs.gameanalytics.com for AI agent integration, allowing AI coding agents to access GameAnalytics documentation directly. Documentation is available at docs.gameanalytics.com. Developer documentation is at docs.gameanalytics.com.
What industry is GameAnalytics in?
GameAnalytics's product category is Game Analytics Platform. Its primary akta.pro industry code is MPAFAHAL, Cloud Gaming Analytics, Monitoring & Observability (QoE/QoS telemetry, session monitoring), with a secondary code of HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 5132 and its SIC code is 7372.