What Cannice does

SHENZHEN CANNICE TECHNOLOGY CO., LTD. (Cannice) is a privately held Chinese wireless-audio manufacturer founded in 2005 and headquartered in Shenzhen's Longhua District. The company designs, develops, and manufactures true wireless stereo (TWS) earbuds, open-ear (OWS) headphones, Bluetooth hearing aids, and AI-enabled smart glasses, operating both as an ODM/OEM partner for international first-tier brand customers and under its own 'cannice' brand. Its underlying technology stack centers on Bluetooth wireless audio, Active Noise Cancellation (ANC), acoustic signal processing, and AI voice interaction, supported by in-house acoustic, RF, reliability, and environmental laboratories and a dedicated New Competence Center launched in 2019.

Cannice monetizes through hardware product sales on a quote-based B2B enterprise model, reaching customers via direct sales, dedicated Key Account and Pre-Sales Support teams, and participation in the Hong Kong Electronics Fair. Its manufacturing infrastructure spans a 33,338 sqm Hezhou center with planned peak capacity of 4 million units per month and a Dongguan Daojiao factory, coordinated with the Shenzhen HQ under a 'two places, three cities' globalization layout that positions Vietnam as a forward expansion location. The company is process-mature, operating IPD, LTC, MTO/OTC, and DSTE management frameworks, holds National High-tech Enterprise status and ISO9001/14001 certifications, and has accumulated multiple Red Dot and iF design awards between 2015 and 2019.

Name

Cannice

Legal name

SHENZHEN CANNICE TECHNOLOGY CO.,LTD.

Website

https://cannice.hk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cannice is a Shenzhen-based Chinese ODM/OEM manufacturer of wireless audio products — TWS earbuds, OWS headphones, Bluetooth hearing aids, and AI smart glasses — supplying international first-tier brand customers across Europe, the Americas, Japan, and South Korea.

Ownership category

akta.pro rank

Product category

Wireless Audio Equipment

NAICS

Other Communications Equipment Manufacturing (33429), Audio and Video Equipment Manufacturing (33431)

SIC

Communications Equipment, Nec (3669), Household Audio & Video Equipment (3651), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

akta.pro secondary industries

True Wireless Earbuds (TWS) (CRACANAA), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

Keywords

• Wireless audio products
• True wireless earbuds
• ODM OEM manufacturing
• Bluetooth hearing aids
• Smart audio glasses

Headquarters

HQ city

Longhua

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Sales: Cannice generates revenue through the design, development, and sale of wireless audio products including TWS earbuds, OWS open-earbuds, smart glasses, and hearing aids. The company operates as both an ODM/OEM manufacturer and brands its own products under the Cannice name.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cannice designs, develops, and manufactures wireless audio products including true wireless stereo (TWS) earbuds, open-ear (OWS) earbuds, AI-enabled smart glasses, and Bluetooth hearing aids. The company operates as both an ODM/OEM manufacturer serving international first-tier brand customers and under its own Cannice brand, with end-to-end capabilities from concept R&D to mass production at a planned monthly capacity of 4 million units.

Differentiator

Problem solved

Functional benefit

Products and services

• TWS (True Wireless Stereo) Earbuds True Wireless Stereo earbuds designed to deliver high-quality wireless audio, including AI-enabled clip models (e.g., A1372), Hi-Res LDAC models (e.g., A1249), and traditionally tuned flagship models (e.g., A1355), targeting both brand customers and end consumers seeking premium wireless audio.
• OWS (Open-Ear) Earbuds Open-ear wireless earbuds (e.g., A1505) featuring an ultra-light hook design for wear-without-feel comfort, targeting consumers seeking situational awareness listening experiences.
• Smart Glasses (AI-enabled) AI-enabled smart glasses (e.g., X1557) with independent photography functionality and AI voice assistant integration for hands-free control and voice commands, targeted at tech-forward consumers and wearable device buyers.
• Hearing Aids Professional and stylish Bluetooth hearing aids (e.g., Diamond X1) supporting ultraviolet disinfection technology, for end consumers needing hearing assistance with modern wireless features.
• ODM/OEM Wireless Audio Manufacturing Services End-to-end ODM/OEM design, development, and mass production services for international first-tier brand customers' wireless audio products, including TWS earbuds, hearing aids, and smart glasses, supported by KAD and PST teams.
• Bluetooth Music Headsets (Headblue series) Bluetooth music headsets (Headblue1, Headblue3) developed by Cannice for wireless audio listening, with the Headblue3 winning the iF product design award.

Quantifiable outcome

• Noise reduction technology effectively eliminates 80% of ambient noise
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Century-old High-end Audio Brand (Unnamed)minorStrategic or Co-development PartnerCollaboration with a century-old high-end audio brand for expertly tuned sound on A1355 TWS earbuds product. The partner provides sound tuning expertise while Cannice handles product design and manufacturing.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Luxshare Precision: Major Chinese EMS/ODM with substantial AirPods and consumer audio manufacturing operations. Comparable to Cannice as a large-scale ODM/ODM provider of wireless audio and consumer electronics hardware for Tier-1 global brands.
• GoerTek: Leading Chinese ODM of TWS earbuds and acoustic components, prominently Apple's AirPods manufacturing partner. Direct competitor in wireless audio ODM/OEM serving global Tier-1 brands — same business model, similar customer profile.
• Holitech Technology: Chinese ODM/EMS specializing in wearables, hearables and optical modules, including TWS earbuds and smart wearables. Most direct head-to-head peer with Cannice in Tier-1 ODM hearable programs.
• AAC Technologies: Chinese-listed supplier specializing in acoustics, haptics, MEMS microphones and optics used in TWS earbuds and smartphones. Comparable to Cannice in wireless audio components and modules supplied to global smart device brands.
• QCY (Dongguan Hele Electronics): Chinese TWS earbud specialist headquartered in Dongguan with both ODM services and a strong own-brand presence. Most analogous smaller-scale peer to Cannice in Chinese TWS manufacturing with global consumer brand reach.

Broad incumbents

• Pegatron: Taiwanese EMS/ODM serving global brands across consumer electronics including connected audio. Comparable Tier-1 ODM/contract manufacturing peer with diversified China and offshore footprint.
• Hon Hai Precision (Foxconn): World's largest EMS with consumer audio manufacturing among vast product portfolio. Operates at vastly larger scale than Cannice but competes for the same Tier-1 brand ODM programs.
• Inventec: Established Taiwanese EMS/ODM with broad product portfolio including wireless audio and connected consumer devices. Serves global Tier-1 brands via a multi-country manufacturing footprint, comparable in scale and customer profile.

Emerging players

• Sonova: Global hearing-care leader with expanding consumer/prosumer OTC hearing aid offerings. Comparable to Cannice's hearing-aid product line (Diamond X1) but at much larger scale in clinical and consumer audiology markets.
• Jabra (GN Audio): Danish hearables specialist with strong direct brand presence in TWS earbuds, headsets and hearing assistance. Comparable in product categories (TWS, OWS, hearing enhancement) but operates in branded product model versus Cannice's ODM-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-cannice-technology-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannice