The Boda Group
The Boda Group is a Nottingham-based marketing agency collective operating Tank (digital marketing/PR), Warbox (brand communications), and Kaptive (customer experience consultancy), serving enterprise and mid-market B2B, B2C and technology clients across the UK.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Boda Group does
The Boda Group is a Nottingham-headquartered marketing agency collective operating three core service brands under one umbrella: Tank (digital marketing and PR), Warbox (brand communications), and Kaptive (customer experience consultancy, in which the group holds a 40% stake). The collective model is designed to cover the full customer lifecycle, providing clients with integrated acquisition, brand-building and retention services rather than requiring multiple specialist vendors. The group employs approximately 50 specialists, primarily within Tank, and serves a mix of enterprise B2B, B2C and technology clients including SAS, Currys, Bayer, Ipsos, Canva, Eurocell PLC, The Ivy, Betway and The Access Group.
Revenue is generated through professional services retainers and project fees across the group brands, with bespoke quote-based pricing and multi-year contract cadence. The group also holds a 24% minority stake in fitness equipment brand Versaclimber UK and, as of June 2026, has launched a dedicated AI division to design and deliver AI marketing solutions for clients. Geographic operations span Nottingham and Manchester (opened September 2025). Recent strategic activity centers on a roll-up/M&A strategy, group-level leadership professionalization, and category repositioning around AI-enabled marketing services. Tank has been independently ranked in PR Week's UK Top 150 agencies for multiple consecutive years and named 5th fastest growing consultancy outside London in 2025.
The Boda Group firmographics
Firmographics- Name
- The Boda Group
- Legal name
- The Boda Group
- Website
- https://bodagroup.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Boda Group is a Nottingham-based marketing agency collective operating Tank (digital marketing/PR), Warbox (brand communications), and Kaptive (customer experience consultancy), serving enterprise and mid-market B2B, B2C and technology clients across the UK.
- Ownership category
- akta.pro rank
The Boda Group industry classification
Industry- Product category
- Marketing and Public Relations Services
- NAICS
- Advertising Agencies (541810), Collection Agencies (56144)
- SIC
- Services-Advertising Agencies (7311), Finance Services (6199)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where The Boda Group is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Boda Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: The Boda Group generates revenue through its collective of marketing agencies providing digital marketing, PR, brand communications, and customer experience consulting services to B2B and B2C clients. Revenue comes from client retainers, project fees, and ongoing service contracts across Tank, Warbox, and Kaptive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional services priced based on scope and engagement type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Boda Group product offering
Product offeringCore offering
The Boda Group is a marketing agency collective providing digital marketing and PR (Tank), brand communications and design (Warbox), and customer experience consulting (Kaptive) to enterprise and mid-market clients. Services are delivered via retained accounts, project fees, and multi-year contracts covering the full customer lifecycle from acquisition to retention.
Product overview
The Boda Group is a marketing agency collective comprised of three core service brands: Tank (digital marketing and PR), Warbox (brand communications), and Kaptive (customer experience consultancy). The Group operates as an agency collective model where consultancies were built from ongoing investment of clients they serve. The Group also holds ownership stakes in Versaclimber UK (fitness equipment brand) and recently launched an AI division to design, build and deliver AI marketing solutions for clients.
Differentiator
Problem solved
Functional benefit
Brands
- Tank: Digital marketing and PR agency, part of The Boda Group collective
- Warbox
- Kaptive
Products and services
- Tank Digital marketing and PR agency offering brand PR, digital PR, content, and digital services. Home to almost 50 specialists serving B2B, B2C and tech clients nationally and internationally (SAS, Currys, Bayer, Ipsos, Canva, Eurocell, The Ivy, Betway, The Access Group, ECI).
- Warbox Brand communications agency providing brand development, design, and communications. Works with global names such as McDonald's, BT, EE, AstraZeneca, and Equifax, as well as leading universities and growth-focused companies.
- Kaptive Customer experience consultancy that empowers brands to drive customer adoption, solve retention challenges, and unlock sustainable growth from existing customer bases. Serves scale-ups and ambitious brands including Eurocell PLC, Rated People, and Perkbox.
- AI Marketing Solutions (AI Division) Bespoke AI marketing solutions and automation services designed and built in-house by the AI Division, working initially within Tank and alongside existing consultancy offerings. Led by Head of AI and Automation Tani Kopliku with over 20 years' digital marketing experience and three years focused on AI.
Quantifiable outcome
- 15% improvement in Gross Profit percentage and 15% improvement in team efficiency through transparent financial management approach
- +4 more outcomes
Companies that use The Boda Group
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
The Boda Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
The Boda Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nick RhindcoreNick Rhind, renowned digital agency entrepreneur who previously grew CTI Digital into a major international operation, appointed as board advisor to The Boda Group. He will support the leadership team on growth strategy, organisational development and long-term planning.
- Kaptive CX (formerly Deborah Knight CX)coreThe Boda Group took an initial 40% stake in customer experience consultancy Kaptive CX. The deal brings Kaptive into the group alongside Tank and Warbox. Founder Deborah Knight continues as managing director while Boda's Phil Kelsey and Max Bevis take board roles. The group will use its skills and resources to help Kaptive build its team and implement Boda's proven agency framework for growth.
- Versaclimber UKcoreThe Boda Group acquired an initial 24% stake in Versaclimber UK, a fitness equipment brand based in Stourbridge, with plans to increase to 48% over two years. The group will manage Versaclimber UK's marketing and customer experience activities and expand the brand's presence across Europe. Founder Trevor Palmer had served as PR consultant for Versaclimber UK for over 20 years.
- Shakespeare MartineauminorCorporate partner Michael Squirrell at Shakespeare Martineau provided legal assistance on both the Versaclimber UK and Kaptive CX acquisition deals.
- Tim SuttonminorTim Sutton introduced The Boda Group to Kaptive's Deborah Knight and now serves as non-executive director at Kaptive.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
The Boda Group competitors and assessment
Company assessmentDirect peers
- Brands2Life: UK B2B-focused digital PR and content agency. Comparable to Tank in its tech- and B2B-led client base, its ranking in PR Week's Top 150, and its blend of PR and digital marketing services.
- SEC Newgate: Listed UK communications group spanning PR, public affairs and digital. Comparable to Boda in its mix of corporate comms and digital marketing services for enterprise clients across the UK and internationally.
- Hanover Communications: UK-headquartered communications consultancy with PR, public affairs and brand practices serving enterprise and B2B clients. Comparable to Boda in its UK mid-tier positioning and integrated communications offering.
- MHP Group: UK communications consultancy group spanning PR, public affairs, health, and digital marketing, ranked in PR Week's Top 150. Comparable to Boda as a UK-headquartered, multi-discipline marketing/communications group serving enterprise clients.
- Instinctif Partners: UK-based international communications consultancy combining PR, content, research and capital markets advisory. Comparable to Boda as a mid-sized, multi-discipline UK group with enterprise clients and similar headcount scale.
- MSQ Partners: UK-based multi-agency group combining creative, PR, digital and CX capabilities under one umbrella — the closest structural analogue to The Boda Group's Tank/Warbox/Kaptive collective model, and a frequent benchmark in PR Week's rankings.
Broad incumbents
- Dentsu: Global advertising and marketing services holding company with significant UK presence. Comparable as a network competitor for enterprise clients and as a long-term consolidator of mid-tier independent UK agencies.
- Publicis Groupe: Global marketing and communications holding company with deep UK operations. Comparable as the incumbent benchmark for integrated marketing services and a potential consolidation partner for mid-tier UK groups.
- WPP: Global advertising and communications holding company and the largest player in PR Week's UK rankings. Represents the scale ceiling Boda is competing against for enterprise marketing budgets and network-level mandates.
- Omnicom Group: Global advertising holding company with multiple UK agencies across PR, advertising and digital. Comparable as the incumbent competitive set for enterprise marketing retainers and as a benchmark for valuation of mid-tier UK roll-ups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Boda Group social profiles
Digital presenceThe Boda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Boda Group leadership team
Management profileNumber of profiles
Profiles14 records
The Boda Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Boda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Boda Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Boda Group
What does The Boda Group do?
The Boda Group is a marketing agency collective providing digital marketing and PR (Tank), brand communications and design (Warbox), and customer experience consulting (Kaptive) to enterprise and mid-market clients. Services are delivered via retained accounts, project fees, and multi-year contracts covering the full customer lifecycle from acquisition to retention.
Is The Boda Group a public or private company?
The Boda Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Boda Group founded?
The Boda Group was founded in 2010. It employs 11 to 50 people.
Where is The Boda Group based?
The Boda Group is headquartered in Boston, United States, in the North America region.
How does The Boda Group make money?
One revenue line is on record: marketing Agency Services.
Who are The Boda Group's main competitors?
Direct peers on record are Brands2Life, SEC Newgate, Hanover Communications, MHP Group, Instinctif Partners and MSQ Partners. Broad incumbents are Dentsu, Publicis Groupe, WPP and Omnicom Group.
Does The Boda Group have an API?
No public API is recorded for The Boda Group.
What industry is The Boda Group in?
The Boda Group's product category is Marketing and Public Relations Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 541810 and its SIC code is 7311.