The Boda Group

What The Boda Group does

The Boda Group is a Nottingham-headquartered marketing agency collective operating three core service brands under one umbrella: Tank (digital marketing and PR), Warbox (brand communications), and Kaptive (customer experience consultancy, in which the group holds a 40% stake). The collective model is designed to cover the full customer lifecycle, providing clients with integrated acquisition, brand-building and retention services rather than requiring multiple specialist vendors. The group employs approximately 50 specialists, primarily within Tank, and serves a mix of enterprise B2B, B2C and technology clients including SAS, Currys, Bayer, Ipsos, Canva, Eurocell PLC, The Ivy, Betway and The Access Group.

Revenue is generated through professional services retainers and project fees across the group brands, with bespoke quote-based pricing and multi-year contract cadence. The group also holds a 24% minority stake in fitness equipment brand Versaclimber UK and, as of June 2026, has launched a dedicated AI division to design and deliver AI marketing solutions for clients. Geographic operations span Nottingham and Manchester (opened September 2025). Recent strategic activity centers on a roll-up/M&A strategy, group-level leadership professionalization, and category repositioning around AI-enabled marketing services. Tank has been independently ranked in PR Week's UK Top 150 agencies for multiple consecutive years and named 5th fastest growing consultancy outside London in 2025.

Name

The Boda Group

Legal name

The Boda Group

Website

https://bodagroup.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boda Group is a Nottingham-based marketing agency collective operating Tank (digital marketing/PR), Warbox (brand communications), and Kaptive (customer experience consultancy), serving enterprise and mid-market B2B, B2C and technology clients across the UK.

Ownership category

akta.pro rank

Product category

Marketing and Public Relations Services

NAICS

Advertising Agencies (541810), Collection Agencies (56144)

SIC

Services-Advertising Agencies (7311), Finance Services (6199)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• Digital marketing services
• Public relations agency
• Brand communications
• Customer experience consulting
• Integrated marketing campaigns

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: The Boda Group generates revenue through its collective of marketing agencies providing digital marketing, PR, brand communications, and customer experience consulting services to B2B and B2C clients. Revenue comes from client retainers, project fees, and ongoing service contracts across Tank, Warbox, and Kaptive.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Boda Group is a marketing agency collective providing digital marketing and PR (Tank), brand communications and design (Warbox), and customer experience consulting (Kaptive) to enterprise and mid-market clients. Services are delivered via retained accounts, project fees, and multi-year contracts covering the full customer lifecycle from acquisition to retention.

Product overview

The Boda Group is a marketing agency collective comprised of three core service brands: Tank (digital marketing and PR), Warbox (brand communications), and Kaptive (customer experience consultancy). The Group operates as an agency collective model where consultancies were built from ongoing investment of clients they serve. The Group also holds ownership stakes in Versaclimber UK (fitness equipment brand) and recently launched an AI division to design, build and deliver AI marketing solutions for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Tank: Digital marketing and PR agency, part of The Boda Group collective
• Warbox
• Kaptive

Products and services

• Tank Digital marketing and PR agency offering brand PR, digital PR, content, and digital services. Home to almost 50 specialists serving B2B, B2C and tech clients nationally and internationally (SAS, Currys, Bayer, Ipsos, Canva, Eurocell, The Ivy, Betway, The Access Group, ECI).
• Warbox Brand communications agency providing brand development, design, and communications. Works with global names such as McDonald's, BT, EE, AstraZeneca, and Equifax, as well as leading universities and growth-focused companies.
• Kaptive Customer experience consultancy that empowers brands to drive customer adoption, solve retention challenges, and unlock sustainable growth from existing customer bases. Serves scale-ups and ambitious brands including Eurocell PLC, Rated People, and Perkbox.
• AI Marketing Solutions (AI Division) Bespoke AI marketing solutions and automation services designed and built in-house by the AI Division, working initially within Tank and alongside existing consultancy offerings. Led by Head of AI and Automation Tani Kopliku with over 20 years' digital marketing experience and three years focused on AI.

Quantifiable outcome

• 15% improvement in Gross Profit percentage and 15% improvement in team efficiency through transparent financial management approach
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Nick RhindcoreStrategic or Co-development Partner · 30 April 2026Nick Rhind, renowned digital agency entrepreneur who previously grew CTI Digital into a major international operation, appointed as board advisor to The Boda Group. He will support the leadership team on growth strategy, organisational development and long-term planning.
• Kaptive CX (formerly Deborah Knight CX)coreStrategic or Co-development Partner · 30 January 2025The Boda Group took an initial 40% stake in customer experience consultancy Kaptive CX. The deal brings Kaptive into the group alongside Tank and Warbox. Founder Deborah Knight continues as managing director while Boda's Phil Kelsey and Max Bevis take board roles. The group will use its skills and resources to help Kaptive build its team and implement Boda's proven agency framework for growth.
• Versaclimber UKcoreStrategic or Co-development Partner · 28 August 2024The Boda Group acquired an initial 24% stake in Versaclimber UK, a fitness equipment brand based in Stourbridge, with plans to increase to 48% over two years. The group will manage Versaclimber UK's marketing and customer experience activities and expand the brand's presence across Europe. Founder Trevor Palmer had served as PR consultant for Versaclimber UK for over 20 years.
• Shakespeare MartineauminorImplementation/ SI/ Consulting PartnerCorporate partner Michael Squirrell at Shakespeare Martineau provided legal assistance on both the Versaclimber UK and Kaptive CX acquisition deals.
• Tim SuttonminorOthersTim Sutton introduced The Boda Group to Kaptive's Deborah Knight and now serves as non-executive director at Kaptive.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Brands2Life: UK B2B-focused digital PR and content agency. Comparable to Tank in its tech- and B2B-led client base, its ranking in PR Week's Top 150, and its blend of PR and digital marketing services.
• SEC Newgate: Listed UK communications group spanning PR, public affairs and digital. Comparable to Boda in its mix of corporate comms and digital marketing services for enterprise clients across the UK and internationally.
• Hanover Communications: UK-headquartered communications consultancy with PR, public affairs and brand practices serving enterprise and B2B clients. Comparable to Boda in its UK mid-tier positioning and integrated communications offering.
• MHP Group: UK communications consultancy group spanning PR, public affairs, health, and digital marketing, ranked in PR Week's Top 150. Comparable to Boda as a UK-headquartered, multi-discipline marketing/communications group serving enterprise clients.
• Instinctif Partners: UK-based international communications consultancy combining PR, content, research and capital markets advisory. Comparable to Boda as a mid-sized, multi-discipline UK group with enterprise clients and similar headcount scale.
• MSQ Partners: UK-based multi-agency group combining creative, PR, digital and CX capabilities under one umbrella — the closest structural analogue to The Boda Group's Tank/Warbox/Kaptive collective model, and a frequent benchmark in PR Week's rankings.

Broad incumbents

• Dentsu: Global advertising and marketing services holding company with significant UK presence. Comparable as a network competitor for enterprise clients and as a long-term consolidator of mid-tier independent UK agencies.
• Publicis Groupe: Global marketing and communications holding company with deep UK operations. Comparable as the incumbent benchmark for integrated marketing services and a potential consolidation partner for mid-tier UK groups.
• WPP: Global advertising and communications holding company and the largest player in PR Week's UK rankings. Represents the scale ceiling Boda is competing against for enterprise marketing budgets and network-level mandates.
• Omnicom Group: Global advertising holding company with multiple UK agencies across PR, advertising and digital. Comparable as the incumbent competitive set for enterprise marketing retainers and as a benchmark for valuation of mid-tier UK roll-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheBodaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boda Group