Business Analysis
Business Analysis (BAPL) is an Australian business analysis consultancy founded in 2004, serving ASX 200 enterprises, federal and state government, and not-for-profits across 16+ industries with embedded consulting, an IIBA-endorsed education catalogue, and a subscription Centre of Excellence platform.
- Company typePrivate
- Founded2004
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Business Analysis does
Business Analysis Pty Ltd (BAPL), trading as Business Analysis, is an Australian-owned business analysis consultancy founded in 2004 and headquartered in Brisbane. The firm operates from six Australian cities (Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra) and serves ASX 200 corporates, federal/state/local government, superannuation funds, and not-for-profits across 16+ industry verticals including banking, utilities, mining, healthcare, insurance, tertiary education, and entertainment. Its core service is embedded business analysis consulting — covering Agile BA, Digital BA, Business Data Analysis, Cyber Security Analysis, Requirements Management, Product Ownership, Strategic Lead BA, Value Streams, and Process Improvement — delivered through Account Managers, Service Delivery teams, and embedded Lead Consultants. Named clients include Rio Tinto, ATO, NSW Government, Victorian Government, Watpac, Village Roadshow Theme Parks, a $4.7B-market-cap financial organisation, a $10B-asset utility, and a 16,000-staff hospital network, with the firm claiming collective experience across 200+ organisations.
BAPL's product surface combines professional services with a productised education layer. The Centre of Excellence (BACoE) is a subscription platform offering 60+ hours of IIBA-endorsed online content, fortnightly professional development and mentoring sessions, and a community forum at $999 AUD/year per individual (with corporate tiers). Adjacent offerings include self-paced Short Courses ($0-$330 each, 195 available) and Online Courses ($440-$605) covering Business Analysis Foundations, CBAP/CCBA Preparation, BPMN 2.0, and IIBA Agile Extension V2. The firm holds IIBA Endorsed Education Provider status, has built proprietary Practice IP including a Business Analysis Practice Maturity Model and customisable templates, and operates a Work Integrated Learning internship pipeline with seven Australian universities. Underlying technology stack is solution-agnostic — relying on third-party tools (Confluence, Jira, BPM/RPA platforms, ITSM, ERP, CRM) rather than proprietary platforms — consistent with a pure-play consulting and education model.
Business Analysis firmographics
Firmographics- Name
- Business Analysis
- Legal name
- Business Analysts Pty Ltd
- Website
- https://business-analysis.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Business Analysis (BAPL) is an Australian business analysis consultancy founded in 2004, serving ASX 200 enterprises, federal and state government, and not-for-profits across 16+ industries with embedded consulting, an IIBA-endorsed education catalogue, and a subscription Centre of Excellence platform.
- Ownership category
- akta.pro rank
Business Analysis industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
- akta.pro secondary industries
- Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Business Analysis is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Business Analysis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Lead Business Analysis Consulting and Business Analysis Consulting services provided through BAaaS model with guaranteed outcomes. Includes Agile Business Analysis, Requirements Management, Product Ownership, Digital BA, Strategy Analysis, and Cyber Security Analysis services.
- Short Courses: Individual short courses focused on specific business analysis concepts including Business Analysis Techniques, Soft Skills, Thinking Agile, CBAP/CCBA Prep, Process Automation and AI, Business Case, Cyber Security, Digital, SCRUM Certification. Prices range from Free to $330.
- Online Courses: IIBA Endorsed Education Provider courses including Business Analysis Foundations Online ($605), CBAP and CCBA Prep Online, and BPMN 2.0 Online ($440). These provide self-paced learning meeting professional development requirements for certification.
- Centre of Excellence Subscription: BAPL CoE 12-month subscription at $999/year providing access to 60+ hours of online professional development content, IIBA Endorsed Online Courses, fortnightly Professional Development and Mentoring Sessions, and community forum.
- Product Owner Consulting: Team leadership and guidance services for Agile teams, including Agile methods implementation, product backlog development and management, and product evaluation and validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Subscription - $999/year |
| One time/ perpetual license | Pay-as-you-go | Short Courses - Various Prices |
| One time/ perpetual license | Pay-as-you-go | Online Courses - Various Prices |
| Subscription | Annual | Short Course Access - Included in Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Business Analysis product offering
Product offeringCore offering
Business Analysis (BAPL) is an Australian business analysis consultancy providing Lead Business Analysis Consulting, Business Analysis as a Service (BAaaS), Product Owner Consulting, and a subscription-based Centre of Excellence (BACoE) delivering IIBA-endorsed online courses, short courses, and professional development for individual practitioners and enterprise teams. Their work spans agile, digital, cyber security, requirements management, product ownership, value streams, and process improvement engagements.
Product overview
Business Analysis (BAPL) is a consultancy practice specialising in delivering exceptional business analysis outcomes. The company offers a unified platform called the Centre of Excellence (BACoE), which is a subscription-based service providing 60+ hours of professional development content, IIBA-endorsed online courses (Business Analysis Foundations, CBAP/CCBA Preparation, BPMN 2.0, Agile Extension), fortnightly mentoring sessions, and a community forum. Complementing the BACoE are consulting services including Agile Business Analysis, Digital Business Analysis, Business Data Analysis, Cyber Security Analysis, Requirements Management, Product Ownership, Strategic Lead Business Analysis, Value Streams and Customer Journeys, and Process Improvement. Education offerings are structured as Short Courses (individual topics like Soft Skills, Thinking Agile, CBAP/CCBA Prep) and Online Courses (comprehensive IIBA-endorsed programs).
Differentiator
Problem solved
Functional benefit
Products and services
- Centre of Excellence (BACoE) A 12-month subscription platform at $999 AUD/year providing 60+ hours of online professional development content, IIBA Endorsed Online Courses, fortnightly Professional Development and Mentoring Sessions, and a community forum for individual practitioners and corporate members (up to 40 users).
- Lead Business Analysis Consulting Identifies and addresses areas of improvement in requirements management maturity while leading delivery of product and project outcomes for enterprise clients, including practice maturity assessments and capability development.
- Product Owner Consulting Provides team leadership for Agile teams including Agile methods implementation, product backlog development and management, product evaluation and validation, and embedment of Agile and Lean product development practices.
- Agile Business Analysis Delivers exceptional business analysis in an Agile context using Agile mindset techniques to help organisations gain competitive advantage in fast-paced marketplaces.
- Digital Business Analysis Supports the design of innovative technology solutions with an outward external focus to leverage digital technologies and enable organisational success.
- Business Data Analysis Uses data to drive improved decision-making through discovery, design, develop, deploy (visualisation) and feedback of business data to identify patterns and insights.
- Cyber Security Analysis Provides risk assessment to identify, manage, and safeguard data, information, and assets vulnerable to cyber-attacks, including remediation strategies.
- Requirements Management Provides exceptional business analysis for dependable and repeatable requirements management processes including governance, information management, consistency, and traceability using tools such as Confluence and Jira.
- Product Ownership Enables development of market-leading products through iterative software development, with consultants serving as the voice of the customer and leader of the product development team.
- Strategic Lead Business Analysis Ensures businesses maximise the value of their investments aligned with strategy at the right time through investigation of initiatives against problems, opportunities, and strategic direction.
- Value Streams and Customer Journeys Drives better business agility through analysis of value streams and customer journeys to improve products and services.
- Process Improvement Improves end-to-end experience for customers through analysis, creativity, and critical thinking to drive efficiency, effectiveness, and innovation.
- Short Courses Individual self-paced short courses covering specific business analysis concepts including Business Analysis Techniques ($195), Soft Skills ($150), Thinking Agile ($195), CBAP/CCBA Prep ($330), Process Automation and AI ($10), Business Case ($25), Cyber Security ($40), Digital ($50), and SCRUM Certification ($80).
- Online Courses (IIBA Endorsed) IIBA Endorsed Education Provider self-paced online courses including Business Analysis Foundations Online ($605), CBAP and CCBA Preparation, BPMN 2.0 Online ($440), and IIBA Agile Extension V2 ($605), providing 35 PD hours required for CBAP certification entry.
Quantifiable outcome
- Over 30 years of industry research proves poor requirements are a major cause of project failure
- +2 more outcomes
Companies that use Business Analysis
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Business Analysis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Business Analysis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- University of Queensland (UQ)minorWIL internship program partner providing work experience opportunities for students in Queensland
- Griffith UniversityminorWIL internship program partner providing work experience opportunities for students in Queensland
- Queensland University of Technology (QUT)minorWIL internship program partner providing work experience opportunities for students in Queensland
- University of MelbourneminorWIL internship program partner providing work experience opportunities for students in Victoria
- Melbourne Institute of Technology (MIT)minorWIL internship program partner providing work experience opportunities for students in Victoria
- Victoria UniversityminorWIL internship program partner providing work experience opportunities for students in Victoria
- Deakin UniversityminorWIL internship program partner providing work experience opportunities for students in Victoria
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Business Analysis competitors and assessment
Company assessmentBroad incumbents
- Accenture (ANZ): Global management and technology consultancy with a large Australian practice covering business analysis, digital transformation, and Agile delivery. Competes with BAPL on the same ASX 200 and government RFPs but offers a much broader service portfolio.
- Deloitte Australia: Big Four professional services firm with a large Australian consulting practice covering business analysis, digital transformation, and human capital. Overlaps BAPL on enterprise BA work and uses scale and cross-sell to compete.
- EY (Ernst & Young) Australia: Big Four firm with significant Australian consulting practice covering business analysis, digital, and risk advisory. Competes with BAPL in the same enterprise and government accounts on transformation mandates.
- Slalom Consulting: Mid-sized global consultancy with growing Australian presence focused on business transformation, Agile delivery, and analytics. Competes with BAPL on mid-market and enterprise transformation projects with a similar consultancy-led model.
- Thoughtworks: Global technology consultancy with strong presence in Australia focused on custom software, Agile delivery, and business analysis. Competes directly with BAPL on digital transformation and Agile BA engagements, with a much larger headcount.
Others
- IIBA (International Institute of Business Analysis): Global professional association for business analysts that administers the BABOK and CBAP/CCBA certifications. Not a direct competitor but a key industry body that endorses BAPL's education offerings and shapes buyer expectations for BA expertise.
Direct peers
- Watermark Learning: US-based IIBA Endorsed Education Provider offering business analysis training, certification prep, and CBAP/CCBA courses. Directly comparable to BAPL's education and certification preparation business line.
- Adaptive US Inc. Business analysis training and consulting provider offering IIBA-aligned certification prep and corporate BA training. Directly comparable to BAPL's online courses and corporate training offerings.
- Bateman Brown: Australian management consultancy specialising in business analysis, Agile delivery, and digital transformation. Closest direct competitor to BAPL in the Australian BA market, serving similar enterprise and government clients.
- Enterprise Learning (BA-Lab): Business analysis training and consulting firm offering IIBA-aligned courses, certification prep, and BA consulting services. Closely comparable to BAPL's Centre of Excellence and certification prep course portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Business Analysis social profiles
Digital presenceBusiness Analysis compliance and trust
Trust signalCompliance2 records
Business Analysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Analysis leadership team
Management profileNumber of profiles
Profiles10 records
Business Analysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Analysis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Analysis
What does Business Analysis do?
Business Analysis (BAPL) is an Australian business analysis consultancy providing Lead Business Analysis Consulting, Business Analysis as a Service (BAaaS), Product Owner Consulting, and a subscription-based Centre of Excellence (BACoE) delivering IIBA-endorsed online courses, short courses, and professional development for individual practitioners and enterprise teams. Their work spans agile, digital, cyber security, requirements management, product ownership, value streams, and process improvement engagements.
Is Business Analysis a public or private company?
Business Analysis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business Analysis founded?
Business Analysis was founded in 2004. It employs 51 to 100 people.
Where is Business Analysis based?
Business Analysis is headquartered in Brisbane, Australia, in the Oceania region.
How does Business Analysis make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are short Courses, online Courses, centre of Excellence Subscription and product Owner Consulting.
Who are Business Analysis's main competitors?
Broad incumbents on record are Accenture (ANZ), Deloitte Australia, EY (Ernst & Young) Australia, Slalom Consulting and Thoughtworks. IIBA (International Institute of Business Analysis) is listed as an others. Direct peers are Watermark Learning, Adaptive US Inc., Bateman Brown and Enterprise Learning (BA-Lab).
Does Business Analysis have an API?
No public API is recorded for Business Analysis.
What industry is Business Analysis in?
Business Analysis's product category is Management Consulting. Its primary akta.pro industry code is HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation, with a secondary code of EDAAANAD, Finance, Accounting & Risk (CFA/CPA/FRM) Certifications. Its NAICS code is 54161 and its SIC code is 8742.