As Above So Below Distillery

What As Above So Below Distillery does

As Above So Below Distillery is a craft distillery headquartered at 545 Camino de la Familia in Santa Fe, New Mexico, producing a portfolio of handcrafted small-batch spirits. The product line spans gin (Sigil, an American dry gin built on high-desert botanicals including Juniper, Piñon, and Sage; plus the Elvira, Mistress of the Dark Autumnal Gin collaboration), vodka (Ritual and the Elvira Small Batch Vodka), Absinthe Verte (produced via a proprietary lunar cycle maceration process), Aradia Aperitivo (an Osha Root-based amaro), and Ixchel Botanical Dry Curaçao (oak-cask finished at high altitude). Production uses copper pot stills with handcrafted, time-honored distillation methods, and the distillery emphasizes locally-sourced New Mexican botanicals as a terroir differentiator. The business operates a hybrid revenue model: direct-to-consumer sales through a Santa Fe cocktail lounge and bottle shop, e-commerce via the company website, wholesale distribution to 70+ retail and restaurant partners across New Mexico (including Total Wine and Whole Foods), plus ancillary streams in branded merchandise, mobile cocktail catering, and private event hosting. Customers are craft spirits enthusiasts (adults 25+ seeking artisanal, story-driven products) and wholesale buyers (liquor retailers, restaurants, bars, and hotels in New Mexico). The company has accumulated multiple 2022 and 2024 industry awards, including a 2022 "Double Gold, Gin of the Year" from The Gin is In for Sigil Gin.

Name

As Above So Below Distillery

Legal name

As Above So Below, LLC

Website

https://aasbdistillery.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

As Above So Below Distillery is a craft distillery in Santa Fe, New Mexico producing handcrafted small-batch gin, vodka, absinthe, aperitivo, and dry curaçao, sold directly to consumers via its cocktail lounge and e-commerce site and through 70+ wholesale partners across New Mexico.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft spirits production
• Small batch distillery
• Artisanal gin vodka
• Absinthe aperitivo
• High desert botanicals

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirits Sales (DTC): Direct-to-consumer sales of distilled spirits including gin, vodka, absinthe, aperitivo, and dry curaçao through the distillery's cocktail lounge, bottle shop, and e-commerce platform. Customers can purchase individual bottles or curated cocktail boxes.
2. Wholesale Distribution: Wholesale distribution of bottled spirits to retail liquor stores, restaurants, bars, hotels, and grocers throughout New Mexico including Total Wine, Whole Foods, and independent retailers.
3. On-Premise Cocktail Sales: Revenue from cocktail service at the distillery lounge where guests enjoy seasonally crafted cocktails using house spirits, generating higher per-visit revenue through markup pricing.
4. Merchandise Sales: Sale of branded merchandise including graphic t-shirts, hoodies, and crop tops featuring distillery branding and spirit-specific artwork.
5. Cocktail Catering Services: Mobile cocktail catering services for private and public events, bringing the craft cocktail experience to third-party venues.
6. Private Event Hosting: Rental of lounge spaces (entire lounge, sunroom, or patio) for private events including corporate parties, weddings, and birthdays, available outside regular business hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

As Above So Below Distillery is a craft distillery in Santa Fe, New Mexico that produces small-batch, handcrafted spirits in copper pot stills, including gin, vodka, absinthe, amaro aperitivo, and dry curaçao. The distillery operates a cocktail lounge and bottle shop on-site, sells products through an e-commerce platform, and distributes wholesale to liquor stores, restaurants, bars, and hotels throughout New Mexico. It also offers distillery tours, mobile cocktail catering, private event hosting, and branded merchandise.

Product overview

As Above So Below Distillery is a craft distillery in Santa Fe, New Mexico offering a portfolio of handcrafted spirits including gins (Elvira Mistress of the Dark Autumnal Gin, Sigil Gin), vodkas (Ritual Vodka, Elvira Mistress of the Dark Vodka), Absinthe Verte, Aradia Aperitivo, and Ixchel Botanical Dry Curaçao. The distillery also sells limited edition cocktail gift boxes. Their spirits are available for purchase online, at their cocktail lounge and bottle shop, and at various retail locations throughout New Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Elvira, Mistress of the Dark: Autumnal gin collaboration featuring Juniper, Black Cardamom, Allspice, Mugwort and Sage. Also available as a vodka expression.
• Sigil
• Ritual
• Absinthe Verte
• Aradia
• Ixchel

Products and services

• Sigil Gin High Desert American Dry Gin made with Juniper, Piñon and Sage as base botanicals, evoking the aromas and vibrations of the high desert Southwest. 750 ML, 84 Proof, 42% ABV.
• Ritual Vodka Barley-based vodka drawing power from barley, bringing classic grassy and creamy notes. Each batch is handcrafted in copper stills for a balanced, smooth spirit. 750 ML.
• Elvira, Mistress of the Dark Autumnal Gin Official collaboration gin featuring Juniper, Black Cardamom, Allspice, Mugwort and Sage, delivering an autumnal botanical profile. 750 ML, 82 Proof, 41% ABV.
• Elvira, Mistress of the Dark Small Batch Vodka Small batch vodka distilled from Malted Barley, evoking notes of cream, hay and bread flour. 80 Proof, 40% ABV, 750 mL.
• Absinthe Verte Classic absinthe made with wormwood, fennel, anise, marjoram, hyssop and mint. Macerated during full moons and distilled after three lunar cycles for an herbal, spicy profile. 750 ML, 125 Proof, 62.5% ABV.
• Aradia Aperitivo Amaro aperitivo inspired by classic bitter aperitifs, featuring warm, spicy flavors of Osha Root combined with Gentian, Angelica, Citrus Peel and Cherry Bark. Colored with black carrot concentrate for a vegan option. 750 ML, 48 Proof, 24% ABV.
• Ixchel Botanical Dry Curaçao Crafted with bitter Laraha and Valencia orange peel, supported by Madagascar vanilla, Ceylon cinnamon, allspice berries, medjool dates, and clove. Finished in oak casks at high altitude for structure, softness, and complexity. 750 ML, 80 Proof, 40% ABV.
• Limited Edition Ritual Small Batch Vodka Cocktail Box Gift box containing Ritual Small Batch Vodka, four tarot recipe cards, one bottle of spiced cranberry syrup, one AASB candle, one rosemary-sage smudge bundle, and dried limes. $77.99.
• Limited Edition Sigil Gin Cocktail Box Gift box containing high desert American dry gin, one bottle of bitter tonic, four recipe cards, one lavender-sage smudging bundle, branded matches, dried limes, and one AASB candle. $82.99.
• Limited Edition Absinthe Verte Cocktail Box Gift box containing Absinthe Verte with classic tools for absinthe preparation including three recipe cards, one absinthe spoon, one absinthe sugar cube, one charm candle, and a crystal. $104.99.
• Distillery Tours Guided distillery tours and fully private tours for groups of 4+ to educate visitors about the production process.
• Private Event Hosting Rental of lounge spaces (entire lounge, sunroom, or patio) for private events including corporate parties, weddings, and birthdays, available outside regular business hours.
• Mobile Cocktail Catering Mobile cocktail catering services for private and public events, bringing the craft cocktail experience to third-party venues.
• Cocktail Lounge & Bottle Shop On-site cocktail lounge and bottle shop where guests sample spirits, purchase bottles, and enjoy seasonally crafted cocktails made with house spirits. Open 4pm-10pm Mon-Tues, 2pm-11pm Wed-Fri, 12pm-11pm Sat, 12pm-10pm Sun. Strictly 21+.
• Branded Merchandise Sale of branded merchandise including graphic t-shirts ($29.99), unisex zip-up hoodies ($75.00), women's crop tops ($30.00), and women's cropped sweatshirts ($49.99) featuring distillery branding and spirit-specific artwork.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Elvira (Cassandra Peterson)minorGTM or Marketing PartnerOfficial collaboration product partnership featuring Elvira, Mistress of the Dark Autumnal Gin and Vodka expressions. The partnership leverages Elvira's iconic horror host persona with the distillery's craft spirits, creating limited-edition products marketed to fans of gothic and horror culture.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crystal Head Vodka: Premium craft vodka positioned through distinctive packaging and brand story. Comparable as a small-batch vodka targeting premium retail shelves and cocktail programs at similar price points.
• Koval Distillery: Chicago-based craft distillery producing small-batch whiskey, gin, vodka, and specialty liqueurs. Comparable as a multi-category craft producer with branded production methods and a focus on premium positioning.
• Corsair Distillery: Nashville-based craft distillery with broad portfolio across whiskey, gin, vodka, and rum. Similar small-batch experimental approach and multi-category craft positioning.
• Watershed Distillery: Ohio-based craft distillery with diversified portfolio, on-site tasting room and kitchen, and DTC plus regional wholesale. Similar experiential hospitality-plus-spirits hybrid model at comparable scale.
• Leopold Bros: Colorado craft distillery known for botanical-forward gin, absinthe, and amaro. Directly comparable as a small-batch producer with emphasis on craft liqueur categories (aperitivo-style) and on-premise tasting.
• Empress 1908 Gin: Distinctive botanical gin brand with butterfly pea blossom color-changing novelty. Comparable as a differentiated, visually distinctive craft gin competing for similar retail and cocktail-program placements.
• Greenbar Distillery: Los Angeles craft distillery with a diversified small-batch spirits portfolio, on-site tasting room, and DTC-plus-wholesale model. Operates a similar hybrid experiential and wholesale approach focused on botanical and innovative spirits.
• Treaty Oak Distilling: Texas regional craft distillery with a diversified spirits portfolio, tasting room, and DTC distribution. Comparable scale, portfolio breadth, and Southwest hospitality positioning.
• Santa Fe Spirits: New Mexico–based craft distillery producing a portfolio of small-batch spirits including gin, vodka, whiskey, and liqueurs, with on-site tasting room. Direct same-geography peer with overlapping distribution channels and customer base in New Mexico.

Broad incumbents

• St. George Spirits: Established California craft distillery with broad portfolio including absinthe, gin, vodka, whiskey, and liqueurs. Comparable product breadth and craft pedigree but at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61574632897002
• Instagraminstagram.com/aasb.distillery
• LinkedInlinkedin.com/company/as-above-so-below-distillery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about As Above So Below Distillery