What Greenbar Distillery does

Greenbar Distillery is a Los Angeles-based craft spirits producer founded in 2004 by Litty Mathew and Melkon Khosrovian, operating from a 1905 brick warehouse in the LA Arts District. The company positions itself as LA's first distillery since Prohibition and self-describes as holding the world's largest portfolio of certified organic spirits. Its products span nine brand families — GREENBAR, CITY (Bright and Amber gin), SLOW HAND (six-wood whiskey), TRU (vodka including Lemon and Garden variants), CRUSOE (silver and spiced rum), IXÁ (silver, reposado, añejo tequila), FRUITLAB (orange, hibiscus, ginger, jasmine liqueurs), GRAND POPPY (amaro), and BAR KEEP (bitters) — plus a growing RTD line covering non-alcoholic, highball, and spritz formats. The underlying production approach emphasizes real organic ingredients over synthetic flavors and uses proprietary techniques including six-wood aging and Renaissance-era maceration.

The business operates a hybrid distribution model. Wholesale runs through Southern Glazer Wine & Spirits to California liquor stores and 70+ on-premise accounts across Los Angeles, Orange County, San Diego, Sacramento, and the San Francisco Bay Area, with named partners including True Food Kitchen, Javier's Cantina, Terranea Resort, Sage Vegan Bistro, Eat Drink Americano, RedBird, and Mohawk Bend. Direct-to-consumer revenue comes from the LA distillery store (open select Saturdays), the Drizly online marketplace, hour-long tours and tastings at $15 per person, and a recurring events business covering cocktail classes, private parties, corporate events, and venue rentals. A membership program provides additional recurring revenue alongside experiential perks.

Sustainability is integrated into the brand and operations through the One Bottle, One Tree partnership with Sustainable Harvest International, which has planted over 1.1 million trees since 2008, and a carbon-negative consumer claim tied to a 1.5 oz serving. Community partnerships with The Burrito Project, LA-based band Dig The Kid, KCRW, and Sound City anchor the company in the LA Arts District maker ecosystem. The company is privately held by its two co-founders with no disclosed institutional funding rounds, M&A activity, or geographic expansion beyond California.

Name

Greenbar Distillery

Legal name

Greenbar Distillery

Website

https://greenbardistillery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenbar Distillery is a Los Angeles craft distillery founded in 2004 producing certified organic spirits across nine brand families (gin, whiskey, vodka, rum, tequila, liqueurs, amaro, bitters, RTDs), distributing through Southern Glazer to 70+ California on-premise accounts plus retail and D2C channels.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Organic distilled spirits
• Craft spirits manufacturing
• Ready-to-drink cocktails
• Whiskey barrel aging
• Distillery tasting tours

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Spirits Wholesale and Retail Sales: Core revenue from selling organic spirits (gin, vodka, whiskey, rum, tequila, liqueurs, amaro, bitters, RTDs) through wholesale distribution to liquor stores, bars, and restaurants, as well as direct retail sales at the distillery store. Products sold under brands including GREENBAR, IXÁ, CRUSOE, FRUITLAB, CITY, SLOW HAND, TRU, BAR KEEP, GRAND POPPY.
2. Distillery Tours and Tastings: Revenue from hour-long distillery tours and tasting experiences priced at $15 per person, offered on select Saturdays. Includes access to the distillery floor, stills, whiskey barrels, infusion vats, and guided tastings of whiskey, rum, vodka, liqueurs, gin, tequila, amari and bitters.
3. Events and Private Classes: Revenue from private cocktail classes, corporate events, parties, and venue rentals. The distillery offers Sky Bar and still-side event spaces for birthdays, weddings, company parties, conferences, and baby showers. Cocktail kits for home events also available.
4. Membership Program: Greenbar Distillery member program offering perks including hands-on cocktail/infusion classes and loyalty discounts. Members receive early access to events and exclusive products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Greenbar Distillery is a craft distillery founded in 2004 in Los Angeles that manufactures and sells certified organic spirits across multiple categories including gin, vodka, whiskey, rum, tequila, liqueurs, amaro, bitters, and ready-to-drink cocktails. The company also operates a distillery store, offers tours and tastings, and runs private events and cocktail classes from its Arts District facility.

Product overview

Greenbar Distillery is a craft spirits company operating as a single unified product portfolio rather than a platform-plus-modules architecture. Founded in 2004 in Los Angeles, it produces the world's largest portfolio of certified organic spirits. The core product lines include: (1) RTDs/Ready-to-Drink including bottled cocktails, non-alcoholic RTDs, highball RTDs, and spritz RTDs; (2) a comprehensive spirits lineup spanning Gin (CITY Bright, CITY Amber), Whiskey (SLOW HAND Six Woods), Vodka (TRU, TRU Lemon, TRU Garden), Rum (CRUSOE Silver, CRUSOE Spiced), Tequila (IXÁ Silver, IXÁ Reposado, IXÁ Añejo), Liqueurs (FRUITLAB Orange, Hibiscus, Ginger, Jasmine), Amaro (GRAND Poppy), and Bitters (BAR KEEP). All products emphasize real organic ingredients, sustainability through their 'One Bottle, One Tree' program, and deeply flavored craft spirits made with Los Angeles-inspired flavors.

Differentiator

Problem solved

Functional benefit

Brands

• CITY Bright Gin: Gin inspired by the flavors of Los Angeles cuisines from East and South Asia, Mexico and the Middle East
• CITY Amber Gin
• CRUSOE Rum
• FRUITLAB Liqueur
• GRAND Poppy Amaro
• IXÁ Tequila
• SLOW HAND Whiskey
• TRU Vodka
• BAR KEEP Bitters

Products and services

• Bottled Cocktails (RTD)
• Non-Alcoholic RTDs
• Highball RTDs
• Spritz RTD
• CITY Bright Gin
• CITY Amber Gin
• SLOW HAND Six Woods Whiskey
• TRU Vodka (Straight)
• TRU Lemon Vodka
• TRU Garden Vodka
• CRUSOE Silver Rum
• CRUSOE Spiced Rum
• IXÁ Silver Tequila
• IXÁ Reposado Tequila
• IXÁ Añejo Tequila
• FRUITLAB Liqueurs
• GRAND Poppy Amaro
• BAR KEEP Bitters
• Distillery Tours and Tastings
• Private Events and Cocktail Classes
• Member Program

Quantifiable outcome

• 1,112,982 trees planted since 2008 through One Bottle, One Tree program
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Burrito ProjectcoreStrategic or Co-development Partner · 1 March 2018Greenbar Distillery partners with The Burrito Project, a nonprofit that makes and distributes fresh, nutritious burritos to the hungry in Los Angeles. The partnership includes the #DrinkCityGin campaign where cocktails sold at partner bars trigger burrito donations. Greenbar Distillery co-founders volunteer with the organization, and the company participated in making and distributing 1,000+ burritos on multiple occasions.
• Dig The KidminorGTM or Marketing Partner · 1 November 2017Partnership with California band Dig The Kid (Cory Todd and Lisa Mongelli), who are described as friends of the distillery. The partnership includes joint events at the distillery, cocktail collaborations, and shared values around creativity and California culture. Dig The Kid has created cocktails using CITY Bright gin and supported the brand at various events.
• KCRWminorGTM or Marketing PartnerGreenbar Distillery supports KCRW, a prominent Los Angeles public radio station, as part of its ongoing connection to the LA Arts District and maker movement. Partnership involves pouring at KCRW events.
• Sound CityminorGTM or Marketing PartnerGreenbar Distillery supports Sound City, a music recording studio and foundation, as part of LA music scene engagement. Partnership involves pouring at Sound City events.
• Sustainable Harvest InternationalcoreStrategic or Co-development PartnerGreenbar Distillery partners with Sustainable Harvest International for its One Bottle, One Tree program. The organization helps rebuild Central American forests, providing sustainable environments for farming communities and halting tropical deforestation. Since 2008, this partnership has resulted in planting over 1.1 million trees.
• Califia FarmsminorGTM or Marketing PartnerPartnership with fellow LA-based brand Califia Farms for maker events like Maker Walk LA. Collaboration on fresh juice-driven cocktails using Califia Farms products (Meyer Lemonade, Ginger Limeade) at community events.
• Southern Glazer Wine & SpiritscoreChannel Partner/ Reseller/ DistributorSouthern Glazer is referenced as the contact for bars and restaurants interested in carrying Greenbar Distillery products. As a major wine and spirits distributor, Southern Glazer handles wholesale distribution to on-premise accounts across California.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hangar 1 Vodka: California craft vodka and spirits producer; overlapping geographic origin and small-batch positioning with Greenbar's TRU vodka and gin offerings.
• High Noon (E. & J. Gallo): Category-leading RTD hard seltzer/spirits brand; relevant peer for Greenbar's expanding RTD line competing for the same on-premise and retail occasions.

Direct peers

• Koval Distillery: Chicago-based craft distillery focused on organic and kosher-certified spirits, including whiskey, gin, vodka, and liqueurs; directly comparable on the certified-organic, multi-category craft positioning.
• Copper & Kings: Louisville craft distillery producing American brandy, gin, and whiskey with distinctive barrel-aging programs; comparable story-led craft spirits portfolio.
• Cutwater Spirits: San Diego craft distillery producing full-strength spirits plus a leading line of canned RTD cocktails; comparable product mix across core spirits categories and premium RTD channel.
• Leopold Bros: Colorado craft distillery making gin, whiskey, vodka, and liqueurs with farm-to-bottle ingredient sourcing; overlaps with Greenbar's real-ingredient, terroir-driven production philosophy.
• St. George Spirits: California-based craft distillery producing a diverse portfolio of gin, vodka, whiskey, rum, and liqueurs; the closest direct geographic and product peer to Greenbar's multi-category organic spirits approach.
• Westland Distillery: Seattle-based American single malt whiskey distillery under Rémy Cointreau; comparable craft whiskey innovation and storytelling heritage to Greenbar's SLOW HAND Six Woods.
• Tuthilltown Spirits (Hudson Whiskey): Pioneering U.S. craft distillery producing whiskey, gin, vodka, and liqueurs from on-farm production; comparable craft, founder-led, story-driven brand archetype.

Broad incumbents

• Diageo North America: Global spirits giant owning Bulleit, Tanqueray, Ketel One, Don Julio, and Captain Morgan; relevant broad incumbent shaping shelf space, on-premise contracts, and category pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenbardrinks
• YouTubeyoutube.com/channel/UCW0vxUIH8fHYyw-DaPXtIrw
• Facebookfacebook.com/greenbardistillery
• Instagraminstagram.com/greenbardistillery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbar Distillery