What Casadeco does

Casadeco is a French publisher of decorative interior products, specializing in wallpapers, panoramic wallcoverings, coordinating fabrics, and decorative border strips. The company is a subsidiary of Texdecor Group, a diversified European home decoration conglomerate, and operates within that group's shared corporate, manufacturing, and professional-channel infrastructure. Casadeco designs and markets European-manufactured products that combine decorative aesthetics (abstract, floral, geometric, ethnic, classic, Scandinavian, botanical, trompe l'œil) with technical innovations intended to deliver easy-to-maintain, durable finishes; its product range is fully coordinated across wallpapers, panoramics, fabrics, and borders to enable whole-room interior decoration, including dedicated children's/teen and Scandinavian-inspired collections.

The company runs a hybrid direct-to-consumer and B2B go-to-market model. Direct sales are handled through casadeco.com e-commerce storefronts available in French and English, while a dedicated Espace Pro professional portal (espacepro.texdecor.com) serves interior designers, decorators, and specifiers with wholesale pricing and bespoke services via the TAILOR MADE collection. Distribution is also carried out through independent physical retailers discovered via a store locator. Revenue mechanics are one-time physical-goods purchases (wallpaper rolls, fabric by the metre, border strips) at consumer-disclosed pricing, with an additional bespoke/specification revenue stream via Tailor Made. The customer base is horizontally segmented, with residential consumers as the primary segment, secondary use-case targeting of children's bedrooms, and a tertiary professional designer/specifier channel; the company serves France and the United Kingdom under the Western Europe / EMEA umbrella with no broader global footprint disclosed.

Casadeco's strategic positioning rests on catalog breadth, coordinated product lines, and a multi-channel professional-and-consumer distribution setup inside the Texdecor Group platform, with recent activity centered on artist collaborations (WONDERWALLS with Stéphanie Van de Walle), aggressive collection refreshes, and the build-out of a custom design offering.

Name

Casadeco

Legal name

Casadeco

Website

https://casadeco.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Casadeco is a French publisher of European-manufactured wallpapers, panoramic wallcoverings, and coordinating fabrics, serving residential consumers and interior design professionals across France and the UK via DTC e-commerce, a B2B professional portal, and independent retailers.

Ownership category

akta.pro rank

Product category

Decorative Wallcoverings and Fabrics

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Decorative wallpapers
• Panoramic wallcoverings
• Coordinated fabrics
• Interior wall decoration
• Textile home furnishings

Headquarters

HQ city

Willems

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Wallpaper and panoramic sales: Direct sales of wallpapers and panoramic wallcoverings to consumers and professionals through e-commerce and retail distribution.
2. Coordinated fabrics sales: Sale of coordinating fabrics that complement the wallpaper and panoramic collections for complete interior decoration.
3. Custom/tailor-made products: Tailor-made custom wallcovering collections like TAILOR MADE, providing bespoke design solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Casadeco is a French publisher (éditeur) of decorative wallpapers, panoramic wallcoverings (panoramiques), and coordinating fabrics and decorative accessories for residential and commercial interiors. The brand publishes themed collections (e.g., WONDERWALLS, Le Beau Jardin, HANSAN, XXL Tendance, Tailor Made) and sells them via a consumer e-commerce site and a dedicated professional trade portal (Espace Pro) serving interior designers, decorators, and resellers.

Product overview

Casadeco is a French publisher of wallpapers, panoramic wallpapers, coordinated fabrics, and border strips. The product portfolio centers on three core offerings: Papiers peints (wallpapers) available in unis, drawings, small motifs, and various colors; Panoramiques (panoramic wallpapers) featuring large-scale seamless designs including abstract, floral, geometric, and trompe l'œil patterns; and Tissus (coordinated fabrics) offered in materials including cotton, linen, silk, wool, polyester, satin, velvet, and leather/fur-look finishes. Additional products include Frises (decorative border strips) for finishing installations. Collections include branded lines like WONDERWALLS (collaboration with Stéphanie Van de Walle), WONDERWALLS 3, Le Beau Jardin, HANSAN, and Tailor Made. The company also features trend collections like XXL. Products are European-manufactured with technical innovations for easy maintenance while maintaining high-end decorative aesthetics suitable for all rooms including children's bedrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Papiers peints (Wallpapers) Standard and wide-width decorative wallpapers published by Casadeco across themed collections, intended for residential and contract interior walls.
• Panoramiques (Panoramic wallcoverings) Large-format scenic and panoramic wallcoverings, including the Wide Width range, designed to clad entire feature walls in a single continuous image.
• Tissus & Unis et coordonnés (Fabrics and coordinates) Decorative furnishing fabrics and plain/companion fabrics designed to coordinate with Casadeco wallpaper collections, intended for curtains, upholstery, and home textile projects.
• Frises (Decorative borders) Decorative wallpaper borders sold to complement Casadeco main wall patterns in both residential and professional interior schemes.
• Tailor Made (Custom wallcoverings) Made-to-measure custom wallcovering service that adapts Casadeco designs to the dimensions and constraints of a specific interior project.
• WONDERWALLS Collection A themed collection of Casadeco decorative wallpapers and panoramic wallcoverings, notably developed in collaboration with designer Uta Thönissen.
• Le Beau Jardin Collection A floral and garden-themed Casadeco wallpaper collection with coordinating fabric variants.
• HANSAN Collection A Casadeco collection of decorative wallcoverings and coordinating fabrics, distributed alongside the brand's main catalogue.
• XXL Tendance Collection An oversized-pattern Casadeco wallcovering collection offering large-scale decorative designs for contemporary interiors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Texdecor GroupcoreStrategic or Co-development PartnerTexdecor Group is the parent company of Casadeco, providing corporate infrastructure and shared resources including recruitment portal (recrutement.texdecor-group.fr) and corporate website (texdecor-group.fr).
• Stéphanie Van de WalleflagshipStrategic or Co-development PartnerArtist collaboration creating the WONDERWALLS collection featuring custom wall decorations painted on interior and exterior walls, characterized by transparency effects and poetic atmospheres, with blue color palette creating depth between sky and earth.
• WE-WALLminorGTM or Marketing PartnerMarketing partnership for wallpaper wall application solutions, appearing in social media and digital marketing channels.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elitis: French publisher of high-end wallcoverings, fabrics, and trimmings distributed through showrooms and professional specifiers. Directly comparable to Casadeco as a French premium wallcovering/fabric maison targeting both designers and consumers.
• Graham & Brown: British wallpaper and home decor brand selling designer wallcoverings via its own e-commerce, major retailers, and trade programs. Comparable to Casadeco's D2C-plus-retail-plus-professional model in the premium wallpaper category.
• Pierre Frey: French heritage maison publishing luxury fabrics, wallpapers, and coordinated home furnishings for residential and hospitality projects via showrooms and a professional trade network. Compares to Casadeco as a premium French fabric/wallpaper publisher with a strong professional and bespoke focus.
• Casamance: French publisher of high-end wallpapers, fabrics, and coordinated home collections distributed through independent retailers and professional specifiers in Europe. A near-identical peer to Casadeco within the French premium wallcovering/fabric publishing segment.
• Cole & Son: British heritage wallpaper manufacturer offering designer and bespoke wallcoverings through showrooms, specialist retailers, and a professional channel. Directly comparable to Casadeco's premium wallpaper and panoramic positioning with strong design-led collections.
• Sandberg Wallpaper: Swedish wallpaper manufacturer offering Scandinavian-inspired designer collections via retailers and trade channels across Europe. Comparable to Casadeco as a European manufacturer selling premium designer wallcoverings through independent retailers and professional distributors.
• Boråstapeter: Swedish wallpaper brand producing designer wallcoverings for residential use, sold through European retailers and its own online channels. Closely matches Casadeco's mid-premium designer wallpaper positioning and multi-channel European distribution.
• Farrow & Ball: Premium British paint and wallpaper brand selling directly to consumers and professionals via its own website, showrooms, and a global retailer network. Highly comparable to Casadeco as a high-end home decoration house combining paint/wallpapers with coordinated design language and a professional specifier channel.
• Designers Guild: UK design house producing coordinated wallpaper and fabric collections sold through its own retail, trade portal, and international distributors. Closely mirrors Casadeco's wallpaper-plus-fabric coordination model and direct-to-consumer plus professional go-to-market structure.

Emerging players

• Koziel: French design-driven wallpaper and wall décor brand selling through its own e-commerce site and select European retailers. Comparable to Casadeco in product category and French/European DTC distribution, but with a more design-forward and narrower catalog focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casadecopapierpeint
• Xx.com/casadecocom
• Facebookfacebook.com/CasadecoDecoration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casadeco