Boras Wallpaper
Boråstapeter is a Swedish heritage wallpaper manufacturer established in 1905 that designs, produces, and sells premium residential wallpapers, mural wallpapers, and custom-printed wallcoverings through direct-to-consumer e-commerce and a physical retail network across multiple markets.
- Company typePrivate
- Founded1905
- HeadquartersBorås, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boras Wallpaper does
Boråstapeter (operating as Boras Wallpaper) is a Swedish wallpaper brand established in 1905 and headquartered in Borås, Sweden. The company designs and manufactures wallpapers for residential interior decoration, with all production taking place in Sweden. Its product portfolio spans more than 1,570 SKUs across standard roll wallpapers, large-format mural wallpapers, decorative borders, lining and renovation papers, custom-printed wallpapers, sample kits, and wallpapering tools. The brand is Sweden's best-known wallpaper label, with a design heritage extending over 120 years and an archive that spans Swedish wallpaper history from the 1500s through the 1970s (Anno II and Historic Wallpapers collections). Offerings are organized into named collections including Charm, Scandinavian Designers, Adorn, Fairyland, Vallmo, Icons, Österlen, Shades, and Newbie, with mural sub-collections such as Château, Landscape, and Designer Collaborations.
Boras Wallpaper firmographics
Firmographics- Name
- Boras Wallpaper
- Legal name
- Boråstapeter
- Website
- https://borastapeter.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boråstapeter is a Swedish heritage wallpaper manufacturer established in 1905 that designs, produces, and sells premium residential wallpapers, mural wallpapers, and custom-printed wallcoverings through direct-to-consumer e-commerce and a physical retail network across multiple markets.
- Ownership category
- akta.pro rank
Boras Wallpaper industry classification
Industry- Product category
- Wallpaper Manufacturing
- NAICS
- Converted Paper Product Manufacturing (3222), Paint and Wallpaper Retailers (444120)
- akta.pro primary industry
- Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)
Keywords
Where Boras Wallpaper is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Boras Wallpaper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wallpaper product sales: Sale of standard wallpaper rolls and mural wallpapers directly to consumers through e-commerce and retail partners.
- Custom wallpaper orders: Bespoke custom wallpaper design service where customers can upload images to create personalized wallpapers.
- Wallpaper samples: Sale of wallpaper sample kits for customer testing before full purchase.
- Accessories and tools: Sale of wallpapering tools and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wallpapers priced per roll or square foot |
| Unit Pricing | Pay-as-you-go | Mural wallpapers priced per roll |
| Unit Pricing | Pay-as-you-go | Free shipping on samples |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Boras Wallpaper product offering
Product offeringCore offering
Boråstapeter designs, manufactures, and sells wallpaper products in Sweden, including standard roll wallpapers, large-format mural wallpapers, custom printed wallpapers from customer-uploaded images, decorative borders, lining/renovation papers, sample kits, and wallpapering tools/accessories. All production takes place in Sweden, leveraging over 120 years of Scandinavian design heritage and collaborations with designers such as Stig Lindberg, Arne Jacobsen, and Lisa Larson.
Product overview
Borastapeter is a Swedish wallpaper brand offering a comprehensive portfolio of interior wallcovering products. The core offering consists of standard roll-based wallpapers and large-format mural wallpapers, complemented by a custom wallpaper printing service, decorative borders, renovation/lining papers, sample kits, and wallpapering tools. The product range spans multiple style collections (Charm, Scandinavian Designers, Anno II, Adorn, Fairyland, Vallmo, Icons, Osterlen, Shades, Historic Wallpapers) and specialized mural collections (Chateau, Landscape, Designer Collaborations). All products are designed and manufactured in Sweden, with heritage dating back to 1905. Room-specific options cover bedroom, living room, kitchen, office, hallway, children's room, staircase, and youth room applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Wallpapers Traditional roll-based wallpapers in various patterns, colors, and styles for residential interior decoration. Available per roll or per square foot, covering patterns such as floral, solid colour, striped, colourful, old-fashioned, country, marina, retro, black and white, large-scale, small-scale, and checked.
- Mural Wallpapers Large-format wall murals featuring full-wall designs including florals, landscapes, geometric patterns, animals and birds, forest and nature, textures and surfaces, and ceiling wallpapers. Includes specialized collections such as Château Collection and Landscape Collection, plus designer collaboration murals.
- Custom Wallpaper Bespoke custom wallpaper printing service allowing customers to upload their own images and designs for personalized wallcoverings printed on demand.
- Borders Decorative wallpaper borders for finishing edges and adding accent details to rooms.
- Renovation Wallpapers / Lining Papers Preparatory wallpapers used for smoothing surfaces and creating even foundations before applying finish wallpapers.
- Wallpaper Sample Kit Sample ordering service allowing customers to order physical samples of wallpapers for evaluation before purchasing full rolls, with free shipping on samples.
- Wallpapering Tools Accessories for wallpapering installation including adhesives, brushes, rollers, and other installation supplies.
- Designer Collaboration Wallpapers Mural wallpapers created through collaborations with external designers including Gotain and various Scandinavian designers and established artists, offering exclusive co-created patterns.
Companies that use Boras Wallpaper
Customer profileSegments2 records
Ideal customer profiles2 records
Boras Wallpaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Boras Wallpaper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GotainminorUnique collaboration with Gotain featuring surface-printed sweet peas wallpaper design. This represents a designer collaboration for exclusive pattern licensing and co-creation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boras Wallpaper competitors and assessment
Company assessmentDirect peers
- Graham & Brown: Graham & Brown is a UK heritage wallpaper manufacturer founded in 1946 with strong brand recognition in designer and decorative wallcoverings. It is directly comparable to Borastapeter as a long-established, design-led wallpaper brand with global distribution and an owned e-commerce channel.
- Cole & Son: Cole & Son is a UK-based heritage wallpaper brand founded in 1875, known for historic and archive-driven design collections. Highly comparable to Borastapeter's positioning around heritage Scandinavian patterns and archive reprints.
- York Wallcoverings: York Wallcoverings is one of North America's largest wallpaper manufacturers, producing designer and licensed wallcoverings including the historic Williamsburg and Disney collections. Comparable to Borastapeter in scale and category leadership within its geography.
- Brewster Home Fashions: Brewster Home Fashions is a US-based wallpaper and home decor manufacturer offering traditional, modern, and designer wallcoverings. Directly comparable to Borastapeter as a broad-line wallpaper manufacturer serving both residential and commercial channels.
- Morris & Co. Morris & Co. is a heritage British wallpaper and fabrics brand owned by Sanderson Design Group, known for William Morris archive patterns. Comparable to Borastapeter in heritage positioning and archive-driven design strategy.
- Sanderson: Sanderson is a British heritage wallpaper and fabrics brand within Sanderson Design Group, with a strong archive of English country and classic patterns. Comparable to Borastapeter as a design-led heritage wallpaper manufacturer with multi-channel distribution.
- Farrow & Ball: Farrow & Ball is a UK-based premium paint and wallpaper brand known for heritage color palettes and designer finishes. Comparable to Borastapeter in premium positioning, heritage-driven design language, and DTC-led retail strategy in the decorative wall finishes category.
- Photowall: Photowall is a Swedish digital wallpaper company specializing in custom-printed murals and made-to-measure wallcoverings. Highly comparable to Borastapeter as a Swedish-headquartered wallpaper brand with custom printing capability and direct-to-consumer focus.
Emerging players
- Hygge & West: Hygge & West is a US-based boutique wallpaper brand focused on modern, designer-driven patterns from independent artists. Comparable to Borastapeter in design-led wallcovering retail but operates at a smaller scale focused on niche designer collaborations.
Broad incumbents
- Ferm Living: Ferm Living is a Danish design brand offering Scandinavian-inspired home decor including wallpapers, textiles, and furniture. Comparable to Borastapeter as a Nordic design-led home interiors company, though broader in category scope than wallcoverings alone.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Boras Wallpaper social profiles
Digital presenceBoras Wallpaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boras Wallpaper leadership team
Management profileNumber of profiles
Boras Wallpaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boras Wallpaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boras Wallpaper
What does Boras Wallpaper do?
Boråstapeter designs, manufactures, and sells wallpaper products in Sweden, including standard roll wallpapers, large-format mural wallpapers, custom printed wallpapers from customer-uploaded images, decorative borders, lining/renovation papers, sample kits, and wallpapering tools/accessories. All production takes place in Sweden, leveraging over 120 years of Scandinavian design heritage and collaborations with designers such as Stig Lindberg, Arne Jacobsen, and Lisa Larson.
When was Boras Wallpaper founded?
Boras Wallpaper was founded in 1905. It employs 51 to 100 people.
Where is Boras Wallpaper based?
Boras Wallpaper is headquartered in Borås, Sweden, in the Europe region.
How does Boras Wallpaper make money?
Four revenue lines are on record. Wallpaper product sales are the primary driver. The others are custom wallpaper orders, wallpaper samples and accessories and tools.
Who are Boras Wallpaper's main competitors?
Direct peers on record are Graham & Brown, Cole & Son, York Wallcoverings, Brewster Home Fashions, Morris & Co., Sanderson, Farrow & Ball and Photowall. Hygge & West is listed as an emerging player. Ferm Living is listed as a broad incumbent.
Does Boras Wallpaper have an API?
No public API is recorded for Boras Wallpaper.
What industry is Boras Wallpaper in?
Boras Wallpaper's product category is Wallpaper Manufacturing. Its primary akta.pro industry code is IMAMAEAE, Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers). Its NAICS code is 3222.