Norima
Norima AB is a privately held, family-owned Swedish dealer that buys and resells used industrial machine tools — CNC lathes, machining centers, presses, and more — from a 12,000m² warehouse in Värnamo, serving manufacturing buyers across Scandinavia and globally on a per-transaction basis.
- Company typePrivate
- Founded1980
- HeadquartersVärnamo, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Norima does
Norima AB is a privately held Swedish Aktiebolag (limited company) operating as a B2B dealer of used industrial machine tools, headquartered at Vitarörsvägen 10, 331 53 Värnamo, Sweden. Founded in 1980 by Lennart Norin and still controlled by the Norin family, the company buys surplus and pre-owned factory equipment from industrial firms and resells it to manufacturing buyers. Stock spans CNC lathes, machining centers, milling machines, grinding machines, shears, bending rolls, presses, and ancillary equipment, with 212 units currently listed and immediate delivery offered from a 12,000m² warehouse equipped with overhead cranes rated from 3.5 to 15 tons.
The core offering is essentially a catalog-driven global marketplace anchored on a single Scandinavian facility. Norima owns every machine it advertises rather than brokering third-party inventory, and offers adjacent services including machine valuation (used in corporate sales, insurance assessments, and mergers), financing and leasing arrangements through partner lessors, and complete production-line or full-factory acquisitions for sellers disposing of entire operations. Distribution is exclusively direct: phone, email, an in-house website with Swedish and English catalogs, and warehouse walk-ins.
Commercially, Norima generates revenue on a per-transaction basis at individually negotiated prices that vary by machine condition, age, specifications, and brand; no public pricing exists. Customer segments are horizontal — any manufacturing or industrial operator needing production equipment — with geographic reach claimed across Scandinavia, Europe, and globally for both sourcing and resale. The firm holds an active EAMTM (European Association of Machine Tool Merchants) membership signaling adherence to a European industry code of ethics, and operates with a minimal named team of four (founder Lennart Norin, second-generation Philip Norin since 2016, sales/purchasing lead Tobias Kruse since 1996, and finance lead Lotta Rosenqvist since 1989).
Norima firmographics
Firmographics- Name
- Norima
- Legal name
- Norima AB
- Website
- https://norima.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Norima AB is a privately held, family-owned Swedish dealer that buys and resells used industrial machine tools — CNC lathes, machining centers, presses, and more — from a 12,000m² warehouse in Värnamo, serving manufacturing buyers across Scandinavia and globally on a per-transaction basis.
- Ownership category
- akta.pro rank
Norima industry classification
Industry- Product category
- Used Industrial Machinery Trading
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Industrial Machinery Manufacturing (3332)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
- akta.pro secondary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
Keywords
Where Norima is headquartered
LocationHeadquarters
- HQ city
- Värnamo
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Norima business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Used Machine Tool Sales: Norima generates revenue by buying and selling used industrial machine tools. They purchase machines from businesses looking to dispose of surplus equipment and sell them to buyers seeking used machinery at reduced prices. They offer additional services including machine valuation, financing assistance, and leasing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Transaction-based individual machine pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Norima product offering
Product offeringCore offering
Norima buys and resells used industrial machine tools — including CNC lathes, machining centers, milling machines, grinding machines, shears, bending rolls, presses, and supporting accessories — from a 12,000m² warehouse in Värnamo, Sweden. The company owns all inventory it advertises, sells single machines as well as complete production lines and entire factories, and complements sales with machine valuation, financing assistance through leasing partners, and hire-purchase (lease-to-own) arrangements.
Product overview
Norima is a used machine tool dealer offering a marketplace for industrial machinery. The company stocks 212 machines including CNC lathes (DMG Mori Seiki NTX-2000SZ/1500, Okuma Mac Turn 30, Haas SL-30LHE), machining centers (YCM TCV2000A, Matsuura 700HG), bending rolls (Roundo PAS 550x3000), and supporting equipment. Machines are available for immediate delivery from their 12,000m² warehouse in Värnamo, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Machine Tool Sales (CNC lathes, machining centers, grinding machines, presses, shears, bending rolls, and accessories) Norima buys used industrial machine tools from businesses disposing of surplus equipment and resells them from its own 12,000m² warehouse in Värnamo, Sweden. Categories include CNC lathes, machining centers, milling machines, grinding machines, shears, bending rolls, presses, and supporting equipment. Customers range from single-machine buyers to companies acquiring complete production lines or entire factories. Norima owns all machines it advertises and offers immediate delivery from stock.
- Machine Valuation Services Professional valuation of used machine tools and industrial equipment, drawing on Norima's long industry experience and market knowledge. Used by businesses in contexts such as corporate sales, insurance questions, and mergers.
- Financing and Leasing Assistance (including hire-purchase) Financing facilitation through partnerships with multiple leasing companies, plus a hire-purchase (lease-to-own) arrangement in which the customer first leases a machine from Norima and then purchases it at a reduced residual price. Helps buyers acquire capital equipment without full upfront payment.
Quantifiable outcome
- 212 machines available for immediate delivery from current stock
Companies that use Norima
Customer profileSegments2 records
Ideal customer profiles2 records
Norima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Norima partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EAMTM (European Association of Machine Tool Merchants)coreNorima is a member of EAMTM, the European Association of Machine Tool Merchants. This membership provides a code of ethics framework and signals trustworthy business practices to customers. The association represents machine tool merchants across Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Norima competitors and assessment
Company assessmentDirect peers
- Surplex: Surplex is a leading European online auction house and dealer for used industrial machinery, including machine tools, metalworking, and woodworking equipment. It directly competes with Norima in cross-border B2B sales of used CNC and metalworking machinery across Europe.
- Industrial Auctions: Industrial Auctions is a Dutch-based online auction platform for used industrial machinery, with strong European coverage. Comparable to Norima as a competitor in the European used machine tool market, particularly in metalworking and production equipment categories.
- Perfection Global: Perfection Global is a US-based used machinery dealer focused on metalworking and fabrication equipment, including CNC machine tools. It is comparable to Norima in product mix (lathes, machining centers, presses) and B2B distribution model, though serving a different geographic market.
- Exapro: Exapro operates an online marketplace for buying and selling used industrial machinery, with a strong focus on machine tools and metalworking equipment across Europe. It competes directly with Norima by offering a digital-first alternative to traditional warehouse-based dealers.
- Kitmondo: Kitmondo is an online marketplace specializing in used industrial machinery, including machine tools and metalworking equipment. It serves as a digital alternative to traditional dealers like Norima, with global reach across Europe and beyond.
- Frain Industries: Frain Industries is a US-based used machinery dealer handling packaging and processing equipment, with overlap into metalworking machinery categories. Comparable to Norima as a multi-category used industrial machinery dealer serving B2B manufacturing buyers.
- Mach4Metal: Mach4Metal is a used machine tool dealer focused on metalworking and CNC machinery, serving European buyers with both warehouse inventory and brokerage services. It competes directly with Norima in the same product categories (CNC lathes, machining centers, presses) and geographic region.
Regional players
- Resale Austria: Resale Austria is an Austrian used industrial machinery dealer serving Central European markets. It is comparable to Norima in product mix and business model, but operates in a different regional cluster (DACH region vs. Scandinavia).
- K.H. Löbach: K.H. Löbach is a German-based used machinery dealer for metalworking and production equipment. Comparable to Norima as a regional specialist in used machine tools with warehouse-based inventory, though serving the German-speaking market rather than Scandinavia.
Others
- DMG Mori: DMG Mori is a leading global manufacturer of new CNC machine tools (lathes, machining centers, mills). While not a used-machinery competitor, it is comparable as a supplier and brand present in Norima's inventory, and shapes the demand environment for used CNC equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Norima social profiles
Digital presenceNorima compliance and trust
Trust signalCompliance1 record
Norima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norima leadership team
Management profileNumber of profiles
Profiles4 records
Norima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norima
What does Norima do?
Norima buys and resells used industrial machine tools — including CNC lathes, machining centers, milling machines, grinding machines, shears, bending rolls, presses, and supporting accessories — from a 12,000m² warehouse in Värnamo, Sweden. The company owns all inventory it advertises, sells single machines as well as complete production lines and entire factories, and complements sales with machine valuation, financing assistance through leasing partners, and hire-purchase (lease-to-own) arrangements.
Is Norima a public or private company?
Norima is a private company. It is classified as family owned and is currently operating.
When was Norima founded?
Norima was founded in 1980. It employs 1 to 10 people.
Where is Norima based?
Norima is headquartered in Värnamo, Sweden, in the Europe region.
How does Norima make money?
One revenue line is on record: used Machine Tool Sales.
Who are Norima's main competitors?
Direct peers on record are Surplex, Industrial Auctions, Perfection Global, Exapro, Kitmondo, Frain Industries and Mach4Metal. Regional players are Resale Austria and K.H. Löbach. DMG Mori is listed as an others.
Does Norima have an API?
No public API is recorded for Norima.
What industry is Norima in?
Norima's product category is Used Industrial Machinery Trading. Its primary akta.pro industry code is TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution, with a secondary code of IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers). Its NAICS code is 3339 and its SIC code is 5084.