Invoicing.to
Invoicing.to is a web-based SaaS invoicing platform operated by CodingWisely, Inc. that enables freelancers and small businesses to create, send, and track invoices with multi-currency support, automated reminders, and Stripe-backed payments via a freemium self-serve model.
- Company typePrivate
- Founded2014
- HeadquartersNovi Sad
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Invoicing.to does
Invoicing.to is a web-based SaaS invoicing platform operated by CodingWisely, Inc., a privately held company incorporated in Serbia with offices in Temerin/Novi Sad. The product enables freelancers and small businesses to create, send, and track invoices and billing documents, with feature coverage including invoice creation and management, client management, email delivery, PDF generation, multi-currency support across 50+ currencies, and automated payment reminders. Authentication is handled via passwordless magic-link email or OAuth through Google, Twitter, and GitHub, and payments are processed through Stripe. The platform is GDPR-compliant and displays a SOC 2 Type 2 compliance badge, with all data encrypted at rest and in transit.
The commercial model is a three-tier freemium structure: a free plan providing limited access, an annual subscription ("Year Pass"), and a one-time lifetime payment tier. Distribution is fully self-serve and product-led through the invoicing.to website with no direct sales team, and marketing is concentrated on organic social channels (Twitter, LinkedIn, Discord) and a GitHub presence under the CodingWisely organization. The company reports 12,500+ registered users as a scale metric.
The business operates at micro scale with 1-10 employees, no disclosed venture funding, no institutional investors, and no public listing. Ownership and operation are founder-controlled within the CodingWisely operating entity. There are no disclosed partnerships, acquisitions, patents, awards, or AI/ML capabilities in the available data, and revenue is not publicly disclosed. The product competes in a commoditized horizontal SaaS category against incumbents such as Stripe Invoicing, FreshBooks, and Wave.
Invoicing.to firmographics
Firmographics- Name
- Invoicing.to
- Legal name
- CodingWisely, Inc.
- Website
- https://invoicing.to
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Invoicing.to is a web-based SaaS invoicing platform operated by CodingWisely, Inc. that enables freelancers and small businesses to create, send, and track invoices with multi-currency support, automated reminders, and Stripe-backed payments via a freemium self-serve model.
- Ownership category
- akta.pro rank
Invoicing.to industry classification
Industry- Product category
- Invoicing Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF), Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ)
Keywords
Where Invoicing.to is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices1 record
Markets served
Invoicing.to business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Year Pass: Annual subscription plan providing full access to all features, processed securely through Stripe
- Subscription - Lifetime: One-time payment for lifetime access to all features, processed securely through Stripe
- Free Plan: Free tier with limited access to features, serves as acquisition channel for paid conversions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with limited features |
| Subscription | Annual | Year Pass - Annual subscription |
| One time/ perpetual license | Pay-as-you-go | Lifetime - One-time payment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Invoicing.to product offering
Product offeringCore offering
Invoicing.to is a web-based invoicing SaaS that lets freelancers and small businesses create, send, and track invoices, manage clients, generate PDF invoices, and automate payment reminders. It supports 50+ currencies, ships with bank-level encryption, and is offered on a freemium model with paid Year Pass and Lifetime plans processed via Stripe.
Product overview
Invoicing.to is a single, unified web-based invoicing platform designed for freelancers and small businesses. The core product provides end-to-end invoicing capabilities including invoice creation, client management, email delivery, PDF generation, and dashboard reporting, along with automated payment reminders to help users get paid faster. The platform operates on a freemium model with a Free Plan for limited access and paid subscription options (Year Pass and Lifetime) for full feature access.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoicing.to A web-based SaaS invoicing platform that enables freelancers and small businesses to create, send, and track invoices. It includes invoice creation and management, client management, email delivery of invoices, PDF generation, automated payment reminders, multi-currency support across 50+ currencies, and a dashboard with reporting, all delivered through a freemium model with paid subscription and lifetime options.
Quantifiable outcome
- 12,500+ happy users on the platform
Companies that use Invoicing.to
Customer profileSegments2 records
Ideal customer profiles2 records
Invoicing.to technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Invoicing.to partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Invoicing.to competitors and assessment
Company assessmentDirect peers
- Bonsai: Bonsai is an all-in-one freelancer business platform offering invoicing, contracts, proposals and time tracking. It targets the same freelance and small-studio persona as Invoicing.to and competes for the same horizontal SMB wallet share.
- HoneyBook: HoneyBook is a client-flow, invoicing and payments platform built for independent service businesses and small studios. It overlaps Invoicing.to in freelancer/SMB focus, invoicing-first workflow and PLG-style self-serve acquisition.
- FreshBooks: FreshBooks is a subscription SaaS for invoicing, expense tracking and time billing aimed at freelancers and small service businesses. It overlaps Invoicing.to directly in customer profile, core invoicing workflow and self-serve onboarding.
- Invoice Ninja: Invoice Ninja is a freelancer- and SMB-focused invoicing platform with a free tier and paid plans, multi-currency support and Stripe/PayPal integrations. It competes head-on with Invoicing.to on price, target customer and feature set.
- Wave Financial: Wave offers free and low-cost invoicing plus basic accounting for freelancers and small businesses, the same horizontal, PLG-led SMB segment Invoicing.to targets. It is the closest direct competitor in freemium invoicing for solopreneurs.
Broad incumbents
- QuickBooks (Intuit): QuickBooks is the dominant SMB accounting suite, with built-in invoicing plus payments, payroll and tax. It competes with Invoicing.to for the same freelancer and small-business buyer, but offers a much broader feature set and brand reach.
- Stripe Invoicing: Stripe Invoicing is Stripe's native hosted-invoice and recurring-billing product, a direct upstream alternative for any business already on Stripe. It is highly comparable in functionality (hosted invoices, automated reminders, multi-currency) and competes with Invoicing.to where Stripe is already the payment processor.
- PayPal Invoicing: PayPal offers free online invoicing with built-in payment acceptance for small businesses and freelancers globally. It competes with Invoicing.to on freelancer invoicing but has far broader reach, brand trust and cross-border payment rails.
- Square Invoices: Square (Block) provides free online invoicing tightly integrated with its payments hardware and ecosystem, targeting the same small-business and freelancer segment. Like Invoicing.to it focuses on ease of use and getting paid fast, but backed by a much larger platform.
- Zoho Invoice: Zoho Invoice is part of the Zoho business app suite, offering multi-currency invoicing, client portals and automation for freelancers and SMBs. Same ICP and core feature set as Invoicing.to, but bundled into a broader platform with cross-sell into Zoho Books and CRM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Invoicing.to social profiles
Digital presenceInvoicing.to compliance and trust
Trust signalCompliance2 records
Invoicing.to financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoicing.to leadership team
Management profileNumber of profiles
Invoicing.to funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoicing.to M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoicing.to
What does Invoicing.to do?
Invoicing.to is a web-based invoicing SaaS that lets freelancers and small businesses create, send, and track invoices, manage clients, generate PDF invoices, and automate payment reminders. It supports 50+ currencies, ships with bank-level encryption, and is offered on a freemium model with paid Year Pass and Lifetime plans processed via Stripe.
Is Invoicing.to a public or private company?
Invoicing.to is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invoicing.to founded?
Invoicing.to was founded in 2014. It employs 1 to 10 people.
Where is Invoicing.to based?
Invoicing.to is headquartered in Novi Sad.
How does Invoicing.to make money?
Three revenue lines are on record. Subscription - Year Pass are the primary driver. The others are subscription - Lifetime and free Plan.
Who are Invoicing.to's main competitors?
Direct peers on record are Bonsai, HoneyBook, FreshBooks, Invoice Ninja and Wave Financial. Broad incumbents are QuickBooks (Intuit), Stripe Invoicing, PayPal Invoicing, Square Invoices and Zoho Invoice.
Does Invoicing.to have an API?
No public API is recorded for Invoicing.to.
What industry is Invoicing.to in?
Invoicing.to's product category is Invoicing Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G). Its NAICS code is 513210 and its SIC code is 7372.