KODE Link

What KODE Link does

KODE.link is an Australian SaaS platform, operated by Persollo Pty Ltd (ACN 607 490 611) and headquartered in Como, NSW, that provides a link-in-bio hub, QR code generation, digital wallet cards (Apple Wallet and Google Wallet), and a digital business card builder for creators, freelancers, small businesses, and agencies. Its core offering is a customizable landing page that consolidates multiple URLs into a single shareable link used across Instagram, TikTok, YouTube, LinkedIn, and other social platforms; the platform also operates qr.kode.link as a QR-focused sub-brand and heylink.me as a sister link-in-bio property. Supporting capabilities include dynamic QR codes with editable destinations, link analytics and Facebook Pixel integration, custom domains, white-label options, and integrations with payment processors (Stripe, PayPal, Braintree), e-commerce (Shopify), and advertising (Google AdSense). Adjacent tools include Baby Passport & Visa Photo Maker and RapidWombat, an AI-era organic traffic product.

Name

KODE Link

Legal name

Persollo Pty Ltd

Website

https://kode.link

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

KODE.link, operated by Australian Persollo Pty Ltd, is a SaaS link-in-bio and QR code platform with 10M+ registered users across 195 countries, serving creators, freelancers, SMBs, and agencies with digital wallet cards and e-commerce integrations.

Ownership category

akta.pro rank

Product category

Link-in-Bio / Creator Marketing SaaS

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Link in bio platform
• QR code generator
• Digital business cards
• Creator marketing tools
• Bio link pages

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PRO Subscription: Monthly or annual subscription for PRO plan offering advanced features including 100 links, custom branding, custom domain, QR code builder, digital business cards, link analytics, pixels, pre-made themes, fully customizable themes, social links, music links, menu, and locations
2. Freemium Model: Free tier available for basic link-in-bio functionality with upgrade path to PRO subscription
3. Transaction Fees: KODE.link may charge a percentage of all transactions made on user profiles, with fees differing by plan

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KODE.link sells a self-serve SaaS platform that lets users consolidate all of their important links onto a single customizable landing page ("link in bio") shareable from social media profiles. Beyond link aggregation, the platform bundles a dynamic QR code generator, digital business card builder, and Apple/Google Wallet card authoring tools, plus 200+ integrations with payment, e-commerce, and social platforms to enable transactions, lead capture, and analytics directly from a user's bio page.

Product overview

KODE.link operates as a unified platform offering link-in-bio and QR code solutions. The core product is the Link in Bio tool, which serves as a single customizable landing page for housing all important links shared on social media profiles. Supporting this core is the QR Code generator, which enables creation and management of dynamic, customizable QR codes. The platform extends through digital wallet card generators for Apple Wallet and Google Wallet, a Digital Business Card Builder, and targeted solutions like the Business tier for commercial users and Enterprise plans for agencies managing multiple accounts. Additional offerings include Baby Passport & Visa Photo Maker and RapidWombat for organic traffic. All products integrate with e-commerce platforms (Shopify), payment processors (Stripe, PayPal), and advertising solutions (Google AdSense, Facebook Pixel), creating a connected ecosystem for link management, digital networking, and commerce.

Differentiator

Problem solved

Functional benefit

Brands

• qr.kode.link: QR Code Builder - Create custom QR codes
• heylink.me

Products and services

• Link in Bio

Quantifiable outcome

• 10,586,489 customers from 195 countries trust KODE.link
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HeyLink.mecoreTechnology or IntegrationHeyLink.me is referenced as 'Powered by' and the company logo appears in the footer. KODE.link appears to be part of or powered by the HeyLink ecosystem. The relationship indicates integration or platform dependency.
• Google AdSenseminorGTM or Marketing PartnerPartnership with Google to enable users to earn money by showing ads on their KODE.link pages. Users can activate advertising and monetize their audience through the platform.
• StripecoreTechnology or IntegrationStripe is used as a third-party payment processor for transactions on the platform. Processing fees apply according to Stripe's terms and conditions.
• PayPalcoreTechnology or IntegrationPayPal is used as a third-party payment processor for transactions, donations, and payments on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stan Store: Stan Store is a creator-commerce platform that lets influencers sell digital products, bookings, and links from a single bio page. It overlaps directly with KODE.link's business-tier link-in-bio offering and competes for the same creator-merchant segment.
• Taplink: Taplink is a link-in-bio and mini-website builder popular among creators and small businesses, offering payments, bookings, and integrations. It competes with KODE.link across pricing, design flexibility, and small-business commerce features.
• Shorby: Shorby is a link-in-bio and smart-link tool focused on creators and marketers, offering link pages, QR codes, and messaging integrations. It directly overlaps with KODE.link's core product on link management and creator monetization.
• Linktree: Linktree is the dominant link-in-bio platform used by creators and brands to consolidate multiple links under a single bio URL. It is the most directly comparable peer to KODE.link, competing head-to-head on free/PRO pricing, design templates, commerce integrations, and analytics.
• Popl: Popl provides digital business cards, lead capture, and wallet integrations for professionals and teams. It competes with KODE.link on digital business cards and Apple/Google Wallet card generation, particularly for sales teams and event use cases.
• HiHello: HiHello is a digital business card platform offering QR-code sharing, contact exchange, and analytics. It directly competes with KODE.link's Digital Business Card Builder and Apple/Google Wallet card features for professional networking.
• Beacons.ai: Beacons is an all-in-one creator platform combining link-in-bio, a built-in storefront, email marketing, and media kits. It targets the same creator-and-SMB customer base as KODE.link with overlapping link management, commerce, and analytics features.
• Bio.link: Bio.link is a streamlined link-in-bio service targeting creators and influencers with a focus on customization and analytics. It directly overlaps with KODE.link's core link-in-bio product and freemium pricing model.

Broad incumbents

• Bitly: Bitly is an established link-shortening and URL-management platform that has expanded into QR codes and analytics. It overlaps with KODE.link on link management, QR generation, and analytics, but as a broader incumbent serving enterprise use cases beyond creators.
• Later (Link in Bio tool): Later is a broader social media marketing platform that historically offered a link-in-bio tool within its creator suite. It overlaps with KODE.link on link management and shoppable social, but operates as part of a wider scheduling and analytics platform.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Kode_link
• LinkedInkode.link/linkedin
• Instagramkode.link/instagram
• TikTokkode.link/tiktok
• Pinterestkode.link/pinterest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KODE Link