What Popl does

Popl is an AI-powered go-to-market platform for in-person lead capture, headquartered in New York and operating globally across 150+ countries. The company's flagship capability is a universal smartphone-based badge scanner that reads any event badge format (QR codes, 1D/2D barcodes, text-only badges), paper business cards, and LinkedIn QR codes without requiring organizer API kits or rental hardware. Captured leads are routed through a proprietary AI waterfall enrichment engine that queries 20+ premium data partners to fill in missing contact details (work email, phone, LinkedIn, title, firmographics), achieving reported 90-95% match rates versus an industry standard of approximately 65%. Enriched leads sync to Salesforce, HubSpot, Marketo, Zoho CRM, Microsoft Dynamics 365, and other CRMs in approximately 15 seconds (observed 9-26 seconds in customer deployments), with offline capture and AES-256 on-device storage for reliability at venues with poor connectivity.

The product portfolio centers on Event Lead Capture and includes Digital Business Cards as a parallel offering, plus supporting modules (List Enrichment, Event Intelligence, Calendar Booking, CRM Insights, Popl Teams administration, and the Popl Open API). The 2026 launch of Ask Popl, an embedded AI assistant for querying and acting on captured lead data, signals a strategic move into AI-native event intelligence. Popl is backed by Y Combinator, claims 2.5M+ professionals across 90% of Fortune 500 companies, and has achieved SOC 2 Type 2, ISO 27001, GDPR, CCPA, and LGPD compliance to support enterprise procurement.

The business model combines a freemium individual tier (free digital business card), usage-based team subscriptions priced per lead captured (replacing $100-$800 per-user per-event badge scanner rentals), and custom enterprise contracts with pre-purchased lead bundles. Distribution is hybrid: product-led growth via mobile app stores and self-serve web onboarding, plus enterprise field sales for Fortune 500 deployments. Identity and provisioning integrations with Okta, Microsoft Entra ID, Google Workspace, and Workday, combined with CRM marketplace listings (HubSpot, Salesforce AppExchange) and Zapier's 5,000+ connector ecosystem, support scalable enterprise rollout. The company is private, venture-backed, and led by co-founder and CEO Jason Alco.

Name

Popl

Legal name

Not stated in source material

Website

https://popl.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Popl is an AI-powered event lead capture and digital business card platform that helps B2B sales and marketing teams scan badges, enrich lead data, and sync to CRM in real time at trade shows and conferences worldwide.

Ownership category

akta.pro rank

Product category

Event Lead Capture Software

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Event lead capture
• Digital business cards
• Badge scanning
• AI data enrichment
• CRM integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Team Plans: Usage-based subscription model where teams pay for leads captured, aligning costs directly with value received. Replaces traditional per-event badge scanner rentals ($100-$800 per-user per-event). Flexible pricing for team size and feature needs.
2. Subscription - Individual Plans: Free plan available for individuals wanting digital business card functionality. Paid plans (Popl Pro, Popl Pro+) provide advanced digital business card features without team requirements.
3. Enterprise Contracts: Custom quotes for enterprise customers with pre-purchased lead bundles. Overage charges apply for additional leads beyond purchased amounts. Includes dedicated support and advanced integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Popl is an AI-powered event lead capture and digital business card platform that lets B2B sales and marketing teams scan any event badge, paper business card, or QR code via a smartphone, automatically enrich the captured contact data through a proprietary waterfall AI engine, and sync the enriched leads to Salesforce, HubSpot, Marketo, or other CRMs in real time. The platform also offers standalone Digital Business Cards for modern contact exchange, replacing paper cards with NFC/QR-based shareable profiles and email-signature integrations.

Product overview

Popl is a unified in-person GTM (Go-To-Market) platform that combines Event Lead Capture, Digital Business Cards, AI-powered data enrichment, and native CRM integrations. The core platform is Event Lead Capture, which includes a Universal Badge Scanner capable of reading any event badge, paper card, or QR code at any event without organizer API kits. This is paired with an AI-powered waterfall enrichment engine (reaching 90–95% work email/LinkedIn match rates) that auto-fills missing contact data from 20+ data partners and syncs enriched leads to CRMs in seconds. Supporting modules include List Enrichment for bulk event list processing, Event Intelligence for buyer discovery, Calendar Booking for on-site meeting scheduling, and CRM Insights (Salesforce Beta) for surfacing live CRM context at scan time. Digital Business Cards serve as a parallel product for modern contact exchange. All capabilities are delivered via the Popl Teams platform with enterprise-grade security, SSO/SCIM provisioning, and 5,000+ integrations via Zapier. The platform is backed by Y Combinator and trusted by 2.5M+ professionals including 90% of Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Lead Capture (ELC) The flagship go-to-market platform for in-person lead capture at events, conferences, and trade shows. Combines universal badge scanning, AI-powered data enrichment, lead qualification, and real-time CRM sync into a single workflow designed to replace traditional badge scanners and manual data entry for B2B sales and marketing teams.
• Universal Badge Scanner A universal smartphone-based scanner that reads any event badge (QR code, 1D/2D barcode, or text), paper business card, or QR code at any event without requiring organizer API kits or rental hardware. Works offline and syncs leads in seconds via AI enrichment.
• List Enrichment Bulk lead list enrichment module that uses Popl's AI waterfall enrichment engine to append verified emails, phone numbers, LinkedIn profiles, and firmographics to imported event attendee lists and CSV exports before or after an event.
• Event Intelligence Discovery and targeting module that identifies potential buyers at events, enabling sales and marketing teams to find and prioritize high-potential leads before or during events.
• Digital Business Cards Digital card platform for creating, managing, and sharing professional business cards. Recipients access cards via browser (no app required) and can save contacts instantly. Supports QR codes, NFC, email signatures, virtual backgrounds, multimedia content, and bulk team management with centralized branding and permissions.
• Calendar Booking Meeting scheduling module that allows sales teams to book meetings on the show floor directly from the Popl mobile app, eliminating back-and-forth scheduling and accelerating follow-up from events.
• Ask Popl AI Assistant AI assistant embedded in the Popl platform that helps event marketers and sales reps query and act on captured lead data, functioning as an AI assistant for events.
• Popl Open API Public API enabling programmatic management of leads, contacts, members, and analytics. Supports authentication via account API keys with one-time key viewing, usage tracking, and safe deletion, accompanied by integration guides for SSO/SCIM and CRM connections.

Quantifiable outcome

• 60% of qualified leads met at events never make it to CRM without proper capture systems
• +8 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative Salesforce integration with field mapping, Campaign association, de-duplication, and ownership routing. Supports Lead, Contact, Account, and Campaign Member objects with unlimited custom mappings.
• HubSpotcoreTechnology or IntegrationNative HubSpot integration syncing leads to Contacts with custom field mappings, lifecycle stage management, and deal creation workflows.
• MarketocoreTechnology or IntegrationNative Marketo integration for marketing automation workflows and lead nurturing based on event capture.
• Microsoft Azure Active Directory / Entra IDcoreTechnology or IntegrationSCIM provisioning integration for automated user onboarding and offboarding. SAML SSO support for enterprise identity management.
• Google WorkspacecoreTechnology or IntegrationSSO and provisioning integration with Google Workspace for automated user management and single sign-on.
• WorkdaycoreTechnology or IntegrationHR integration for automated user provisioning and deprovisioning when employees are added or removed from HR database.
• OktacoreTechnology or IntegrationSAML SSO integration with Okta for enterprise identity management and secure access control.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Cvent is the largest event management platform with native lead capture (Cvent LeadCapture), serving the same enterprise event marketer and trade show buyer that Popl targets. It competes broadly across registration, logistics, and lead retrieval, making it the most directly comparable broad incumbent.
• Eventbrite: Eventbrite is a broad consumer and prosumer event ticketing and registration platform. While primarily SMB-focused, it competes with Popl in event-based lead capture use cases and serves as a broader incumbent in the events space.

Direct peers

• Bizzabo: Bizzabo is an event experience platform offering event registration, marketing, and lead capture for B2B conferences and trade shows. It targets the same enterprise event marketer and sales-led team buyer as Popl, with overlapping lead capture and CRM integration functionality.
• Splash: Splash is an event marketing platform for branded events and field marketing with lead capture and CRM sync features. It serves similar mid-market and enterprise marketers running in-person experiences as Popl.
• HiHello: HiHello is a digital business card and contact management platform directly competing with Popl's Digital Business Cards product. It targets individuals and teams seeking modern alternatives to paper business cards, with overlapping QR/NFC sharing functionality.
• Goldcast: Goldcast is a B2B event platform focused on field events, webinars, and in-person experiences with CRM and marketing automation integrations. It targets similar enterprise event marketers and sales teams running pipeline-driving events as Popl.
• Hubilo: Hubilo is an event platform offering registration, engagement, and lead capture for in-person, virtual, and hybrid events. It competes with Popl in the lead capture and event ROI tracking category for enterprise B2B buyers.
• Linq: Linq is a digital business card and contact-sharing platform similar to Popl's Digital Business Cards product. It targets professionals and teams with NFC and QR-based contact exchange, competing head-to-head in the digital networking category.
• vFairs: vFairs is an event platform offering registration, lead capture, and engagement tools for in-person, hybrid, and virtual events. It serves similar enterprise marketing and sales teams as Popl, with comparable lead retrieval and CRM integration features.

Others

• ZoomInfo: ZoomInfo is a leading B2B contact data and enrichment provider that competes with Popl's AI waterfall enrichment engine on data quality and coverage. It is an adjacent/partner ecosystem player that could power or compete with Popl's enrichment capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poplco
• YouTubeyoutube.com/channel/UCQKT5Xlndffvt1JBScnUjvw
• Facebookfacebook.com/popl
• LinkedInlinkedin.com/company/poplco
• Instagraminstagram.com/popl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popl