Activit
ACTIVIT is a privately-held Pakistani brand selling a single premium multivitamin-multimineral supplement (24 bioavailable nutrients) plus a bundled D3+K2 oral solution, primarily direct-to-consumer via iamactivit.com and through its pharmacy at National Hospital DHA Lahore. The brand is positioned for general adult wellness, athletes, and women, and is endorsed by 24 athletes and 25+ medical specialists.
- Company typePrivate
- Founded2023
- HeadquartersLahore, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Activit does
ACTIVIT is a privately-held Pakistani nutritional supplement brand headquartered at National Hospital DHA, Lahore, with operations across Pakistan and select international shipping. The company sells a single core product line — the ACTIVIT Multivitamin-Multimineral supplement, formulated with 24 essential nutrients in bioavailable forms (liposomal Vitamin C, methylated B vitamins including L-Methylfolate and Methylcobalamin, chelated minerals such as zinc bisglycinate and iron bisglycinate, plus CoQ10 and Inositol), bundled with an ACTIVIT-D oral solution providing Vitamin D3 and K2-MK7. The formulation is manufactured under GMP and ISO 9001 conditions, registered with DRAP, and carries Halal, USP, NSF, JECFA, and PCSIR quality credentials.
The business runs a direct-to-consumer go-to-market: primary revenue is one-time-purchase e-commerce via the Shopify-powered iamactivit.com storefront priced in PKR (free domestic shipping over Rs.1,000), supplemented by physical retail at the National Hospital DHA Lahore pharmacy. Distribution is otherwise narrow — no third-party retail chains, no marketplace listings, and no subscription model are disclosed. Marketing leans heavily on a 24-athlete ambassador program (headlined by Olympic javelin champion Arshad Nadeem and cricket legend Shoaib Akhtar) and endorsements from 25+ medical specialists across multiple specialties, supported by a 68+ article health blog and broad social media presence across Facebook, Instagram, X, YouTube, TikTok, Pinterest, and LinkedIn. The company is building a 360° ecosystem that pairs the supplement with InBody 770 body composition screening and personalized nutrition planning, though the depth of the personalization layer is not substantiated in the available data. No funding rounds, revenue figures, headcount, or management team information are disclosed.
Activit firmographics
Firmographics- Name
- Activit
- Legal name
- ACTIVIT
- Website
- https://iamactivit.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACTIVIT is a privately-held Pakistani brand selling a single premium multivitamin-multimineral supplement (24 bioavailable nutrients) plus a bundled D3+K2 oral solution, primarily direct-to-consumer via iamactivit.com and through its pharmacy at National Hospital DHA Lahore. The brand is positioned for general adult wellness, athletes, and women, and is endorsed by 24 athletes and 25+ medical specialists.
- Ownership category
- akta.pro rank
Activit industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Activit is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Activit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales - Direct E-commerce: ACTIVIT generates revenue through direct-to-consumer sales via its e-commerce website iamactivit.com. Customers purchase multivitamin and multimineral supplements with free standard shipping within Pakistan and calculated international shipping rates. The business operates on a one-time purchase model with per-order transaction processing in Pakistani Rupees (PKR).
- Product Sales - Pharmacy Retail: Revenue generated through physical retail sales at National Hospital DHA Lahore pharmacy, providing direct access to customers seeking in-person purchases with healthcare professional recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ACTIVIT Multivitamin-Multimineral tablets - One daily serving for comprehensive nutrition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Activit product offering
Product offeringCore offering
ACTIVIT manufactures and sells a premium science-backed multivitamin-multimineral supplement containing 24 essential nutrients in their most bioavailable forms, including liposomal Vitamin C, methylated B vitamins, chelated minerals (zinc bisglycinate, iron bisglycinate, calcium bisglycinate, magnesium malate), and CoQ10. The product is bundled with an ACTIVIT-D Vitamin D3+K2 oral solution and is positioned as a medical-grade daily nutritional supplement for immunity, energy, metabolism, brain function, bone health, and muscle recovery, supported by a 360° ecosystem of clinical screening and personalized nutrition planning.
Product overview
ACTIVIT offers a science-backed nutrition ecosystem consisting of two complementary products: ACTIVIT Multivitamin-Multimineral (a premium daily multivitamin with 24 bioavailable nutrients including methylated B vitamins, chelated minerals, liposomal Vitamin C, and CoQ10) and ACTIVIT-D Oral Solution (a Vitamin D3 and K2 supplement bundled together to support bone health). The ecosystem also includes clinical screening, body composition analysis (via InBody), and personalized nutrition planning as part of a connected wellness experience.
Differentiator
Problem solved
Functional benefit
Products and services
- ACTIVIT Multivitamin-Multimineral
Quantifiable outcome
- 24 essential nutrients in one daily tablet with superior bioavailability
- +2 more outcomes
Companies that use Activit
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Activit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Activit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Hospital DHA LahorecoreNational Hospital DHA Lahore serves as ACTIVIT's primary physical retail partner and registered business address. The hospital's pharmacy stocks ACTIVIT products for in-person sales, providing customers access to purchase supplements alongside healthcare services. This partnership enables healthcare professional recommendations within the clinical setting.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Activit competitors and assessment
Company assessmentDirect peers
- Thorne: Science-backed premium supplement brand emphasizing bioavailable nutrient forms, third-party testing, and practitioner endorsements—directly aligned with ACTIVIT's bioavailable-formulation and doctor-endorsement playbook.
- MegaFood: Premium whole-food-based vitamin and mineral supplement brand sold through DTC and specialty retail with third-party certification emphasis, comparable to ACTIVIT's certification stack and clean-label positioning.
- Care/of: Personalized DTC vitamin company using online quizzes and direct-to-consumer fulfillment. Comparable to ACTIVIT on DTC supplement distribution and personalization framing.
- AG1 (Athletic Greens): Premium daily wellness supplement sold via subscription DTC with a science-backed, comprehensive-formulation pitch and heavy athlete/endorser marketing—directly comparable to ACTIVIT's premium positioning and ambassador strategy.
- Ritual: Premium direct-to-consumer multivitamin brand selling bioavailable, clean-label formulations online. Closest analog to ACTIVIT's premium, transparency-forward, DTC-led positioning and bioavailable-ingredient narrative.
Regional players
- Nutrifactor: Established Pakistani nutraceutical and supplement brand with broad SKU range and pharmacy-channel distribution—the most direct in-country peer competing for the same premium Pakistani consumer.
Broad incumbents
- Centrum (Haleon): Mass-market global multivitamin brand owned by Haleon (formerly Pfizer Consumer Healthcare). Represents the incumbent mass-market alternative ACTIVIT is attempting to position against in Pakistan.
- Herbalife: Global direct-selling supplements and wellness company with established presence in Pakistan through independent distributors—relevant as a broad incumbent competing for the same Pakistani nutrition consumer wallet.
- One A Day (Bayer): Mass-market multivitamin brand from Bayer Consumer Health competing in the same single-nutrient-multivitamin category globally, including emerging markets where ACTIVIT operates.
Emerging players
- Olly: Premium lifestyle supplement brand with a clean-label, design-forward DTC and mass-retail approach, partially comparable to ACTIVIT on clean-label positioning and women's/lifestyle audience targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Activit social profiles
Digital presenceActivit compliance and trust
Trust signalCompliance5 records
Activit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activit leadership team
Management profileNumber of profiles
Activit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activit
What does Activit do?
ACTIVIT manufactures and sells a premium science-backed multivitamin-multimineral supplement containing 24 essential nutrients in their most bioavailable forms, including liposomal Vitamin C, methylated B vitamins, chelated minerals (zinc bisglycinate, iron bisglycinate, calcium bisglycinate, magnesium malate), and CoQ10. The product is bundled with an ACTIVIT-D Vitamin D3+K2 oral solution and is positioned as a medical-grade daily nutritional supplement for immunity, energy, metabolism, brain function, bone health, and muscle recovery, supported by a 360° ecosystem of clinical screening and personalized nutrition planning.
Is Activit a public or private company?
Activit is a private company. It is classified as unknown and is currently operating.
When was Activit founded?
Activit was founded in 2023. It employs 11 to 50 people.
Where is Activit based?
Activit is headquartered in Lahore, Pakistan, in the Asia region.
How does Activit make money?
Two revenue lines are on record. Product Sales - Direct E-commerce is the primary driver. The others are product Sales - Pharmacy Retail.
Who are Activit's main competitors?
Direct peers on record are Thorne, MegaFood, Care/of, AG1 (Athletic Greens) and Ritual. Nutrifactor is listed as a regional player. Broad incumbents are Centrum (Haleon), Herbalife and One A Day (Bayer). Olly is listed as an emerging player.
Does Activit have an API?
No public API is recorded for Activit.
What industry is Activit in?
Activit's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2090.