Artistry

What Artistry does

Artistry Theater and Visual Arts is an independent 501(c)(3) nonprofit organization (EIN 41-1295187) operating as the largest tenant of the City of Bloomington-owned Bloomington Center for the Arts in Bloomington, Minnesota. Founded in 2009 with 1-10 employees, the organization produces and presents live theatrical performances in two on-site venues (Schneider Theater and Black Box Theater) and curates rotating visual arts exhibitions across three gallery spaces including the Inez Greenberg Gallery, Atrium Gallery, and the off-site Confluence Gallery at the Minnesota Valley National Wildlife Refuge. Its educational arm delivers arts programming for students in Grades K-12 (Summer Camps, in-school residencies) and adults (pottery, visual arts, musical theater, dance, clay, craft, glass, and painting studios), reaching nearly 100,000 annual exhibition visitors and partnering with 75+ community organizations across the greater Twin Cities.

The organization's underlying technology footprint is intentionally minimal: it operates on a Squarespace-based marketing and ticketing platform and the input data confirms no proprietary technology, APIs, SDKs, or AI/ML systems. There is no indication of a technology platform beyond standard commercial website, email newsletter (Mailchimp), and event/box-office tools. The subsidiary Artistry Studios (a wholly-owned operating extension at 10820 Normandale Ave) provides studio, rehearsal, audition, meeting, recording, and office rental space with sprung dance floors and accessibility features.

Artistry's business model combines multiple nonprofit revenue streams: earned revenue from individual ticket sales, season subscriptions, group sales, and gift cards for theatrical productions; transaction-fee revenue from studio and rehearsal space rentals via Artistry Studios; subscription-style recurring contributions through the Gardner Society membership program, individual donations, and corporate sponsorships; and managed-services-style grant funding from government arts agencies and private foundations, alongside the City of Bloomington as a key municipal partner. The primary customer segments are general theatergoers and families in the Bloomington/Twin Cities area, K-12 students and educational institutions (notably Bloomington Public Schools), creative professionals renting studio space, and community/social service organizations. Go-to-market is event-driven, relying on the website, email newsletter, box office, and word-of-mouth from community partnerships; pricing is transaction-based for tickets and unit-based for studio rentals, with season subscriptions on an annual cadence.

Name

Artistry

Legal name

Artistry Theater and Visual Arts

Website

https://artistrymn.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Artistry is a 501(c)(3) nonprofit arts organization and the largest tenant of the Bloomington Center for the Arts, producing live theater in two venues, curating free visual arts exhibitions across three galleries, and providing arts education programs (summer camps, K-12, adult) for the greater Twin Cities community.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Arts Education & Community Arts Programs (BPAGAHAC), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Performing arts productions
• Visual arts exhibitions
• Arts education programs
• Studio space rentals
• Theater ticket subscriptions

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theater ticket sales: Earned revenue from selling tickets to theatrical productions in Schneider Theater and Black Box Theater. Ticket prices vary by production with options for individual tickets, subscriptions, and group sales.
2. Memberships and donations: Nonprofit funding from membership programs (Gardner Society), individual donations, corporate sponsorships, and charitable contributions. Artistry is a 501(c)(3) nonprofit organization with EIN 41-1295187.
3. Studio rentals: Revenue from renting Artistry Studios spaces including rehearsal rooms, audition space, meeting rooms, offices, photography studios, and recording spaces at 10820 Normandale Ave, Bloomington, MN.
4. Government and foundation funding: Funding from government arts agencies and private foundations. Works with teaching artists to provide arts education throughout the greater Twin Cities in collaboration with 75+ community partners. Supported by City of Bloomington as key arts partner.
5. Education programs: Revenue from summer camps, adult education classes, and arts programs for students K-12 including pottery, musical theater, and visual arts instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Artistry Theater+Arts is a 501(c)(3) nonprofit arts organization that produces live theatrical performances in Schneider Theater and Black Box Theater, curates rotating visual arts exhibitions across three galleries, delivers arts education programs (summer camps, adult education, specialized studio classes) for K-12 students and adults, and rents rehearsal/studio space at Artistry Studios in Bloomington, Minnesota.

Product overview

Artistry Theater+Arts is a 501(c)(3) nonprofit arts organization operating as the largest tenant of the Bloomington Center for the Arts. The organization offers a multi-faceted arts experience through four interconnected service areas: Theater Productions (presented in Schneider Theater and Black Box Theater), Visual Arts Exhibitions (curated across Inez Greenberg Gallery, Atrium Gallery, and Confluence Gallery), Education Programs (Summer Camps, Adult Education, and specialized studio offerings in dance, clay, craft, glass, and painting), and Artistry Studios (creative space rentals for rehearsals, recordings, and events). The organization hosts over 14 unique exhibitions annually with nearly 100,000 visitors, produces theatrical productions featuring licensed works and original performances, and provides arts education for students in Grades K-12 through adults.

Differentiator

Problem solved

Functional benefit

Brands

• Artistry Studios: Creative spaces for rent including rehearsal space, meetings and events, located at 10820 Normandale Ave. Bloomington, MN 55437. Owned and operated by Artistry Theater and Visual Arts.

Products and services

• Theater Productions

Quantifiable outcome

• Nearly 100,000 visitors annually to visual arts exhibitions
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• City of BloomingtoncoreStrategic or Co-development PartnerArtistry is an independent 501(c)(3) nonprofit and the largest tenant of the Bloomington Center for the Arts, owned and operated by the City of Bloomington. Artistry serves as a key partner of the City for arts-centered community development, particularly in the rapidly developing South Loop district. The City owns and operates the BCA facility while Artistry programs the theatrical venues and galleries.
• Bloomington Public SchoolscoreStrategic or Co-development PartnerOver decade-long collaboration showcasing student artwork from kindergarten through fifth grade in annual exhibitions. One of Artistry's most popular exhibitions. Partnership includes over 100 artworks from local students displayed in the Atrium Gallery.
• Minnesota Valley National Wildlife RefugecoreStrategic or Co-development PartnerArtistry operates the Confluence Gallery at the Minnesota Valley National Wildlife Refuge, 3815 American Boulevard East. This gallery showcases emerging and established artists from Minnesota and the Midwest with free admission to visitors.
• Mall of AmericaminorGTM or Marketing PartnerPartnership for Love with Pride art showcase featuring local LGBTQ+ artists. Located at MOA Level 1, North (N184). Artistry curates the exhibition as part of MOA's Pride Month celebrations.
• Greater Twin Cities community organizationscoreStrategic or Co-development PartnerArtistry works with teaching artists to provide arts experiences for people of all ages, incomes, cultural backgrounds, and abilities in community settings including schools, libraries, and social service organizations. Partners exceed 75 organizations throughout the greater Twin Cities area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• History Theatre: St. Paul-based nonprofit producing new and existing works exploring Minnesota and American history. Comparable as a regional nonprofit theater with similar funding mix, education component, and audience-development programming aimed at community engagement.
• Mixed Blood Theatre: Minneapolis-based nonprofit professional theater producing a mix of comedies, dramas, and musicals for diverse Twin Cities audiences. Comparable to Artistry as a similarly-sized regional nonprofit theater reliant on ticket sales, donations, and grants, with parallel community-focused programming.
• SteppingStone Theatre: St. Paul-based nonprofit youth theater and education organization serving grades K-12 with productions and training programs. Directly comparable to Artistry's youth-focused summer camp, musical theater intensives, and K-12 education programming.
• Jungle Theater: Minneapolis-based small professional nonprofit theater producing intimate-scale productions. Comparable as a similarly-sized regional nonprofit theater competing for overlapping subscriber and donor bases in the Twin Cities market.
• Children's Theatre Company: Minneapolis-based Tony Award-winning nonprofit theater producing professional productions for young audiences with associated education programming. Highly comparable to Artistry's education-heavy summer camp and youth programming model within the same Twin Cities market.
• Park Square Theatre: St. Paul-based nonprofit professional theater producing a mix of new works, classics, and educational programming. Closely comparable as a Twin Cities nonprofit theater with similar multi-program structure including mainstage productions, education, and community partnerships.
• Penumbra Theatre Company: St. Paul-based nonprofit theater focused on African American experience and social justice themes, with education programming. Directly comparable as a regional nonprofit theater combining ticketed productions, education programs, and community engagement in the same Twin Cities market.

Emerging players

• Highpoint Center for Printmaking: Minneapolis-based nonprofit printmaking center with exhibition programming and community education classes. Comparable as a smaller-scale Twin Cities nonprofit combining visual arts exhibitions with hands-on arts education programming similar to Artistry's studio offerings.

Broad incumbents

• Guthrie Theater: Minneapolis-based regional powerhouse nonprofit theater with three stages producing classical and contemporary work. Represents a larger incumbent competitor for Twin Cities theatergoers, donors, and grant funding that defines the upper bound of the market Artistry operates within.
• Minnesota Museum of American Art: St. Paul-based nonprofit visual arts museum with rotating exhibitions and public programming. Comparable as a regional nonprofit visual arts presenter competing for gallery audiences, exhibition artists, and visual arts funding in the same Twin Cities market.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArtistryMN
• LinkedInlinkedin.com/company/artistry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artistry