Clarity Consulting

What Clarity Consulting does

Clarity Consulting Kft. is a privately held Hungarian IT and management consulting firm founded in 2001 and headquartered in Budapest, with an R&D center in Szeged (opened January 2017). The company delivers enterprise IT consulting, custom system development, and proprietary software products to large Hungarian enterprises and government institutions, with primary verticals spanning financial services (banks and insurers), public administration, telecommunications, utilities, and energy. Its core technology stack centers on Oracle and Java-based enterprise systems, data warehousing/ETL, Robotic Process Automation (across UiPath, Automation Anywhere, and SS&C Blue Prism), Business Process Management, and an in-house portfolio of 14+ registered proprietary software products covering data lineage (DALIA), database structure quality (Dexter), batch process optimization (PWM), data management (MISKA, ClarA, DQM Pro, DupKer, MaJa), data migration testing (MTE), usability (ErgonomX), integration (ATC), procurement (CPS, SZIR), and consulting methodologies (SATU, CMT, CusIN).

The business model is primarily professional services (project-based consulting, retainer contracts, time-and-materials engagements) complemented by proprietary software licensing on both on-premise and SaaS deployment (notably via daliaflow.com for DALIA) and training services. Revenue mechanics include EU and Hungarian national grant co-financing for R&D, digitalization, and employee training programs. The go-to-market is sales-led and enterprise-focused, with senior consultants driving client acquisition supported by industry conference presence (GITEX, Finovate Europe, Forrester, Budapest Water Summit, Corvinus lectures), proprietary events (ClarUP forums, Four Seasons business breakfasts), and the exclusive Forrester Research representation in Hungary. The company holds ISO 9001 certification (renewed through 2020) and has accumulated 112+ clients and 112+ completed projects across 12+ industry focus areas, with named clients including UniCredit, OTP, Erste, Raiffeisen, MNB, Allianz Hungária, Aegon, Vodafone Hungary, Yettel, MVM Group, MOL, Paks II, and major Hungarian government agencies and utilities. AI/ML capability is anchored in an NKFI-funded machine-learning data migration methodology (2019–2021), while much of the R&D is conducted in collaboration with the University of Szeged.

Name

Clarity Consulting

Legal name

Clarity Consulting Kft.

Website

https://clarity.hu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity Consulting is a privately held Hungarian enterprise IT consulting and software firm serving banks, insurers, government agencies, telecom operators, utilities, and energy companies with proprietary data-management and RPA tools.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Data, Analytics & AI Consulting (BPAHAEAF), Integration, API & Middleware Consulting (BPAHAEAJ), Strategy & IT Advisory (BPAEAAAA), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• IT consulting services
• Enterprise software solutions
• Data management consulting
• Business process automation
• RPA implementation services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Management consulting, business technology consulting, and IT system development services delivered to large enterprises and government institutions. Revenue is generated through project-based engagements, retainer contracts, and time-and-materials professional services. Services include BPM, project management, IT governance, procurement consulting, and grant application management.
2. Proprietary Software Licensing: Sale and licensing of proprietary software products including DALIA (data lineage analyzer), Dexter (database quality), DQM Pro, DupKer, MaJa, MISKA, ClarA, PWM, ErgonomX, and others. Products are available as on-premise (full local installation with annual software maintenance) or SaaS/cloud deployment. DALIA is priced by database size/complexity or as organization-wide unlimited license.
3. Software Implementation and Integration: Implementation and integration of enterprise software systems including Deltek Maconomy & People Planner ERP, RPA platforms (UiPath, Automation Anywhere, Blue Prism), BPMS solutions, and custom-developed solutions. Delivered as professional services projects.
4. Training and Knowledge-Sharing Services: Clarity Digitalization trainings for clients, professional development programs, and knowledge-sharing forums (ClarUP, business breakfasts, webinars). Contributes to revenue alongside core consulting engagements.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Clarity Consulting delivers business and IT consulting services along with proprietary enterprise software products to large enterprises and government institutions in Hungary and selected international markets. Core service lines include management consulting (IT governance, BPM, organizational development), business technologies (RPA, BPMS, data warehousing), and IT system development/implementation, complemented by a portfolio of proprietary data management, data quality, data lineage, batch optimization, procurement, and usability software tools.

Product overview

Clarity Consulting offers a portfolio of proprietary software products and consulting services for large enterprises and government organizations in Hungary. The product portfolio includes: CPS (Beszerzés Támogató Rendszer) for procurement and contract management; Clarity Data Solutions as a four-module data management suite (ClarA for data maintenance, DALIA for data lineage, PWM for batch optimization, and MISKA for data management); Digitalizáció & Robotizáció services for digital transformation and RPA; Qvik payment solutions; and the Digitális Állampolgárság Program (DÁP) for digital government services. The company also provides supplementary tools including Dexter (database structure quality), DQM Pro, DupKer, MaJa, MTE, ATC, and ErgonomX. Services include management consulting, business technologies, and IT development.

Differentiator

Problem solved

Functional benefit

Brands

• CPS: Beszerzés Támogató Rendszer (Procurement Support System) - procurement, public procurement, and contract management solution
• Digitalizáció & Robotizáció
• Clarity Data Solutions
• DALIA
• DAP
• Qvik
• MISKA
• PWM
• DQM Pro
• DupKer
• CLARA
• ClarA
• Dexter

Products and services

• Management Consulting (Menedzsment tanácsadás) Strategic and organizational consulting service for enterprises and government institutions covering IT governance, business process management, organizational development, and IT procurement consulting.
• Business Technologies (Üzleti technológiák) Technology consulting and implementation service line for enterprise and government clients covering Robotic Process Automation (RPA), Business Process Management Systems (BPMS), data warehousing, and data governance.
• IT System Development (IT rendszerfejlesztés) Custom enterprise IT system development and implementation service for Oracle/Java-based enterprise solutions, ERP systems, and integration projects.
• CPS - Beszerzés Támogató Rendszer (Procurement Support System) Procurement, public procurement, and contract management software system covering the full procurement lifecycle. Recognized with UiPath ISV Partner of the Year award in 2022.
• Digitalizáció & Robotizáció (Digitalization & Robotization) Digital transformation and robotization service combining transformative technologies with process development for enterprise and government clients.
• Clarity Data Solutions (Adatmenedzsment megoldások) Four-module data management product suite (ClarA, DALIA, PWM, MISKA) combined with business data consulting and customer-specific implementation services.
• Digitális Állampolgárság Program (DÁP) Unified framework and innovative solution offering for digital citizenship and government services modernization.
• Qvik fizetési megoldások (Qvik Payment Solutions) Expert consulting and integration support service for Qvik payment platform implementation.
• DALIA - Database Lineage & Impact Analyzer Proprietary Oracle PL/SQL data lineage and impact analysis tool that automatically identifies data structures, program elements, and stored procedures; visualizes data flow graphs; and estimates impact of planned code modifications. Targets large enterprises with Oracle PL/SQL environments.
• Dexter - Database Structure Quality Assessment Database structure quality assessment tool for analyzing frontend application databases; integrates into release processes to identify issues with keys, constraints, indices, and outdated development conventions.
• MISKA - Data Management Platform Enterprise data management platform enabling business users to define file reception, transformation, enrichment, and modification rules without IT involvement, with automated error and inconsistency detection, audit trail, and traceability.
• ClarA / CLARA - Data Maintenance Solution Unified data management and reporting application for audit trail-based, historized data corrections and business parameter management in large enterprises.
• DQM Pro - Data Quality Management Data quality management solution for continuous or campaign-based improvement of data quality in enterprise environments.
• DupKer - Data Matching and Deduplication Engine High-performance data matching and duplication search engine solving data integrity and deduplication tasks in enterprise environments.
• MaJa - Data Cleansing and Management Module Data cleansing and management module enabling efficient and controlled data correction with manual and semi-automatic processing capabilities.
• MTE - Data Migration Testing Software Self-developed data migration testing software for effective exploration and analysis of migration errors and deficiencies.
• PWM - Process Workflow Management / Batch Scheduler Optimizer Multi-database batch process scheduling, optimization, and control solution with self-learning algorithms that reduce DWH server resource utilization and error-handling time.
• ATC - Application for Transactional Cooperation Control Application for controlling the cooperation of file-based transactional systems and Web Services.
• ErgonomX - Usability Measurement Methodology Methodological toolkit supporting measurement and improvement of usability in IT systems; recognized with IT-Business Award.
• SZIR - Contract Registry Information System Contract registry information system supporting management of procurement needs, monitoring of procedures, and contract-type management and publication activities.

Quantifiable outcome

• PWM achieved ~40% reduction in daily batch closing process execution time at international commercial bank with 4,000+ batch programs and ~50% total execution time reduction across 10+ simultaneous databases
• +5 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature15 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Deltek (Maconomy & People Planner)majorTechnology or Integration · 8 November 2023Deltek Maconomy (ERP) and People Planner selected as internal company ERP system under DIMOP Plusz digitalization project (HUF 10M loan + HUF 10M grant). Implementation planned for completion February 13, 2026 to modernize financial and HR processes.
• Forrester Research, Inc.coreStrategic or Co-development Partner · 17 January 2017Exclusive Hungarian representative of Forrester Research, Inc. This partnership provides Clarity with access to global analyst research, methodologies, and Forrester event participation, while Clarity distributes Forrester content and advisory services in Hungary. The relationship positions Clarity as a thought leader aligned with international IT and business trends, including digital transformation, AI, and enterprise technology.
• SZEGED Software Zrt.coreStrategic or Co-development Partner · 1 November 2016Consortium partner in GINOP-2.1.1-15 R&D project (HUF 363.67M) for database analysis methodology and tool development. Joint development of DALIA and Dexter products. Clarity served as consortium leader. The partnership combined SZEGED Software's pharmaceutical wholesale logistics software expertise with Clarity's data analysis capabilities. R&D activities were performed in Szeged over 24 months, with joint commercialization of resulting software products.
• University of SzegedcoreStrategic or Co-development Partner · 1 January 2016Academic research partner in the GINOP-2.1.1-15 project. University experts provided scientific support for developing methodologies to explore database structures, assess quality on objective criteria, and extract designer/developer knowledge from IT systems. Research results were published in Acta Polytechnica Hungarica journal. The partnership provided academic rigor and scientific methodology foundation for the DALIA and Dexter product family.
• UiPathcoreChannel Partner/ Reseller/ DistributorRPA implementation partner certified/aligned with UiPath platform. Clarity delivers RPA strategy development and process robotization services using UiPath technology to enterprise clients. Won UiPath ISV Partner of the Year award for CPS procurement software.
• Automation AnywheremajorChannel Partner/ Reseller/ DistributorRPA implementation partner for Automation Anywhere platform. Combined with UiPath partnership, enables multi-platform RPA delivery across Hungarian enterprise market.
• SS&C Blue PrismmajorChannel Partner/ Reseller/ DistributorRPA implementation partner for Blue Prism platform, completing the multi-platform RPA capability set.
• MEGA InternationalminorChannel Partner/ Reseller/ DistributorHungarian partner of MEGA Enterprise Architecture Software. Clarity delivers enterprise architecture consulting services using MEGA tools with expertise in ARIS and Microsoft product ecosystems.
• Telconex Middle EastminorChannel Partner/ Reseller/ DistributorRegional partner in Bahrain covering Middle East markets. Located at P.O. Box 80777 Manama, Kingdom of Bahrain. Represents Clarity's consulting and software products in the Gulf region.
• Fabintel PakistanminorChannel Partner/ Reseller/ DistributorRegional partner in Pakistan covering Pakistan and UK markets. Located at 133 Aurangzeb Block, New Garden Town, Lahore-54600, Pakistan. Represents Clarity's consulting and data management solutions in South Asian market.
• Hungarian Artificial Intelligence CoalitionmajorStrategic or Co-development PartnerMember of the national AI Coalition aligning with Hungary's AI strategy. Participated in machine learning R&D (NKFI project 2019-1.1.1-PIACI-KFI-2019-00103) developing ML-supported data migration methodology. Represents commitment to AI-driven solutions.
• Hungarian Water ClusterminorStrategic or Co-development PartnerActive member of Hungarian Water Cluster. Exhibited at Budapest Water Summit 2016 as cluster member, presenting water industry IT solutions including RPA for utility operations.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Stylers Group: Hungarian IT consultancy delivering custom software development and enterprise IT services to regional enterprises. Comparable to Clarity in Hungarian mid-market IT consulting scale and enterprise delivery focus.
• MANTA: Specialized data lineage and impact analysis platform vendor. Directly comparable to Clarity's DALIA product in providing automated data flow visibility for enterprise database environments, competing in the same buyer category.
• Logicon: Hungarian-origin IT consulting firm specializing in Oracle-based enterprise solutions and data warehousing. Directly comparable to Clarity in Oracle/PL-SQL expertise, banking-sector focus, and Hungarian enterprise client base.
• NTT Data Hungary: Global IT services and consulting provider with Hungarian operations focused on enterprise systems integration, data, and digital transformation. Direct competitor for Hungarian enterprise IT consulting mandates, particularly in financial services.

Broad incumbents

• Deloitte Hungary: Big 4 advisory and consulting firm in Hungary with established banking, insurance, and public sector practices. Comparable to Clarity in targeting Hungarian enterprise and government clients for management and technology consulting, though at significantly larger scale and broader portfolio.
• Accenture Hungary: Global professional services firm with Hungarian operations delivering strategy, consulting, digital, technology, and operations services. Competes with Clarity for large Hungarian enterprise transformation mandates, particularly in banking and public sector.
• PwC Hungary: Big 4 firm with Hungarian consulting practice serving banking, insurance, and government clients. Comparable buyer base and service lines to Clarity, particularly for technology and digital transformation engagements.
• Infosys Hungary: Global IT services and consulting firm with Hungarian delivery centers serving European enterprise clients. Comparable to Clarity in providing technology consulting and digital transformation services to large enterprises, though at much greater scale.
• EY Hungary: Big 4 professional services firm in Hungary covering consulting, technology, and advisory. Comparable to Clarity in addressing Hungarian enterprise digital transformation and data management needs, with broader global resource base.
• KPMG Hungary: Big 4 firm with Hungarian practice providing audit, tax, and advisory services including IT and management consulting. Targets the same Hungarian enterprise and public sector buyer base as Clarity for transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clarityconsultingbudapest
• LinkedInlinkedin.com/company/clarity-consulting-kft-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Consulting