What Plus Partners does

Plus Partners (legal entity PURPOSE CAPITAL SGEIC SL) is a regulated Spanish venture capital firm founded in 2024 by Enrique Linares and Oriol Juncosa, headquartered in Madrid with a Barcelona-listed presence. The firm invests at pre-seed and seed in technology founders across Southern Europe, organized around three explicit vertical pillars: Health and Nutrition, Money and Property, and Work and Productivity. The investment model is a partnership style, pairing capital with hands-on operator support, with decision flow running through network referrals, founder pitches submitted via [email protected], and direct outreach. The operating team of roughly four plus a network of 15+ named advisors (Typeform ex-CEO, Carto founder, LuzIA co-founder, Libeen co-founders, Walmeric, Kantox founder) is the firm's core operational asset rather than a proprietary technology platform.

Monetization follows the standard VC fund structure: management fees on committed capital and carried interest on investment returns. Fund capitalization is anchored by SETT (Sociedad Española para la Transformación Tecnológica) with backing from the EU Recovery Plan, supplemented by the European Investment Fund and ICO Fund as required regulatory counterparties. Specific fee terms, fund size, and LP composition are not publicly disclosed. The firm has deployed capital into at least three documented rounds in 2025-2026: Punto Health (AI-powered cognitive care, London-based, £2M seed, co-led), Adcities (AI-powered Out-of-Home advertising platform, Spain-based, over €3M seed, participation), and Orbio AI (AI-powered HR, US$21M Series A led by Dawn Capital, participation). Portfolio breadth on the website also includes LuzIA, Libeen, Kvisp, Hokali, and TietAI. Distribution is relationship-led rather than product-led; channels are LinkedIn, the pluspartners.vc website with a pitch submission form, and a newsletter. Customer/portfolio concentration is by definition high at this stage, with a small number of early bets driving realized outcomes.

Name

Plus Partners

Legal name

PURPOSE CAPITAL SGEIC SL

Website

https://pluspartners.vc

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Partners (PURPOSE CAPITAL SGEIC SL) is a Madrid-based venture capital firm founded in 2024 that invests pre-seed and seed capital in Southern European technology startups across Health, Money & Property, and Work & Productivity verticals, pairing funding with operator mentorship.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Venture capital
• Seed investment
• Pre-seed investing
• Early-stage funding
• Technology venture capital

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fund Management: Standard VC fund structure with management fees on committed capital and carried interest on investment returns. The firm manages investment funds for investors including both individuals and legal entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Plus Partners is a venture capital firm that invests in pre-seed and seed stage technology startups in Southern Europe, providing equity capital alongside hands-on operational mentorship, strategic guidance, and access to a network of successful founders and operators. The firm targets three investment verticals—Health & Nutrition, Money & Property, and Work & Productivity—and actively supports portfolio companies through introductions to customers, partners, and talent, plus fundraising and hiring support.

Product overview

Plus Partners (legal name: PURPOSE CAPITAL SGEIC SL) is a venture capital firm based in Madrid, Spain, that invests in early to growth-stage technology startups primarily in Southern Europe. The firm focuses on three vertical areas: Health & Nutrition, Money & Property, and Work & Productivity. Plus Partners does not offer its own products or services; rather, it provides capital, mentorship, and network access to portfolio company founders. The firm's portfolio includes companies such as Orbio AI (AI-powered HR platform), Punto Health (AI-powered cognitive care platform), AdCities (AI-powered Out-of-Home advertising platform), LuzIA (consumer AI application), Libeen (PropTech rent-to-buy platform), Kvisp, Hokali, and TietAI (healthcare AI infrastructure).

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-seed and seed venture capital investment Equity capital investment in pre-seed and seed stage technology startups in Southern Europe (primarily Spain), deployed across three investment verticals: Health & Nutrition (AI diagnostics, digital therapeutics, provider software, biotech), Money & Property (open banking, embedded finance, digital assets, PropTech), and Work & Productivity (AI agents, robotics, modern collaboration, continuous learning). Provided in exchange for equity stakes in portfolio companies.
• Hands-on operational mentorship and strategic guidance Active operational support provided to portfolio founders, including strategic guidance on go-to-market and international expansion, introductions to customers, partners, and talent, and support during fundraising, hiring, and scaling challenges. Delivered by the founding partners and a curated network of 80+ successful operators, founders, and advisors from companies such as letgo, Carto, LuzIA, Cobee, Kantox, Walmeric, Libeen, Typeform, and Docplanner.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Speedinvest: Larger European early-stage VC with sector-specific funds (Health, Fintech, Deep Tech, etc.); competes for top Spanish deals and provides a benchmark for sector-focused specialization at scale.
• Mouro Capital: Spain-linked fintech-focused venture fund backed by Santander; competes for fintech/embedded finance deals in the Money & Property vertical where Plus Partners invests.

Direct peers

• Samaipata Ventures: Madrid-based pre-seed and seed VC backing marketplace, SaaS, and consumer tech across Europe; founded by two operators, matching Plus Partners' partnership positioning.
• Antai Ventures: Barcelona-based early-stage VC focused on digital-native retail, fintech, and consumer brands in Southern Europe; directly comparable geography, stage, and operator-led approach.
• Kibo Ventures: Madrid-based seed and early-stage VC investing in Spanish tech startups across fintech, health, and digital media. Closest head-to-head competitor for Southern European pre-seed/seed rounds.
• Encomenda Capital Partners: Barcelona-based early-stage VC investing in Southern European digital startups with operator involvement — directly comparable mandate and founder-centric model.
• Bonsai Partners: Spanish early-stage VC backing pre-seed and seed rounds in Iberia, with a focus on AI and digital businesses; overlapping geography and stage with Plus Partners.
• JME Ventures: Madrid-based early-stage VC focused on Spanish and Southern European tech founders; one of the most active seed investors in the region and a direct competitor for deal flow.
• Nauta Capital: Barcelona- and London-based early-stage VC that has backed many of the same Spanish founders (Carto, etc.) where Plus Partners' co-founder Oriol Juncosa previously worked. Directly comparable stage, geography, and operator-led ethos.
• Seaya Ventures: Spanish early-growth VC investing across consumer, fintech, and enterprise tech in Southern Europe. Comparable geography and stage, with a longer track record of follow-on rounds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/plus-partners-vc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Partners