Felix

What Felix does

Felix Technologies Inc. is a US-incorporated, licensed money transmitter (NMLS #2302775) that operates a WhatsApp-first cross-border remittance service for Latino migrants in the United States sending money to family in nine Latin American countries: Mexico, Guatemala, Honduras, El Salvador, the Dominican Republic, Colombia, Nicaragua, Ecuador, and Peru. Founded in 2021 and headquartered remotely in the US with 51–100 employees, Felix positions itself as a no-app, chat-native alternative to app-based incumbents; the entire transaction — destination selection, amount entry, FX display, payment authorization — is completed inside a WhatsApp conversation, with first-time users receiving a commission-free transfer plus a $10 recipient bonus.

The technical core is a WhatsApp Business API integration layered over authorized-agent relationships with three federally registered money transmitters (UniTeller, Intermex, and Spectrum Global Payment Solutions / Transnetwork), which supply compliance, settlement, and payout infrastructure. On the funding side, users can pay by credit or debit card online or with cash at more than 4,000 US retail locations including Walmart, CVS, Office Depot, Kroger, Weis, and Winn Dixie; on the payout side, recipients can receive funds via direct bank deposit (e.g., Banorte, BBVA, Banco Agrícola, Bancolombia, Banamex), mobile wallet (Tigo Money, Mercado Pago, Spin by OXXO, Stori), or cash pickup at more than 40,000 retail and financial locations across Latin America, including Walmart LATAM, OXXO, Aki Pago, Fedecrédito, Elektra, and Coppel. Average bank-deposit delivery is approximately 30 minutes.

Felix's revenue model is transaction-based: explicit per-transfer fees of $3.99 (bank deposit) and $4.99 (cash pickup), with a maximum transaction size of $1,000, supplemented by an FX spread on USD-to-local-currency conversion and an additional 1.25% fee for specific partners such as Aki Pago. Customer acquisition is community-led and product-led, driven by a $20 referral reward shared over WhatsApp and an organic social presence on Instagram, Facebook, LinkedIn, and TikTok. The company reports 300,000+ active users and is privately held with no disclosed funding rounds, revenue figures, or institutional investors in the source data.

Name

Felix

Legal name

Felix Technologies Inc.

Website

https://felixpago.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Felix is a US-licensed WhatsApp-based remittance platform that lets Latino migrants in the United States send money to recipients across nine Latin American countries via bank deposits, mobile wallets, or 40,000+ cash pickup locations.

Ownership category

akta.pro rank

Product category

International Remittance Services

akta.pro primary industry

Consumer Remittances (P2P) (FSAMAIAA)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Cross-border remittance
• WhatsApp money transfer
• International money transfer
• Cash payment remittance
• Latin America transfers

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transfer Transaction Fees: Felix charges transaction fees per money transfer. For bank account transfers to El Salvador, fees start at $3.99 USD. Cash pickup transfers cost $4.99 USD. Additional 1.25% of transaction value applies for certain partners like Aki Pago.
2. Foreign Exchange Spread: Revenue generated from the spread between the exchange rate applied to USD-to-local currency conversions. Promotional exchange rates are displayed but may vary during the day.
3. First Transfer Promotion: First transfer is commission-free with a $10 welcome bonus for new users, acting as customer acquisition cost subsidized by future transaction revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Felix provides a WhatsApp-based international money transfer service that enables Latino migrants in the United States to send remittances to recipients in nine Latin American countries. Users initiate transactions entirely through WhatsApp chat — selecting a destination country, entering transfer amounts, and choosing recipient payout method — without downloading a separate application. Funds can be paid for online via credit/debit card or in cash at over 4,000 US retail partner stores, and recipients can receive money via direct bank deposit, mobile wallet, or cash pickup at over 40,000 locations across Latin America.

Product overview

Felix offers a WhatsApp-based international remittance service that allows migrants in the United States to send money to Latin America. The core product operates through WhatsApp messaging, where users complete the entire transaction flow including destination selection, amount entry, and payment. Felix supports money delivery to bank accounts, mobile wallets, and cash pickup at physical retail locations. The service connects to a network of over 40,000 pickup locations across 9 Latin American countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Felix Remittance Service WhatsApp-based international money transfer service enabling users in the United States to send money to recipients in Latin America (Mexico, Guatemala, Honduras, El Salvador, Dominican Republic, Colombia, Nicaragua, Ecuador, Peru). Transactions are initiated and completed through WhatsApp chat, with payments made via credit/debit card online or cash at partner retail stores, and recipient payouts via bank deposits, mobile wallets, or cash pickup.

Quantifiable outcome

• Money transfers arrive in approximately 30 minutes on average for bank accounts
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• UniTellercoreTechnology or IntegrationFelix Technologies is an authorized agent of UniTeller, enabling international money transfer capabilities and compliance infrastructure. UniTeller provides the underlying transfer network and settlement services for Felix remittances.
• IntermexcoreTechnology or IntegrationFelix Technologies is an authorized agent of Intermex, a licensed money transmitter. This partnership enables cash payout network infrastructure and compliance frameworks for cross-border remittances to Latin America.
• Spectrum Global Payment Solutions (Transnetwork)coreTechnology or IntegrationFelix Technologies is an authorized agent of Spectrum Global Payment Solutions Inc. (Transnetwork), NMLS 937914, providing additional money transfer network and payout infrastructure.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a cash payment and cash pickup partner. Users can pay for transfers in cash at Walmart stores in the US, and recipients can pick up cash at Walmart locations in Latin American countries including Mexico and El Salvador.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy serves as a cash payment partner where users in the United States can pay for money transfers in cash at CVS store locations.
• Office DepotcoreChannel Partner/ Reseller/ DistributorOffice Depot serves as a cash payment partner where users can pay for money transfers in cash at Office Depot store locations.
• KrogercoreChannel Partner/ Reseller/ DistributorKroger grocery stores serve as cash payment locations for Felix money transfers across the United States.
• OXXOcoreChannel Partner/ Reseller/ DistributorOXXO convenience stores in Mexico serve as cash pickup locations for Felix remittance recipients.
• BanortecoreChannel Partner/ Reseller/ DistributorBanorte bank in Mexico enables direct account deposits for Felix remittance recipients.
• BBVAcoreChannel Partner/ Reseller/ DistributorBBVA bank across multiple Latin American countries enables direct account deposits for Felix remittance recipients.
• Banco AgrícolacoreChannel Partner/ Reseller/ DistributorBanco Agrícola in El Salvador enables direct account deposits for Felix remittance recipients.
• BancolombiacoreChannel Partner/ Reseller/ DistributorBancolombia bank in Colombia enables direct account deposits for Felix remittance recipients.
• Aki PagocoreChannel Partner/ Reseller/ DistributorAki Pago provides over 500 cash pickup locations across El Salvador for Felix remittance recipients.
• Tigo MoneycoreChannel Partner/ Reseller/ DistributorTigo Money mobile wallet enables digital receipt of remittances for recipients in El Salvador, Guatemala, and other countries.
• FedecréditocoreChannel Partner/ Reseller/ DistributorFedecrédito cooperative network in El Salvador provides cash pickup services for Felix remittance recipients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Remitly: Digital-first remittance company serving US-to-LATAM and other corridors with a mobile app. Highly comparable to Felix in target customer (US immigrants), corridor mix (Mexico, Guatemala, Central America), and bank-deposit/cash-pickup delivery model — though Remitly is app-based rather than WhatsApp-first.
• Xoom (PayPal): PayPal-owned digital remittance service with strong US-to-Mexico and broader LATAM coverage. Directly competes for the same Latino migrant senders in the US with bank deposit, cash pickup, and mobile wallet delivery options.
• SendWave: Mobile remittance app focused on African and Caribbean corridors from the US, UK, and Canada. Comparable in serving immigrant communities with a low-fee, mobile-first digital remittance model, though its corridor focus differs from Felix's LATAM emphasis.
• Viaméricas: US-based remittance company focused on Latin American corridors with both digital and in-person agent locations. Direct competitor for the same Latino customer segment and corridor set as Felix, with deeper presence in some LATAM pickup networks.

Broad incumbents

• MoneyGram: Major global remittance incumbent with extensive US-to-LATAM agent network and a growing digital channel. Provides direct competition in Felix's corridors via both cash pickup and bank deposit, though it serves a broader global remit market.
• Western Union: Largest incumbent in cross-border money transfer globally with the deepest agent network worldwide. Competes with Felix across US-to-LATAM corridors and cash-pickup delivery, though it operates a much broader portfolio beyond Felix's narrow consumer-migrant focus.

Emerging players

• Tribal: LATAM-focused fintech serving SMBs and cross-border payment needs in the region. Adjacent to Felix in serving US-LATAM cross-border flows with digital-first infrastructure, though it focuses more on B2B and card-issuing than consumer remittance.
• DolarApp: LATAM-focused digital account offering USD balances, multi-currency wallets, and cross-border transfers. Comparable to Felix in serving LATAM users with FX and cross-border payment infrastructure, though it is more of a wallet/IBAN service than a pure consumer remittance play.
• Bitso: Latin America's largest crypto exchange with a growing US-to-Mexico remittance corridor (Bitso Business). Comparable in targeting US-to-MEX flows with low-cost digital delivery, though it leverages crypto rails and focuses more on the Mexico corridor than Felix's broader 9-country set.

Others

• Intermex: Licensed money transmitter and one of Felix's underlying partners. While not a direct competitor (Felix is an authorized agent), Intermex operates its own LATAM-facing remittance brand and competes for the same senders in some corridors, making it an adjacent peer and counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/felixpagos
• LinkedInlinkedin.com/company/felix-pago
• Instagraminstagram.com/felixpago
• TikToktiktok.com/@felixpago
• Xx.com/Felixpago

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds8 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felix