BonaCibo

What BonaCibo does

BonaCibo is a super premium pet food brand owned and operated by Çağatay Pet Food (Çağatay Pet Food), a privately held Turkish company headquartered in Bornova, İzmir. The brand produces dry food, canned wet food, pouch wet food, treat sticks, and 82-strain probiotic premixes for cats and dogs, organized across multiple life stages (kitten/puppy, adult, senior, sterilized/overweight) and activity levels. Formulas are developed and improved by David Southey, PN, a credentialed cat and dog nutritionist with 20 years of experience, and all products are stated to exceed AAFCO and FEDIAF nutritional standards. The brand's proprietary technology layer centers on the registered Phenomind™ trademark (a cognitive-support ingredient for adult dogs) and a multi-strain probiotic formulation containing Saccharomyces Cerevisiae, Bacillus Subtilis, and multiple Lactobacillus strains.

The business model is product sales through an export-led dealer network: 36 international distributors operating across 55 countries, complemented by a direct e-commerce storefront on bonacibo.com available in 8 languages (English, Turkish, French, Arabic, Hungarian, Russian, German). Revenue is generated entirely through physical product sales; pricing is not publicly disclosed. Marketing is conducted through social media (Facebook, Instagram, Twitter, YouTube), nutritional-philosophy content covering nine health areas, and a global celebrity-endorsed advertising campaign featuring Prince Michael & Phil. Approximately 30% of raw materials are sourced from Çangal Tarım, an agricultural enterprise owned by the Çağatay family, with the balance imported directly from global suppliers without trader intermediaries. Customer segments are persona-based and segmented by pet life stage rather than by B2B account, with primary segments being kitten/puppy owners and adult cat/dog owners.

Name

BonaCibo

Legal name

Çağatay Pet Food

Website

https://bonacibo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BonaCibo is a super premium Turkish pet food brand (cats and dogs) owned by Çağatay Pet Food, distributing dry food, wet food, treats, and probiotic premixes through 36 dealers across 55 countries, with formulas developed by nutritionist David Southey.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)

Keywords

• Super premium pet food
• Cat and dog nutrition
• Dry pet food
• Wet pet food
• Pet probiotics

Headquarters

HQ city

Bornova

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food Product Sales: BonaCibo generates revenue through the sale of super premium cat and dog food products including dry food, canned wet food, pouch wet food, cat and dog sticks (treats), and probiotic supplements. Products are sold through a network of 36 international dealers across 55 countries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BonaCibo manufactures and sells super premium dry food, canned wet food, pouch wet food, stick treats, and probiotic premixes for cats and dogs. All formulas are developed in partnership with certified animal nutritionist David Southey, PN, and are formulated to exceed AAFCO and FEDIAF nutritional standards. The brand markets a complete "À la Carte" nutrition portfolio spanning all life stages (kitten/puppy, adult, senior, sterilised) and addressing specific health concerns such as weight management, joint care, and cognitive health.

Product overview

BonaCibo is a super premium pet food brand offering a comprehensive product portfolio for cats and dogs. The product line includes dry food (Super Premium), canned wet food (400g), pouch wet food (85-100g), stick treats, and probiotic supplements. For cats, products include Kitten, Adult Cat (Chicken, Lamb & Rice, Light & Sterilised) dry foods, plus canned and pouch wet foods with various protein sources. For dogs, products span Puppy, Adult Dog (Chicken, Lamb & Rice, High Energy, Form), and Senior formulas, with the same wet food formats. All products are formulated to exceed AAFCO and FEDIAF standards and feature the company's 'À la Carte' nutrition philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonacibo Super Premium Dry Food - Cat Super premium dry food for cats in Kitten (Chicken), Adult Cat (Chicken, Lamb & Rice), and Light & Sterilised formulas. Formulated with Dehydrated Chicken Protein (42-46%), Baldo Rice, and Omega-3&6. Designed for complete and balanced daily nutrition for cats across life stages.
• Bonacibo Canned Wet Cat Food Complete wet food for adult cats in 400g cans, available in Liver (Chunks in Gravy), Beef (Chunks in Jelly), Chicken & Turkey, and Sardine & Tuna (Pate) varieties. Contains 54% meat and animal derivatives with added Taurine and Omega-3&6.
• Bonacibo Pouch Wet Cat Food Wet cat food in 85g pouches for kittens and adult cats. Kitten formula contains 77% meat content with 30% chicken; Adult formulas contain 79-80% meat with Liver, Fish, Chicken, or Lamb varieties, enriched with vitamins and minerals.
• Bonacibo Cat Sticks Complementary food/treat sticks for adult cats. Contains 6% poultry and 6% liver, herbal products, and minerals. Packaged as 5g x 10 piece bars in a 50g package. Suitable for training rewards.
• Bonacibo Probiotic Cat Premix containing probiotic microorganisms for cats with 82 different types of beneficial bacteria including Saccharomyces Cerevisiae, Bacillus Subtilis, and various Lactobacillus strains. Supports digestive system regulation and immune system function.
• Bonacibo Super Premium Dry Food - Dog Super premium dry food for dogs in Puppy (Lamb & Rice, Chicken, High Energy), Adult Dog (Lamb & Rice, Chicken, High Energy, Form), and Senior formulas. Includes Phenomind™ cognitive support in adult formulas for cognitive health and aging support.
• Bonacibo Canned Wet Dog Food Complete wet food for adult dogs and puppies in 400g cans. Available in Puppy (Lamb & Rice) and Adult Dog (Beef, Lamb, Salmon) varieties. Contains 42-54% meat content with Omega-3&6 for healthy development.
• Bonacibo Pouch Wet Dog Food Wet food in 100g pouches for puppies and adult dogs. Puppy formula contains 73% meat (4% chicken, 4% beef); Adult formula contains 82% meat. Enriched with vitamins, minerals, and Taurine.
• Bonacibo Dog Sticks Complementary food/stick treats for adult dogs with Beef. Contains 4% beef, vegetable protein extracts, minerals, oils and fats. Packaged as 11g x 5 piece bars in a 55g package. Suitable for training rewards.
• Bonacibo Probiotic Dog Premix containing probiotic microorganisms for dogs with 82 types of beneficial bacteria supporting digestive system regulation and immune system function.

Quantifiable outcome

• Products exceed AAFCO and FEDIAF nutritional standards
• +1 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• David Southey, PNcoreStrategic or Co-development PartnerDavid Southey serves as the cat and dog nutritionist who identifies suitable raw materials, formulates, advises, and improves BonaCibo products. With 20 years of experience as a dog and cat nutritionist, Southey ensures all formulas meet the nutritional needs of pets and exceed AAFCO and FEDIAF standards.
• Çangal Tarım (Çağatay Family)coreStrategic or Co-development PartnerApproximately 30% of BonaCibo's raw material intake comes from Çangal Tarım agricultural enterprises owned by the Çağatay family. This vertical integration ensures controlled supply of high-quality ingredients.
• Global Raw Material SupplierscoreStrategic or Co-development PartnerRaw materials are imported directly from suppliers (without traders between) who produce the highest quality in the world. Consignments are periodically carried out from different countries ensuring diverse and high-quality ingredient sourcing.
• Prince Michael & PhilflagshipGTM or Marketing PartnerCelebrity endorsement partnership for global advertising campaign. The commercial featuring world-famous Prince Michael & Phil is currently on air in 55 countries, representing BonaCibo's flagship marketing initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arden Grange: Arden Grange is a UK-based super-premium pet food brand with nutritionist-formulated dry and wet food for cats and dogs, distributed internationally through specialist retailers — a comparable mid-sized premium peer to BonaCibo's model.
• Brit Pet Food: Brit is a Czech-based super-premium cat and dog food manufacturer exporting through international distributors across 50+ countries. Comparable to BonaCibo in being a non-US-origin super-premium brand scaling globally through dealer partnerships.
• Farmina Pet Foods: Farmina is an Italy-based super-premium pet food brand with veterinarian-advised formulations, AAFCO/NRC-aligned recipes, and a global dealer-driven distribution model. It is the closest mid-sized European analogue to BonaCibo in positioning, format range, and international go-to-market approach.
• Orijen: Orijen (Champion Petfoods) competes in the same super-premium 'biologically appropriate' segment as BonaCibo, with regional-ingredient sourcing and globally distributed dry and freeze-dried formats. A peer benchmark for premium pricing power and international distribution.
• Taste of the Wild: Taste of the Wild is a US-origin super-premium pet food brand with grain-inclusive and novel-protein formulas, distributed internationally through independent pet retail. Comparable to BonaCibo in product positioning and third-party distribution model.
• Acana: Acana (Champion Petfoods) is a premium and super-premium dry and wet pet food brand with strong international presence and emphasis on ingredient quality — directly comparable to BonaCibo's premium ingredient and life-stage positioning.

Broad incumbents

• Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a science-led super-premium pet food brand built on veterinary nutritionist formulations and clinical evidence — a direct analogue to BonaCibo's David Southey-backed, AAFCO/FEDIAF-exceeding positioning across dry, canned, and pouch formats.
• Royal Canin: Royal Canin (Mars Petcare) is the global leader in life-stage and breed-specific super-premium cat and dog nutrition. It directly competes with BonaCibo's core dry and wet food portfolio across the same life-stage segmentation (kitten, adult, sterilised, senior).
• Purina (Nestlé): Purina Pro Plan and Purina ONE compete head-on with BonaCibo's functional and life-stage formulas (including probiotic and cognitive-support variants). Purina is the scale leader BonaCibo benchmarks against in international distribution and shelf presence.

Emerging players

• Carnilove: Carnilove is a Czech-made grain-free super-premium cat and dog food brand with growing international distribution. Comparable to BonaCibo as a similarly sized, non-incumbent super-premium brand competing in the same life-stage and format segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bonacibo
• YouTubeyoutube.com/c/bonacibo
• Facebookfacebook.com/BonaCibo
• Instagraminstagram.com/bonacibo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BonaCibo