Pistol and Paris

What Pistol and Paris does

Pistol and Paris is a Canadian craft cannabis brand operating in the legal adult-use market, founded on a 'Legacy to Legal' positioning that traces the founding team's experience in British Columbia's pre-legalization cannabis scene. The company is a brand under parent Vanquish Brands (CEO Dylan King), headquartered in Agassiz, British Columbia, where it operates a Health Canada-licensed micro-cultivation facility with four specialized grow rooms using hang-dry, cold-cure, and hand-trim processes in partnership with DRIFLOWER drying technology. Production is augmented by a network of six licensed craft cultivation partners across BC and Ontario (Verte West, Living Cannabis, TorrCann, Victoria Cannabis Company, Quad Farmers, and Kush Mountain), giving Pistol and Paris redundant supply capacity beyond its own micro-license.

The commercial product portfolio spans four core categories — craft flower (across indica, sativa, and hybrid strains such as Death Bubba, Pink Kush descendants, Permanent Chapo, and Hawaiian Fanta), pre-rolls packed on Futurola machines, disposable vapes (Cured Live Resin and Diamond Sauce formats), and solventless live hash rosin gummies — plus premium infused pre-roll lines (Hash Hole, Pocket Rockets, Golden Boot) with THC content reaching 35-43%. A separate Legacy Collection apparel e-commerce storefront sells branded hoodies, jackets, and accessories. The go-to-market is B2B sales-led: Pistol and Paris distributes through provincial cannabis control boards across all 10 Canadian provinces and territories and through Vanquish Direct, a captive direct-delivery platform for BC retailers, supported by a B2B retailer portal offering COAs, digital assets, and exclusive product drops.

The brand monetizes through one-time wholesale of cannabis SKUs in various package sizes (0.5g to 14g) and through direct-to-consumer apparel sales. Pistol and Paris won the 2022 ARCannabis Cup for Best Licensed Flower Producer and has been featured in The Oz Magazine, HCM Magazine, and Cannabis Prospect Magazine. The company has no disclosed external funding, operates as a privately held subsidiary of Vanquish Brands (which employs nearly 70 people), and is led by founder/CEO Dylan King and COO Lance Mudrie.

Name

Pistol and Paris

Legal name

Pistol and Paris

Website

https://pistolandparis.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pistol and Paris is a Canadian craft cannabis brand, owned by Vanquish Brands, producing premium flower, pre-rolls, vapes, and live rosin gummies from a micro-cultivation facility in Agassiz, BC and a partner-grower network, distributed to licensed retailers across all 10 Canadian provinces and territories.

Ownership category

akta.pro rank

Product category

Craft Cannabis Products

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (32541)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

Keywords

• Craft cannabis flower
• Cannabis pre-rolls
• Live rosin gummies
• Disposable cannabis vapes
• Cannabis micro-cultivation

Headquarters

HQ city

Agassiz

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales: Pistol and Paris generates revenue through the sale of craft cannabis products including dried flower, pre-rolls, disposable vapes, and live rosin gummies to licensed retailers across Canadian provinces. Products are sold in various formats (0.5g, 1g, 3.5g, 7g, 14g) and distributed through provincial regulatory bodies and direct-to-retailer channels.
2. Apparel and Merchandise: The Legacy Collection apparel line includes hoodies, jackets, t-shirts, sweatpants, water bottles, grinders, rolling trays, and rolling papers sold through a separate e-commerce storefront at pistolandparisapparel.com.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pistol and Paris is a Canadian craft cannabis brand that cultivates, manufactures, and distributes a portfolio of premium cannabis products including hang-dried and hand-trimmed cannabis flower (multiple strains), pre-rolls packed with Futurola machines, terpene-forward disposable vapes, and solventless live hash rosin sugar-free gummies, sold to licensed cannabis retailers across Canadian provinces. The brand also sells branded Legacy Collection apparel and accessories through a separate e-commerce storefront.

Product overview

Pistol and Paris is a Canadian cannabis brand offering a diversified portfolio of premium craft cannabis products built from Legacy to Legal. The core product offering includes multiple cannabis strains (Orange Tingz, Hawaiian Fanta, Pink Panties, Pink Goo, Master Kush Ultra, Blackberry Breath, Blue Zushi, Death Bubba, Rockstar, Blackout Bobby, Perma Fried, Diablo, Pink Death, Blueberry Vendetta, Permanent Chapo) sold across four main product formats: Craft Flower, Pre-Rolls, Disposable Vapes, and Live Rosin Gummies. The brand also offers premium product lines including Pocket Rockets Diamond Infused Pre-Rolls, Hash Hole, and Golden Boot infused pre-rolls, along with rotating selections like Gas Pack and Flavours. Products are sourced from an in-house micro-cultivation facility in Agassiz, BC and a network of trusted cultivation partners across British Columbia. The brand also operates Legacy Collection Apparel merchandise line.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Collection: Apparel line featuring hoodies, jackets, t-shirts, sweatpants, water bottles, grinders, rolling trays, and rolling papers bearing the Pistol and Paris brand
• The Hash Hole
• Pocket Rockets
• LSO Collection

Products and services

• Craft Flower Premium craft cannabis flower line featuring small-batch cultivation with hang drying, slow curing, and hand trimming to preserve terpene richness and flavor. Sold across multiple formats (0.5g, 1g, 3.5g, 7g, 14g) under multiple strain SKUs including Orange Tingz, Hawaiian Fanta, Pink Panties, Pink Goo, Master Kush Ultra, Blackberry Breath, Blue Zushi, Death Bubba, Rockstar, Blackout Bobby, Perma Fried, Diablo, Pink Death, Blueberry Vendetta, Permanent Chapo, Gas Pack, and Flavours, and is targeted at licensed cannabis retailers and adult-use consumers in Canada.
• Pre-Rolls Premium pre-rolls crafted with small-batch Pistol and Paris flower, packed using Futurola machines with precision grinding for consistent burn and optimal airflow. Finished with hand-applied Dutch crowns and available across multiple strains for licensed cannabis retailers and adult-use consumers in Canada.
• Disposable Vapes Premium cannabis extracts in precision hardware disposable vape format with terpene-forward profiles, including Cured Live Resin and Diamond Sauce variants, distributed to licensed cannabis retailers and adult-use consumers across Canada.
• Live Rosin Gummies Solventless live hash rosin sugar-free gummies infused with premium Pistol and Paris flower, featuring strain-matched flavours with 10mg THC per package (2x5mg), sold to licensed cannabis retailers and adult-use consumers in Canada.
• Pocket Rockets Diamond Infused Pre-Rolls Diamond-infused, kief-coated pre-rolls in a 5x0.5g format with Dutch crown finish, including Blue Surfer (Blue Zushi) and Redline (Pink Goo) strains with THC levels of 37-43%, targeted at licensed cannabis retailers and adult-use consumers in Canada.
• Hash Hole Premium infused pre-roll pairing expertly milled Pistol and Paris flower with a live hash rosin core, hand-rolled in king-sized Elements papers with a reusable 12mm glass tip, distributed to licensed cannabis retailers and adult-use consumers.
• Golden Boot 1.5g hash-infused kief-coated pre-roll featuring Frosted Fruit Cake flower with a Candy Rain bubble hash core and kief coating, with THC levels of 35-43%, sold to licensed cannabis retailers and adult-use consumers in Canada.
• Legacy Collection Apparel Branded apparel and accessories merchandise line sold directly to consumers through a separate e-commerce storefront, including hoodies, jackets, t-shirts, sweatpants, water bottles, grinders, rolling trays, and rolling papers.

Quantifiable outcome

• 2022 ARCannabis Cup Winner - Best Licensed Flower Producer
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Vanquish BrandscoreOthersPistol and Paris is a brand owned and operated by Vanquish Brands. Vanquish Brands is the parent company providing corporate infrastructure, brand development, and operational scale across the Canadian cannabis market. Dylan King serves as CEO of both entities.
• Vanquish DirectcoreChannel Partner/ Reseller/ DistributorVanquish Direct is the official direct delivery partner for Pistol and Paris cannabis products in British Columbia. The platform offers retailers faster turnaround, consistent supply, and exclusive access to premium product drops, enabling Pistol and Paris to reach BC retailers efficiently within provincial regulations.
• DRIFLOWERcoreTechnology or IntegrationPistol and Paris has partnered with DRIFLOWER for an advanced drying and curing process that preserves the integrity and flavor of each strain. Using DRIFLOWER's advanced technology ensures each bud reaches its full potential, capturing nuanced terpenes, cannabinoids, and rich flavors while keeping cannabis fresh and potent.
• Verte WestcoreStrategic or Co-development PartnerVerte West is a Vancouver Island craft cannabis producer founded in 2014, focused on high-quality flower using traditional methods: hang dry, hand trim, in soil, with no pesticides. Entirely family owned and operated with a custom-built facility in the Cowichan Valley. Produces Hawaiian Fanta sold under the Pistol and Paris brand.
• Living CannabiscoreStrategic or Co-development PartnerLocated in Spallumcheen, Okanagan Valley, Living Cannabis is a collective of entrepreneurs with diverse skill sets producing high-quality organic cannabis in a regenerative living soil system. The team has 30+ years of experience in organic agriculture and cannabis, with in-house build-out and licensing completed in December 2019.
• TorrCann Craft CannabiscoreStrategic or Co-development PartnerA small family-owned and operated micro cultivation company located in Napanee, Ontario. The growing team consists of 2nd & 3rd generation master growers who have been mastering their craft for close to 60 years, bringing profound roots in cannabis cultivation.
• Victoria Cannabis CompanycoreStrategic or Co-development PartnerVictoria Cannabis Company is comprised of two micro-cultivation facilities and one nursery on Vancouver Island in the territory of Lekwungen (Songhees Nations). Focused on traditional quality BC craft cannabis cultivation.
• Quad FarmerscoreStrategic or Co-development PartnerQuad Farmers is a craft cannabis brand from Vancouver Island with a Master Grower known and respected throughout the scene for producing unforgettable, loud, frosty flower. The brand is bringing that legacy energy into the legal market without losing the soul of the culture.
• Kush MountaincoreStrategic or Co-development PartnerKush Mountain was founded in 2022 in Prince George, BC and officially licensed in January 2023. The 20,000 square foot micro-cultivation and processing facility is nestled on the banks of the Nechako River with room for future expansion, producing high-quality craft cannabis for local and provincial markets.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cookies: US-founded cannabis lifestyle brand combining premium flower, vapes, and apparel/merch into an integrated street-culture identity. Comparable as a craft/premium cannabis brand with apparel-led community flywheel analogous to Pistol and Paris's Legacy Collection, though operating at materially larger scale with US distribution.
• Aurora Cannabis: Large Canadian licensed producer with national distribution; owns Broken Coast (the closest direct peer) and competes with Pistol and Paris in the same flower SKU categories. Broad incumbent for category sizing and competitive benchmarking, not a craft-positioning match.

Direct peers

• Tantalus Labs: BC craft cannabis producer operating a purpose-built greenhouse facility focused on premium sun-grown flower for the Canadian legal market. Comparable as a BC-based craft producer with national distribution and premium flower focus.
• Edison Cannabis Company: Canadian licensed producer with premium flower and pre-roll focus positioned at the value-premium tier. Direct peer across product mix (flower, pre-rolls) and Canadian national distribution strategy.
• House of Cultivar: BC-based craft cannabis producer known for premium indoor flower with hang-drying and hand-trimming. Closely mirrors Pistol and Paris across craft positioning, micro-cultivation operations, and Canadian retail distribution focus.
• Broken Coast Cannabis: BC-based craft cannabis licensed producer focused on small-batch premium flower with hang-dry and hand-trim processing. Closest Canadian direct peer to Pistol and Paris: same geography, same craft flower category, same legacy-cohort premium positioning. (Owned by Aurora Cannabis, the broader-incumbent relationship is reflected separately.)
• Qwest Cannabis: BC craft cannabis licensed producer emphasizing premium small-batch flower, hang-dry processing, and quality over volume. Closely comparable craft cannabis peer in BC with similar positioning to legacy-market connoisseurs.
• Good Buds: BC-based craft cannabis producer focused on small-batch, hand-trimmed premium flower with strong brand narrative around craft cultivation. Direct peer in craft positioning, BC origin, and small-batch methodology.
• Whistler Cannabis Co. BC craft cannabis producer (formerly Shelter Craft) operating a micro-cultivation facility with hand-trim, hang-dry processing for premium flower in the legal Canadian market. Directly comparable in craft positioning, BC origin, and micro-cultivation methodology.
• BLKMARKET Cannabis: BC craft cannabis brand focused on premium flower and pre-rolls with strong street-culture aesthetic and apparel. Direct peer via craft cannabis, BC origin, premium positioning, and integrated apparel/merch brand extension analogous to the Legacy Collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrandPistol
• LinkedInlinkedin.com/company/pistol-and-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pistol and Paris