Unionville-Milliken Soccer Club

What Unionville-Milliken Soccer Club does

Unionville-Milliken Soccer Club (UMSC) is a volunteer-driven, non-profit community soccer club founded in 1976 and headquartered in Markham, Ontario. It operates a complete player-development pathway spanning from Lil' Strikers and Jr. Academy Recreational programs for children as young as age 2, through competitive youth tracks (OPDL, iModel, YRSL), into semi-professional adult play via OPL Men and OPL Women teams competing in League1 Ontario. The club also runs the High5 All-Abilities inclusive program and is an approved Canada Soccer delivery partner for Soccer in Schools across the York Region District School Board. UMSC is one of only 19 Ontario clubs selected for the Ontario Player Development League (OPDL), and 25 alumni have progressed to professional, national-team, and collegiate soccer.

Name

Unionville-Milliken Soccer Club

Legal name

Unionville-Milliken Soccer Club

Website

https://u-msc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Volunteer-driven non-profit community soccer club in Markham, Ontario, founded in 1976, offering a complete age-2-to-adult player pathway from recreational youth programs through elite OPDL development to semi-professional League1 Ontario OPL teams, plus inclusive and school-delivery programming.

Ownership category

akta.pro rank

Product category

Community Youth Soccer Programs

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Youth Development & Sports Outreach Programs (EDAIAGAG)

Keywords

• Youth soccer programs
• Recreational soccer leagues
• Competitive soccer training
• Inclusive soccer programs
• Soccer summer camps

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Revenue from registration fees for recreational and competitive soccer programs for youth (ages 3-18) and adults (19+), including Jr. Academy, OPDL, iModel, YRSL, and summer camps.
2. Sponsorship Revenue: Corporate sponsorship packages ranging from Diamond ($40,000/year) to Silver ($9,000/year), providing banner placements, jersey naming rights, website recognition, and social media shoutouts.
3. Ticket Sales: Revenue from ticket sales for OPL (League1 Ontario) semi-professional men's and women's home games. Adults $10, youth free for men's games; adults $5 for women's games. Season passes available for $190.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

UMSC delivers soccer programs across the full player pathway, including grassroots recreational programs (Lil' Strikers U2-U8 and Jr. Academy U2-U14), competitive youth league play (YRSL, iModel, OPDL), an inclusive High5 All-Abilities program, Soccer in Schools delivered to York Region schools, seasonal Soccer Summer Camps, and semi-professional OPL Men and OPL Women teams competing in League1 Ontario. Programs follow Canada Soccer Grassroots Standards and the Long-Term Player Development model.

Product overview

Unionville-Milliken Soccer Club offers a comprehensive soccer ecosystem with programs spanning from grassroots recreational play to semi-professional competition. The portfolio includes Jr. Academy Recreational/Lil' Strikers for ages U2-U14, Competitive Programs (OPDL, iModel, YRSL) for youth athletes, Soccer in Schools for community outreach, High5 All-Abilities inclusive program, and OPL Men/Women semi-professional teams. The club also provides Soccer Summer Camps for seasonal engagement. All programs are aligned with Canada Soccer Grassroots Standards and Ontario Soccer's Long-Term Player Development (LTPD) model, creating an inclusive pathway from first kicks through elite competition.

Differentiator

Problem solved

Functional benefit

Products and services

• OPDL (Ontario Player Development League) High-performance development pathway for elite youth players competing at the provincial level, including teams from U13 to U17 age groups. As one of only 19 OPDL clubs in Ontario, this offering delivers top-tier competitive programming aligned with the Ontario Player Development League standards.
• iModel Competitive Program Advanced training and competition program for female and male athletes focused on skill growth and teamwork, available for ages U8 through U17+.
• YRSL (York Region Soccer League) Structured competitive league for male players aiming to elevate their skills and compete at higher levels, spanning U13 to U17 age groups, operated under the York Region Soccer Association governance structure.
• Jr. Academy Recreational Canada Soccer-approved grassroots recreational soccer program for ages U2-U14, designed to create a safe, fun, and inclusive environment for learning and playing soccer, with a primary field location at Berczy Park North, Markham.
• Soccer in Schools Canada Soccer national initiative delivered locally to introduce students to soccer in educational settings, supporting physical literacy, confidence, and teamwork for grades 1-8. Delivered to over 2,200 York Region students since 2024 through the YRDSB partnership.
• High5 All-Abilities Program Inclusive soccer program designed to provide meaningful soccer experiences for participants of all abilities in a supportive environment with adaptive training and low trainer-to-athlete ratios.
• OPL Women Senior women's team competing within the League1 Ontario semi-professional competition structure.
• OPL Men Top-tier men's squad representing the club in League1 Ontario matches at the semi-professional level.
• Soccer Summer Camp Seasonal in-person soccer camp combining skill sessions, games, and fun activities for recreational players aged 5-12, offered at Milliken Mills Park (4277 14th Avenue, Markham). Half-day ($120/week), full-day ($175/week), and extended full-day ($200/week) tiers available.
• Corporate Sponsorship Packages Tiered annual corporate sponsorship program including Diamond ($40,000/year), Platinum ($25,000/year), Gold ($15,000/year), and Silver ($9,000/year) packages, providing banner placements, jersey naming rights, website recognition, and social media shoutouts to sponsors such as RBC, Stouffville Toyota, and Henry Schein Canada.
• OPL Match Tickets Ticket sales for OPL Men and OPL Women home matches in League1 Ontario. Adults $10 and youth free for men's games; adults $5 for women's games; season passes $190 provide access to both Men's & Women's home games.

Quantifiable outcome

• 25 notable alumni have progressed to professional, national team, and collegiate soccer

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Ontario SoccercoreStrategic or Co-development Partner · 1 January 2026UMSC is a member of Ontario Soccer through the York Region Soccer Association. Ontario Soccer provides governance, insurance, resources, coaching development, and the PowerUp registration platform that UMSC uses for all program registrations.
• York Region Soccer Association (YRSA)coreStrategic or Co-development Partner · 1 January 2026UMSC operates under the governance and league structure of YRSA, participating in YRSL (York Region Soccer League) competitions for competitive boys and girls teams.
• RBC (Royal Bank of Canada)majorGTM or Marketing Partner · 1 January 2026Corporate sponsor providing financial support in exchange for brand visibility at UMSC events and facilities.
• Stouffville ToyotamajorGTM or Marketing Partner · 1 January 2026Corporate sponsor of UMSC providing financial support for brand visibility at club events.
• Henry Schein CanadaminorGTM or Marketing Partner · 1 January 2026Corporate sponsor providing financial support for brand visibility at club events.
• DE THOMAS WEALTH MANAGEMENTminorGTM or Marketing Partner · 1 January 2026Named sponsor of OPL Men's team (League1 Ontario).
• Daily SeafoodminorGTM or Marketing Partner · 1 January 2026Sponsor of FIFA Mini World Cup events at St. Francis Xavier CES and Greensborough Public School.
• Multy HomesminorGTM or Marketing Partner · 1 January 2026Corporate sponsor of UMSC.
• Osler, Oskin & Harcourt LLPminorGTM or Marketing Partner · 1 January 2026Corporate sponsor of UMSC.
• League1 OntariocoreStrategic or Co-development Partner · 1 January 2026UMSC's senior men's and women's teams (OPL) compete in League1 Ontario, the province's semi-professional soccer league.
• Canada SoccercoreStrategic or Co-development Partner · 1 January 2026National governing body for soccer in Canada; UMSC participates under Ontario Soccer's governance and delivers Canada Soccer's Soccer in Schools program.
• York Region District School Board (YRDSB)coreStrategic or Co-development Partner · 1 January 2024UMSC is an approved provider on the YRDSB Special Interest Service Providers registry, delivering Soccer in Schools programming to over 1,200 students in 2024 and 1,000+ additional students in 2025.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toronto FC Academy: Toronto FC Academy is the MLS professional club's elite youth development arm operating in the GTA. Competes with UMSC for top youth talent through its MLS-backed brand and professional pathway.
• Vancouver Whitecaps FC Academy: Whitecaps FC Academy is the MLS professional club's youth development program in British Columbia. It represents the type of professional-club-backed competitive threat that UMSC competes against at the elite level within the Canadian soccer ecosystem.

Direct peers

• Woodbridge Strikers Soccer Club: Woodbridge Strikers is a community non-profit soccer club in the York Region adjacent to Markham, also selected as one of the 19 OPDL clubs in Ontario. It operates a similar recreational-to-competitive pathway and competes directly with UMSC for players in the GTA.
• Sigma FC: Sigma FC is an Ontario-based youth soccer organization with elite development and League1 Ontario teams, focused on player development pathways. Comparable competitive positioning to UMSC's OPDL and OPL operations.
• North Toronto Nitros Soccer Club: North Toronto Nitros is one of the 19 OPDL clubs in Ontario with a recreational-to-elite pathway similar to UMSC, based in the North Toronto area. Competes for top-tier youth players in the GTA.
• Kleinburg Nobleton Soccer Club: KNSC is another York Region-based non-profit community soccer club with comparable recreational and competitive programming. It serves the same GTA youth market and competes for registrations and coaching talent.
• Markham Soccer Club: Markham Soccer Club is a community club operating in the same city as UMSC, offering recreational and competitive programs for youth players. Most directly competing peer for local registration share.
• Vaughan Soccer Club (Vaughan Azzurri): Vaughan SC operates in the same York Region geography as UMSC, offering recreational and competitive pathways with semi-professional teams in League1 Ontario. Direct overlap in target families and OPDL-tier competition.

Regional players

• Surrey FC: Surrey FC is a British Columbia-based youth soccer club offering recreational and competitive programming. Comparable in operational model to UMSC but serves a different Canadian region.
• Calgary Foothills Soccer Club: Calgary Foothills SC is a Western Canadian community soccer club with a comparable recreational-to-competitive pathway and semi-professional operations. Geographic peer in a different Canadian region with similar operational structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/u_msc
• Facebookfacebook.com/umscsoccer
• Instagraminstagram.com/u_m_s_c
• LinkedInlinkedin.com/company/unionvillemsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unionville-Milliken Soccer Club