Autohaus Ehrlich

What Autohaus Ehrlich does

Autohaus Ehrlich GmbH is a German multi-brand automobile dealership group operating five physical locations across the Hessen and Bayern regions of Germany — Fulda (headquarters), Aschaffenburg, Eschwege, Wiesbaden, and Würzburg. The company functions as an authorized contract dealer (Vertragshändler) for six automotive OEMs: Renault, Dacia, Mazda, Opel, Alpine, and Kia, offering a product range that spans entry-level (Dacia), mainstream volume (Renault, Opel, Kia, Mazda), and performance segments (Alpine). Autohaus Ehrlich is a subsidiary within the Enders Gruppe, a diversified automotive dealership conglomerate operating 21 locations nationwide; Autohaus Ehrlich GmbH operates the Aschaffenburg and Würzburg locations under the retained brand, while Enders Automobile + Service GmbH & Co. KG operates the Fulda, Eschwege, and Wiesbaden locations.

The business generates revenue across five streams: new vehicle sales (one-time transaction), used vehicle sales under the Renault renew certification program (over 500 units in stock), service and maintenance using original parts (recurring), parts and accessories (transactional), and vehicle financing/leasing (recurring, with promotional lease rates starting at €87/month). A dedicated Gebrauchtwagenzentrum (used car center) operates in Fulda. The portfolio includes a substantial electric vehicle lineup across all six brands, supported by an online EV subsidy calculator and guidance on the €6,000 E-Auto-Förderung government incentive. Additional offerings include commercial vehicles up to 7.5t, tire and wheel services, official vehicle inspection (HU/AU), and air conditioning maintenance.

The go-to-market is a traditional authorized dealership model with physical showroom sales supported by a website-based searchable inventory covering 633+ vehicles. Two primary customer segments are addressed via parallel sales campaigns: private individuals (Privatkunden) and commercial buyers (Gewerbekunden). Marketing relies on company website content, model-specific promotional landing pages, SEO, and managed Google reviews. No proprietary technology, AI/ML capabilities, digital products, or external funding are disclosed; the company operates entirely within the conventional German franchised dealer model.

Name

Autohaus Ehrlich

Legal name

Autohaus Ehrlich GmbH

Website

https://ehrlich.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Autohaus Ehrlich is a German multi-brand automobile dealership group operating five locations across Hessen and Bayern as an authorized dealer for Renault, Dacia, Mazda, Opel, Alpine, and Kia, selling new, used, and commercial vehicles with integrated service, parts, and financing for private and business customers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Automotive Repair and Maintenance (8111), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automobile dealership services
• New vehicle sales
• Used car sales
• Vehicle service maintenance
• Auto financing leasing

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Authorized dealer selling new vehicles from Renault, Dacia, Mazda, Opel, Alpine, and Kia brands with various financing and leasing options.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles under the Renault renew program with over 500 vehicles in stock.
3. Service and Maintenance: Maintenance, inspection, and repair services for all supported brands using original parts, including tires, brakes, air conditioning, and main inspection services.
4. Parts and Accessories: Sale of original parts and accessories for all brands.
5. Vehicle Financing and Leasing: Leasing and financing services offered for vehicle purchases, including special promotional rates starting from €87/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Autohaus Ehrlich operates as a multi-brand authorized automobile dealership (Vertragshändler) selling new vehicles from Renault, Dacia, Mazda, Opel, Alpine, and Kia, alongside certified pre-owned vehicles (over 500 in stock via the Renault Renew program), light commercial vehicles up to 7.5 tonnes, and providing integrated manufacturer-authorized maintenance, repair, and parts services. The company also offers vehicle leasing and financing solutions with rates starting from €87/month, official vehicle inspection (HU/AU), tire services, climate maintenance, and government EV subsidy advisory.

Product overview

Autohaus Ehrlich (Enders Automobile & Autohaus Ehrlich) is a multi-location automotive dealership group operating five locations in Hessen and Bayern (Fulda, Aschaffenburg, Eschwege, Wiesbaden, Würzburg). The company functions as a contract dealer for six brands: Renault, Dacia, Mazda, Opel, Alpine, and Kia, offering new vehicles, certified used cars (over 500 in stock with Renault Renew certification), and commercial vehicles. The product portfolio spans from entry-level vehicles (Dacia) to premium performance (Alpine) and includes a growing line of electric vehicles across all brands. The company provides integrated services including vehicle maintenance/repair using original parts, leasing and financing solutions, tire services, official vehicle inspections (HU/AU), and climate maintenance. The offering is structured as a traditional dealership model where vehicles and services are sold through brand-specific product pages, with cross-brand services like used car sales, leasing, and maintenance supporting the entire portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault New Vehicles New Renault vehicles sold as authorized dealer, including electric models (Twingo E-Tech, 5 E-Tech, 4 E-Tech) and conventional models such as the Clio. Available to both private and commercial customers across the five dealership locations.
• Dacia New Vehicles New Dacia vehicles sold as authorized dealer, including Sandero, Jogger, and Spring electric models with full-service leasing options for private and commercial customers.
• Mazda New Vehicles New Mazda vehicles sold as authorized dealer, including electric models (Mazda 6e, CX-6e) and conventional models such as the Mazda 3 and CX-30.
• Opel New Vehicles New Opel vehicles sold as authorized dealer, including electric models (Corsa Electric, Frontera Electric, Astra ST Electric, Grandland Electric) with up to €5,000 electric bonus, plus conventional models. Free wallbox included with select electric vehicle purchases.
• Alpine New Vehicles New Alpine performance vehicles sold as authorized dealer, including electric models A290 GT and A390 GT.
• Kia New Vehicles New Kia vehicles sold as authorized dealer, including electric models (EV2, EV3, EV4, EV5, EV6) and conventional models (Sportage, XCeed, Seltos).
• Used Cars (Gebrauchtwagen) Over 500 certified pre-owned vehicles with the Renault Renew seal of quality, offering inspection-assured used cars across all supported brands. Operated from the Gebrauchtwagen Zentrum at Frankfurter Str. 129, Fulda, and across all five dealership locations.
• Commercial Vehicles (Nutzfahrzeuge) Light commercial vehicles up to 7.5 tonnes including Renault and Opel transporters, with electric van options available for business and fleet customers.
• Leasing & Financing Flexible leasing and financing options for both private and commercial customers covering all vehicle brands. Lease rates start from €87/month with promotional offers up to €463/month depending on model, plus government E-Auto-Förderung subsidy integration up to €6,000 for qualifying electric vehicles.
• Vehicle Service & Maintenance Professional manufacturer-authorized maintenance, inspection, and repair services using original OEM parts for Renault, Dacia, Mazda, Opel, Alpine, and Kia vehicles. Service appointments bookable online; service hours vary by location.
• Vehicle Inspection (HU/AU) Official Hauptuntersuchung and Abgasuntersuchung (general inspection and emissions testing) preparation services performed at the dealership service centers.

Quantifiable outcome

• Government E-Auto-Förderung subsidies of up to €6,000 available for qualifying electric vehicle purchases
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorized dealer (Vertragshändler) for Renault new vehicles and service. Offers Renault E-Tech electric vehicles including Twingo, 5 E-Tech, and 4 E-Tech models with financing starting from €87/month.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dacia vehicles including Sandero and Jogger models with full-service leasing options.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles including Mazda 3, CX-30, CX-6e, and 6e electric models.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Opel vehicles including Corsa Electric, Frontera Electric, Astra ST Electric, and Grandland Electric with up to €5,000 electric bonus.
• AlpinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Alpine performance vehicles including A290 GT and A390 GT electric models.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kia vehicles including EV2, EV3, EV4, EV5, EV6, Sportage, XCeed, and Seltos with electric vehicle offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-ehrlich-wuerzburg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Ehrlich