BallotTrax
BallotTrax is a Denver-based SaaS company (division of i3logix) that provides patented mail ballot tracking and voter notification software to state and county election offices across the United States, currently serving approximately 19 states and 400 counties.
- Company typePrivate
- Founded2005
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BallotTrax does
BallotTrax is a Denver-based software company (operating as a division of i3logix, Inc., founded 2005) that provides a patented mail-ballot tracking and voter notification platform for state and county election offices across the United States. The platform integrates data from ballot printers, state election systems, and USPS Intelligent Mail barcode scans to track each envelope through the mail stream at five distinct stages — printed, mailed to voter, returned from voter, received by election office, and accepted for counting — while preserving ballot secrecy by placing intelligent barcodes on envelopes rather than on ballots themselves. BallotTrax delivers proactive notifications to voters via email, SMS, and voice alerts, supports 14 languages, and exposes a county administration dashboard for reporting, forecasting, and branding customization. The system is SOC 2 Type II compliant, conforms to NIST 800-171, and is hosted as a multi-tenant SaaS platform on AWS.
The company serves two customer layers: government election offices (the paying customers) and registered mail-in voters (the end users, served free of charge). BallotTrax is licensed through subscription-style government contracts with state Secretaries of State and county election offices; the platform is deployed statewide in California, Colorado, Nevada, Georgia, North Carolina, Rhode Island, Hawaii, and Utah, with county-level usage in approximately 400 counties across 19 states, and tracks roughly one in every four mail ballots cast in the United States. Notable customers include the California Secretary of State (branded "Where's My Ballot?"), Multnomah County (Portland, OR), Alameda County, Santa Clara County, Boulder County (branded "Ballot Track"), Richmond County (GA), and Arapahoe County (CO). The platform has processed 370 billion records and tracked 350 million ballots across its history, with documented outcomes including greater than 20 percentage-point turnout lift among BallotTrax users versus non-users and a reduction in inbound voter inquiry calls from roughly 1 in 4 to 1 in 20 in Denver after implementation.
BallotTrax monetizes exclusively through government contracts and has not disclosed external funding; the company has grown organically from a 2009 Denver County pilot into the dominant mail-ballot tracking vendor in the United States, protected by two US patents and trusted-partner memberships in EI-ISAC, IT-ISAC, and HSIN. The company is led by Steve Olsen, who serves as President of BallotTrax and CEO of parent i3logix.
BallotTrax firmographics
Firmographics- Name
- BallotTrax
- Legal name
- i3logix inc.
- Website
- https://ballottrax.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BallotTrax is a Denver-based SaaS company (division of i3logix) that provides patented mail ballot tracking and voter notification software to state and county election offices across the United States, currently serving approximately 19 states and 400 counties.
- Ownership category
- akta.pro rank
BallotTrax industry classification
Industry- Product category
- Election Management Software
- NAICS
- Political Organizations (813940)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- City Clerk/Records, Elections & Civic Engagement (BPAIACAB)
Keywords
Where BallotTrax is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BallotTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Government SaaS Licensing: BallotTrax provides its ballot tracking platform as a managed software-as-a-service to state and county election offices. The service is free for individual voters. Counties and states pay for the platform through contracts. Colorado paid $70,000 for statewide implementation in 2020 from federal election security grants.
- Enterprise Government Contracts: Statewide and county-level contracts with government election offices. BallotTrax has statewide contracts with California, Colorado, Nevada, Georgia, North Carolina, Rhode Island, Hawaii, and Utah, and county-level usage in approximately 400 counties across 19 states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free voter-facing service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BallotTrax product offering
Product offeringCore offering
BallotTrax is a patented mail ballot tracking and voter notification SaaS platform that tracks mail-in ballots from printing through acceptance and sends proactive multi-channel alerts (email, SMS, voice) to voters in 14 languages. The platform is licensed to state and county election offices, integrates data from ballot printers, election management systems, and USPS Intelligent Mail barcodes, and provides real-time reporting dashboards to election administrators.
Product overview
BallotTrax is a single, unified product — a patented mail ballot locator and notification system. It combines ballot tracking, real-time reporting, and multi-channel voter communications (email, SMS, voice) into one platform. The system integrates data from election offices, print vendors, and USPS to provide end-to-end visibility into the ballot lifecycle. BallotTrax includes a voter-facing portal for status lookup and notifications, a county administration dashboard for election officials, and reporting tools for data analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Where's My Ballot?: Consumer-facing brand name used by California Secretary of State for the BallotTrax tracking system
- Ballot Track
Products and services
- BallotTrax Patented mail ballot tracking and voter notification system sold to state and county election offices; tracks ballot envelopes through the postal stream from printed to accepted, sends proactive alerts to voters via email, SMS, and voice, and provides election officials with reporting dashboards, branding customization, and forecasting tools.
Quantifiable outcome
- >20% increase in voter turnout for BallotTrax users vs. non-users (70% average turnout vs. 48%)
- +3 more outcomes
Companies that use BallotTrax
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
BallotTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BallotTrax partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- i3logix, Inc.coreBallotTrax is a division of i3logix, Inc., a Denver-based software company. i3logix developed the original ballot tracking system in partnership with Denver County in 2009 and later spun out BallotTrax as a separate product in 2012.
- Amazon Web Services (AWS)coreBallotTrax moved its infrastructure to AWS for security and scalability. AWS hosts the multi-tenant SaaS platform handling ballot tracking data for election offices across the United States.
- U.S. Postal Service (USPS)coreBallotTrax uses USPS Intelligent Mail barcode tracking data to monitor ballot movement through the postal system. The company subscribes to USPS tracking services for election mail.
- U.S. Department of Homeland Security / CISAmajorBallotTrax works with the U.S. Department of Homeland Security and is a member of the Elections Infrastructure Information Sharing and Analysis Center (EI-ISAC). The company also holds memberships in IT-ISAC and HSIN.
- National Vote at Home InstitutemajorCEO Amber McReynolds actively recommends BallotTrax adoption to states transitioning to absentee voting. The institute works with BallotTrax to deploy ballot tracking services in new jurisdictions.
- Elections Infrastructure ISAC (EI-ISAC)majorBallotTrax is a member of the Elections Infrastructure Information Sharing and Analysis Center, demonstrating its trusted position in the election technology ecosystem.
- State and County Election OfficescoreBallotTrax partners with state Secretaries of State and county election offices to provide ballot tracking services. Examples include California, Colorado, Nevada, Georgia, North Carolina, and approximately 400 counties nationwide.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
BallotTrax competitors and assessment
Company assessmentBroad incumbents
- Dominion Voting Systems: Dominion provides voting machines and election management software to US jurisdictions and is a major incumbent competing for the same state and county election-office contracts that BallotTrax serves.
- Election Systems & Software (ES&S): ES&S is the largest US provider of voting equipment and integrated election management systems, serving the same state and county election offices as BallotTrax and representing the dominant incumbent that could bundle competing tracking functionality.
Direct peers
- Hart InterCivic: Hart InterCivic provides end-to-end election systems (voting machines, election management, and tallying software) to US states and counties, overlapping with BallotTrax in election-administration software sold to the same government buyers.
- KNOWiNK: KNOWiNK is a leading provider of electronic poll books and election management software to US jurisdictions, serving the same state and county election-office buyer as BallotTrax with overlapping pre- and post-election workflow tools.
- Democracy Live: Democracy Live provides election technology including OmniBallot for accessible digital ballot delivery and ballot tracking services to US state and county election offices, making it a direct competitor in the same B2G election-administration SaaS category as BallotTrax.
- VR Systems: VR Systems provides election management software and voter registration systems to US state and county election offices, operating in an adjacent niche of the same B2G election-administration software category as BallotTrax.
Emerging players
- Scytl: Scytl provides election management and online voting software to governments globally, with overlapping capabilities in secure election workflow software targeting government election offices.
- ElectionBuddy: ElectionBuddy provides online election management software (ballot creation, voting, and tracking) primarily to organizations, representing a smaller-scale SaaS peer with overlapping election-tracking functionality.
- Tenex Software Solutions: Tenex provides election management and election-results-reporting software to US counties, addressing adjacent workflow needs for the same election-administration buyer segment as BallotTrax.
- ClearBallot: ClearBallot provides election auditing and ballot-processing software to US election offices, addressing an adjacent step in the election workflow with overlap in the same state and county buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
BallotTrax social profiles
Digital presenceBallotTrax compliance and trust
Trust signalCompliance2 records
BallotTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
BallotTrax leadership team
Management profileNumber of profiles
Profiles1 record
BallotTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BallotTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BallotTrax
What does BallotTrax do?
BallotTrax is a patented mail ballot tracking and voter notification SaaS platform that tracks mail-in ballots from printing through acceptance and sends proactive multi-channel alerts (email, SMS, voice) to voters in 14 languages. The platform is licensed to state and county election offices, integrates data from ballot printers, election management systems, and USPS Intelligent Mail barcodes, and provides real-time reporting dashboards to election administrators.
Is BallotTrax a public or private company?
BallotTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BallotTrax founded?
BallotTrax was founded in 2005. It employs 11 to 50 people.
Where is BallotTrax based?
BallotTrax is headquartered in Denver, United States, in the North America region.
How does BallotTrax make money?
Two revenue lines are on record. Government SaaS Licensing is the primary driver. The others are enterprise Government Contracts.
Who are BallotTrax's main competitors?
Broad incumbents on record are Dominion Voting Systems and Election Systems & Software (ES&S). Direct peers are Hart InterCivic, KNOWiNK, Democracy Live and VR Systems. Emerging players are Scytl, ElectionBuddy, Tenex Software Solutions and ClearBallot.
Does BallotTrax have an API?
No public API is recorded for BallotTrax.
What industry is BallotTrax in?
BallotTrax's product category is Election Management Software. Its primary akta.pro industry code is BPAIACAB, City Clerk/Records, Elections & Civic Engagement. Its NAICS code is 813940 and its SIC code is 7374.