BallotTrax

What BallotTrax does

BallotTrax is a Denver-based software company (operating as a division of i3logix, Inc., founded 2005) that provides a patented mail-ballot tracking and voter notification platform for state and county election offices across the United States. The platform integrates data from ballot printers, state election systems, and USPS Intelligent Mail barcode scans to track each envelope through the mail stream at five distinct stages — printed, mailed to voter, returned from voter, received by election office, and accepted for counting — while preserving ballot secrecy by placing intelligent barcodes on envelopes rather than on ballots themselves. BallotTrax delivers proactive notifications to voters via email, SMS, and voice alerts, supports 14 languages, and exposes a county administration dashboard for reporting, forecasting, and branding customization. The system is SOC 2 Type II compliant, conforms to NIST 800-171, and is hosted as a multi-tenant SaaS platform on AWS.

The company serves two customer layers: government election offices (the paying customers) and registered mail-in voters (the end users, served free of charge). BallotTrax is licensed through subscription-style government contracts with state Secretaries of State and county election offices; the platform is deployed statewide in California, Colorado, Nevada, Georgia, North Carolina, Rhode Island, Hawaii, and Utah, with county-level usage in approximately 400 counties across 19 states, and tracks roughly one in every four mail ballots cast in the United States. Notable customers include the California Secretary of State (branded "Where's My Ballot?"), Multnomah County (Portland, OR), Alameda County, Santa Clara County, Boulder County (branded "Ballot Track"), Richmond County (GA), and Arapahoe County (CO). The platform has processed 370 billion records and tracked 350 million ballots across its history, with documented outcomes including greater than 20 percentage-point turnout lift among BallotTrax users versus non-users and a reduction in inbound voter inquiry calls from roughly 1 in 4 to 1 in 20 in Denver after implementation.

BallotTrax monetizes exclusively through government contracts and has not disclosed external funding; the company has grown organically from a 2009 Denver County pilot into the dominant mail-ballot tracking vendor in the United States, protected by two US patents and trusted-partner memberships in EI-ISAC, IT-ISAC, and HSIN. The company is led by Steve Olsen, who serves as President of BallotTrax and CEO of parent i3logix.

Name

BallotTrax

Legal name

i3logix inc.

Website

https://ballottrax.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BallotTrax is a Denver-based SaaS company (division of i3logix) that provides patented mail ballot tracking and voter notification software to state and county election offices across the United States, currently serving approximately 19 states and 400 counties.

Ownership category

akta.pro rank

Product category

Election Management Software

NAICS

Political Organizations (813940)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

City Clerk/Records, Elections & Civic Engagement (BPAIACAB)

Keywords

• Mail ballot tracking
• Voter notification system
• Election management software
• Vote-by-mail tracking
• Election transparency platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Government SaaS Licensing: BallotTrax provides its ballot tracking platform as a managed software-as-a-service to state and county election offices. The service is free for individual voters. Counties and states pay for the platform through contracts. Colorado paid $70,000 for statewide implementation in 2020 from federal election security grants.
2. Enterprise Government Contracts: Statewide and county-level contracts with government election offices. BallotTrax has statewide contracts with California, Colorado, Nevada, Georgia, North Carolina, Rhode Island, Hawaii, and Utah, and county-level usage in approximately 400 counties across 19 states.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BallotTrax is a patented mail ballot tracking and voter notification SaaS platform that tracks mail-in ballots from printing through acceptance and sends proactive multi-channel alerts (email, SMS, voice) to voters in 14 languages. The platform is licensed to state and county election offices, integrates data from ballot printers, election management systems, and USPS Intelligent Mail barcodes, and provides real-time reporting dashboards to election administrators.

Product overview

BallotTrax is a single, unified product — a patented mail ballot locator and notification system. It combines ballot tracking, real-time reporting, and multi-channel voter communications (email, SMS, voice) into one platform. The system integrates data from election offices, print vendors, and USPS to provide end-to-end visibility into the ballot lifecycle. BallotTrax includes a voter-facing portal for status lookup and notifications, a county administration dashboard for election officials, and reporting tools for data analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Where's My Ballot?: Consumer-facing brand name used by California Secretary of State for the BallotTrax tracking system
• Ballot Track

Products and services

• BallotTrax Patented mail ballot tracking and voter notification system sold to state and county election offices; tracks ballot envelopes through the postal stream from printed to accepted, sends proactive alerts to voters via email, SMS, and voice, and provides election officials with reporting dashboards, branding customization, and forecasting tools.

Quantifiable outcome

• >20% increase in voter turnout for BallotTrax users vs. non-users (70% average turnout vs. 48%)
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• i3logix, Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2009BallotTrax is a division of i3logix, Inc., a Denver-based software company. i3logix developed the original ballot tracking system in partnership with Denver County in 2009 and later spun out BallotTrax as a separate product in 2012.
• Amazon Web Services (AWS)coreTechnology or IntegrationBallotTrax moved its infrastructure to AWS for security and scalability. AWS hosts the multi-tenant SaaS platform handling ballot tracking data for election offices across the United States.
• U.S. Postal Service (USPS)coreTechnology or IntegrationBallotTrax uses USPS Intelligent Mail barcode tracking data to monitor ballot movement through the postal system. The company subscribes to USPS tracking services for election mail.
• U.S. Department of Homeland Security / CISAmajorStrategic or Co-development PartnerBallotTrax works with the U.S. Department of Homeland Security and is a member of the Elections Infrastructure Information Sharing and Analysis Center (EI-ISAC). The company also holds memberships in IT-ISAC and HSIN.
• National Vote at Home InstitutemajorStrategic or Co-development PartnerCEO Amber McReynolds actively recommends BallotTrax adoption to states transitioning to absentee voting. The institute works with BallotTrax to deploy ballot tracking services in new jurisdictions.
• Elections Infrastructure ISAC (EI-ISAC)majorStrategic or Co-development PartnerBallotTrax is a member of the Elections Infrastructure Information Sharing and Analysis Center, demonstrating its trusted position in the election technology ecosystem.
• State and County Election OfficescoreChannel Partner/ Reseller/ DistributorBallotTrax partners with state Secretaries of State and county election offices to provide ballot tracking services. Examples include California, Colorado, Nevada, Georgia, North Carolina, and approximately 400 counties nationwide.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dominion Voting Systems: Dominion provides voting machines and election management software to US jurisdictions and is a major incumbent competing for the same state and county election-office contracts that BallotTrax serves.
• Election Systems & Software (ES&S): ES&S is the largest US provider of voting equipment and integrated election management systems, serving the same state and county election offices as BallotTrax and representing the dominant incumbent that could bundle competing tracking functionality.

Direct peers

• Hart InterCivic: Hart InterCivic provides end-to-end election systems (voting machines, election management, and tallying software) to US states and counties, overlapping with BallotTrax in election-administration software sold to the same government buyers.
• KNOWiNK: KNOWiNK is a leading provider of electronic poll books and election management software to US jurisdictions, serving the same state and county election-office buyer as BallotTrax with overlapping pre- and post-election workflow tools.
• Democracy Live: Democracy Live provides election technology including OmniBallot for accessible digital ballot delivery and ballot tracking services to US state and county election offices, making it a direct competitor in the same B2G election-administration SaaS category as BallotTrax.
• VR Systems: VR Systems provides election management software and voter registration systems to US state and county election offices, operating in an adjacent niche of the same B2G election-administration software category as BallotTrax.

Emerging players

• Scytl: Scytl provides election management and online voting software to governments globally, with overlapping capabilities in secure election workflow software targeting government election offices.
• ElectionBuddy: ElectionBuddy provides online election management software (ballot creation, voting, and tracking) primarily to organizations, representing a smaller-scale SaaS peer with overlapping election-tracking functionality.
• Tenex Software Solutions: Tenex provides election management and election-results-reporting software to US counties, addressing adjacent workflow needs for the same election-administration buyer segment as BallotTrax.
• ClearBallot: ClearBallot provides election auditing and ballot-processing software to US election offices, addressing an adjacent step in the election workflow with overlap in the same state and county buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ballottrax
• Facebookfacebook.com/ballottrax
• LinkedInlinkedin.com/company/i3ballot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BallotTrax