Kucing

What Kucing does

Kucing Pte. Ltd. is a Singapore-based property technology company that operates a mobile-first platform enabling users to list, discover, value, and transact residential real estate directly, without a traditional property agent intermediary. The platform targets three personas in the Singapore market: homeowners listing HDB and private property for sale or rent, home seekers searching for units or rooms, and licensed property agents (RES/estate agents) using it as an additional digital channel. Its core products are the iOS/Android Kucing app and the web-based Price Map, which together provide free listing creation, an interactive heatmap and sales-history layer built on official URA and HDB transaction data, one-tap viewing scheduling, secure in-app chat that opens only after a viewing is accepted, and a deal tracker for offers and favourites. Identity and ownership trust are anchored to Singapore's national Singpass digital identity and the SLA Property Ownership Information portal, which provide ID-verified badges and optional ownership badges to reduce fraud risk in unrepresented transactions.

Underlying technology is a consumer-grade mobile app plus web stack integrating government data feeds, a mapping layer with project/block/street-level visualisation, and workflow tools (viewing, chat, offer, deal tracking) consolidated into a 'Unified PropSpace' workspace. The business model is a self-serve freemium: a free tier for casual users (15 listings, 1 viewing acceptance per week, no video, no post-viewing chat) and a paid Unlimited tier at S$115/month targeting serious landlords and agents (30 listings, video tour uploads, unlimited viewings, post-viewing chat, offer management). The company is privately held, headquartered at 10 Anson Road, Singapore, operates with 1-10 employees, and is currently active only in Singapore with stated intent to explore additional markets. No external funding rounds, partnerships, or enterprise customers are disclosed in the available data.

Name

Kucing

Legal name

Kucing Pte. Ltd.

Website

https://kucing.sg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kucing is a Singapore-based mobile property transaction platform that lets homeowners, home seekers, and agents list, search, and transact residential real estate directly, using a URA/HDB-powered Price Map, Singpass ID verification, and a freemium subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription (Unlimited Plan): Core browsing and basic listing features are free for all users. A paid 'Unlimited' plan at S$115/month unlocks unlimited listings (up to 30 unique), video tour uploads, unlimited viewing requests, unlimited in-app chat post-viewing, and full offer management. Homeowners and agents on the free plan are limited to 15 unique listings, 1 viewing acceptance per week, no video tour, and no post-viewing chat. Subscriptions are self-serve via app stores or directly, with monthly billing and no lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kucing operates a mobile-first property transaction platform for the Singapore market that enables homeowners, property agents, and home seekers to list, search, browse, schedule viewings, communicate securely, and manage property offers within a single app. The platform also offers an interactive price map powered by official URA and HDB transaction data to support data-driven pricing and buying decisions, with a freemium subscription model monetising advanced features.

Product overview

Kucing is a Singapore-focused property technology platform operating as a mobile-first application and web platform. The core offering consists of the Kucing App which serves as a unified property transaction copilot, combining property listings (for buying, selling, and renting), the Price Map with Sales History for market intelligence, and identity verification via Singpass. The platform is structured around three primary user segments: Homeowners (listing and managing properties), Home Seekers (searching and transacting), and Property Agents. Additional offerings include educational Guides with checklists and templates, and tiered subscription plans (Free and Unlimited). Kucing positions itself as a neutral technology platform facilitating direct transactions between parties without acting as a real estate agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Kucing App The primary mobile application for iOS and Android serving as the core platform for property transactions, enabling Singapore homeowners, agents, and home seekers to list, search, browse, schedule viewings, chat securely, and manage offers.
• Price Map An interactive price map displaying Singapore property transaction data including resale, sub-sale, and rental transactions sourced from URA and HDB official databases, visualised through a dynamic heatmap searchable by address, district, or neighbourhood.

Quantifiable outcome

• 84% of Singaporeans want to know actual sale prices of homes in their neighbourhood — Kucing's Price Map addresses this unmet demand.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zillow: US-based consumer property marketplace built around interactive price maps (Zestimate) and agent connections. Serves as the strategic reference point for Kucing's price-map-led marketplace model, though operating in a much larger and structurally different market.
• Redfin: US tech-enabled real estate brokerage with a consumer-facing platform combining listings, transaction data, and an agent network. Comparable to Kucing's vision of self-serve + agent-supported workflows, though with brokerage integration Kucing explicitly disclaims.
• Carousell Singapore: Major C2C marketplace with a property category including room rentals and some resale listings. While not property-specialist, Carousell is a self-serve listing alternative for some of Kucing's homeowner and room-rental segments in Singapore.
• PropertyGuru Group: Dominant Singapore property marketplace with established brand, large agent base, and comprehensive listing inventory. Kucing competes directly for agent postings and home seeker traffic, though PropertyGuru also operates across multiple Southeast Asian markets and offers adjacent services (mortgages, agent matching).

Direct peers

• Ohmyhome: Singapore-headquartered proptech offering a flat-fee, agent-assisted service for HDB and private property transactions. Targets a similar cost-conscious, agent-disintermediation value proposition as Kucing, though with a hybrid human + tech model rather than pure self-serve.
• EdgeProp Singapore: Singapore property media and listings platform owned by SPH Media. Provides transaction data, news, and listings — overlapping with Kucing's Price Map and listing functionality, with strong brand and editorial credibility.
• PropertyCloud / StreetSine (SRX): Singapore-based property data and transaction platform providing URA/HDB-derived analytics to consumers and agents. Overlaps with Kucing's Price Map functionality, with a more established analytics and agent-tooling positioning.
• 99.co: Singapore-focused online property platform offering listings, market data, and agent services. 99.co is the closest direct competitor to Kucing in terms of geographic focus and two-sided marketplace model, with comparable mobile experience and consumer focus.

Emerging players

• Bluenest: Singapore-based proptech startup focused on co-investment property transactions. While not directly competing on the same listing workflow, it represents the broader wave of Singapore-based proptech startups tackling agent-disintermediation themes similar to Kucing.

Regional players

• Property Finder: Leading property marketplace in the MENA region with adjacent Southeast Asian footprint. Comparable in marketplace dynamics and data-driven approach, though operating in different geographies, making it relevant for Kucing's potential future expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kucingofficial.sg
• LinkedInsg.linkedin.com/company/kucing-official
• Instagraminstagram.com/kucingofficial.sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kucing