PropertyCloud Realty Specifier Pvt Ltd

What PropertyCloud Realty Specifier Pvt Ltd does

PropertyCloud Realty Specifier Pvt Ltd is a Mumbai-headquartered, privately held Indian real estate services platform founded in 2017, operating a brokerage-free, technology-driven marketplace across 50+ Indian cities and Dubai. The company operates a web-based property portal with city- and project-level SEO pages, an integrated chatbot, and WhatsApp Business as a primary customer engagement channel, enabling self-serve property discovery, brochure downloads, site visit scheduling, and direct buyer inquiries. Its inventory spans residential apartments (1-5 BHK), commercial shops and office spaces, plotted developments, and rental properties, aggregated from major Indian developers including Sobha, Godrej Properties, Mahindra Lifespaces, L&T Realty, M3M India, and others.

The company monetizes primarily through transaction commissions on new project bookings, facilitated via channel partner agreements with builders, supplemented by rental transaction fees and broker/builder services revenue. It also embeds home loan facilitation through partnerships with HDFC, ICICI Bank, Godrej Capital, Axsis Bank, and Bank of Baroda, converting the platform from a listing site into a transaction-enabled marketplace. Zero-brokerage pricing on selected new launches indicates that revenue is recovered via builder commissions rather than direct buyer fees. PropertyCloud is MahaRERA-registered (A51900021978), providing regulatory authorization to operate as a real estate agent in Maharashtra. No external funding, M&A, or IPO activity is disclosed, and the company appears to be founder-led with 251-500 employees as of the latest available data.

Name

PropertyCloud Realty Specifier Pvt Ltd

Legal name

PropertyCloud Realty Specifier Pvt Ltd

Website

https://propertycloud.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

PropertyCloud Realty Specifier Pvt Ltd is a Mumbai-based real estate platform that aggregates residential, commercial, and rental inventory across 50+ Indian cities and Dubai, serving home buyers, investors, brokers, and developers via a web portal, WhatsApp engagement, and integrated home loan partnerships.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property listings platform
• Channel partner services
• Home loan advisory
• Residential property sales

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Transaction Commission - Property Sales: Earns commissions on completed property sales and new project bookings referred through the platform. Properties listed include residential apartments, plots, and commercial units across multiple Indian cities.
2. Rental Transaction Fees: Revenue generated from rental property transactions facilitated through the platform.
3. Broker Services Revenue: Technological solutions and services provided to brokers, likely generating subscription or service fees.
4. Builder / Channel Partner Services: Revenue from acting as a channel partner for builders and developers, facilitating project sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PropertyCloud Realty Specifier Pvt Ltd operates a digital real estate platform aggregating residential, commercial, plotted, and rental property listings across 50+ Indian cities and Dubai. It serves individual buyers and tenants through a self-serve property search portal and acts as a channel partner for builders and developers to market and sell new project inventory, earning commissions on completed transactions. The company also offers broker technology solutions and integrated home loan advisory through partnered banks.

Product overview

PropertyCloud Realty Specifier Pvt Ltd operates a comprehensive real estate platform serving as a broker network, builder channel partner, and loan advisory service. The company, established in 2017 and based in Mumbai, offers a unified platform comprising Broker Services (technological solutions for brokers), Builder Services (channel partner services for developers), Loan Services (mortgage advisory), and a Property Search Platform for end-users to explore residential and commercial properties across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Web-based real estate marketplace enabling users across 50+ Indian cities and Dubai to search, filter by city/locality/property type/budget/bedroom, view brochures and floor plans, schedule site visits, and inquire about residential apartments (1 BHK to 5 BHK), villas, plots, commercial shops, office spaces, and rental properties.
• Broker Services Technological solution platform for real estate brokers, providing digital tools and services to facilitate property listings, lead management, and transaction support across multiple Indian cities.
• Builder Services Channel partner service connecting real estate builders and developers with prospective buyers, enabling project listing, digital marketing, and sales lead generation for new residential and commercial launches across India.
• Loan Services Home loan advisory and assistance service that connects property buyers with banking partners (HDFC, ICICI Bank, Godrej Capital, Axsis Bank, Bank of Baroda) to support mortgage financing during property purchase.

Quantifiable outcome

• Zero Brokerage on select new launch projects

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major and supporting.

• Sobha LimitedmajorChannel Partner/ Reseller/ DistributorPropertyCloud markets and sells Sobha Limited's residential projects (e.g., Sobha Inizio in Parel, Mumbai) as a channel partner, earning commissions on bookings facilitated through the platform.
• Godrej PropertiesmajorChannel Partner/ Reseller/ DistributorPropertyCloud acts as a channel partner for multiple Godrej Properties projects listed on the platform, including Godrej Nest (Noida), Godrej Woods (Noida), Godrej Tropical Isle (Noida), Godrej Jardinia (Noida), Godrej Riverine (Noida), Godrej Sector 12 (Greater Noida), and Godrej Arden (Noida).
• Mahindra LifespacesmajorChannel Partner/ Reseller/ DistributorPropertyCloud markets Mahindra World City residential plotted development in Jaipur as a channel partner, facilitating sales and earning commissions on referred bookings.
• L&T RealtymajorChannel Partner/ Reseller/ DistributorPropertyCloud markets L&T Realty projects including L&T Green Reserve and L&T Sector 128 Noida as a channel partner.
• M3M IndiamajorChannel Partner/ Reseller/ DistributorPropertyCloud markets multiple M3M projects including M3M The Cullinan and M3M The Line in Noida as a channel partner.
• Ace GroupsupportingChannel Partner/ Reseller/ DistributorPropertyCloud markets Ace Group projects including Ace Terra and Ace YXP in Greater Noida/Yamuna Expressway as a channel partner.
• Gaurs GroupsupportingChannel Partner/ Reseller/ DistributorPropertyCloud markets Gaurs Group's Gaur World SmartStreet commercial project in Greater Noida West as a channel partner.
• Bhutani GroupsupportingChannel Partner/ Reseller/ DistributorPropertyCloud markets Bhutani City Center 150 commercial project in Sector 150, Noida as a channel partner.
• County GroupsupportingChannel Partner/ Reseller/ DistributorPropertyCloud markets County Group's Ivory County residential project in Sector 115, Noida as a channel partner.
• Group 108supportingChannel Partner/ Reseller/ DistributorPropertyCloud markets Group 108's One FNG commercial office project in Sector 142, Noida as a channel partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MagicBricks: One of India's largest property listing portals owned by Times Internet, covering residential and commercial real estate across the country. Competes with PropertyCloud on inventory breadth, SEO traffic, and developer relationships.
• Housing.com: REA Group-owned Indian real estate platform focused on discovery, new launches, and home loans. Overlaps with PropertyCloud on primary-inventory channel partner deals and integrated home loan services.
• PropTiger: REA Group-backed Indian proptech platform specializing in primary residential sales and channel-partner services for developers. Direct overlap in the channel-partner commission model and new-launch focus.
• Square Yards: Full-stack Indian real estate platform with brokerage, mortgage, interiors, and developer-marketing arms. Highly comparable multi-service model and cross-border (Dubai/NRI) focus overlap with PropertyCloud.
• 99acres: InfoEdge-owned Indian property portal serving buyers, sellers, and renters with pan-India listings. Closely comparable on listing aggregation model and developer channel-partner activity.
• NoBroker: India's leading zero-brokerage real estate platform connecting owners, tenants, and buyers directly. Direct competitor with a similar digital-first, brokerage-light model targeting urban Indian consumers across multiple cities.
• CommonFloor: Indian apartment-discovery and brokerage platform, now part of the REA India ecosystem. Comparable on apartment-focused listings, broker community, and metro-city coverage.

Emerging players

• RoofandFloor: Indian real-estate portal operated by MagicBricks/Times Internet, focused exclusively on new launches and primary inventory. Partial overlap with PropertyCloud's developer channel-partner business.

Broad incumbents

• Zillow: US-listed online real estate marketplace with broader inventory, valuation tools (Zestimate), and integrated mortgage services. A scaled global incumbent operating in an analogous digital-listing-plus-financing category.
• Compass: US tech-enabled residential brokerage with agent-network technology and integrated financing services. Comparable on combining agent/broker network, technology platform, and mortgage adjacent services.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertyCloud Realty Specifier Pvt Ltd