Rebel Lease
Rebel Lease is a Dutch car leasing company offering full operational, financial, short, flex, and electric lease products to SMBs, private individuals, and enterprise fleets across the Netherlands via a direct website and advisor-led model.
- Company typePrivate
- Founded2015
- HeadquartersLeiderdorp, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rebel Lease does
Rebel Lease is a Netherlands-based car leasing company founded in 2015 and headquartered in Leiderdorp. The company provides full operational lease, financial lease, short lease, flex lease, private lease, commercial vehicle (bedrijfswagen) lease, and bicycle (fietslease) lease products to Dutch small and medium businesses, private individuals, and larger enterprise fleets. Under its full operational lease product, Rebel Lease retains ownership of the vehicle and bundles maintenance, all-risk insurance, road tax, breakdown assistance, tire service, and replacement transport into a single fixed monthly fee; financial lease places the vehicle on the customer's balance sheet with ownership transferring at contract end.
The company generates recurring subscription revenue from these multi-month to multi-year lease contracts, with monthly rates publicly disclosed ranging from approximately €334 (Dacia Spring Electric) to over €1,200 for premium EVs, varying by vehicle, term (24-60 months), and annual mileage (10,000-40,000 km). Rebel Lease distributes directly through its Dutch-language website, which features a car configurator and a Bijtellingscalculator for benefit-in-kind tax estimation, supplemented by phone/email advisory with named consultants and an in-house mobile app (Berijder App) for damage reporting and service requests. It holds Kiwa ISO 27001 certification for information security management and operates a sub-brand, MisterGreen, focused on electric mobility.
Customer go-to-market is direct-to-consumer with a consultative sales approach; named customer references include SMBs such as Bright Home Rentals (Barendrecht), Xecutive, and Janssens Kassasystemen. The company operates exclusively in the Netherlands with no disclosed international expansion, no external funding rounds, no parent company, and no M&A activity. Headcount is reported in the 11-50 range, consistent with a niche, advisor-led SMB leasing operator rather than a scaled or technology-led platform.
Rebel Lease firmographics
Firmographics- Name
- Rebel Lease
- Legal name
- Rebel Lease
- Website
- https://rebellease.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebel Lease is a Dutch car leasing company offering full operational, financial, short, flex, and electric lease products to SMBs, private individuals, and enterprise fleets across the Netherlands via a direct website and advisor-led model.
- Ownership category
- akta.pro rank
Rebel Lease industry classification
Industry- Product category
- Vehicle Leasing Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where Rebel Lease is headquartered
LocationHeadquarters
- HQ city
- Leiderdorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rebel Lease business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Operational Lease: Full operational lease contracts where customers pay a fixed monthly fee covering the vehicle, insurance, maintenance, repairs, road tax, breakdown assistance, and replacement transport. The company retains ownership of the vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full operational lease with all-inclusive monthly fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rebel Lease product offering
Product offeringCore offering
Rebel Lease provides full operational and financial vehicle leasing in the Netherlands, where the company retains vehicle ownership under operational lease and bundles maintenance, all-risk insurance, road tax, roadside assistance, tire service, and replacement transport into a single fixed monthly fee. Its portfolio extends to short-term, flexible, private, electric, used car, commercial vehicle, and bicycle leasing for Dutch businesses and individuals. Supporting the lease products are an online Car Configurator, a Bijtellingscalculator (benefit-in-kind tax calculator), an online Schade Melden (damage reporting) tool, and the Rebel Lease Berijder mobile app for iOS and Android.
Product overview
Rebel Lease is a Dutch car leasing company offering a diversified portfolio of vehicle lease products under full operational lease, financial lease, and flexible arrangements. The core offering is Full Operational Lease — a bundled product where Rebel Lease retains vehicle ownership and the customer pays a fixed monthly fee covering maintenance, insurance, road tax, roadside assistance, and replacement transport. This core product is extended across several product lines: New Car Operational Lease (including a dedicated Electric New Car Leasing variant with preferential Bijtelling tax rates), Used/Electric Car Occasion Lease (pre-owned vehicles available for immediate delivery), Short Lease and Flex Lease (short-term and flexible alternatives), Private Lease (consumer variant), Fietslease (bicycle leasing), and Bedrijfswagen Operational Lease (commercial vehicle leasing). Supporting digital tools include a Car Configurator for building custom vehicles, a Bijtellingscalculator for estimating benefit-in-kind tax, and a Schade Melden tool for online damage reporting. The Rebel Lease - Berijder App extends service access to mobile platforms. The company positions itself as a personal leasing partner ('jouw persoonlijke leasemaatschappij') emphasizing advisory service alongside vehicle delivery.
Differentiator
Problem solved
Functional benefit
Brands
- MisterGreen: Electric mobility brand offered by Rebel Lease
Products and services
- Full Operational Lease Complete car leasing solution where Rebel Lease retains ownership of the vehicle and the customer pays a single fixed monthly fee covering maintenance, insurance, road tax, roadside assistance, tire service, and replacement transport. Targeted at Dutch businesses seeking predictable, all-inclusive vehicle costs.
- Financial Lease Lease arrangement where the customer purchases the vehicle on installment; the car appears on the customer's balance sheet and the customer owns the vehicle at the end of the contract. Targeted at Dutch businesses that want to own the vehicle ultimately.
- Short Lease Flexible temporary mobility solution for lease periods shorter than standard full operational lease contracts, providing short-term vehicle access without long-term commitment. Targeted at businesses and individuals with temporary mobility needs.
- Flex Lease Flexible lease arrangement that adapts to changing business needs, offering adjustable terms and conditions during the contract period. Targeted at businesses whose vehicle needs may fluctuate.
- Electric New Car Leasing (Elektrisch Leasen) Fully electric vehicle leasing for new cars, combining full operational lease with the benefits of EV mobility including lower Bijtelling (benefit-in-kind tax) rates and access to zero-emission zones. Targeted at Dutch businesses and individuals transitioning to electric mobility.
- Electric Used Car Leasing (Elektrisch Occasion Leasen) Pre-owned electric vehicle leasing, allowing customers to experience electric driving at a lower price point than new EVs, with full operational lease benefits included. Targeted at Dutch consumers and businesses seeking affordable EV access.
- Used Car Operational Lease (Occasion Lease) Operational lease of pre-owned vehicles, offering immediate availability, lower monthly costs, and no residual value risk, with all maintenance, insurance, road tax, and breakdown assistance included. Targeted at cost-sensitive Dutch businesses and individuals.
- Private Lease Personal car leasing solution for private individuals, offering the same full-service operational lease benefits (maintenance, insurance, road tax, breakdown assistance, replacement transport) tailored for consumers rather than businesses. Targeted at Dutch individual consumers.
- Fietslease (Bike Lease) Bicycle leasing product allowing businesses and individuals to lease bikes as a sustainable and cost-effective mobility alternative. Targeted at Dutch businesses and individuals seeking sustainable transport options.
- Commercial Vehicle Operational Lease (Bedrijfswagen Operational Lease) Commercial vehicle leasing for vans and work trucks, available in full operational, netto operational, electric, or used variants, with custom configuration of make, model, and specifications. Targeted at Dutch businesses needing commercial vehicles.
Companies that use Rebel Lease
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rebel Lease technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rebel Lease partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
Rebel Lease competitors and assessment
Company assessmentBroad incumbents
- Athlon: Dutch-headquartered operational leasing and fleet management company owned by Mercedes-Benz Mobility, providing operational lease, fleet management, and mobility consulting to corporate fleets. Comparable to Rebel Lease in offering and Dutch SMB/enterprise customer base, with much greater fleet scale and major-OEM backing.
- Ayvens: The combined entity of LeasePlan and ALD Automotive rebranded in 2023, Ayvens is the largest vehicle leasing player globally with deep Dutch roots. Offers operational leasing, fleet management, and corporate mobility solutions — a directly comparable offering to Rebel Lease's full-service operational lease model, but at vastly greater fleet scale and balance-sheet capacity.
- Arval: BNP Paribas subsidiary and one of Europe's largest full-service vehicle leasing providers with significant Dutch operations. Offers operational leasing, fleet management, and corporate mobility — comparable offering and customer base to Rebel Lease at materially greater international scale.
- Alphabet: BMW Group's fleet management and full-service leasing brand with Dutch operations. Provides operational lease, fleet management, and consulting to corporate customers — a directly comparable operational leasing model with strong OEM backing, larger fleet, and deeper balance sheet than Rebel Lease.
- Pon Automotive / Volkswagen Pon Financial Services: Dutch automotive group's financial services arm, providing leasing and finance for Volkswagen Group and other brands across the Netherlands. Compares on full-service operational lease structure and Dutch SMB / enterprise customer base, with materially larger fleet financing capacity and the backing of one of the Netherlands' largest automotive groups.
Direct peers
- DirectLease: Online Dutch platform providing operational lease and financial lease quotes across many brands, combining a multi-brand configurator approach with Dutch SMB and individual targeting. The closest direct comparable to Rebel Lease in scale, multi-brand operational leasing focus, and digital-first SMB funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebel Lease social profiles
Digital presenceRebel Lease compliance and trust
Trust signalCompliance1 record
Rebel Lease financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebel Lease leadership team
Management profileNumber of profiles
Rebel Lease funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebel Lease M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebel Lease
What does Rebel Lease do?
Rebel Lease provides full operational and financial vehicle leasing in the Netherlands, where the company retains vehicle ownership under operational lease and bundles maintenance, all-risk insurance, road tax, roadside assistance, tire service, and replacement transport into a single fixed monthly fee. Its portfolio extends to short-term, flexible, private, electric, used car, commercial vehicle, and bicycle leasing for Dutch businesses and individuals. Supporting the lease products are an online Car Configurator, a Bijtellingscalculator (benefit-in-kind tax calculator), an online Schade Melden (damage reporting) tool, and the Rebel Lease Berijder mobile app for iOS and Android.
Is Rebel Lease a public or private company?
Rebel Lease is a private company. It is classified as unknown and is currently operating.
When was Rebel Lease founded?
Rebel Lease was founded in 2015. It employs 11 to 50 people.
Where is Rebel Lease based?
Rebel Lease is headquartered in Leiderdorp, Netherlands, in the Europe region.
How does Rebel Lease make money?
One revenue line is on record: operational Lease.
Who are Rebel Lease's main competitors?
Broad incumbents on record are Athlon, Ayvens, Arval, Alphabet and Pon Automotive / Volkswagen Pon Financial Services. DirectLease is listed as a direct peer.
Does Rebel Lease have an API?
No public API is recorded for Rebel Lease.
What industry is Rebel Lease in?
Rebel Lease's product category is Vehicle Leasing Services. Its primary akta.pro industry code is TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 532112 and its SIC code is 7510.